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GrowCFO Show

Kevin Appleby
GrowCFO Show
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276 episodes

  • GrowCFO Show

    #276 Why Information Security Is Now a CFO Responsibility, Howard Francioni, Lead Auditor, Akton Boundrie Group

    2026/03/24 | 32 mins.
    https://www.youtube.com/watch?v=wvSRX-na_Ho

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    https://open.spotify.com/episode/5viwKl2fFV1BFDZGyag2rN

    In episode 276 of the GrowCFO Show, host Kevin Appleby is joined by Howard Francioni, Lead Auditor at Akton Boundrie Group, to explore why information security has become a core responsibility for today’s CFO. The conversation frames cyber risk not just as an IT problem but as a strategic, financial, and reputational threat that CFOs must own. Using high‑profile breaches such as Jaguar Land Rover and others, Kevin and Howard illustrate how attacks can halt production, disrupt supply chains, destroy value, and inflict long‑term brand damage, issues that sit squarely in the CFO’s remit of safeguarding enterprise value.

    From there, the discussion moves into practical guidance for finance leaders who may not have a CISO or large security team. Howard explains how CFOs can embed information security into risk registers, adopt a “defense in depth” mindset across customers and suppliers, and drive culture change around password hygiene, endpoint security, backups, and data leakage prevention. The episode concludes with forward‑looking insights on AI, data governance, and why standards such as ISO 27001 and ISO 42001 offer powerful frameworks—even for smaller, growing finance organizations—to systematically reduce cyber and data risks.

    Key topics covered:

    Why information security has shifted from a pure IT concern to a strategic CFO responsibility, given its impact on operations, finances, and reputation.

    Real‑world breach examples (e.g., Jaguar Land Rover, Marks & Spencer, Co‑op) showing how attacks on suppliers can cascade through the entire value chain.

    Practical foundations of defense in depth: robust password hygiene, secure endpoint configuration, dual user/admin accounts, disk encryption, patching, VPN use, and regular device hygiene.

    The critical difference between data leakage and data loss, and how everyday behaviors, such as conversations on trains or visible screens, can quietly leak sensitive information.

    How immutable offline backups and structured risk registers enable organizations to survive ransomware incidents without paying attackers.

    Emerging risks from AI and agents: systems built without security by design, hallucinations, IP ownership issues, and the need for AI‑specific governance frameworks like ISO 42001.

    About Howard Francioni

    Howard Francioni is an Information Security specialist with nearly two decades of experience in the card-payments industry—one of the most heavily targeted sectors for cyber-attacks—working across ATMs, POS, online payments, and MOTO environments. He led projects including pioneering contactless EMV acceptance in mass transit for Transport for London and building secure X.509 infrastructures for payment terminals, while also heading a PCI DSS function supporting around 140,000 merchants with data-driven compliance and breach investigations. Today, he helps organizations develop ISO/IEC 27001-aligned information security frameworks and serves as an independent auditor for UKAS-accredited certification bodies, combining consultancy and auditing to strengthen organizational security practices.

    Links

    Howard Francioni on LinkedIn

    Kevin Appleby on LinkedIn

    GrowCFO Mentoring

    Timestamps: 

    00:00:38 – Howard explains how breaches cause production outages, operational disruption, and severe reputational harm—core concerns for any CFO.

    00:02:21 – Discussion of how threat actors target less secure suppliers to reach larger organizations, and why CFOs must think in terms of ecosystem‑wide defense in depth.

    00:05:00 – Howard outlines the three recurring problem areas he sees: poor password hygiene, insecure endpoints, and lack of a healthy “suspicious mindset” among staff.

    00:10:19 – Concrete measures for devices, including PIN/biometric login, dual standard/admin accounts, disk encryption, patching, reboots, local backups, and use of VPNs on public networks.

    00:18:23 – Stories about overheard conversations, visible screens, and password Post‑its illustrate how data can be leaked without being “lost,” and why leakage is often more insidious.

    00:21:26 – Howard stresses that once files are encrypted, recovery is only possible if immutable, offline backups and clear mitigation actions were in place beforehand.

    00:28:27 – Comparison between how the internet was built without security in mind and how AI is repeating the pattern, plus why AI‑specific standards are now essential.

