In this episode of Privacy in Practice, hosts Kellie du Preez and Danie Strachan welcome Charmian Aw, Partner at Hogan Lovells, to examine the growing relevance of the Cross-Border Privacy Rules (CBPR) System in an increasingly global data economy. Learn why organizations such as Cisco, Mastercard, and Alibaba have obtained certification, why the framework is gaining renewed attention among multinational organizations, and how it complements existing transfer mechanisms such as Standard Contractual Clauses (SCCs). The conversation also explores how CBPR certification plays a role in procurement, regulatory cooperation, and the evolution of responsible data processing.