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GrowCFO Show

Kevin Appleby
GrowCFO Show
Latest episode

280 episodes

  • GrowCFO Show

    #280 What Every CFO Should Know Before Implementing AI, Michael Pytel, Technology Leader & Director, VASS

    2026/04/21 | 31 mins.
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    https://open.spotify.com/episode/29EE2Ec32RWQKNVvVj2U8d

    In this episode of The GrowCFO Show, host Kevin Appleby, together with Michael Pytel, Technology Leader & Director at VASS, underscores why AI is now a board-level issue for finance leaders: decisions made today about platforms, data, and governance will shape an organization’s risk profile and competitive position for years to come. They frame AI not as a shiny add‑on but as an infrastructure-and-controls question that sits squarely in the CFO’s remit: data sovereignty, privacy, security, and ROI.

    Michael draws on his deep background in ERP and large‑enterprise technology to give CFOs a practical roadmap for implementing AI safely and effectively. He explains how vendors such as SAP are approaching “sovereign AI” to keep sensitive financial data within the organization, why mid‑market businesses should consider anchoring around the Microsoft ecosystem, and how to structure permissions so AI behaves like a fully controlled team member rather than a black box. The discussion closes with forward‑looking guidance on avoiding vendor lock‑in, upgrading ERP for an API‑ready, AI‑enabled future, and identifying quick wins that prove value without compromising security.

    Key topics covered:

    Why AI implementation is now a core responsibility of the CFO, not just IT, with direct implications for risk, compliance, and competitive advantage.

    How data sovereignty, privacy, and “sovereign AI” approaches (as seen in SAP) allow organizations to choose where AI runs and how data is protected.

    Practical options for smaller and mid‑market companies without large IT teams, including leveraging the Microsoft ecosystem for secure and scalable AI.

    The importance of treating AI like a human team member with defined permissions, segregation of duties, and strong policy‑driven prompt design.

    Why CFOs must ensure ERP and core finance systems are API‑ready and AI‑enabled to remain competitive over the next planning cycles.

    Strategies to avoid platform lock‑in while still moving quickly, focusing on quick wins and flexible commercial contracts with AI vendors.

    Links

    Michael Pytel on LinkedIn

    Kevin Appleby on LinkedIn

    GrowCFO Mentoring

    Timestamps: 

    0:00:01 – Kevin introduces episode 280 and guest Michael Pytel, outlining his enterprise technology and ERP background and why his perspective matters for CFOs considering AI.

    0:02:27 – Discussion of SAP’s cautious, data‑sovereign approach to AI, allowing customers to control where AI runs and how sensitive financial data is protected. 

    0:08:27 – Exploration of AI options for smaller organizations without full IT departments, including aligning with Microsoft to obtain secure, affordable AI capabilities.

    0:12:05 – Deep dive into data security, permissions, and prompt engineering, positioning AI as a controlled “team member” governed by policies and segregation of duties.

    0:26:25 – Analysis of how AI will reshape finance roles, the need to modernize ERP for AI integration, and what to look for in vendor roadmaps.

    0:33:06 – Michael’s closing advice for CFOs in 2026: prioritize secure, in‑house AI platforms, avoid lock‑in with flexible contracts, and focus on quick, demonstrable wins.

    Find out more about GrowCFO

    If you enjoyed this podcast, you can subscribe to the GrowCFO Show with your favorite podcast app. The GrowCFO show is listed in the Apple podcast directory, Spotify and many others. Why not subscribe there today? That way, you never miss an episode.

    GrowCFO is a great place to extend your professional network. Join GrowCFO as a free member today and participate in our regular networking events and webinars. Premium members can also access our extensive training center and CFO Digital Toolkit. You can enroll in our flagship Future CFO or Finance Leader programs here.

