Influence Anyone

In this episode of the Influence Anyone Podcast, host Howie Chan interviews Dr. Douglas Kenrick,  an evolutionary psychologist and professor at Arizona State University, who has also worked with Dr. Robert Cialdini, the godfather of influence, over the years.They delve into  the primal forces behind decision-making and the underlying reason why we do what we do.Dr. Kenrick provides the basic structure of evolved human motives and how to use them, along with the 7 principles of influence, to persuade others more effectively. He also shares a way to enjoy your work more and how you don't need to be dominant and aggressive to be a good leader.Want prospects to become customers and passers-by to become fans?Sign up for the Behavioring Blueprint, my FREE 7-day email course.Episode Breakdown:0:00:00 Kenrick’s redemption and early academic path0:08:17  The controversial evolutionary psychology0:17:00 The primal forces behind our decisions0:23:23 Solving for ancient problems in modern times0:25:15 Prestige-based vs. dominance-based leadership0:30:25 How our ancient motives affect our influence0:41:40 Sex, Murder, and the Meaning of Life insightsFrom Our Guest:WebsiteLinkedInXGet the books, Solving Modern Problems with a Stone-Age Brain, The Rational Animal, and Sex, Murder, and the Meaning of Life.Get people to buy into your ideas and offers!Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own.📩 Go to: www.howiechan.com/subFollow, subscribe, and don’t forget to leave a rating and review!Produced by Ideablossoms Hosted on Ausha. See ausha.co/privacy-policy for more information.

How Can I help you?In this episode of the Influence Anyone Podcast, host Howie Chan interviews Pranav Yadav, the CEO of Neuro-Insight,  a Forbes 30 under 30 recipient, and a neuroscience advisor to the Forbes CMO Council. At Neuro-Insight,  he helps brands decode what actually influences people by measuring subconscious brain activity to see what drives memory, emotion, and action.They delve into  subconscious storytelling, memory encoding, and why language is the least interesting part of communication.Pranav shares practical neuroscience insights not only into how our memories are created, but into how they actually influence our decisions. He also provides a framework for behavior change and what people and brands can do to become more memorable.Want prospects to become customers and passers-by to become fans?Sign up for the Behavioring Blueprint, my FREE 7-day email course.Episode Breakdown:0:00:00  Where the root of all marketing starts0:05:04 Subconscious: look for data in the right place0:11:46 How Neuro-Insight measures subconscious responses0:15:24 Memory encoding and the drivers of memory creation0:21:50 Recall debunked: how memories really inform decisions0:27:11 What brands can do to become more memorable0:35:09 Priming: How Neuro-Insight is uniquely positioned to study it0:40:50 Three fundamental principles of behavior change0:47:10 Why climate change communications are failing0:56:30 Three fundamentals of being rememberedFrom Our Guest:WebsiteLinkedInGet people to buy into your ideas and offers!Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own.📩 Go to: www.howiechan.com/subFollow, subscribe, and don’t forget to leave a rating and review!Produced by Ideablossoms Hosted on Ausha. See ausha.co/privacy-policy for more information.

How Can I help you? In this episode of the Influence Anyone Podcast, host Howie Chan interviews Mike Kim,  a top personal branding expert and bestselling author of You Are the Brand. He's helped seven and eight-figure entrepreneurs, like Donald Miller and John Maxwell, build influence without losing integrity.They delve into how to build a brand where people come to you and seek your guidance, and that's rooted in who you're becoming, not just what you're selling. Mike provides his 3-step framework for building a winning, authentic personal brand, tips on how to start putting yourself out there, insights into his more famous clients, and a simple practice that's made him happier and more resilient.Want prospects to become customers and passers-by to become fans?Sign up for the Behavioring Blueprint, my FREE 7-day email course.Episode Breakdown:0:00:00 A journey of transformation and deep honesty0:08:36 Personal vs. corporate brand misconceptions0:11:13 Insights into seven and eight-figure entrepreneurs0:14:25 Not everyone has what it takes, do you?0:20:13 Your only real advantage in the age of AI0:27:57 The framework to unlock your voice and brand0:36:38 Put yourself out there and be willing to suck0:47:02 How to get started creating content0:51:06 The line between authenticity and transparency1:02:34 Building your personal brand while still employed1:07:26 Signature assets and the power of familiarity1:09:22 Evolution, self-compassion, and the Five Minute JournalFrom Our Guest:WebsiteLinkedInYoutubeInstagramGet the books, You Are The Brand and Own Your Brand, Own Your Career.Listen to the You Are The Brand Podcast.Watch Mike's mom reacting to Mike's book for the very first time here.Listen to Mike's podcast episode on reconciling his relationship with his father.Follow, subscribe, and don’t forget to leave a rating and review!Produced by Ideablossoms Hosted on Ausha. See ausha.co/privacy-policy for more information.

How Can I help you? In this episode of the Influence Anyone Podcast, host Howie Chan simplifies powerful ideas from psychology, behavioral science, and world experts into a playbook you can apply to influence yourself and others and create extraordinary success.He delves into the Behavioring Operating System, a framework to  influence human behavior intentionally, ethically, and effectively. Howie provides the six P.R.I.M.A.L. truths of human behavior, the five levers of influence – external, internal, emotional, rational, and relational –, and five questions to ask yourself before applying each of them.Want prospects to become customers and passers-by to become fans?Sign up for the Behavioring Blueprint, my FREE 7-day email course.Episode Breakdown:0:00:00 The importance of influencing with ethics0:05:56 The P.R.I.M.A.L. truths of human behavior0:09:43 The 5 levers of the Behavioring OS0:18:08 Ask yourself this before influencingFrom Me:WebsiteLinkedInInstagramGet people to buy into your ideas and offers!Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own.📩 Go to: www.howiechan.com/subFollow, subscribe, and don’t forget to leave a rating and review!Produced by IdeablossomsHosted on Ausha. See ausha.co/privacy-policy for more information.

How Can I help you? In this episode of the Influence Anyone Podcast, host Howie Chan interviews Jay Clouse. The founder of Creator Science has been helping creators earn trust at scale for over 8 years. He has a successful podcast, newsletter, and community. He has taught over 10,000 students how to be creators and has helped big names such as Pat Flynn and Ali Abdaal.They delve into the ins and outs of building and maintaining trust, what that looks like in practice for creators, and how they can avoid the biggest pitfalls in their way.Jay provides a framework with the 4 traits that signal to others you're trustworthy, a winning formula for uniquely attacking a large market successfully, and the secret behind how he got Seth Godin and James Clear as the first two guests on his podcast.Want prospects to become customers and passers-by to become fans?Sign up for the Behavioring Blueprint, my FREE 7-day email course.Episode Breakdown:0:00:00 Personal brand and what makes you influential0:05:17 What transparency in branding really means0:15:31 The four major traits that earn trust0:20:48 Optimizing for revenue vs. trust and influence0:31:04 Why most creators fail0:34:02 How to craft a premise to target a large market0:39:09 The importance of talking to your customers0:43:52 How Jay has been landing high-profile podcast guests from the 1st episode0:51:43 Jay's strategy for who is starting now as a creator0:57:31 A letter to Jay Clouse’s younger selfFrom Our Guest:WebsiteLinkedInYoutubeXFacebookInstagramListen to Jay Clouse's podcast, Creator Science.Catch up on my interview with “The Godfather of Influence” himself, Dr. Robert Cialdini.Get people to buy into your ideas and offers!Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own.📩 Go to: www.howiechan.com/subFollow, subscribe, and don’t forget to leave a rating and review!Hosted on Ausha. See ausha.co/privacy-policy for more information.