Make It Happen Mondays - B2B Sales Talk with John Barrows

Only nine percent of people at your company are excited about AI. Fifty two percent are more anxious about it than excited. If your rollout plan only accounts for the nine percent, you already know how this ends.
In this episode, John sits down with Dr. Gleb Tsipursky, a behavioral scientist and author of The Psychology of AI Adoption at Work, to talk about why 95 percent of AI pilots fail to scale, the three distinct types of resistance blocking your team from adopting AI, and the leadership policy that lets companies grow revenue and headcount at the same time instead of cutting jobs to pay for efficiency.
If you're in sales leadership, building or rebuilding a team for the AI era, or just trying to get your own reps to actually use the tools you already paid for, this conversation gives you a practical playbook for the two different rollouts your company needs, one for the people already excited about AI, and one for everybody else.
Want to build a sales team that can hold its own in the AI era? Visit www.jbarrows.com and learn how you can Make It Happen.
Get the Book on Amazon: The Psychology of AI Adoption at Work: From Resistance to Results https://www.amazon.com/dp/1647127491?lv=shuf&channelId=510&plpRedirect=mhFallback
What You'll Learn
Why 95 percent of AI pilots fail to scale, and the three psychographic profiles (AI alarmists, pragmatic resistors, reluctant adopters) blocking adoption long before rollout
Why AI forward companies grow revenue nine percent faster and headcount six percent faster than AI backward competitors, and the leadership policy that makes both true
Why only about ten percent of the old apprenticeship grind was ever formative, and what junior employees need to learn now that AI does the research
Why Gleb tells most people to skip college unless their career requires a licensed degree, and how to use AI as a personalized learning roadmap instead
Why the debate over AI's existential risk isn't a side conversation from adoption strategy, and what Anthropic's own head of research has said about it

Dr. Gleb Tsipursky is a behavioral scientist and consultant who has spent over two decades helping companies navigate major shifts in how work gets done. He holds a PhD in the history of behavioral science from UNC Chapel Hill and has taught at Ohio State University. He is the author of eight books, including the global bestsellers Never Go With Your Gut and The Blindspots Between Us, and his newest book, The Psychology of AI Adoption at Work, is available now from Georgetown University Press.
Visit disasteravoidanceexperts.com/aibook for a free sample of the book.
Connect with Dr. Gleb Tsipursky:
Website: https://disasteravoidanceexperts.com/
LinkedIn: https://www.linkedin.com/in/dr-gleb-tsipursky/
Facebook: https://www.facebook.com/DrGlebTsipursky
Instagram: https://www.instagram.com/dr_gleb_tsipursky/
John Barrows is a sales trainer, speaker, and founder of JB Sales with over 25 years of experience in the industry. He has made hundreds of cold calls a week, led startups to acquisition, and trained high-performing teams at companies like Salesforce, LinkedIn, Amazon, and Okta. Through JB Sales, John focuses on practical sales execution, helping reps fill pipeline, close deals, and build trust with buyers in today's AI-driven sales environment.
Connect with John Barrows:
LinkedIn: linkedin.com/in/johnbarrows
Instagram: instagram.com/johnmbarrows
TikTok: tiktok.com/@johnmbarrows
Check out John's Membership: https://learn.jbarrows.com/pages/individual-packages
Join John's Newsletter: https://www.jbarrows.com/newsletter

Half of your buyers already picked their shortlist before your sales team even knew they existed. The only question left is whether your team knows what they typed in to get there.
In this episode, John sits down with Tim Sanders, Chief Innovation Officer at G2 and author of five books including Love Is The Killer App, to talk about why half of all software buyers now start their research inside ChatGPT, how BDRs have quietly become the frontline of business intelligence for companies trying to win AI search, and why the one thing AI still can't replace in a sales rep is domain expertise.
If you are in sales, sales leadership, or building a go-to-market team that needs to hold up in the AI era, this conversation gives you a practical way to think about what AI search means for your pipeline, why your BDRs might be sitting on your most valuable data, and how to make sure the human in the deal still has something the algorithm doesn't.
Want to build a sales team that can hold its own in the AI era? Visit www.jbarrows.com and learn how you can Make It Happen.
What You'll Learn
Why half of all software buyers now start their research inside ChatGPT or Gemini, and are eighty percent through their purchase before a sales rep ever talks to them
Why the BDR, not the AE, has become the frontline of business intelligence for companies trying to win inside AI search
Why Tim says today's best AE is a sommelier, not a closer, and what that metaphor means for a buyer drowning in AI-generated options
Why verifier's law explains what AI still can't be trusted to do in sales outreach, and why domain expertise is the one thing that makes a generalist model useful

