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Side Hustle Pro

Nicaila Matthews Okome | Side Hustle Pro Media
Side Hustle Pro
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  • 461: Rachel Rodgers on Million-Dollar Decisions and Letting Go to Grow
    This week in the guest chair we have Rachel Rodgers—entrepreneur, coach, and bestselling author of We Should All Be Millionaires. She's back on the show with powerful insights to help side hustlers and full-time entrepreneurs alike build sustainable wealth and stop playing small.In this episode, she shares:How to make real “money moves” instead of hiding behind busy workThe mindset shifts needed to overcome imposter syndrome and take bold actionWhy outsourcing your life first can unlock growth in your businessHer step-by-step approach to building a million-dollar business with a strong team and systems to build wealth with confidenceHighlights include: 00:00 Intro04:00 Transitioning from law to passion projects11:40 Building life and business teams14:00 Balancing outsourcing and income16:45 Reframing selling as helping24:00 Importance of announcing your business30:00 Embracing growth and change37:00 Structuring a mastermind program46:00 Investing in yourself is key50:00 Helping Gen Z build wealth53:00 Tips for entrepreneursWatch episode 461 on YouTube and listen on all podcast appsLinks mentioned in this episodeRachel’s first SHP episode: https://youtu.be/a_8Kyku41GE Rachel’s website: https://rachelrodgers.com/Rachel’s Instagram: https://www.instagram.com/rachrodgersesq/ Future Millionaire book: https://futuremillionairebook.com/ The Four Hour Work Week: https://www.amazon.com/4-Hour-Workweek-Escape-Live-Anywhere/dp/0307465357 The Big Leap: https://www.harpercollins.com/products/the-big-leap-gay-hendricks We Should All Be Millionaires: https://www.harpercollinsleadership.com/9781400221684/we-should-all-be-millionaires/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoRachel’s website: https://rachelrodgers.com/Rachel’s Instagram: https://www.instagram.com/rachrodgersesq/ Hosted on Acast. See acast.com/privacy for more information.
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  • 460: This Side Hustler Created a Curated Beauty Supply Store and Community In Ann Arbor
    This week I’m excited to chat with someone I go way back with, Sheena McCullers. Sheena is the founder of Della’s Beauty Supply. Della’s was launched to bring a much-needed sense of belonging for BIPOC beauty lovers in Ann Arbor, MI. After moving from Brooklyn, Sheena saw a need for a place for people who look like her and took a chance on opening a storefront. In this episode she shares:How intentionally creating a community through word of mouth was the foundation to building her customer baseThe startup costs and how she’s been able to be profitable in the first yearThe importance of working a full-time job where she was supported enough to be transparent about needing space to focus on expanding Della’s Highlights Include: 00:00 Intro08:16 Exploring different side hustles14:16 Navigating a new city18:43 Filling the need for a beauty supply23:18 Startup planning and costs27:55 Creating a community 30:01 Curating events and collaborations35:02 Running a storefront as a side hustle41:20 Expanding and creating a cultural hub46:43 Setting the tone for the future of the store56:19 Tips for entrepreneursCheck out episode 460 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks Mentioned: Auntie Della’s Website: https://auntiedellas.com/Auntie Della’s Instagram: https://www.instagram.com/auntiedellas/ Auntie Della’s TikTok: https://www.tiktok.com/@auntiedellas Virtual Assistant: https://theindemandva.com/ Listen on:Apple Podcasts: https://podcasts.apple.com/us/podcast/side-hustle-pro/id1126021323Spotify: https://open.spotify.com/show/13qDj08lBR4ymzGhXIKy8t?si=8daf52a57e054042 YouTube: https://www.youtube.com/sidehustleproClick here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAffiliate Disclosure: I may be an affiliate for products that I recommend or share. If you purchase those items through my links, I may earn a commission. You will not pay more when you use my links. Hosted on Acast. See acast.com/privacy for more information.
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  • 459: Her Plant-Based Soaps Landed Her On Shark Tank And On The Path To $1.2M In Sales
    This week in the guest chair we have Kristen Dunning, founder and CEO of Gently Soap - a bathing brand built on her self-developed herbal infusions. An MBA grad, Kristen hails from a rare five generations of Black Alabama farmers, and she’s continuing the legacy by bringing joy back to bathing experiences for people with sensitive skin, using the medicinal properties of plants.In this episode she shares:Her vigorous passion and research that landed her on Shark TankHer secret sauce to having a rate of 78% repeat customersHow she won over 300K in investment capital and has a trajectory of $1.2M in salesHighlights Include:00:00 Intro03:24 Generations of Black farmers06:38 Struggle with eczema08:45 Studying horticulture and agriculture14:10 Staring Gently Soaps18:03 Transitioning to selling at markets21:31 Importance of formulating for sensitive skin28:56 Sales growth and Shark Tank impact32:55 High margins and sales 39:49 Marketing strategies44:03 Tips for entrepreneurs Check out episode 459 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeGently Soap Website: https://gentlysoap.com/ Gently Soap Instagram: https://www.instagram.com/gentlysoap/Kristen’s Instagram: https://www.instagram.com/professionalplantgirl/ Kristen’s LinkedIn: https://www.linkedin.com/in/kristendunning/ Shark Tank episode: https://gentlysoap.com/pages/shark-tank Aveeno start-up pitch competition: https://www.aveeno.com/startup-collective Thirteen Lune: https://thirteenlune.com/ Tech Stars: https://www.techstars.com/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Hosted on Acast. See acast.com/privacy for more information.