    00:35:52 – Kevin summarizes what CFOs should do next: understand potential large‑scale and insider risks, quantify reputational impact, and implement practical controls ahead of any incident.

    Find out more about GrowCFO

    If you enjoyed this podcast, you can subscribe to the GrowCFO Show with your favorite podcast app. The GrowCFO show is listed in the Apple podcast directory, Spotify and many others. Why not subscribe there today? That way, you never miss an episode.

    GrowCFO is a great place to extend your professional network. Join GrowCFO as a free member today and participate in our regular networking events and webinars. Premium members can also access our extensive training center and CFO Digital Toolkit. You can enroll in our flagship Future CFO or Finance Leader programs here.

    You can find out more and join today at growcfo.net
  • GrowCFO Show

    #275 How to Choose Between AI-Native Tools and Proven Finance Platforms, Gavin McGahey, CTO & Co-Founder, AccountsIQ

    2026/03/17 | 28 mins.
    https://www.youtube.com/watch?v=S_IZQTzJDcg

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    https://open.spotify.com/episode/54mrNA8HZaZWRvpS5wniw5

    In this episode, host Kevin Appleby is joined by Gavin McGahey, CTO and Co‑Founder of AccountsIQ, to explore one of the most pressing questions facing finance leaders today: how to choose between shiny “AI‑native” tools and proven finance platforms. The conversation sets out why finance data, controls, and auditability demand a higher bar than generic AI adoption, and why CFOs cannot afford to gamble on tools that prioritise novelty over reliability.

    Gavin traces the evolution of AccountsIQ from its origins in 2005 as an early web‑based accounting solution through to today’s environment of interoperability, APIs, and embedded AI. He explains how AI is already transforming finance operations, particularly through automation, document capture, and coding, while stressing that trust, transparency, and explainability must sit at the core of any finance AI strategy. Rather than chasing hype, he argues that finance leaders should look for platforms that build AI as an assistive, tightly‑scoped layer on top of robust, battle‑tested financial controls.

    Across the discussion, listeners hear a pragmatic framework for evaluating AI in finance systems: can it be trusted, can users see what it is doing, and can auditors trace its outcomes? Gavin shares how AccountsIQ is using AI agents, machine learning and long‑standing technologies such as OCR to remove bottlenecks, from invoice coding to bank reconciliation, without undermining control or data privacy. The episode offers CFOs and finance leaders a grounded, practitioner’s view of how to balance innovation with reliability when selecting their next generation of finance technology.

    Key topics covered:

    Gavin outlines the 20‑year journey of AccountsIQ from early “web‑based” accounting to a fully cloud, API‑driven platform serving modern finance teams.

    Gavin describes how AI and machine learning have already driven around 30% productivity gains in development and design workflows, accelerating both feature delivery and prototyping.

    Shadow AI and cautious CFO adoption: The discussion highlights the rise of shadow AI, staff using personal AI tools at work, and why CFOs are taking a measured, conservative approach to AI adoption in finance.

    Gavin explains why long‑standing finance systems with strong controls, security and compliance can be a safer bet than brand‑new “AI‑native” tools that may be inconsistent, opaque, or loose with data usage.

    AccountsIQ’s strategy focuses on tightly scoped, assistive AI agents that automate tasks such as invoice coding, expense processing and reconciliations, while keeping finance professionals firmly “in the loop”.

    Gavin closes with a simple evaluation lens for any finance AI solution: Can I trust it? Can I see what it’s doing? Can I audit the outcome?

    Links

    Gavin McGahey on LinkedIn

    Kevin Appleby on LinkedIn

    GrowCFO Mentoring

    Timestamps: 

    00:03:06 – Discussion on interoperability, APIs, and the rise of connected finance stacks integrating expense tools, automation, and accounting platforms.

    00:04:20 – Gavin reflects on AI as the biggest change of his 25‑year career, with examples of how tools like ChatGPT have transformed document creation and finance operations, and what Gartner data shows about a plateau in AI adoption.

    00:07:34 – Deep dive into AccountsIQ’s assistive AI agents approach, focused on automating bottlenecks such as invoice coding, OCR‑based AP automation and bank reconciliation, rather than deploying uncontrolled chatbots over finance data.

