The Legend Effect (Influence, Brand, Communication)

• Influence: Change Behavior Without Resistance With This Identity-Driven INFLUENCE Framework [SOLO SESH]

  Want prospects to become customers and passers-by to become fans?Sign up for Behavior Blueprint, my FREE 7-day email course.In this episode of the Legend Effect Podcast, host Howie Chan is going solo. In a series of short episodes - Solo Sesh (sessions), he is bringing you the best strategies and ideas from scientific studies and the legends among us, so you can live your version of legendary.He delves into identity-driven influence. The discussion emphasizes that we shouldn't try to convince people and force logic on them, we should speak to their identity instead.Howie provides a three-step framework that  will help you influence people to take an action without resistance because it's in accordance with their identity, as well as the reason why identity is the linchpin of behavior, and the benefits of this identity-based approach to influence.Episode Breakdown:02:47 The Texan anti-littering campaign that changed the game04:00 Why this strategic influence technique is so powerful 05:04 Step 1: Find and align with their values07:10 Step 2: Use identity-based language08:18 Step 3:  Start with a proof move09:25 What identity-driven influence doesFrom Me:WebsiteLinkedInInstagramLegendary Quotes:“ Influence doesn't come from pushing, it comes from reflecting. So, less convincing and more speaking to who they already believe they are.” – Howie Chan“ There is this false myth that change is hard. We resist change. People actually don't resist change, they resist the behavior that feels misaligned with their identity.” – Howie Chan“ That's what identity-driven influence does. It doesn't feel like change. It just feels like acting truthfully to who they saw themselves as right from the beginning.” – Howie ChanIt’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.Follow, subscribe, and don’t forget to leave a rating and review!Hosted by Ausha. See ausha.co/privacy-policy for more information.

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• Storytelling: HACK the Art of Storytelling and Tell Stories Worth Remembering with Storytelling Legend Karen Eber

  Want prospects to become customers and passers-by to become fans?Sign up for Behavior Blueprint, my FREE 7-day email course.In this episode of the Legend Effect Podcast, host Howie Chan interviews Karen Eber, a storyteller, author, TED and Keynote speaker, and leadership consultant who has educated and inspired over three million globally. They delve into storytelling and the fact that it's not just an art, it's also a science that can be applied to amplify your message and  move people, not just inform them.The discussion emphasizes that great storytelling isn't about you, it's about your audience and truly connecting with them. Karen provides the science behind storytelling, ways to hack the five factory settings of the brain, debunks common myths, and a step-by-step guide on how to put together a compelling story, either beforehand or on the fly. Episode Breakdown:03:28 Karen's story of culture and tradition in the Marching Chiefs06:07 How stories influence our brains and decisions09:55 Leverage the power of internal stories15:38 The do's and don'ts of effective storytelling for diverse audiences19:03 Harness the 5 factory settings of the brain to hack the art of storytelling28:45 Make people pay attention with this tip30:00 Putting together the perfect story about the power of branding for skeptics45:46 What relatable conflict actually looks like48:39 Use prepared stories, but always connect them to the audience51:15 How to structure the perfect story on the fly54:36 Don't rely on just one epic story, and beware of this common mistake1:00:06 Disco balls, fun metaphors, and visual aids1:02:53 When to tell and when not to tell stories1:04:47 A letter to Karen Eber’s younger selfFrom Our Guest:WebsiteLinkedInYoutubeInstagramGet the book, The Perfect Story.Watch Karen's blockbuster TED Talk.Legendary Quotes:“ What neuroscientists have found is that we do make decisions subconsciously based on our long-term memory of knowledge and experiences, and these emotions and stories connect to that and can help shape people's decision making.” – Karen Eber“ When you hear somebody talking and they're really using interesting language, interesting expressions, the brain pays attention. So, don't be afraid to be unique in what you're saying.” – Karen EberIt’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.Follow, subscribe, and don’t forget to leave a rating and review!Produced by Ideablossoms.Hosted by Ausha. See ausha.co/privacy-policy for more information.

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• Personal Development: Unlock the Path FORWARD to the Life You Actually WANT to Live with Legend Simon Alexander

