Influence Anyone

In this episode of the Influence Anyone Podcast, host Howie Chan interviews Nancy Harhut, the Co-Founder and Chief Creative Officer at HBT Marketing, and the author of the multi-award-winning Using Behavioral Science in Marketing.  She's helped brands like AT&T, Bank of America, Nationwide, and Dell use behavioral science to drive revenue.
They delve into  the surprising ways human behavior actually works and how you can use it to influence ethically and effectively, whether you work with B2B or B2C.
Nancy provides five easy-to-implement tactics people can use to instantly start taking advantage of behavioral science in their business,  a unique filter to help you choose the testimonials that will make the most difference, and research-backed email marketing tactics that will lead to real results.

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Sign up for the Behavioring Blueprint, my FREE 7-day email course.

Episode Breakdown:
0:00:00 Behavioral science principles really do work
0:09:17 Debunking myths in B2B marketing
0:16:00 How to apply behavioral science tactics in B2B
0:23:34 The benefits of keeping it simple and honest
0:34:25 Five game-changing tactics to implement today
0:48:08 The need for testing and reworking solutions
0:54:22 Influence styles and imperfect testimonials
1:02:27 Research-backed email tactics for real results

From Our Guest:
Website
LinkedIn
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Instagram
Get the book, Using Behavioral Science in Marketing.
Catch up with my conversation with “The Godfather of Influence”, Dr. Robert Cialdini.

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In this episode of the Influence Anyone Podcast, host Howie Chan interviews Roger Dooley,  one of the sharpest minds in behavioral science and marketing, and the author of Friction and Brainfluence. They delve into how to use effort, or the lack of it, as a weapon of influence.
Roger provides ways for small businesses and solopreneurs to use AI and behavioral science principles to help them with their businesses. He also shares why even your most motivated customers will bail on you and what to do about it, as well as what every business gets wrong about the power of friction, from healthcare to e-commerce.

Want prospects to become customers and passers-by to become fans?
Sign up for the Behavioring Blueprint, my FREE 7-day email course.

Episode Breakdown:
0:00:00 Dogs, low effort, and principles of influence
0:10:19 Friction and the Persuasion Slide framework
0:20:31 How to use AI to get a leg up in your business
0:30:20 Improve emotional decisions and communication
0:42:39 Reducing friction, the IKEA effect, and Hook Model
0:47:02 The  democratization of neuromarketing tools

From Our Guest:
Website
LinkedIn
Youtube
X
Facebook
Instagram
Get the books, Friction, Brainfluence, and The Persuasion Slide.
Listen to Roger's podcast Brainfluence.
Here's the AI Eye Tracking Simulator Roger mentions.

Get people to buy into your ideas and offers!
Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own.
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Produced by Ideablossoms

Hosted on Ausha. See ausha.co/privacy-policy for more information.

In this episode of the Influence Anyone Podcast, host Howie Chan interviews Dr. Brynn Winegard,  an award-winning neuroscientist, a former Fortune 500 marketing executive, and author of The Working Brain. Her specialty is translating complex neuroscience into practical performance strategies so you can lead, sell, and communicate better than your biology wants you to. 
They delve into  how your outdated wiring sabotages your impact, and exactly how to reprogram it.
Dr. Brynn provides key neuroscience insights that will have you changing your schedule right away. She shares how decisions are really made, what  the actual prime time of our brain is, how to optimize your performance, a framework  to enact our best selves, and science-backed tips for successful influence.

Want prospects to become customers and passers-by to become fans?
Sign up for the Behavioring Blueprint, my FREE 7-day email course.

Episode Breakdown:
0:00:00 How Dr. Brynn runs a sugar-free household
0:05:24 The surprising neuroscience of decision-making
0:13:14 How to use your brain to be better
0:21:30 Peak performance and the miracle morning
0:27:32 How Dr. Brynn optimizes her workday performance
0:41:27 Debunking brain myths and misconceptions
0:45:19 The MERIT framework  to enact our best selves
0:58:05 Neuroscience insights for effective influence
1:08:51 Call to action: own and influence your thoughts

From Our Guest:
Website
LinkedIn
Youtube
Instagram
Get the book, The Working Brain.

Get people to buy into your ideas and offers!
Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own.
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Produced by Ideablossoms

Hosted on Ausha. See ausha.co/privacy-policy for more information.

In this episode of the Influence Anyone Podcast, host Howie Chan simplifies powerful ideas from psychology, behavioral science, and world experts into a playbook you can apply to influence yourself and others and create extraordinary success. He delves into  the first and most critical step of influencing anyone: getting someone to pay attention.

Howie shares how to grab attention like the best marketers in the game without manipulation or gimmicks. He covers what curiosity really is, how your brain reacts to open loops, and how leaders can use this to connect, convert, and communicate more powerfully with the 3C's framework.

Episode Breakdown:
00:00 The  Zeigarnik effect
09:42 Contextual curiosity
12:33 Cognitive dissonance
13:59 Completion bias

From Me:
Website
LinkedIn
Instagram

Get people to buy into your ideas and offers!
Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own.
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Produced by Ideablossoms

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In this episode of the Influence Anyone Podcast, host Howie Chan interviews Dr. Douglas Kenrick,  an evolutionary psychologist and professor at Arizona State University, who has also worked with Dr. Robert Cialdini, the godfather of influence, over the years.
They delve into  the primal forces behind decision-making and the underlying reason why we do what we do.
Dr. Kenrick provides the basic structure of evolved human motives and how to use them, along with the 7 principles of influence, to persuade others more effectively. He also shares a way to enjoy your work more and how you don't need to be dominant and aggressive to be a good leader.

Want prospects to become customers and passers-by to become fans?
Sign up for the Behavioring Blueprint, my FREE 7-day email course.

Episode Breakdown:
0:00:00 Kenrick’s redemption and early academic path
0:08:17  The controversial evolutionary psychology
0:17:00 The primal forces behind our decisions
0:23:23 Solving for ancient problems in modern times
0:25:15 Prestige-based vs. dominance-based leadership
0:30:25 How our ancient motives affect our influence
0:41:40 Sex, Murder, and the Meaning of Life insights

From Our Guest:
Website
LinkedIn
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Get the books, Solving Modern Problems with a Stone-Age Brain, The Rational Animal, and Sex, Murder, and the Meaning of Life.
Get people to buy into your ideas and offers!
Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own.
📩 Go to: www.howiechan.com/sub
Follow, subscribe, and don’t forget to leave a rating and review!
Produced by Ideablossoms

Hosted on Ausha. See ausha.co/privacy-policy for more information.