    00:10:10 – Core segment on AI‑native tools vs established platforms: Gavin explains why experience, financial controls, security, and predictable performance matter more than “AI‑washing” and why AccountsIQ doesn’t use customer finance data to train models.

    00:14:37 – How regulation (e.g. EU AI Act), explainability, and audit trails are being baked into AI agents, and why transparency about how AI reaches its recommendations is critical in finance.

    00:29:58 – The future role of finance teams: AI removing manual work, creating capacity rather than straightforward headcount cuts, and enabling more analytical, insight‑driven finance functions.

    00:32:09 – Gavin’s closing advice to cautious CFOs: use the three‑question test—trust, visibility, and auditability, before committing to any AI‑driven finance solution.

    Find out more about GrowCFO

    If you enjoyed this podcast, you can subscribe to the GrowCFO Show with your favorite podcast app. The GrowCFO show is listed in the Apple podcast directory, Spotify and many others. Why not subscribe there today? That way, you never miss an episode.

    GrowCFO is a great place to extend your professional network. Join GrowCFO as a free member today and participate in our regular networking events and webinars. Premium members can also access our extensive training center and CFO Digital Toolkit. You can enroll in our flagship Future CFO or Finance Leader programs here.

    You can find out more and join today at growcfo.net
  • GrowCFO Show

    #274 How to Value Brand Equity in an M&A Deal, Stevey Arroyo, Founder & Partner, The Brand Exit

    2026/03/10 | 37 mins.
    https://www.youtube.com/watch?v=niLFK8PzZfA

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    https://open.spotify.com/episode/2k0Q4tIQThBIQZ5cCfz5nq

    In today’s M&A landscape, the businesses that achieve premium valuations are rarely those with the best numbers alone. They are the ones with brands that command trust, preference, and pricing power. Yet, brand equity is still one of the least understood and least quantified assets in most deals, often buried in a vague goodwill line and ignored in negotiation. For CFOs, founders, and deal professionals, learning how to value brand equity in an M&A deal has become essential to avoiding underpriced exits and capturing the full economic value of what has been built over years, if not decades.

    In this episode of The GrowCFO Show, host Kevin Appleby tackles a topic that is rapidly becoming mission-critical in corporate transactions: how to value brand equity in an M&A deal. Traditional deal models lean heavily on EBITDA multiples, revenue, and tangible assets, often sweeping brands into a vague “goodwill” bucket. Yet buyers are truly paying for demand, pricing power, and confidence in future cash flows, all of which are heavily influenced by brand equity. Failing to quantify this asset means many sellers unintentionally give away a significant portion of what they have built.

    To unpack this, Kevin is joined by Stevey Arroyo, Founder & Partner at The Brand Exit, who explains how a brand can be transformed from something “soft” and aesthetic into a measurable, auditable financial asset. Drawing on ISO 10668 and practical M&A experience, Stevey shows how tools like relief-from-royalty and replacement cost can be used to calculate brand value, justify premium multiples, and de-risk post-deal cash flows. For CFOs, founders, and deal professionals preparing for an exit or acquisition, the discussion offers a structured pathway to turning perceived brand value into defensible numbers that stand up in due diligence and negotiations.

    Key topics covered:

    Why treating brand equity as indistinct “goodwill” leads to incomplete valuations and allows sophisticated buyers to capture unpriced upside in M&A deals.

    How ISO 10668 and the relief-from-royalty approach can convert brand equity into a concrete number using projected revenues, replacement cost, discount rates, and market value assumptions.

    The role of brand in driving demand, pricing power, and quality of earnings, and why these factors often justify a higher multiple than the standard industry benchmark.

    Why effective exits start years in advance, with brand audits, evidence-building, and linkage of metrics like CAC, LTV, and ROAS to enterprise value, rather than last-minute positioning.

    How AI, SEO, and “answer engine optimization” (AEO) are reshaping discoverability, and why being the most specific, trusted brand in a crowded market will increasingly drive both deal flow and valuation.

    Case examples, from specialist properties to Pimlico Plumbers and Apple, illustrate how targeting the right buyer and properly articulating brand equity can multiply deal value well beyond the underlying assets. 