    You can find out more and join today at growcfo.net
  • GrowCFO Show

    #279 Is AI Making CFOs Less Strategic? Susana Serrano-Davey, GrowCFO Mentor

    2026/04/14 | 30 mins.
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    https://open.spotify.com/episode/0tIFk3EkP63wzKxWBPJUeD

    In episode 279, Kevin Appleby and GrowCFO mentor Susana Serrano‑Davey explore a critical question for modern finance leaders: whether the rapid rise of AI is enhancing or eroding the strategic role of the CFO. They frame AI as both an incredibly powerful assistant and a potential threat to originality, judgment, and confidence if used uncritically. Throughout the conversation, they examine how tools like ChatGPT and other AI solutions are reshaping research, writing, preparation, and decision support for finance leaders, and what this means for the future of strategic finance careers. 

    The discussion moves from personal use cases, AI as a “personal assistant, sounding board, and translator”—into the realities of implementing AI within finance functions. Susana and Kevin highlight the growing interest in AI among CFOs contrasted with a lack of confidence about how to deploy it in practice. They compare AI adoption to past ERP implementations, emphasizing trial‑and‑error, learning from failure, and maintaining authenticity. The episode ultimately argues that AI should augment, not replace, a CFO’s strategic thinking: the winners will be those who use AI for speed and insight while preserving their own voice, critical judgment, and leadership presence.

    Key topics covered:

    AI is becoming a personal assistant and translator for finance leaders, dramatically changing how they research, write, and prepare for meetings and communications.

    Both speakers warn that over‑reliance on AI risks diluting authenticity, with presentations and content sounding generic when leaders delegate too much to AI.

    The episode highlights how AI can undermine critical thinking and self‑confidence if finance professionals treat AI outputs as answers rather than input for their own judgment.

    Implementing AI in finance is compared to complex ERP rollouts—CFOs are interested but cautious, overwhelmed by the volume of tools and uncertainty about where to start.

    Kevin and Susana stress that AI should be used mainly for research, framing, and speed, while the CFO’s strategic value lies in interpretation, narrative, and decision‑making.

    They raise concerns that widespread AI use could homogenize thinking and propagate confident but wrong answers, making human skepticism and validation more important than ever.

    Links

    Susana Serrano-Davey on LinkedIn

    Kevin Appleby on LinkedIn

    GrowCFO Mentoring

    Timestamps: 

    0:00:00 – Kevin introduces Susana and they explore how AI is already reshaping day‑to‑day work, especially for finance leaders who use it for research and drafting.

    0:02:46 – Susana describes AI as her “personal assistant and translator,” while Kevin explains how he uses AI extensively for reports, webinars, and thought leadership content.

    0:07:13 – A workshop example shows how heavy dependence on ChatGPT produced a less authentic presentation, prompting a deeper discussion on storytelling, personal experience, and confidence.

    0:12:38 – They compare AI rollouts to ERP implementations: CFOs are intrigued but hesitant, facing tool overload, uncertainty, and the need to accept mistakes and learn quickly.

    0:25:01 – Kevin questions whether AI is eroding original thinking; Susana argues leaders must protect their own voice and avoid relying solely on AI‑generated content.

    0:30:47 – The episode closes by examining AI’s tendency to sound certain even when wrong, and the risk of AI‑generated falsehoods becoming accepted truths without human scrutiny.

    Find out more about GrowCFO

    If you enjoyed this podcast, you can subscribe to the GrowCFO Show with your favorite podcast app. The GrowCFO show is listed in the Apple podcast directory, Spotify and many others. Why not subscribe there today? That way, you never miss an episode.

    GrowCFO is a great place to extend your professional network. Join GrowCFO as a free member today and participate in our regular networking events and webinars. Premium members can also access our extensive training center and CFO Digital Toolkit. You can enroll in our flagship Future CFO or Finance Leader programs here.

