Preppy Podcast

Brooke John is the owner and designer of Marfa Boots. Started in October of 2022 in Dallas, Texas. The inspiration for Marfa Boots came when attending the American Rodeo and couldn’t find a pair of boots that would stand out from the crowd without breaking the bank. She realized there was a need for a brand of boots that is trendy, affordable, and can pair with a variety of looks. They have worked tirelessly to design and create a line of boots we believe to be a centerpiece in everyone's wardrobe. Shop at https://marfabootsco.com/ 
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Gretchen Hollingsworth is a serial entrepreneur who built Paddywax into an internationally recognized candle brand before selling it in 2015 and turning her attention to her next chapter. She launched INK+ALLOY in 2016 — a handmade accessories brand designed in Atlanta and brought to life by skilled artisan women in India, now beloved in boutiques across the country. Purpose-driven from the start, INK+ALLOY  partners with Commit 2 Change to fund education for girls in India — giving back to the community that inspires every piece INK+ALLOY makes. Shop at https://inkalloy.com/ 
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Allie+Bess is beaded jewelry made for living in color! Located in Dallas, Texas and founded by best friends and business partners Allie Wardlaw and Bess Callarman. Shop at https://shopalliebess.com/ 
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Lalania Balas is the founder of LBS Designs, creating hand painted canvas totes and Italian silk scarves inspired by the places we love and the places we want to go.
Her career began in New York City’s Garment Center, spanning fashion, product development and accessories companies including Daniel Wellington, where she worked with early influencer programs and brand partnerships. She later moved into talent management in Los Angeles, helping influencers translate their personal brands into product.
Covid took her to Boca Grande to hide out with family and recharge. A longtime boat & tote girl from growing up in Maine, she wanted to paint the places she loved onto the bags she was already carrying and realized she wasn’t seeing them in the local shops she loved. So she figured out how to paint on canvas and built LBS around bringing that idea to retail.
Today, LBS works with local retailers near Boca Grande and Palm Beach in the winter, then heads north for summer collaborations with partners including Erica Wilson, Coniglio and Montauk Yacht Club, creating small batch pieces rooted in place, heritage and a little imperfection. Shop at https://lbsdesignshop.com/ 
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Shaefer Santos is the founder and designer behind Hey Friends, a women's clothing brand inspired by timeless coastal style and thoughtful design. She started sewing and designing clothes as a little girl, and what began as a hobby eventually turned into the business she runs today. She launched Hey Friends when she was 16, and today she designs every collection with the goal of creating beautiful, wearable pieces that women can reach for season after season. Whether she is sketching new designs, working with artisans, or sharing the behind-the-scenes journey of building the brand, her heart has always been in creating something meaningful. Shop at https://heyfriendsbyshaef.com/
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