In coaching, the biggest blocks are often the ones we can’t see—because we’re too busy wearing them. In this episode, we uncover the three most common masks that show up in the coaching world: overachieving, perfectionism, and people-pleasing. These masks might appear productive or noble on the surface, but they’re actually rooted in fear—and they can sabotage both you and your clients.If you’re a coach, chances are you’ve worn one (or all) of these masks yourself. You may also see your clients hiding behind them—pushing themselves to burnout, waiting endlessly for “perfect,” or sacrificing their needs to keep others happy. We’ll break down how these masks form, how they quietly erode progress, and how to help yourself and your clients take them off.This episode is a must-listen for any coach who wants to create deeper transformations. You'll walk away with powerful mindset shifts, practical reframes, and reflection questions to move from self-protection to self-expression—for you and the people you serve.To start a successful coaching business, visit www.thrivingcoachacademy.com.
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218. Why Clients Say YES to Coaching
Why do people hire life coaches—and why is coaching more in demand than ever?If you’re a new or aspiring life coach, you might wonder what truly drives someone to invest in coaching. The more you understandwhy people seek coaching, the more confident you’ll be in the impact and value of this work.Here’s the truth: As long as people want to grow, improve, and create change, there will always be a need for great coaches.In this episode, I reveal the top 8 reasons people hire life coaches—and why now is the perfect time to step into this profession.To become a Certified Professional Coach, visitwww.thrivingcoachacademy.com.
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217. The Power of Accountability in Coaching
Accountability is one of the most underrated—and powerful—tools in the coaching process. In this episode, we explore what accountability really means and why it’s the missing link for so many people who know what to do… but still don’t follow through. Whether you’re a coach or on your own personal growth journey, this episode will help you understand how to build the right structures so goals turn into results.We’ll break down the two essential types of accountability—internal and external—and how both play a role in creating lasting transformation. You’ll learn how to help your clients set clear commitments, anticipate obstacles, follow through with confidence, and stay consistent—even when motivation fades. You’ll also hear practical tools to strengthen your accountability as a coach so you lead with integrity, not just inspiration.If you (or your clients) have ever felt stuck, inconsistent, or frustrated by unfinished goals, this episode will show you exactly how to build a support system that turns “someday” into “done.” Accountability isn’t about being perfect—it’s about staying committed. And when you master that, everything changes.To start a successful coaching business, visit www.thrivingcoachacademy.com.
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216. How to Tell If Your Coaching Niche Will Make Money
Many new coaches build their business around a niche that sounds exciting or feels meaningful—but never stop to ask: is this something people are actually paying for? In this episode, we’re diving deep into the concept of Niche Viability and why it’s the difference between a coaching business that thrives… and one that never gets off the ground.You’ll learn the biggest mistakes coaches make when choosing a niche, why passion isn’t enough, and how to avoid targeting people who need help but won’t invest in coaching. I’ll also share simple, powerful ways to test your niche before you waste time building offers, websites, and content no one asked for. Plus, we’ll explore the three “super niches”, why they’re always in demand, and how to position yourself in a market that’s already spending money.If you’re ready to stop guessing and start building a business around a niche that people actually want to pay for, this episode will help you get clear, focused, and profitable.To start a successful coaching business, visit www.thrivingcoachacademy.com.
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215. How to Help Clients Feel Safe, Seen, and Heard
Building a strong coaching relationship isn’t just about making clients feel comfortable—it’s about creating both rapport and trust. Rapport is the initial connection, that sense of ease and relatability that makes conversations flow effortlessly. But trust is what allows clients to go deeper, take risks, and fully engage in the coaching process. Without trust, even the best rapport won’t lead to real transformation.In this episode, we’re breaking down the key differences between rapport and trust, why both are essential for effective coaching, and how to cultivate them in every session. You’ll learn the biggest mistakes coaches make that unintentionally weaken trust, as well as actionable strategies to ensure your clients feel safe, supported, and open to growth.If you’ve ever wondered why some clients stay surface-level or hesitate to take action, it might not be a motivation issue—it could be a trust issue. By the end of this episode, you’ll have the tools to build deeper, stronger connections that help your clients experience breakthroughs and long-term success.To start a successful coaching business, visit www.thrivingcoachacademy.com.
Is it your calling to coach others? Uncover all the coaching industry secrets from Frank Macri on how to succeed in the art and business of coaching. Frank knew nothing about marketing and sales when he started his journey as a coach 10 years ago. Yet, he discovered a unique process that took his business from zero to seven figures. Now, Frank has mentored over 1,000 individuals looking to start their own coaching practices. To become a Certified Professional Coach, visit www.thrivingcoachacademy.com.
South Africa