    Links

    Stevey Arroyo on LinkedIn

    Kevin Appleby on LinkedIn

    GrowCFO Mentoring

    Timestamps: 

    00:00:00 – 00:05:00 – Kevin introduces the importance of valuing brand equity in M&A and welcomes guest Stevey Arroyo, who outlines his journey from creative agencies to brand-focused M&A.

    00:05:00 – 00:15:00 – Why brand is more than logos and design; how brand equity sits behind customer preference, demand, and the very ability to sell a business versus a look alike competitor.

    00:15:00 – 00:25:00 – Breakdown of ISO 10668, relief-from-royalty, replacement value, and market value—how these methods turn a brand into a certified, auditable asset in deals.

    00:25:00 – 00:35:00 – Exit readiness and due diligence: brand audits, building a multi‑year “log of proof,” and linking marketing metrics to the de‑risking of future cash flows.

    00:35:00 – 00:46:00 – AI-driven discoverability, examples like Pimlico Plumbers, and how both buyers and sellers can use brand equity strategically to identify bargains or justify a premium sale.

    Find out more about GrowCFO

    If you enjoyed this podcast, you can subscribe to the GrowCFO Show with your favorite podcast app. The GrowCFO show is listed in the Apple podcast directory, Spotify and many others. Why not subscribe there today? That way, you never miss an episode.

    GrowCFO is a great place to extend your professional network. Join GrowCFO as a free member today and participate in our regular networking events and webinars. Premium members can also access our extensive training center and CFO Digital Toolkit. You can enroll in our flagship Future CFO or Finance Leader programs here.

    You can find out more and join today at growcfo.net
  • GrowCFO Show

    #273 How CFOs Can Increase Company Valuation, Matteo Turi, Chief Operating Financial Officer, Letoon Holding Ltd

    2026/03/03 | 37 mins.
    https://www.youtube.com/watch?v=lzUbogTP12A

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    https://open.spotify.com/episode/5adKQ9IEs8J3Y9kTHp4NBd

    In today’s capital-constrained and AI-accelerated economy, company valuation is no longer just an exit consideration, it is a strategic priority. Investors, lenders, and strategic partners are increasingly assessing businesses not only on financial performance but on scalability, defensibility, and global potential. For modern finance leaders, valuation has become a continuous process rather than a one-off event.

    In this episode of The CFO Show, Matteo Turi, Chief Operating Financial Officer at Letoon Holding Ltd, shares a structured framework for driving valuation growth: the High Valuation Triangle. Drawing on over two decades of CFO experience across blue-chip organisations, scale-ups, restructurings, and turnarounds, Matteo outlines how intellectual property monetisation, leadership architecture, and global market strategy combine to make businesses investable at every stage, from startup to exit.

    The discussion explores how CFOs must move beyond traditional reporting responsibilities and step into the role of “valuation architect.” As artificial intelligence reshapes competitive dynamics and lowers geographic barriers, the ability to systemise, scale, and defend value has never been more critical. This episode provides finance leaders with a practical lens for building transferable, investor-ready value in an increasingly intangible economy.

    Key topics covered:

    Why intellectual property monetisation significantly increases funding probability and enterprise value

    The importance of building transferable value through succession planning and leadership depth

    How CFOs should evolve into Chief Value Officers and valuation architects

    The role of global expansion and partnerships in accelerating valuation growth

    Why AI amplifies both operational strengths and weaknesses — and what CFOs must fix first

    How failing strategically, pivoting decisively, and scaling systematically drive long-term value creation 

    Links

    Matteo Turi on LinkedIn

    Kevin Appleby on LinkedIn

    GrowCFO Mentoring

    Timestamps: 

    00:00:01 – Introduction to the High Valuation Triangle framework

    00:02:00 – Why CFOs must focus on wealth creation, not just wealth management

    00:04:15 – Intellectual property monetisation and its impact on funding success

    00:11:08 – Building transferable value through leadership architecture

    00:17:44 – The global markets dimension of valuation growth

    00:23:06 – Overview of Fail, Pivot, Scale and its practical application

    00:33:08 – AI as the “new electricity” and why businesses need a structural grid

    00:36:17 – Preparing processes and documentation to scale with AI 

    Find out more about GrowCFO

    If you enjoyed this podcast, you can subscribe to the GrowCFO Show with your favorite podcast app. The GrowCFO show is listed in the Apple podcast directory, Spotify and many others. Why not subscribe there today? That way, you never miss an episode.

