The Legend Effect (Influence, Brand, Communication)

• Personal Development: Unlock the Path FORWARD to the Life You Actually WANT to Live with Legend Simon Alexander

  Want to go from unknown to unforgettable in 44 simple steps?Check out my Personal Brand Checklist.In this episode of the Legend Effect Podcast, host Howie Chan interviews Simon Alexander,  a life coach, a bestselling author, speaker, and guide for thousands of people seeking more energy, more clarity, and more impact.They delve into how you can step away from being a minor character in someone else's journey and step into being the hero of the story you actually want to live. The discussion emphasizes that  we don't need to wait for clarity to take action because we gain clarity through  awareness, curiosity, and the willingness to experiment. So, don't wait.Simon provides poignant questions to help you break free from autopilot, get crystal clear on what you want, and stand out on the path you choose. He also shows the importance of caring for our energy levels across all four dimensions – physical, mental, emotional, and spiritual – instead of just the physical.Episode Breakdown:03:29 A profound message to help get you through challenging times07:26 Why you're stuck in autopilot and how to effectively break free11:41 Self-awareness and redesigning your environment for success13:57 How to become more self-aware (without hitting rock bottom)16:41 The Lehman Brothers collapse: a blessing in disguise 20:36  Find out what you truly want through curiosity27:03 How to stand out amongst the noise30:41 Will you be replaced by the rise of AI?34:13 Collapse the gap between the life you're living and the life you want38:15 The path to abundance: gratitude41:14 An exercise to tap into who you really are and find alignment43:18 What stops us from moving towards the life we know we want45:00 Being afraid of our power and the real challenge of being successful47:53 Happiness and achievement are not one and the same52:14 Three questions to unlock the path to the life you want56:39 What Simon's late mother would say about his chosen path58:25 A letter to Simon Alexander’s younger selfFrom Our Guest:WebsiteLinkedInInstagramGet the book, Energize.Check out Simon's LinkedIn post from a year ago.Watch Simon's first YouTube video.Catch up with my interview with Will Storr in episode 17 of the podcast.It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.Follow, subscribe, and don’t forget to leave a rating and review!Hosted by Ausha. See ausha.co/privacy-policy for more information.

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• Teamwork: How to Make Teams Work Better and Unlock Performance From Any Seat at the Table with Legend Liane Davey

  Want prospects to become customers and passers-by to become fans?Sign up for Behavior Blueprint, my FREE 7-day email course.In this episode of the Legend Effect Podcast, host Howie Chan interviews Dr. Liane Davey, also known as the team doctor. She's the one companies call when teams start breaking down, falling sick, and going off the deep end.They delve into what makes a team work well, why yours might be going sideways, and what you can do to change your team from any seat at the table. The discussion emphasizes that you will only change your team if you're willing to change yourself first.Liane provides some powerful frameworks that will allow you to build solid trust with others, speak truth to power and handle conflict with your boss, understand the types of toxic teams out there and how you can best change them. She also provides tips on how to deal with tension and friction within a team and a question that stops conflict in its tracks.Episode Breakdown:04:38 Liane's badass parents and their influence on her07:37 Finding the courage to be fully Liane in public11:33 The counterintuitive fact that trust and connection come from vulnerability14:44 The magic pairing: vulnerability and accountability16:59 The 4 layers of trust and how you're probably eroding it20:12 Building trust within complex team dynamics22:19 The difference between a team and a community26:19 The concept of Thought Load and how we need to protect ourselves from it29:30 The 6 toxic team archetypes33:22 How you can change your team from any seat at the table36:52 Conflict debt, and Liane's journey with conflict at work40:51 How to handle conflict with your boss and  change the trajectory of your team46:34 Why we suck at working together and the value of getting good at it51:00 Tips for dealing with tension and friction within a team56:51 The truth about stoicism and accountability (they're not what you think)59:31 The question that stops conflict in its tracks1:03:14 A letter to Liane Davey’s younger selfFrom Our Guest:WebsiteLinkedInYoutubeXFacebookGet the book, The Good Fight, and You First.Watch Liane's video, How To Handle Conflict With Your Boss (Step by Step).It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.Follow, subscribe, and don’t forget to leave a rating and review!Produced by Ideablossoms.Hosted by Ausha. See ausha.co/privacy-policy for more information.

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• Messaging: 3 Simple MESSAGING Hacks That Will Open More Doors and Wallets [SOLO SESH]

