Marketing School - Digital Marketing and Online Marketing Tips

• Google AI Mode is About to Get More Popular

  In this episode, Eric and Neil unpack Google AI Mode’s Chrome integration and how 100M MAUs could ignite a new distribution flywheel—fueling ads, partnerships, and startup pressure. They compare Google’s gen video/image capabilities, debate the “free subsidized by ads” model, and analyze YouTube’s latest updates: TV-style ad swaps, title tests, AI Inspirations, collabs, dubbing, and creator discovery. They also reveal why topic choice beats flashy hooks, share a multilingual trend-mining workflow, explore agent tooling, and spotlight Carrot.ai. TIMESTAMPS (00:00) Google AI Mode, Chrome rollout, and the ads flywheel (02:45) Google’s gen video/image edge and “free” strategy (05:45) Big YouTube changes: ad swaps, title tests, Inspirations, collabs (10:50) Topic vs. hook, dubbing and global growth (15:40) Agents + trend mining playbook; sponsor: Carrot.ai 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel 📩 Free Resources Growth Newsletter: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ ✅ Subscribe for Daily Marketing Insights!

  --------  

  20:47

  --------

  20:47
• Elon Musk's 'Daddy's Home' Insane Work Schedule

  In this episode, Neil and Eric dissect Elon Musk’s “Daddy is very much home” grind—from Optimus engineering to late-night Tesla chip reviews and a Colossus 2 data center walk. They explore Musk’s DESA method for ruthless prioritization, why relationships saved Tesla and SpaceX, and how barrels, drivers, and pushers define execution and leadership under pressure. TIMESTAMPS (00:00) Elon’s “Daddy is home” schedule (03:40) Relationships that saved Tesla/SpaceX (06:00) Musk’s DESA operating method (08:55) Barrels, drivers, pushers explained (16:45) Leadership from near-death moments 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. LEARN MORE ABOUT THE HOSTS Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel FREE RESOURCES Growth Newsletter: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ https://www.youtube.com/@neilpatel

  --------  

  28:00

  --------

  28:00
• AI has changed SEO forever (SEO vs GEO)

  In this episode, Neil and Eric break down how to win both Google rankings and AI citations. They compare short-query SEO factors like backlinks, authority, and technical signals with AI-driven co-citations and long conversational prompts. You’ll learn practical plays such as building FAQ sections, crafting concise fact nuggets, bundling subtopics, and tightening your NAP for dual visibility. They also unpack why most teams fail to see AI ROI, how MCP-driven workflows change that, and Peter Thiel’s timeless monopoly playbook: start small, scale right, and partner instead of disrupt. Actionable strategies, no fluff—built for AI Overviews and Google alike. Key takeaways Co-citations + FAQs boost AI citations Summaries, NAP, subtopics win dual visibility MCP workflows drive real AI ROI TIMESTAMPS (00:00) Google rankings vs AI citations explained (03:00) Why most teams miss AI ROI + MCP basics (07:00) Fortune 500’s low AI bar and agency playbooks (13:00) Enterprise RFPs, podcast ROI, and leverage coaching (15:00) Peter Thiel’s monopoly playbook: start small, scale right 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. LEARN MORE ABOUT THE HOSTS Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel FREE RESOURCES Growth Newsletter: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ https://www.youtube.com/@neilpatel

