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GrowCFO Show

Kevin Appleby
GrowCFO Show
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  • #240 Scaling from Startup to 80+ Employees: CFO Lessons in Fast Growth with Melissa Hurrington, CFO & VP of Operations, Premier Claims
    #240 Scaling from Startup to 80+ Employees: CFO Lessons in Fast Growth with Melissa Hurrington https://open.spotify.com/episode/2axThM3x9wuvBPGhK9wmza In this compelling episode of The GrowCFO Show, Kevin Appleby interviews Melissa Hurrington, CFO and VP of Operations at Premier Claims. The conversation explores the critical challenges and valuable lessons learned during Melissa's seven-year journey scaling Premier Claims from a four-person startup to an organization with over 80 employees and a 44,000 square foot corporate headquarters. The episode delves into Melissa's authentic leadership approach and how she has built a strong personal brand separate from her corporate identity. Melissa shares candid insights about overcoming imposter syndrome, the importance of vulnerability in leadership, and how she has navigated the complexities of rapid organizational growth while maintaining her authentic self. Her experiences provide valuable guidance for finance leaders managing similar growth trajectories and those looking to develop their personal brand alongside their professional role. Key topics covered: Melissa's journey from being employee number four at Premier Claims to leading the company through exponential growth and the acquisition of a large corporate headquarters The importance of separating personal brand from corporate identity and building a legacy beyond professional titles How vulnerability and authenticity on LinkedIn helped Melissa connect with a broader audience and inspire others in the finance community Strategies for overcoming imposter syndrome and gaining confidence as a leader in high-growth environments The value of peer networks and learning from other CFOs when navigating the challenges of scaling a business https://www.youtube.com/watch?v=Dsa5QZtXo50 Links Melissa Hurrington on LinkedIn Kevin Appleby on LinkedIn GrowCFO Mentoring Timestamps 0:11:43 Melissa introduces herself and Premier Claims, describing the company's growth from a startup with four employees to purchasing a 44,000 square foot corporate headquarters 0:31:49 Melissa discusses the importance of building her personal brand separate from her corporate identity and not being defined by her title 0:35:20 Discussion about using LinkedIn as a platform for authentic leadership and how vulnerability in posts has resonated with others 0:42:15 Melissa shares her experience with imposter syndrome and how she overcame it by connecting with other finance leaders 0:48:30 The importance of peer networks for CFOs and how they help combat isolation in leadership positions 0:54:13 Melissa reveals her future plans, including writing a book and continuing to grow Premier Claims while developing her leadership team Find out more about GrowCFO If you enjoyed this podcast, you can subscribe to the GrowCFO Show with your favorite podcast app. The GrowCFO show is listed in the Apple podcast directory, Spotify and many others. Why not subscribe there today? That way, you never miss an episode. GrowCFO is a great place to extend your professional network. Join GrowCFO as a free member today and participate in our regular networking events and webinars. Premium members can also access our extensive training center and CFO Digital Toolkit. You can enroll in our flagship Future CFO or Finance Leader programs here. You can find out more and join today at growcfo.net
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  • #239 How to Fund a Fast-Growing B2B SaaS Startup with Janelle Gorman, CFO, York IE
    #239 How to Fund a Fast-Growing B2B SaaS Startup with Janelle Gorman https://open.spotify.com/episode/0Qwxrp77mQV0CvmHThso7C In this insightful episode of The GrowCFO Show, host Kevin Appleby explores the critical topic of funding fast-growing B2B SaaS startups with Janelle Gorman, CFO at York IE. Securing appropriate funding remains one of the most significant challenges for SaaS founders, particularly in today's fluctuating investment landscape. Understanding the criteria investors use and developing effective fundraising strategies can make the difference between startup success and failure.Janelle Gorman brings her extensive experience as a CFO with high-growth subscription model companies and her current role at York IE, an early-stage investment firm that has deployed $60 million across approximately 60 companies. The conversation provides valuable insights into investment criteria, fundraising strategies, and the importance of product-market fit. Janelle also discusses York IE's unique approach to supporting founders through both investment and services designed to help companies scale effectively. Key topics covered: York IE's dual business model as both an investment firm and service provider for early-stage companies Critical investment criteria including the importance of the founding team and demonstrating product-market fit Effective fundraising strategies and the challenges of raising capital in the current market The Tech Women Invest initiative aimed at increasing female participation in investing Pragmatic approaches to growth and resource management for SaaS startups https://www.youtube.com/watch?v=Xp4amxAIoUM Links Janelle Gorman on LinkedIn Kevin Appleby on LinkedIn GrowCFO Mentoring Timestamps 0:04:24 Introduction to Janelle Gorman and her role as CFO at York IE 0:13:15 Explanation of York IE's business