Marketing Masterclass with Alexandra Illiashova, Danone's Head of Integrated Brand Communications
Recorded beachside at Cannes Lions, Alexandra Illiashova, Head of Integrated Brand Communications at Danone Benelux, joins Declan Hollywood for a refreshing and candid conversation about creativity, ambition, and navigating the fast pace of modern marketing.From launching a business on live TV to leading brand strategy at scale, Alexandra reflects on the power of standing out, surrounding yourself with aspiration, and embracing the thrill—and challenge—of constant innovation.An energising episode for marketers chasing bold ideas in a one-second world.
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Marketing Masterclass with Tsakane Mtenjane, Marketing Professional & Brand Architect
In this episode, Tsakane Mtenjane joins Lara Harper for a compelling conversation on leadership, influence, and navigating the evolving marketing landscape. Tsakane shares powerful reflections on staying curious, embracing humility as you rise through the ranks, and why integrity and courageous conversations are non-negotiables in leadership.From leveraging influencer marketing with purpose to putting the brand, not the individual, at the center of the story, this episode is packed with clarity, wisdom, and heart.A must-listen for marketers, leaders, and future C-suiters ready to lead with authenticity.
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Marketing Masterclass with Laurens Griep, Heineken's Global Digital Manager
In this special Cannes Lions episode, Laurens Griep, Global Digital Manager at Heineken, joins Declan Hollywood to explore the evolving intersection of technology and creativity. Laurens shares why, despite advancements in data and targeting, it's still great ideas that win hearts—and how brands that master both will lead the future.He also unpacks the thinking behind Heineken’s new social planning tool, the “Hei” app, designed to solve a simple yet universal insight: planning a night out often takes longer than enjoying it.A sharp and inspiring conversation for marketers looking to blend purpose, utility, and creativity in the digital age.
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Marketing Masterclass with Trix van der Vleuten, The Social Hub's CMO
In this episode, Trix van der Vleuten, CMO of The Social Hub and author of "Made for President," joins Jon Ratcliffe to share her remarkable journey from rejecting the commercial world to becoming a transformative marketing leader across global brands like KFC, Google's Nest, Kraft Heinz, and SAP Miller.Trix reveals how every great brand story emerges from a founder's frustration with the world, and how she rediscovered KFC's authentic narrative through the powerful "United by the Bucket" campaign. From her parents' toy shop to leading teams at multinational corporations, she unpacks the art of authentic storytelling and why genuine purpose beats short-term performance every time.With insights spanning her work on iconic brands like Grolsch to her passion project of writing a children's book challenging gender stereotypes, Trix offers profound wisdom on energy balance, team empowerment, and why creating fun is marketing's most underestimated power. She shares her philosophy that marketers should focus on where audiences are rather than pushing messages, and why authenticity will become the ultimate differentiator in our AI-driven world.A must-listen for brand strategists, purpose-driven leaders, and anyone passionate about building meaningful connections through storytelling that truly matters.
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Marketing Masterclass with Xanthe Wells, Pinterest's Vice President of Global Creative
In this episode, Xanthe Wells, VP of Global Creative at Pinterest's House of Creative, joins Declan Hollywood to share her remarkable journey from Google's award-winning creative leadership to driving Pinterest's creative transformation.Xanthe reveals how she's led Pinterest's brand evolution to connect with Gen Z like never before, comparing the platform's three-dimensional creative potential to Disney's immersive brand experience. With over 15 years of creative excellence across Google, TBWA\Chiat\Day, and Nest, she unpacks the art of leading high-performing creative teams and the pivotal moment when she realized true leadership means empowering others to shine.From managing 100+ creatives to winning Cannes Grand Prix and D&AD Black Pencils, Xanthe offers profound insights on creative strategy, team empowerment, and building campaigns that drive unprecedented ROI. She discusses the evolution from individual achievement to collective success and what it truly means to lead with purpose in the creative industry.A must-listen for creative leaders, brand strategists, and anyone passionate about transforming brands through authentic leadership and breakthrough creative thinking.
Welcome to Marketing Masterclasses, powered by Engage Video Group.
This series features fireside chats from sessions with leading institutions like London Business School, Red & Yellow Creative School of Business, and Trinity College Dublin, designed to inspire future leaders for tomorrow. What better way than by learning from some of the most inspiring people in marketing?
Join Jon Ratcliffe, CEO & Founder of EVG, and Declan Hollywood, Chief Growth Officer, as they chat with purpose-driven leaders about their incredible journeys. We hope the insights shared inspire you!
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