This week in the guest chair is sales and business coach Dielle McMillan, founder of For the 23%, where she helps women of color build profitable businesses and grow their income through coaching and entrepreneurship.
Dielle shares how she went from earning $2,500 a month as a social worker with six-figure student loan debt to building a multi-seven-figure coaching business. Along the way, she explains why traditional jobs often undervalue your skills, how to identify the expertise you can monetize, and why the coaching industry continues to grow despite criticism.
In this conversation, we also dive deep into the mindset shifts needed to move from six-figure income to seven-figure business growth, including overcoming people-pleasing, claiming your expertise, and stepping fully into your authority.
If you’ve been thinking about turning your knowledge into income, starting a side hustle, or scaling your existing business, this episode will help you see what’s possible.
Highlights Include
00:00 – Why Dielle realized her corporate career wasn’t the life she wanted
05:30 – Testing multiple side hustles before finding the right one
08:00 – How to identify skills you can monetize
12:00 – Why the coaching industry gets criticism and why it’s still growing
16:30 – The truth about selling and why everyone is already selling themselves
20:00 – Why your job isn’t amazing — you are
23:45 – Breaking the mindset barriers around charging for your expertise
25:50 – The biggest blocks women hit going from six figures to seven figures
31:00 – Visibility, people-pleasing, and identity shifts in business growth
36:00 – Why most successful businesses focus on beginners
41:00 – The simple seven-figure business model (and why it’s simpler than you think)
47:00 – Improving messaging and positioning for entrepreneurs
Links Mentioned in This Episode
https://forthe23percent.com/
Save the Date: Start the Podcast That Builds Your Exit Plan (Friday, March 13)
Watch & Listen
Watch this episode on YouTube and listen on all podcast platforms:
Apple Podcasts: https://podcasts.apple.com/us/podcast/side-hustle-pro/id1126021323
Spotify: https://open.spotify.com/show/13qDj08lBR4ymzGhXIKy8t
YouTube: https://www.youtube.com/sidehustlepro
Announcements
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Social Media
Instagram: @forthe23percent
Side Hustle Pro – @sidehustlepro
#SideHustlePro
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