103. Building Brands that Belong with Miguel Netto, Bootlegger's Head of Marketing
From embracing agency life to knuckling down brand side, Miguel Netto’s marketing career has ticked all the boxes.As the Head of Marketing at Bootlegger, Miguel’s coffee-fueled days are focused on building a brand that doesn't advertise but rather works to belong within your lifestyle.Miguel chats to Declan about his (and Bootlegger’s) values of quality, consistency, and sustainability, and how these have been forged throughout his life and career journey - from competitive IRONMAN racing, to his role as Global B2B & Commercial Marketing Director at Aramex, to now leading a team at Bootlegger.Miguel shared many pieces of advice for aspiring marketers, including:Understand the numbers. Even if you’re a creative.Shoot your shot. Always.And, in the words of Miguel’s dad: If you’re going to miss the bus, miss the bus running. Which is to say, make it mean something 👊
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102. How AI and Behavioural Science are Changing the Future of Banking with Discovery's Jody Ashworth
What does it take to go from Intern to Award-Winning Marketer at Discovery Bank?For Jody Ashworth, it’s been about curiosity, courage, and an unshakable belief in the power of behavioural science to change how we bank.Jody shares how she’s shaping the future of financial health at Discovery Bank, from creating the brand’s beloved Discovery Bank Buddy to using AI and data to make banking more human.Tune in to hear her take on leadership, culture, and how trusting your gut can be your biggest career advantage
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101. First the Fundamentals, Then the Digital Wizardry with M&M's Alicia Jitaru
In this episode, Declan chats with Alicia Jitaru, European Digital Director for M&M’s, about what really drives great marketing in a digital world.They unpack why, despite all the new tools and tech, the fundamentals stay the same: understanding people, meeting their needs, and showing up authentically.From “digital wizardry” to emotional connection, Alicia shares how brands can create real magic with their audiences today.
What do ultra-trail running and brand building have in common? For Amy Beachy Head, Adidas South Africa’s Brand Manager for Running & Outdoor, the answer is grit, authenticity, and putting people first.In this episode, Amy takes us through her journey from turning down her first marketing job at a chicken farm to leading culture-driven campaigns for one of the world’s most iconic sports brands.She shares:How running 100km through the mountains fuels her mindset and leadership styleWhy prioritising people over screens is the future of marketing and cultureLessons from the trail that apply to every marketer chasing big goalsWhether you’re a marketer, leader, or endurance junkie, Amy’s story will leave you inspired to keep pushing forward, one step (or three stripes!) at a time.
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99. Start Before You Are Ready with Bianca Liapis, Sainsbury’s Digital Marketing Manager
Bianca Liapis packed her bags, moved to London without a plan, and built a global marketing career she truly loves.In this episode, she shares the leaps of faith, moments of self-doubt, and bold mindset shifts that shaped her journey, from startups at Uber Eats to leading digital marketing at Sainsbury’s.We talk about imposter syndrome, building trust, navigating massive change, and why her personal motto is simple: “Start before you’re ready.”
Your fireside‑chat podcast powered by Engage Video Group, where data‑driven creativity meets human-centred storytelling 💪
Each episode features candid conversations with leading voices from global brands and top educational institutions.
Hosted by Jon Ratcliffe (Founder, ex‑Google/YouTube) and Declan Hollywood (Chief Growth Officer), as well as EVG’s Business Development Executives, the series brings together inspiring guests from diverse backgrounds, from financial services to creative tech, media, and global communications.
South Africa