Alexa's Book Marketing & Publishing Chat

Episode 200! Alexa kicks off 2026 with a powerful solo episode on goal-setting, seasons of focus, and building a life-first business. Learn her quarterly planning method, how to map money seasons, and what’s coming for Women in Publishing Summit, the Columbia in-person event, and the 2026 Paris writing retreat.

In this Momentum Monday episode, Alexa challenges the rush-rush-rush mindset that sabotages authors and publishing professionals. She breaks down why “slowing down to speed up” is essential for successful book launches, platform growth, and sustainable progress—and how to plan realistically for a thriving 2026.

Publicist and author Kourtney Jason joins Alexa to break down how authors can effectively pitch their books to media outlets, set realistic expectations, and collaborate for long-term visibility. Learn how to use earned media, build momentum, and make every publicity hit count toward your author brand.

In this Momentum Monday, Alexa uses a completely unplanned episode as a live case study in why content strategy matters. She breaks down the stress of winging it, how to connect your posts to real outcomes, and why a 2026 content plan (and the Content Strategy Bootcamp) will change everything.

Author business coach Olivia Zugay, founder of Story Flow Solutions, joins Alexa Bigwarfe to share how she helps authors confidently manage their publishing journeys. From planning realistic timelines and preventing burnout to building a long-term author brand, Olivia offers practical strategies for sustainable success in today’s book world.