    You can find out more and join today at growcfo.net
  • GrowCFO Show

    #278 The Skills Missing When You Step Into a CFO Role, Ian Goodkind, Chief Financial Officer, Smarsh

    2026/04/07 | 30 mins.
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    https://open.spotify.com/episode/0OACVC3ORVz0myWlYqkdz1

    Stepping into a first CFO role is rarely a smooth promotion from finance manager to “bigger calculator.” In this GrowCFO episode, host Kevin Appleby speaks with Ian Goodkind, Chief Financial Officer at Smarsh, about the often‑overlooked capabilities that determine whether a new CFO becomes a true strategic leader or struggles with imposter syndrome. The conversation underscores how the modern CFO role has shifted from pure financial stewardship to that of strategic, tech‑savvy, trusted advisor at the center of complex, AI‑driven and heavily regulated businesses.

    Against the backdrop of Smarsh, a profitable, AI‑native leader in communications data compliance and intelligence, Goodkind explains how today’s CFO must understand macro forces, regulation, and technology while also managing non‑finance functions such as IT and operations. He shares practical, experience‑based advice for aspiring and newly appointed CFOs on building external peer networks, developing strategic and listening skills, embracing AI for both efficiency and value creation, and navigating the psychological shift into the C‑suite. The episode delivers a clear message: technical finance skills get a professional into the CFO seat, but it is strategic thinking, curiosity, and people‑centric leadership that keep them there and drive impact.

    Key topics covered:

    Smarsh’s mission, regulatory moat, and AI‑native product strategy as the context for Ian Goodkind’s CFO role and growth mandate.

    The evolution of the CFO from “number cruncher” to strategic leader and trusted advisor, requiring deep understanding of the macro environment and industry dynamics.

    The importance of building and leveraging a peer network of CFOs to counter isolation, share best practices, and overcome imposter syndrome in the early stages of the role.

    How active listening, cross‑functional relationship‑building, and regular conversations with sales, strategy, IT and other leaders expand a CFO’s lens beyond purely financial metrics.

    Practical ways finance teams are already using AI for repetitive and manual processes, freeing capacity for higher‑value work while scaling without equivalent headcount growth.

    Why future‑ready finance functions must recruit and develop talent with automation and AI skills, positioning AI as an efficiency and empowerment tool rather than a headcount reduction lever.

    Links

    Ian Goodkind on LinkedIn

    Kevin Appleby on LinkedIn

    GrowCFO Mentoring

    Timestamps: 

    0:00:00–0:00:02 – Introduction to Ian Goodkind and Smarsh; mission, customer base, regulatory focus, and the AI‑driven surveillance and compliance platform that frames his CFO mandate.

    0:00:02–0:00:04 – Dual role of the CFO as steward of AI governance internally and advocate of secure, AI‑native products for highly regulated customers; addressing hallucination and data security concerns.

    0:00:04–0:00:07 – Strategic “bowling pin” growth framework: moving from archiving to data capture, surveillance, and intelligence; using proprietary data and regulatory specialization as a durable moat.

    0:00:09–0:00:12 – Advice to aspiring and new CFOs: study the macro environment, understand industry risk beyond the “four walls” of the company, and embrace the role as a core strategist.

    0:00:12–0:00:15 – Transition from finance operator to trusted advisor: understanding what keeps the C‑suite and board awake at night, widening the lens beyond pure financial risk.

    0:00:15–0:00:19 – Managing the psychological shift into the CFO role: imposter syndrome, the loneliness of the C‑suite, and how a structured peer network and mentoring mitigate these pressures.

    0:00:19–0:00:22 – The role of active listening, curiosity, and deliberate calendar design—spending time with sales enablement, customers, and reading widely—to build a holistic, strategic viewpoint.

    0:00:22–0:00:25 – Overseeing IT as a CFO: why previous collaboration on systems, ERPs, and audit committees makes the transition manageable, and how strong IT leadership complements the role.

    0:00:25–0:00:28 – Concrete examples of AI in finance like automating repetitive accounting, payroll, and manual processes; setting explicit AI efficiency goals for each sub‑team.