model and investment approach 0:18:30 Discussion of investment criteria and the importance of the founding team 0:22:45 Insights on fundraising strategies and market conditions for 2025 0:27:38 The importance of speed in implementing solutions and demonstrating value 0:33:49 Future outlook for York IE and the investment landscape Find out more about GrowCFO If you enjoyed this podcast, you can subscribe to the GrowCFO Show with your favorite podcast app. The GrowCFO show is listed in the Apple podcast directory, Spotify and many others. Why not subscribe there today? That way, you never miss an episode. GrowCFO is a great place to extend your professional network. Join GrowCFO as a free member today and participate in our regular networking events and webinars. Premium members can also access our extensive training center and CFO Digital Toolkit. You can enroll in our flagship Future CFO or Finance Leader programs here. You can find out more and join today at growcfo.net
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  • #238 Why CFOs Who Ignore Excel & Automation Are Falling Behind with Richard Nero, GrowCFO Facilitator
    #238 Why CFOs Who Ignore Excel & Automation Are Falling Behind https://open.spotify.com/episode/0pwzX0ujbANt79RKKxEDMD In this insightful episode of the GrowCFO Show, Kevin Appleby sits down with Richard Nero, a Microsoft Excel MVP and GrowCFO Facilitator who specializes in finance systems consultancy. The conversation explores the critical importance of Excel proficiency and automation for modern finance leaders. As businesses increasingly rely on data-driven decision making, CFOs who fail to embrace these technological tools risk falling behind their more tech-savvy counterparts. Richard Nero brings his extensive experience in Excel, Power BI, and automation to the discussion, sharing how these tools can transform finance operations and create significant efficiencies. The episode provides valuable insights for finance professionals looking to enhance their technical capabilities and leverage automation to focus on more strategic aspects of their roles, rather than getting bogged down in manual processes that consume valuable time and resources. Key topics covered: Richard's journey from early Excel exposure to becoming a Microsoft Excel MVP and finance systems consultant The critical importance of Power Query as a game-changing tool for finance professionals How automation can free finance teams from manual data entry to focus on analysis and strategic decision-making The competitive advantage gained by CFOs who embrace technological tools versus those who resist change The value of continuous learning and staying current with evolving finance technologies https://youtu.be/wIPL5EncKVg Links Richard Nero on LinkedIn Kevin Appleby on LinkedIn GrowCFO Mentoring Timestamps 00:23:12 Introduction of Richard Nero, Microsoft Excel MVP and finance systems consultant 00:25:30 Richard discusses his early exposure to Excel and career progression in finance 00:32:15 Exploration of the "Mastering Excel for Finance" course and its key components 00:38:40 Discussion of Power Query's transformative impact on financial reporting 00:42:20 How automation is changing the role of finance professionals 00:48:15 The importance of continuous learning in the rapidly evolving finance technology landscape Find out more about GrowCFO If you enjoyed this podcast, you can subscribe to the GrowCFO Show with your favorite podcast app. The GrowCFO show is listed in the Apple podcast directory, Spotify and many others. Why not subscribe there today? That way, you never miss an episode. GrowCFO is a great place to extend your professional network. Join GrowCFO as a free member today and participate in our regular networking events and webinars. Premium members can also access our extensive training center and CFO Digital Toolkit. You can enroll in our flagship Future CFO or Finance Leader programs here. You can find out more and join today at growcfo.net
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  • #237 The CFO’s Guide to Leading Sustainability in Business with Paula Kensington, GrowCFO Facilitator
    #237 The CFO’s Guide to Leading Sustainability in Business with Paula Kensington https://open.spotify.com/episode/2ywfZ18iMIe7TSHdpaVsYU In this episode of The GrowCFO Show, host Kevin Appleby is joined by Paula Kensington, a seasoned finance professional from Australia with over 30 years of experience. Paula shares her journey from traditional accounting roles to becoming a passionate advocate for sustainability in business. With her unique perspective as both a former corporate CFO and now a fractional CFO, Paula offers valuable insights on how finance leaders can drive meaningful sustainability initiatives beyond mere compliance. The conversation explores the evolving role of CFOs in sustainability leadership, highlighting the critical need for finance professionals to develop an ESG mindset. Paula emphasizes that while many businesses have been engaged with sustainability for years, finance leaders are often "10 years late to the sustainability party," only becoming involved when reporting becomes mandatory. She makes a compelling case for CFOs to leverage their ethical foundation and financial expertise to lead businesses toward practices that benefit all stakeholders, not just shareholders. Key topics covered: The unique position of CFOs to lead sustainability initiatives due to their ethical training and financial expertise The importance of moving beyond compliance to integrate sustainability into business strategy and culture The challenges of measuring