  It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.📩 TryLegend Letters.In this episode of the Legend Effect Podcast, host Howie Chan is going solo. In a series of short episodes - Solo Sesh (sessions), he is bringing you the best strategies and ideas from scientific studies and the legends among us, so you can live your version of legendary.He delves into easy and ethical ways in which we can change minds and influence a yes if we put in the effort, because your next big opportunity could hinge on a single word (or even letter).The discussion emphasizes how small changes can affect large outcomes. Howie provides  three tiny changes that you can make to your messaging and communication that will open more doors and wallets and lead to greater impact.Episode Breakdown:02:10 The typo that changed everything03:55 The Pratfall Effect04:50 Influence with ethics06:26 Tip #1: Effort08:54 Tip #2: Specificity09:54 Tip #3: Free to refuseFrom Me:WebsiteLinkedInInstagramTo see the true impact of a single letter, check out my post without the typo and the original post with the typo.Legendary Quotes:“Tiny changes can make a big difference. And most of the time we don't even know what those things are.” – Howie Chan“ I'm not talking about manipulation here. I am talking about influence with ethics, which is you're not hiding anything, you're not being untruthful in anything, but you are providing information in a way that's easier to digest, easier for people to take action.” – Howie Chan“ These tips don't work every single time. Don't use them all the time. Context is infinitely important. So, know your audience, know the context.” – Howie Chan👍 Follow, subscribe, and don’t forget to leave a rating and review!Produced by Ideablossoms.Hosted by Ausha. See ausha.co/privacy-policy for more information.

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• Buyer Psychology: Game-Changing Concepts to Build AUTHORITY and Get People to Buy What You Sell

  In this episode of the Legend Effect Podcast, host Howie Chan interviews Katelyn Bourgoin, the buyer psychologist, creator of the acclaimed Why We Buy newsletter, who has built an audience of 280,000 marketing geeks around the world.They delve into Katelyn's tough but life-changing journey of  building and shutting down a venture-backed startup, creating a new path that aligned with her dreams, as well as some game-changing buyer psychology concepts to help you build authority and become influential.The discussion emphasizes the importance of garnering the right type of attention because attention is the gateway to trust, and trust is the gateway to everything else. Katelyn provides buyer insights, some challenging but necessary questions, and practical techniques to help you become unignorable, influential, and sell more.Episode Breakdown:03:12 How Katelyn ended up killing her startup07:07 The crazy surprises that came afterward13:53 The birth and evolution of Customer Camp18:27 How ‘Why We Buy’ became the business23:33 Jobs to be done and other customer insights that shaped Why We Buy27:36 Using behavioral science to influence others (including toddlers)31:07 The difference between influence and attention33:05 The hard choice behind building authority and becoming influential37:32 How to become Unignorable43:11 The role of reactance, envy, and mimetic desire in our choices49:04 The 7 F's of attention and other techniques for building influence59:02 Why shortcuts sabotage your influence1:04:21 Wallet-opening words and numbers 1:08:19 The 80/20 of influencing buyers1:09:51 A letter to Katelyn Bourgoin’s younger selfFrom Our Guest:WebsiteLinkedInXJoin over 63,353 marketing geeks in the Why We Buy Newsletter.Get the book, Wallet-Opening Words.Check out Katelyn's blog post about killing her startup.Participate in Katelyn's Pre-selling with Pre-suasion email challenge.Want prospects to become customers and passers-by to become fans?Sign up for Behavior Blueprint, my FREE 7-day email course.It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.Follow, subscribe, and don’t forget to leave a rating and review!Hosted by Ausha. See ausha.co/privacy-policy for more information.

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• Storytelling: Discover, Clarify, and Share Stories That STICK and SELL (Better Than AI) with Intrigue Legend Sam Horn

  In this episode of the Legend Effect Podcast, host Howie Chan interviews Sam Horn, founder of the Intrigue Agency, an award-winning author, sought-after keynote speaker, and a true legend when it comes to storytelling and intrigue.They delve into the nitty-gritty details of storytelling, sharing effective techniques to tap into your unique stories–and hook and hinge them back to your audience. The discussion emphasizes  that clarity is a superpower no matter what you're creating.Sam provides a step-by-step process to help you take the ideas and messages that are in your head, your gut, or your heart and turn them into something clear, compelling, unique, and memorable, so you can make the impact you want in the world, in the face of AI.Episode Breakdown:03:48 Instructions to follow along with Sam's workshop05:48 The first step of storytelling: clarify your story08:43 The structure of a page-turner book11:40 The 5 questions for a compelling intro20:44 Draw inspiration from your benchmark books24:18 The crucial importance of human intelligence (HI)30:04 Tapping into your unique stories38:39 How to unpack your story, then hook and hinge it45:00 The value of putting humanity back into communications49:31 Be engaging with something contrarian 55:20 How to make a real impact with your content1:00:03 The power of writing an evergreen book1:08:47 A letter to Sam Horn’s younger selfFrom Our Guest:WebsiteLinkedInYoutubeFacebookInstagramGet the book, Tongue Fu!Want to go from unknown to unforgettable in 44 simple steps?Check out my Personal Brand Checklist.Legendary Quotes:“ If you want to be a thought leader, if you want to have a career 10 years from now, invest the effort right now to have HI, human intelligence, not AI.” – Sam Horn“If you want to build your brand [or] command the attention of the world, you will not be content to be common [... or] one of many. They can get that anywhere. And where are you uncommon and one of a kind? With your real life.” – Sam Horn“If people are saying the story is fluff, it's because we never use the personal story as a meaningful metaphor that motivates people to reflect.” – Sam HornIt’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.Follow, subscribe, and don’t forget to leave a rating and review!Hosted by Ausha. See ausha.co/privacy-policy for more information.

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