  Want to go from unknown to unforgettable in 44 simple steps?Check out my Personal Brand Checklist.In this episode of the Legend Effect Podcast, host Howie Chan interviews Simon Alexander,  a life coach, a bestselling author, speaker, and guide for thousands of people seeking more energy, more clarity, and more impact.They delve into how you can step away from being a minor character in someone else's journey and step into being the hero of the story you actually want to live. The discussion emphasizes that  we don't need to wait for clarity to take action because we gain clarity through  awareness, curiosity, and the willingness to experiment. So, don't wait.Simon provides poignant questions to help you break free from autopilot, get crystal clear on what you want, and stand out on the path you choose. He also shows the importance of caring for our energy levels across all four dimensions – physical, mental, emotional, and spiritual – instead of just the physical.Episode Breakdown:03:29 A profound message to help get you through challenging times07:26 Why you're stuck in autopilot and how to effectively break free11:41 Self-awareness and redesigning your environment for success13:57 How to become more self-aware (without hitting rock bottom)16:41 The Lehman Brothers collapse: a blessing in disguise 20:36  Find out what you truly want through curiosity27:03 How to stand out amongst the noise30:41 Will you be replaced by the rise of AI?34:13 Collapse the gap between the life you're living and the life you want38:15 The path to abundance: gratitude41:14 An exercise to tap into who you really are and find alignment43:18 What stops us from moving towards the life we know we want45:00 Being afraid of our power and the real challenge of being successful47:53 Happiness and achievement are not one and the same52:14 Three questions to unlock the path to the life you want56:39 What Simon's late mother would say about his chosen path58:25 A letter to Simon Alexander’s younger selfFrom Our Guest:WebsiteLinkedInInstagramGet the book, Energize.Check out Simon's LinkedIn post from a year ago.Watch Simon's first YouTube video.Catch up with my interview with Will Storr in episode 17 of the podcast.It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.Follow, subscribe, and don’t forget to leave a rating and review!Hosted by Ausha. See ausha.co/privacy-policy for more information.

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• Teamwork: How to Make Teams Work Better and Unlock Performance From Any Seat at the Table with Legend Liane Davey

  Want prospects to become customers and passers-by to become fans?Sign up for Behavior Blueprint, my FREE 7-day email course.In this episode of the Legend Effect Podcast, host Howie Chan interviews Dr. Liane Davey, also known as the team doctor. She's the one companies call when teams start breaking down, falling sick, and going off the deep end.They delve into what makes a team work well, why yours might be going sideways, and what you can do to change your team from any seat at the table. The discussion emphasizes that you will only change your team if you're willing to change yourself first.Liane provides some powerful frameworks that will allow you to build solid trust with others, speak truth to power and handle conflict with your boss, understand the types of toxic teams out there and how you can best change them. She also provides tips on how to deal with tension and friction within a team and a question that stops conflict in its tracks.Episode Breakdown:04:38 Liane's badass parents and their influence on her07:37 Finding the courage to be fully Liane in public11:33 The counterintuitive fact that trust and connection come from vulnerability14:44 The magic pairing: vulnerability and accountability16:59 The 4 layers of trust and how you're probably eroding it20:12 Building trust within complex team dynamics22:19 The difference between a team and a community26:19 The concept of Thought Load and how we need to protect ourselves from it29:30 The 6 toxic team archetypes33:22 How you can change your team from any seat at the table36:52 Conflict debt, and Liane's journey with conflict at work40:51 How to handle conflict with your boss and  change the trajectory of your team46:34 Why we suck at working together and the value of getting good at it51:00 Tips for dealing with tension and friction within a team56:51 The truth about stoicism and accountability (they're not what you think)59:31 The question that stops conflict in its tracks1:03:14 A letter to Liane Davey’s younger selfFrom Our Guest:WebsiteLinkedInYoutubeXFacebookGet the book, The Good Fight, and You First.Watch Liane's video, How To Handle Conflict With Your Boss (Step by Step).It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.Follow, subscribe, and don’t forget to leave a rating and review!Produced by Ideablossoms.Hosted by Ausha. See ausha.co/privacy-policy for more information.

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• Messaging: 3 Simple MESSAGING Hacks That Will Open More Doors and Wallets [SOLO SESH]

  It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.📩 TryLegend Letters.In this episode of the Legend Effect Podcast, host Howie Chan is going solo. In a series of short episodes - Solo Sesh (sessions), he is bringing you the best strategies and ideas from scientific studies and the legends among us, so you can live your version of legendary.He delves into easy and ethical ways in which we can change minds and influence a yes if we put in the effort, because your next big opportunity could hinge on a single word (or even letter).The discussion emphasizes how small changes can affect large outcomes. Howie provides  three tiny changes that you can make to your messaging and communication that will open more doors and wallets and lead to greater impact.Episode Breakdown:02:10 The typo that changed everything03:55 The Pratfall Effect04:50 Influence with ethics06:26 Tip #1: Effort08:54 Tip #2: Specificity09:54 Tip #3: Free to refuseFrom Me:WebsiteLinkedInInstagramTo see the true impact of a single letter, check out my post without the typo and the original post with the typo.Legendary Quotes:“Tiny changes can make a big difference. And most of the time we don't even know what those things are.” – Howie Chan“ I'm not talking about manipulation here. I am talking about influence with ethics, which is you're not hiding anything, you're not being untruthful in anything, but you are providing information in a way that's easier to digest, easier for people to take action.” – Howie Chan“ These tips don't work every single time. Don't use them all the time. Context is infinitely important. So, know your audience, know the context.” – Howie Chan👍 Follow, subscribe, and don’t forget to leave a rating and review!Produced by Ideablossoms.Hosted by Ausha. See ausha.co/privacy-policy for more information.

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