Kale in My Teeth

In this special episode, Rivki takes the stage at the J2J Expo and shares the social media strategy behind everything she has built. From breaking down Instagram metrics to the truth about influencer gifting, ShopMy affiliate marketing, and why going viral might actually hurt your business, this is the most practical breakdown of how social media really works that Rivki has ever put on record.

We get into:
1. The full Instagram breakdown: reels, stories, bio optimization, and what actually drives discoverability for businesses and creators alike
2. The metrics that matter and the ones that are just vanity: engagement rate, saves and shares, and conversion rate explained simply
3. Influencer gifting and ShopMy: how affiliate marketing is changing the brand and creator relationship and what it means for your bottom line
4. The curse of virality and why chasing a viral moment can tank your conversion rate overnight
5. Networking, the long game, and how Rivki integrates her Jewish identity into her content without ever thinking twice about it.

📌 Rivki's IG: rivkirabinowitz | TikTok: rivkirabinowitz

0:00 - Intro
2:20 - Platform Breakdown: TikTok, Instagram & Substack
6:15 - Instagram Stories, Reels, Feed & Bio Optimization
9:45 - The Reality of Podcasting (Managing Your Expectations)
11:35 - The Metrics That Actually Matter & What to Ignore
16:09 - Brand Awareness vs. Conversion Content
18:47 - Influencer Gifting: What Brands Get Wrong
25:25 - The Curse of Virality
28:05 - ShopMy & How Affiliate Marketing Is Changing Everything
33:50 - Networking, the Long Game & Why It Always Pays Off
37:44 - Being Jewish Online & Showing Up Unapologetically
39:18 - Privacy on Social Media: You Don't Have to Share Anything
45:50 - Trial Reels: The Most Underused Instagram Tool Right Now

Shannon Ford is a content creator, storyteller, and internet personality known for her time onVery Cavallari and her unfiltered presence online. In this episode, Rivki and Shannon get into authenticity, the art of oversharing, navigating friendships, relationships, and what it really means to find people who show up for you.

We get into:
Shannon's origin story: DC politics, dropping out of college, moving to Nashville on a whim, driving for Uber, landing on Kristen Cavallari's reality show, and getting fired from both the job and the show in the same breath
Why being authentically yourself online is not as simple as it sounds, and why performative relatability is actually worse than being polished
Learning to stop giving the internet everything, and how her husband helped her realize that keeping something private is not the same as being fake
The "too much" fear: how she spent her whole life convinced she was too much for people, and how James made that fear completely disappear
Why gossip is the root of all evil, why communication is the hallmark of every lasting relationship, and what to do when the other person refuses to meet you halfway

📌 Rivki's IG: rivkirabinowitz | TikTok: rivkirabinowitz
📌 Shannon's IG: probablyshannon | TikTok: probablyshannonn

0:00 Intro
3:30 No New Friends (Except Rivki)
4:32 Shannon's Origin Story
10:10 Authenticity Online and Why It Is Not as Simple as It Sounds
12:18 Performative Relatability and Where the Internet Is Now
22:50 Trolls, Mean Comments, and Learning Not to Feed Them
28:29 Fashion Critics and Rivki's Gown Era
34:00 Friendship Breakups and the Case for Communication
42:04 How She Knew James Was the One
44:00 Being Too Much and Finding Someone Who Celebrates It
53:34 What Actualization Actually Looks Like

Code KIMT20 on https://ubeauty.com, shop Rivki’s top 4 products discusses on the ep here: https://shopmy.us/collections/5251800

Claudia Oshry is the host of The Toast, one of the most loyal and joyful communities in podcasting. In this episode, she gets surprisingly real about the version of herself she had to let go of when she became a mom, and why she has never been happier about it.

We get into:
​Why she deliberately waited 10 years to have a baby, hustled until she could coast, and why she is completely at peace saying no to life-changing opportunities if it means leaving her family
​The GLP-1 journey: why she kept it private for months, why she believes medical privacy is non-negotiable, and what finally made her share
​Her low-lift wellness philosophy: cycle syncing, gut health, and why she thinks most of wellness culture is a grift
​The life cycle of a troll, her Chappell Roan take, and what celebrities actually owe their fans
​Her three very different sisters and how Jewish faith shaped everything about who she is

If you have ever felt torn between who you were building toward and who you actually want to be right now, this episode is for you.