    GrowCFO is a great place to extend your professional network. Join GrowCFO as a free member today and participate in our regular networking events and webinars. Premium members can also access our extensive training center and CFO Digital Toolkit. You can enroll in our flagship Future CFO or Finance Leader programs here.

    You can find out more and join today at growcfo.net
  • GrowCFO Show

    #272 How to Move from Finance Leader to CFO, Richard Turner, GrowCFO Mentor

    2026/02/24 | 33 mins.
    https://www.youtube.com/watch?v=qPIiggRPhGU

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    https://open.spotify.com/show/7yTcgGvYdcXPxz2HbvgB2H

    The transition from Finance Leader to Chief Financial Officer is one of the most significant and demanding career moves in finance. While technical excellence, financial control, and operational discipline form a strong foundation, stepping into the CFO role requires a fundamental shift in mindset. It is not simply a promotion—it is a move from managing finance to leading the enterprise. The CFO becomes the strategic partner to the CEO, the external face of finance, and a key voice with investors, boards, and stakeholders.

    In this episode, Richard Turner, GrowCFO Mentor and Certified Transition Coach, draws on more than four decades of international finance leadership across 15 sectors and multiple countries. He explains how adaptability, humility, and curiosity enable successful transitions between industries—and why these same qualities are essential when progressing from FD to CFO. Richard outlines the universal principles that underpin effective finance leadership, from cash and cost management to stakeholder awareness and team empowerment, and explores how these fundamentals evolve at executive level.

    The conversation also addresses the modern pressures facing CFOs, including rapid technological change, AI adoption, and increasing executive scrutiny. Richard emphasizes that today’s CFO must balance digital fluency with deeply human leadership—coaching teams, building trust, and supporting CEOs under pressure. With research showing that 40% of executives fail in new roles, he highlights the importance of structured mentoring and transition support to ensure aspiring CFOs not only secure the role—but succeed in it.

    Key topics covered:

    Why the move from FD to CFO requires a shift from operational control to enterprise-wide leadership

    The five universal principles that apply across all industries and underpin CFO effectiveness

    The three major pressures facing modern CFOs: technology, human leadership, and CEO partnership

    Why humility and curiosity are critical when entering new industries or executive roles

    The “5 Cs” communication framework every aspiring CFO should master

    How structured mentoring and executive transition coaching reduce failure risk in new roles.

    Links

    Richard Turner on LinkedIn

    Kevin Appleby on LinkedIn

    GrowCFO Mentoring

    Timestamps: 

    00:00:39 – Richard outlines his second career in mentoring and global finance background

    00:02:37 – International career journey across Asia, Europe, Middle East, and Africa

    00:06:16 – Moving across industries: transferable finance leadership fundamentals

    00:07:56 – Humility in new sectors: leadership lessons from oil & gas

    00:16:14 – What is keeping CFOs awake at night: technology, humanity, and CEO pressure

    00:20:20 – Extraordinary leadership: raising and empowering future leaders

    00:33:39 – Transitioning from FD to CFO: enterprise-wide skill expansion

    00:36:42 – The “5 Cs” of executive communication

    00:41:46 – Executive transition coaching and why 40% of executives fail in new roles

    00:44:16 – The orchestra analogy: FD vs CFO leadership scope

    Find out more about GrowCFO

    If you enjoyed this podcast, you can subscribe to the GrowCFO Show with your favorite podcast app. The GrowCFO show is listed in the Apple podcast directory, Spotify and many others. Why not subscribe there today? That way, you never miss an episode.

    GrowCFO is a great place to extend your professional network. Join GrowCFO as a free member today and participate in our regular networking events and webinars. Premium members can also access our extensive training center and CFO Digital Toolkit. You can enroll in our flagship Future CFO or Finance Leader programs here.

    You can find out more and join today at growcfo.net

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