California continues to set the pace for U.S. privacy enforcement, and 2025 is proving to be a pivotal year. In this episode of Privacy in Practice, hosts Kellie du Preez and Danie Strachan sit down with Daniel Goldberg, Partner and Chair of the Data Strategy, Privacy, and Security Group at Frankfurt Kurnit Klein & Selz and 2025 California Privacy Lawyer of the Year, to unpack what’s really happening behind the scenes of CCPA enforcement.
Drawing on his direct experiences defending companies facing California privacy enforcements, Daniel shares firsthand insights from public and non-public investigations, including trends emerging from actions involving companies like Sephora, DoorDash, and Jam City. The conversation explores what regulators actually prioritize, why misconfigured opt-outs and vendor oversight remain the most common pitfalls, and how the new Delete Act and data broker rules could dramatically shift compliance obligations.