and valuing non-financial impacts in traditional financial reporting The tension between investor expectations and sustainable business practices The need for finance professionals to develop new skills and mindsets to effectively lead in sustainability The upcoming wave of sustainability standards and how finance teams should prepare for them https://www.youtube.com/watch?v=paid3zTnC6U&t=22s Links Paula Kensington on LinkedIn Kevin Appleby on LinkedIn GrowCFO Mentoring Timestamps 0:05:53 Paula shares her background and journey from traditional accounting to becoming a sustainability-focused CFO 0:08:15 Discussion on the CFO's ethical foundation and responsibility to consider impacts beyond shareholders 0:09:56 Introduction to Paula's work developing ESG mindset courses for finance professionals 0:12:30 Exploration of whether sustainability standards drive meaningful change or just compliance 0:18:45 Conversation about measuring and valuing sustainability impacts in financial terms 0:25:10 Discussion on the influence of different investor types on sustainability initiatives 0:32:20 Overview of skills finance professionals need to develop for sustainability leadership Find out more about GrowCFO If you enjoyed this podcast, you can subscribe to the GrowCFO Show with your favorite podcast app. The GrowCFO show is listed in the Apple podcast directory, Spotify and many others. Why not subscribe there today? That way, you never miss an episode. GrowCFO is a great place to extend your professional network. Join GrowCFO as a free member today and participate in our regular networking events and webinars. Premium members can also access our extensive training center and CFO Digital Toolkit. You can enroll in our flagship Future CFO or Finance Leader programs here. You can find out more and join today at growcfo.net
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  • #236 Risk Is Changing. Is Your Board Keeping Up? with Patrick Dunne, Experienced Chair and Board Member in Business & Social Enterprise
    #236 Risk Is Changing. Is Your Board Keeping Up? with Patrick Dunne https://open.spotify.com/episode/52560DpsRV0fr9XStbziYw In this thought-provoking episode of The GrowCFO Show, Kevin Appleby engages with Patrick Dunne, an experienced Chair and Board Member in both business and social enterprise sectors, to explore the evolving landscape of risk management at the board level. The conversation examines how traditional approaches to risk governance may no longer be sufficient in today's complex business environment, where non-financial risks increasingly dominate the risk landscape.Patrick Dunne, recently awarded an OBE for his services to philanthropy in Africa and the UK, shares insights from his viral LinkedIn article suggesting that the conventional audit and risk committee structure requires fundamental rethinking. The discussion challenges finance leaders to consider whether their current risk management frameworks are adequately equipped to address emerging threats, particularly those stemming from geopolitical instability, technological disruption, and social change. Dunne advocates for more diverse risk committees that incorporate varied perspectives across generations, backgrounds, and expertise. Key topics covered: Traditional audit and risk committees are often dominated by financially-oriented individuals from similar backgrounds, limiting their ability to identify and address non-financial risks Organizations should consider establishing separate risk committees with diverse membership to bring fresh perspectives to risk identification and management Effective risk management requires focusing on consequences rather than events, preparing for the impact of risks rather than the risks themselves The concept of "combinatorial risk" - where multiple events occur simultaneously - presents particular challenges that boards must learn to navigate Diversity in risk governance is not just about demographics but also about including different thinking styles, experiences, and generational perspectives https://youtu.be/97Y65cAzzBs Links Patrick Dunne on LinkedIn Kevin Appleby on LinkedIn GrowCFO Mentoring Timestamps 0:12:24 Patrick explains why the prevailing model of audit and risk committees needs rethinking in light of today's dominant non-financial risks 0:18:35 Discussion of how focusing on consequences rather than events leads to more effective risk management, illustrated by examples from the COVID-19 pandemic 0:25:10 Patrick emphasizes the importance of distinguishing between "worrying" and "thinking" in risk management 0:32:18 Exploration of how diversity and inclusion in risk committees leads to better risk identification and mitigation strategies 0:41:05 Discussion of data security and cyber risk as critical areas requiring specialized expertise on risk committees 0:48:22 Patrick shares practical advice for boards looking to modernize their approach to risk governance Find out more about GrowCFO If you enjoyed this podcast, you can subscribe to the GrowCFO Show with your favorite podcast app. The GrowCFO show is listed in the Apple podcast directory, Spotify and many others. Why not subscribe there today? That way, you never miss an episode. GrowCFO is a great place to extend your professional network. Join GrowCFO as a free member today and participate in our regular networking events and webinars. Premium members can also access our extensive training center and CFO Digital Toolkit. You can enroll in our flagship Future CFO or Finance Leader programs here. You can find out more and join today at growcfo.net
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