Alexa's Book Marketing & Publishing Chat

Ruth Schwartz has spent 14 years turning finished manuscripts into well-published books, and decades in publishing before that. She breaks down why so many self-published books look broken, what to check before you hire anyone, and how to get a print and ebook edition you are actually proud of.

On the 25th anniversary of 9/11, Alexa honors two authors who transformed loss into purpose. Ann Van Hine's husband, an FDNY firefighter, never came home that day. Holly Little lost her brother. Both have written memoirs that honor the dead and help others heal. Their stories remind us why we write, and why we must be seen.

Speaking is half talent and half business. Sasha Simmons, founder of Speak Life LLC and author of 20 Major Keys to Establish Your Own Greatness, breaks down her SLAB framework for crafting a speech that lands, then shares the unglamorous work of actually getting booked: cold calls, persistent follow-up, and building the reel that sells you.

Bootstrap, investors, or crowdfunding? Hannah Jacobson built Book Award Pro from a spreadsheet into the world's largest database of legitimate book awards. She and Alexa break down how to fund an author or publishing business, price your work so you stop losing money, and own the platform you build on.

Forty-four percent of indie authors earn one hundred dollars a month or less. Usually the gap is not craft, it is structure. Alexa breaks down the four business skills separating authors who plateau from authors who compound: money systems, legal foundations, a profitable model, and new markets. Bootcamp is August 21 to 22.