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  • 458: Why Your Podcast Isn't Making Money (and How to Fix It)
    This week I’m back with a solo episode where I’m giving you the tools to make money with your podcast. When I became a full-time podcaster in 2017, I focused on my revenue streams like brand partnerships, sponsorships, courses, and VIP programs, leading to having over 10 million episode downloads to date. I’m here to help you get your podcast to that same level. In this episode I’m sharing:Effective Marketing: How you’re going to optimize content planning and to get people to consistently see what you are offering Thinking Outside the Box: Exploring non-traditional sponsorships and multi-channel packages like retreats to generate revenue beyond just downloadsCreating Value: How to produce content and services that your audience genuinely wants to pay forHighlights Include: 00:00 Intro02:49 The Importance of Podcast Setup05:15 Narrowing Down Your Podcast Topics09:50 Understanding and Serving Your Audience14:33 Creating a Content Plan16:39 Effective Marketing Strategies19:00 Consistent Marketing Practices21:24 Thinking Outside the Box for Sponsorships25:54 Create Content People Want to Pay For28:17 Recap and Action StepsTo learn more about making money from your podcast, join my next live class. Register at sidehustlepro.co/class.Check out episode 458 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeRiverside (Use code ‘hustlepro’): https://riverside.fm/ Podcast Moguls: http://sidehustlepro.co/join Lori Tharps SHP episode: https://www.youtube.com/watch?v=E3EsWprSGu4 Launching Podcast Moguls 2.0: https://www.youtube.com/watch?v=3d-wkYAcsLo&t=1s Free newsletter: http://sidehustlepro.co/newsletter You Are a Badass by Jen Sincero: https://jensincero.com/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoSide Hustle Pro – @sidehustlepro#SideHustlePro Hosted on Acast. See acast.com/privacy for more information.
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  • 457: How Julia Coney Pivoted Careers to Pioneer a New Era in the Food & Wine Industry
    This week in the guest chair we have Julia Coney, award winning wine writer, speaker, & consultant. Julia wears many hats, including being the Wine Consultant for American Airlines and Founder of Black Wine Professionals; a resource for Black professionals in the world of wine.In this episode she shares about:Being multi-passionate: how exploring a range of interests, from starting at a law firm to writing a beauty blog, has elevated her career Paving the way for diversity: how starting honest conversations about racism, equity, and inclusion in the wine industry led to being the recipient of Wine Enthusiast's 2020 Social Visionary Award Winner The power of putting yourself out there on social media: How she has created opportunities for herself like being the first Black woman to run a wine program for American AirlinesHighlights include: 00:00 Intro04:42 Original career path and intro to wine13:00 Navigating a switch in careers21:39 Transition from beauty blogging to wine writing27:06 Addressing racism in the wine industry29:40 Sustaining financially as a freelance writer35:00 Providing a niche wine service 41:30 Unlocking networking opportunities 45:07 Running a wine program for American Airlines 54:16 Tips for entrepreneurs Watch episode 457 on YouTube and listen on all podcast appsLinks mentioned in this episodeJulia’s Substack: https://juliaconey.substack.com/ Julia’s Instagram: https://www.instagram.com/juliaconey/ Julia’s email: [email protected] Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoJulia’s Substack: https://juliaconey.substack.com/ Julia’s Instagram: https://www.instagram.com/juliaconey/ Julia’s email: [email protected] Hosted on Acast. See acast.com/privacy for more information.
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About Side Hustle Pro

Side Hustle Pro spotlights bold black women entrepreneurs who have scaled from side hustle to profitable business. Join Chief Side Hustler turned full-time entrepreneur Nicaila Matthews Okome for your weekly installment of Side Hustle Pro and learn actionable strategies to start small and get going–wherever and whoever you are. Side Hustle Pro features interviews with inspiring Black women entrepreneurs who started out as side hustlers, including interviews with Myleik Teele, Morgan DeBaun, Tiffany "The Budgetnista" Aliche, and more! Hosted on Acast. See acast.com/privacy for more information.
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