Tim Sanders is Chief Innovation Officer at G2, where he researches how AI is reshaping B2B buying and helps G2's customers adapt their go-to-market strategy. Before G2, he was Chief Innovation Officer at Upwork and spent years as an executive at Yahoo, following his early career with Mark Cuban's audio net, which became broadcast.com. He is the author of five books, including Love Is The Killer App and Today We Are Rich.
Visit timsanders.com to learn more about Tim's work and books.
Connect with Tim Sanders:
Website: https://timsanders.com/
LinkedIn: https://www.linkedin.com/in/sanderssays
John Barrows is a sales trainer, speaker, and founder of JB Sales with over 25 years of experience in the industry. He has made hundreds of cold calls a week, led startups to acquisition, and trained high-performing teams at companies like Salesforce, LinkedIn, Amazon, and Okta. Through JB Sales, John focuses on practical sales execution, helping reps fill pipeline, close deals, and build trust with buyers in today's AI-driven sales environment.
Connect with John Barrows:
LinkedIn: linkedin.com/in/johnbarrows
Instagram: instagram.com/johnmbarrows
TikTok: tiktok.com/@johnmbarrows
Check out John's Membership: https://learn.jbarrows.com/pages/individual-packages
Join John's Newsletter: https://www.jbarrows.com/newsletter

The Apple Store almost didn't happen. Not because the idea was bad, because it was too big for anyone but Steve Jobs to say yes to.
In this episode, John sits down with Ron Johnson, the retail executive who built the original Apple Store and Genius Bar alongside Steve Jobs, led Target's design transformation, and later served as CEO of JC Penney, to talk about why he turned down a scaled down test of the Apple Store concept, what actually went wrong with the JC Penney pricing overhaul he's still willing to own, and why he tells people to challenge every answer AI gives them the same way he had to challenge decades of accepted retail wisdom.
If you are in sales, sales leadership, retail, or building anything that requires a team to believe in an idea before the proof exists, this conversation gives you a practical way to think about pitching big ideas instead of small tests, building a culture of believers instead of skeptics, and using AI to speed up research without letting it make the decision for you.
Want to build a sales team that can think as boldly as Ron Johnson built the Apple Store? Visit www.jbarrows.com and learn how you can Make It Happen.
What You'll Learn
Why Ron turned down a scaled down test of the Apple Store, and the four billion dollar answer from Steve Jobs that changed his mind
Why doubling Target's kids' clothing business came down to something as simple as how the sizes were labeled
Why the JC Penney pricing overhaul improved customer satisfaction but still failed, and why Ron says the mistake was the pace, not the idea
Why Steve Jobs wanted believers on his team, not skeptics, and how many skeptics is actually too many
Why Ron says to challenge every answer AI gives you before you accept it, the same way he had to challenge decades of accepted retail wisdom

Ron Johnson is the retail executive who led Apple's retail strategy and built the Apple Store and Genius Bar concept alongside Steve Jobs. Before Apple, he spent years at Target leading the company's design transformation, including its original Michael Graves partnership, and he later served as CEO of JC Penney. He is a graduate of Stanford University and Harvard Business School, and his new book releases September 22nd.
Visit RonJohnsonShopsDifferent.com to learn more about Ron's work and his new book.
Connect with Ron Johnson:
Website: RonJohnsonShopsDifferent.com
LinkedIn: linkedin.com/in/shopdifferent
John Barrows is a sales trainer, speaker, and founder of JB Sales with over 25 years of experience in the industry. He has made hundreds of cold calls a week, led startups to acquisition, and trained high-performing teams at companies like Salesforce, LinkedIn, Amazon, and Okta. Through JB Sales, John focuses on practical sales execution, helping reps fill pipeline, close deals, and build trust with buyers in today's AI-driven sales environment.
Connect with John Barrows:
LinkedIn: linkedin.com/in/johnbarrows
Instagram: instagram.com/johnmbarrows
TikTok: tiktok.com/@johnmbarrows
Check out John's Membership: https://learn.jbarrows.com/pages/individual-packages
Join John's Newsletter: https://www.jbarrows.com/newsletter

