Marketing Masterclass with Barilla's Senior Manager of Global Brand Equity & Communication, Murray Robertson
In this episode, Murray Robertson, Senior Manager of Global Brand Equity & Communication at Barilla, joins hosts Nicole Shrosbree-Campbell and Jamie Neill to explore the strategies behind one of the world’s most recognised food brands. He dives into the power of personalisation, content creators, and social-first strategies, emphasising why brands must adapt to stay relevant.Murray also offers career insights, from the impact of working in-office to navigating agency vs. client-side marketing. Plus, he reveals how Barilla’s long-term vision has shaped its global success.A must-listen for marketers, brand strategists, and anyone looking to future-proof their career.
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Marketing Masterclass with Kellanova Global Communications Director, Debbie McCaughey
In this episode, Declan Hollywood speaks with Debbie McCaughey, Global Communications Director at Kellanova. With over 20 years of experience across Kellogg Company, Bank of Ireland, and Ulster Bank, Debbie has mastered the art of storytelling, stakeholder engagement, and crisis management. She shares her approach to shaping corporate narratives, driving internal communications, and maintaining brand reputation in a fast-evolving business landscape. This conversation is filled with insights on strategic communication, global branding, and the power of authenticity in leadership.
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Marketing Masterclass with Tourism Ireland's Aidan Power
In this episode, Declan Hollywood sits down with Aidan Power, Director of Marketing at Tourism Ireland. With a career spanning financial services, FMCG, and tourism, Aidan has led transformative brand strategies, including shaping KBC Bank as a challenger brand in Ireland. Now at the helm of Tourism Ireland’s marketing efforts, he shares insights on global brand positioning, customer experience, and the evolving role of marketing in driving economic impact.Tune in for a deep dive into brand-building, leadership, and the strategies behind marketing an entire nation.
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Marketing Masterclass with Discovery Vitality's Head of Marketing, Celeste Williams
In this episode, Declan Hollywood speaks with Celeste Williams, Head of Marketing at Discovery Vitality. With over 25 years of experience across healthcare, financial services, and consumer loyalty, Celeste shares how purpose-driven marketing fuels innovation and customer engagement.From brand-building and leadership to the evolving role of social media and AI, this conversation is packed with invaluable insights for marketers looking to make an impact.
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Marketing Masterclass with Uber's Former Global Head of Social Strategy, Suzanne Lindbergh
What do Uber, Apple and Verizon have in common? Suzanne Lindbergh.Declan Hollywood chats with Suzanne, a powerhouse marketer who helped transform these brands into cultural icons. From collaborating with Steve Jobs to pioneering audience-centric storytelling at Uber, Suzanne reveals the secrets behind brand-building that resonates. Expect deep insights into entertainment marketing, influencer strategies, and the power of social media in shaping brand perception. If you want to learn how to turn products into global sensations, this episode is not to be missed!
Welcome to Marketing Masterclasses, powered by Engage Video Group.
This series features fireside chats from sessions with leading institutions like London Business School, Red & Yellow Creative School of Business, and Trinity College Dublin, designed to inspire future leaders for tomorrow. What better way than by learning from some of the most inspiring people in marketing?
Join Jon Ratcliffe, CEO & Founder of EVG, and Declan Hollywood, Chief Growth Officer, as they chat with purpose-driven leaders about their incredible journeys. We hope the insights shared inspire you!
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