📌 Rivki's IG: rivkirabinowitz | TikTok: rivkirabinowitz
📌 Claudia's IG: girlwithnojob | TikTok:girlwithnojob⁠

00:00 Intro
01:44 Building an Empire Without Losing the Lightness
08:38 Celebrity Entitlement and the Life Cycle of a Troll
12:44 Wellness After Having a Baby
16:17 Low-Lift Hacks That Actually Work
21:17 The Girl Boss Era Is Over
21:50 Hustling on Purpose So She Could Coast
24:35 Her Three Sisters
31:29 Jewish Identity and New York Pride
32:30 Body Image and Her Soft Era
34:12 The GLP-1 Journey
37:09 Losing Weight, Quitting Vaping, and Climbing Mountains
39:18 NYC City Guide
42:24 Family First and Radical Acceptance

Francesca Tighinean is a psychology educator, content creator, and future Hay House author who has built one of the most engaged communities in the psychology space by sharing the things most people are thinking but not saying out loud. In this episode, she makes it very hard to look at your relationships or your loneliness the same way again.

We get into:
Why anxiously attached people are actually covert avoiders, and how the fear of abandonment causes you to unconsciously choose partners who can never give you real intimacy

What self-sabotage actually is: a younger, wounded part of you that does not want what you consciously say you want, and what it takes to talk to that part

Why understanding your patterns is not the same as healing them, and why real change has to happen in the body not just the mind

The specific reasons so many people are lonelier than ever: technology removing the need for human contact, lost social skills, and a self-first culture quietly costing us our closest relationships

Why the de-centering movement and hyper-rigid boundaries might be reinforcing the very patterns they are trying to heal

If you have ever felt like you want deep connections but cannot seem to hold on to them, this episode is for you.

📌 Rivki's IG: rivkirabinowitz | TikTok: rivkirabinowitz
📌 Francesca's IG: francescapsychology | TikTok: francescapsychology

0:00 Intro
4:26 Why anxiously attached people are actually avoiding love
6:24 Self-sabotage: the part of you blocking real intimacy
7:35 How to actually heal: talking to your inner child
10:29 Why self-awareness alone is not enough to change
11:51 Getting out of your head and into your body
14:48 How to support someone without giving advice
16:41 Presence over problem-solving: the parenting parallel
19:55 The loneliness epidemic and the village vs. villager problem
21:27 How hyper-independence is making us lonelier
27:14 Why we have lost our social skills and how to get them back
31:39 Have we weaponized therapy language
33:46 The de-centering men movement
38:52 Do you want to be right or do you want to be happy
40:47 Strategic avoidance: when stepping away is the right answer
42:40 Practical tips to beat loneliness today

Dr. Amy Wechsler is one of the only doctors in the world who is both a board-certified dermatologist and a psychiatrist, and in this episode, she and her daughter and co-founder of Spotless Clinics, Zoe, make it impossible to think about skin the same way again.

We get into:
Why stress breaks down your collagen faster than almost anything else, and what cortisol is actually doing to your face

The truth about Accutane: the myths, the real side effects, and why it can actually cure acne for life

How to use tretinoin correctly, because most people are doing it completely wrong

Spironolactone, hormonal acne, and what dermatologists actually prescribe for women

The diet-acne connection most people swear by, and why the science says otherwise

If you've ever felt overwhelmed by skincare advice and had no idea who to actually trust — this is the episode.

📌 Rivki's IG: rivkirabinowitz | TikTok: rivkirabinowitz
📌 Dr. Amy's IG: dramywechsler | Zoe's IG: zoewechsler

00:00 Intro
05:00 Spotless Services & Accessibility
07:23 Stress & Skin Connection
11:15 Food & Acne Myths Debunked
15:26 Treating Stress-Related Breakouts
17:19 Acne Medications: Accutane & Tretinoin
24:03 Spironolactone & Hormonal Acne
29:01 Beauty Influencers & Skincare Products
33:22 In-Office Laser Treatments
38:53 Anti-Aging & Lifestyle Impact on Skin
43:02 Status Symbols & Good Skin
46:08 Building Business as Mother-Daughter