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Alexa's Book Marketing & Publishing Chat

Alexa Bigwarfe

Arts Books

Alexa's Book Marketing & Publishing Chat

Latest episode

218 episodes

GEO - The Big Change in Author Discoverability {ep. 218}
2026/05/13 | 21 mins.
The way readers find books has changed — and most marketing advice hasn't caught up yet. In this episode, Alexa breaks down exactly what shifted in book discovery in 2025–2026, (readers searching on AI and what GEO is), what it means for authors across every genre, and what practical steps you can take this week to become more visible.
Self-Publishing Demystified: Costs, Timelines, & What Authors Need to Know with Leanne Janzen {ep. 217}
2026/05/06 | 29 mins.
Curious about self-publishing? In this episode, Alexa talks with Leanne Janzen of Friesen Press about the full publishing process, costs, timelines, and the role of AI. Get an honest, behind-the-scenes look at what it takes to turn your manuscript into a professionally published book.
Getting beyond the "Icks" of Book Marketing with Alexa Bigwarfe {ep. 216}
2026/04/30 | 57 mins.
Book marketing doesn’t have to feel overwhelming or uncomfortable. In this episode, Alexa shares how to shift your mindset, simplify your strategy, and approach marketing through storytelling and connection. Learn how to build your audience, start earlier, and create a marketing plan that actually feels good—and works.
Lisa Carrington Firmin on Writing, Healing, and Owning Your Story {ep. 215}
2026/04/22 | 34 mins.
Lisa Carrington Firmin shares her journey from Air Force commander to author and advocate, revealing how writing helped her heal from trauma and PTSD. This inspiring conversation explores storytelling, resilience, and the power of using your voice to create connection, community, and lasting impact.
From Rock Bottom to Rock Tours: Reinventing Your Life and Business with Nicole Stocker-Heinrich
2026/04/15 | 1h 6 mins.
Nicole shares her powerful journey from forced career beginnings to global success, personal upheaval, and entrepreneurial reinvention. This episode dives into resilience, bold decisions, and building a business that supports your creative dreams—proving it’s never too late to rewrite your story.

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About Alexa's Book Marketing & Publishing Chat

Personal interviews on the struggles, stories, and success routes for authors and publishing industry professionals, publishing and book marketing coaching from host Alexa Bigwarfe of the Women in Publishing Summit. Tips for success, advice and information from publishing industry professionals for authors and publishing industry professionals looking to start or grow their book-focused businesses. Covering routes to publishing, production, publishing advice, book launches, book marketing, tips, tools, software, publishing support and resources to write, publish, and sell your book. Encouragement and support because we're #bettertogether.

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