  --------  

  21:41

  --------

  21:41
• Marketing Agencies Are Feeling an Artificial Uptick in Business

  Agencies face pressure but smart M&A chances emerge. We cover deal math, asset vs. stock pitfalls, ops fixes, “artificial upticks,” and brand-safety risks—plus lessons from Federer, Jerry Jones, and LinkedIn’s SEO surge. Key takeaways Agency deals: Buy assets, check contracts, cross-sell, and use AI. Growth reality: Upticks are old deals; fix ops and hiring to grow. Winning edge: Small gains add up—stay steady and market with flair. TIMESTAMPS 00:00 Agencies Are Struggling—M&A Conversations Heat Up (01:16) B2B+B2C Synergy: Community, Creators & AI Leverage (03:58) From Skepticism to Deal Diligence: How It Starts (04:13) Buying Agencies: Asset Deals & Contract Traps (04:46) Fast Filters: Not Every Intro Deserves a Call (05:40) Artificial Revenue Spikes from Delayed Deals (06:43) Growth via New Logos vs Operational Unblocking (08:19) Macro View: Why the Economy Still Feels Weak (08:41) Brand Safety Gone Wrong: Public Backlash Case (12:10) Sponsor Note: NP Digital + Growth Tools (12:29) Federer’s 54% Rule: Winning with Marginal Gains (15:07) Djokovic on Composure: Your Brand = Your Temperament (15:55) Cowboys Case Study: Spectacle as Strategy (20:41) Promo DNA: Jerry Jones Learned from Grocery Hype (21:00) LinkedIn SEO Surge, ChatGPT Referrals Drop (21:45) Final Takeaways & Wrap 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel 📩 Free Resources Growth Newsletter: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/

  --------  

  24:08

  --------

  24:08
• This is 100x Better Than Netflix

  Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire In this episode of Marketing School, Eric Siu and Neil Patel talk about why building a business can feel “better than Netflix,” the trap of over-reading versus doing, and how to balance philosophy with action. They break down “bet-the-fund” venture capital moments (Andreessen Horowitz, Sequoia, GV, Founders Fund, etc.) and explain how LP co-invest sidecars work. The conversation then shifts to recession odds vs. stock market crash probability, Buffett-style investing and Berkshire’s record cash, and why fundamentals matter more than headlines. Finally, they cover new data showing ChatGPT’s traffic referrals decelerating versus Google, and how that shapes SEO strategy—more bottom-of-funnel, revenue-focused content, especially for enterprise B2B. Not financial advice. Key takeaways Action beats consumption: books and podcasts are useful, but skills compound in the trenches. Use philosophy to stay grounded, then execute. Concentrated bets win: top VCs sometimes allocate 15–70% to a single conviction play; founders should also swing when the odds are in their favor and understand LP co-invest dynamics. SEO reality check: Google still dwarfs AI referral traffic. Prioritize bottom-of-funnel content and measure by revenue/conversions, not month-to-month traffic swings. TIMESTAMPS (00:00) Business vs Netflix: Entrepreneurship as a Game (01:58) Book Trap: Why Reading Might Keep You Broke (02:29) Execution Beats Theory: Tennis & BJJ Analogy (04:31) Stoicism in Business: Lessons from Marcus Aurelius (05:03) B2B ABM Tactics: Personalized Ads + Landing Pages (05:33) VC Risk Bets: Skype, Stripe, Uber, Cognition & More (07:05) Behind the Scenes: LP Co-Investments & Sidecars (08:35) Will a Recession Hit? Crash Probabilities Unpacked (09:20) Buffett-Style Investing: Valuations & P/E in 2025 (11:31) Berkshire’s Record Cash While Markets Peak (12:09) Tech vs Non-Tech: Target's Tough Lesson (13:35) ChatGPT vs Google: AI Traffic Trends from Ahrefs (14:36) Traffic ≠ Conversions: The Shift to Revenue Metrics (15:02) Bottom-of-Funnel Is Back: MoM Traffic ≠ Value (15:26) Enterprise GTM Shift: Attribution & RFPs Rewired (16:20) Blog Leads in Decline: What Works Now (16:47) High-Stakes Deals: Final Thoughts & Takeaways ABOUT THE CHANNEL Welcome to Marketing School, a top business podcast with 61 million downloads! Each episode features marketing tips and strategies from entrepreneurs who practice what they preach and live what they teach. Hosted by: Eric Siu (Founder of Leveling Up & Single Grain) Neil Patel (Co-founder of Neil Patel Digital, named a Top 10 Marketer by Forbes) 👉 Learn more about the hosts: Leveling Up with Eric Siu: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel Other Free Resources from Eric & Neil Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ ✅ Don’t forget to SUBSCRIBE for daily marketing insights! OTHER FREE RESOURCES FROM ERIC AND NEIL👇 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ DON'T FORGET TO SUBSCRIBE :)

  --------  

  19:16

  --------

  19:16

More Business podcasts

Trending Business podcasts

About Marketing School - Digital Marketing and Online Marketing Tips

Marketing School - Digital Marketing and Online Marketing Tips: Podcasts in Family