Preppy Podcast

Pastel Proper began in 2022 with a simple idea: the places we love deserve something more personal than a souvenir and more lasting than a photo on a phone. Our signature blank books were created to give those places a home. Designed to be displayed, gifted, and filled over time, each one becomes a place for handwritten notes, guest signatures, photos, inside jokes, family traditions, and the little details that make a destination feel yours. In October 2025, friends Eleanor and Marie took ownership of Pastel Proper, bringing together their love of interiors and backgrounds in design, retail, and consulting. Today, they are building the brand around thoughtful design, meaningful gifting, and the belief that the best pieces in a home are the ones with a story behind them. Pastel Proper creates modern keepsakes for the destinations, memories, and moments worth coming back to. Use code PREPPYPODCAST for 10% off at https://pastelproper.com
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Brooke John is the owner and designer of Marfa Boots. Started in October of 2022 in Dallas, Texas. The inspiration for Marfa Boots came when attending the American Rodeo and couldn’t find a pair of boots that would stand out from the crowd without breaking the bank. She realized there was a need for a brand of boots that is trendy, affordable, and can pair with a variety of looks. They have worked tirelessly to design and create a line of boots we believe to be a centerpiece in everyone's wardrobe. Shop at https://marfabootsco.com/ 
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Gretchen Hollingsworth is a serial entrepreneur who built Paddywax into an internationally recognized candle brand before selling it in 2015 and turning her attention to her next chapter. She launched INK+ALLOY in 2016 — a handmade accessories brand designed in Atlanta and brought to life by skilled artisan women in India, now beloved in boutiques across the country. Purpose-driven from the start, INK+ALLOY  partners with Commit 2 Change to fund education for girls in India — giving back to the community that inspires every piece INK+ALLOY makes. Shop at https://inkalloy.com/ 
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Allie+Bess is beaded jewelry made for living in color! Located in Dallas, Texas and founded by best friends and business partners Allie Wardlaw and Bess Callarman. Shop at https://shopalliebess.com/ 
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Lalania Balas is the founder of LBS Designs, creating hand painted canvas totes and Italian silk scarves inspired by the places we love and the places we want to go.
Her career began in New York City’s Garment Center, spanning fashion, product development and accessories companies including Daniel Wellington, where she worked with early influencer programs and brand partnerships. She later moved into talent management in Los Angeles, helping influencers translate their personal brands into product.
Covid took her to Boca Grande to hide out with family and recharge. A longtime boat & tote girl from growing up in Maine, she wanted to paint the places she loved onto the bags she was already carrying and realized she wasn’t seeing them in the local shops she loved. So she figured out how to paint on canvas and built LBS around bringing that idea to retail.
Today, LBS works with local retailers near Boca Grande and Palm Beach in the winter, then heads north for summer collaborations with partners including Erica Wilson, Coniglio and Montauk Yacht Club, creating small batch pieces rooted in place, heritage and a little imperfection. Shop at https://lbsdesignshop.com/ 
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