AI didn't kill the sales fundamentals. It just made everyone forget what they actually are.
In this episode, John sits down with Kristie Jones, Author and Founder of Sales Acceleration Group, to talk about why the buyer now wants to talk to a human 80 to 90 percent of the way through their own research, why the post-mortem meeting needs to be replaced with a pre-call meeting, and why AI is forcing sales leaders to teach objective judgment for the first time in their careers.
If you are in sales, sales leadership, RevOps, or GTM, this conversation gives you a practical way to think about writing a role brief for the AI tools on your team, replacing the post-mortem with a pre-call meeting, testing for objective judgment instead of just tactical skill, and why the old playbook is dead even though playbooks aren't.
Want to build a sales team that can think critically in the AI era? Visit www.jbarrows.com and learn how you can Make It Happen.
What You'll Learn
Why the buyer now wants to talk to a human 80 to 90 percent of the way through their own research, and what that means for how a rep opens the call
Why the post-mortem meeting needs to be replaced with a pre-call meeting built around objective judgment
Why every AI tool on your team needs a role brief, the same way every hire needs a job description
Why Kristie tests candidates by making them argue with an AI generated plan live, not just use one
Why the four skills sales leaders need now are systems thinking, workflow design, decision leadership, and accountability clarity

Kristie Jones is the Author and Founder of Sales Acceleration Group, where she works with sales organizations on hiring, training, and leadership development. She's the author of Selling Your Way In and the upcoming The Sales Leadership Gap, releasing October 2026, which looks at how AI is forcing a fundamental rethink of how sales leaders hire, coach, and make decisions.
Visit kristiekjones.com to learn more about Kristie's work and get updates on The Sales Leadership Gap.
Connect with Kristie Jones:
LinkedIn: linkedin.com/in/kristiekjones
Website: kristiekjones.com
Instagram: instagram.com/kristiejones.sales
YouTube: youtube.com/@kristiekjones
John Barrows is a sales trainer, speaker, and founder of JB Sales with over 25 years of experience in the industry. He has made hundreds of cold calls a week, led startups to acquisition, and trained high-performing teams at companies like Salesforce, LinkedIn, Amazon, and Okta. Through JB Sales, John focuses on practical sales execution, helping reps fill pipeline, close deals, and build trust with buyers in today's AI-driven sales environment.
Connect with John Barrows:
LinkedIn: linkedin.com/in/johnbarrows
Instagram: instagram.com/johnmbarrows
TikTok: tiktok.com/@johnmbarrows
Check out John's Membership: https://learn.jbarrows.com/pages/individual-packages
Join John's Newsletter: https://www.jbarrows.com/newsletter

AI is not replacing customer success. It's turning it into the most important revenue function in the business.
In this episode, John sits down with Elizabeth Salmoun, Head of Customer Success at Otter.ai, to talk about why products and tooling have become table stakes in the AI era, why the sales to CS handoff decides whether a client renews inside the first 90 days, and why AI is turning CSMs into AI advisors and workflow consultants instead of relationship managers.
If you are in sales, customer success, RevOps, or GTM leadership, this conversation gives you a practical way to think about handoff timing between AE and CSM, segmenting a book of business by tier instead of treating every renewal the same, the three W's framework for discovery, and why AI generated work should never go out the door without a human reviewing it first.
Want to build a customer success team that turns renewals into your biggest growth lever? Visit www.jbarrows.com and learn how you can Make It Happen.
What You'll Learn
Why products and tooling became table stakes, and why the relationship is what actually differentiates you now
Why the first 90 days after a deal closes decide whether a client renews or churns
Why Elizabeth starts every renewal conversation 120 days out instead of waiting for the discount fight
Why AI is turning CSMs into AI advisors and workflow consultants instead of relationship managers
Why a sales rep who's just running the process is already irrelevant, and what still makes the role critical

Elizabeth Salmoun is the Head of Customer Success at Otter.ai, where she leads retention and expansion strategy in one of the most competitive corners of the AI tooling market. She built her career in retail before moving into tech sales and account management, and she has spent the last several years turning customer success into a revenue generating function built on discovery, relationship building, and clear rules of engagement with sales.
Visit otter.ai to learn more about Otter.ai's AI meeting assistant and how its customer success team helps teams capture, act on, and get real value from every conversation.
Connect with Elizabeth Salmoun:
LinkedIn: linkedin.com/in/esalmoun
Connect with Otter.ai:
Website: otter.ai
LinkedIn: linkedin.com/company/otter-ai
YouTube: youtube.com/@Otterai
Instagram: instagram.com/otter.ai
John Barrows is a sales trainer, speaker, and founder of JB Sales with over 25 years of experience in the industry. He has made hundreds of cold calls a week, led startups to acquisition, and trained high-performing teams at companies like Salesforce, LinkedIn, Amazon, and Okta. Through JB Sales, John focuses on practical sales execution, helping reps fill pipeline, close deals, and build trust with buyers in today's AI-driven sales environment.
Connect with John Barrows:
LinkedIn: linkedin.com/in/johnbarrows
Instagram: instagram.com/johnmbarrows
TikTok: tiktok.com/@johnmbarrows
Check out John's Membership: https://learn.jbarrows.com/pages/individual-packages
Join John's Newsletter: https://www.jbarrows.com/newsletter