    0:00:28–0:00:31 – Experimenting with AI in day‑to‑day management (e.g., job descriptions, process benchmarking) and the challenge of training and upskilling finance teams in a rapidly evolving AI landscape.

    0:00:31–0:00:33 – Reframing AI as a scaling and engagement tool, using automation to avoid adding headcount while removing boring, repetitive work so finance professionals can focus on higher‑value activities.

    0:00:33–0:00:34 – Why intelligence and risk insight on top of longstanding archiving and capture capabilities represent the next game‑changing phase for regulated industries.

    Find out more about GrowCFO

    If you enjoyed this podcast, you can subscribe to the GrowCFO Show with your favorite podcast app. The GrowCFO show is listed in the Apple podcast directory, Spotify and many others. Why not subscribe there today? That way, you never miss an episode.

    GrowCFO is a great place to extend your professional network. Join GrowCFO as a free member today and participate in our regular networking events and webinars. Premium members can also access our extensive training center and CFO Digital Toolkit. You can enroll in our flagship Future CFO or Finance Leader programs here.

    You can find out more and join today at growcfo.net
  • GrowCFO Show

    #277 How CFOs Scale to $100M+ Without Leaving Xero, David Tuck, Founder, Mayday and Kate Hayward, Managing Director UK, Xero

    2026/03/31 | 29 mins.
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    https://open.spotify.com/episode/6VmtDMkbdfGLsDqQacuPGi

    This episode of The GrowCFO Show brings together David Tuck, Founder of Mayday and CFO Tech Stack, and Kate Hayward, Managing Director UK at Xero, to challenge one of the biggest assumptions in mid-market finance: that fast-growing businesses must eventually abandon Xero for a larger ERP. Drawing on real-world data from the State of the Stack report and the CFO Tech Stack community, they demonstrate how finance teams are successfully scaling to $100M+ in revenue, and running sizeable in-house finance functions, while staying on Xero and surrounding it with a best-in-class ecosystem of tools.

    The discussion moves from the origins and purpose of Xero as a cloud-based system of record through to the realities of scaling with an app stack versus undertaking a disruptive ERP migration. David and Kate share evidence from dozens of growing businesses, highlighting how Xero plus Mayday and complementary apps are delivering better, cheaper, and faster outcomes compared with traditional ERP transformations. They also explore how AI and automation are reshaping month-end, reporting, and forecasting, positioning Xero and its ecosystem as “AI winners” rather than legacy holdovers. The result is a practical, evidence-backed roadmap for CFOs who want to keep their finance function agile, tech-enabled, and focused on value creation rather than costly system overhauls.

    At its core, this episode underscores why the default assumption for modern CFOs should be to scale on Xero with an ecosystem, only moving to ERP when there is a truly critical business reason to do so. It frames the Xero-based tech stack not as a compromise, but as an empowered, future-ready platform for ambitious mid-market finance teams who want to avoid unnecessary transformation risk while still achieving enterprise-grade capabilities.

    Key topics covered:

    The guests dismantle the myth that growing companies must abandon Xero as they scale, showing multiple examples of businesses surpassing $50–100M+ in revenue while remaining on Xero with an ecosystem of specialist apps.

    David introduces the CFO Tech Stack community and the State of the Stack report, explaining how it provides psychological safety and precedent for finance leaders who want to scale on Xero rather than defaulting to ERP.

    Kate explains Xero’s original mission as a single cloud-based system of record for small and mid-sized businesses, and outlines how it now supports larger, multi-entity and franchise-style organizations through integration with a rich app ecosystem.

    The conversation details common components of a modern Xero-based finance stack including reporting, operations (AP, payroll, spend, FX, inventory, billing), and planning tools, and how these collectively rival or surpass ERP capabilities.

    Both speakers stress the risks and weak business cases of unnecessary ERP transformations, arguing that many scale-ups should prioritize growth, fundraising, and market expansion over complex finance system migrations.

    They explore how AI and automation are being embedded into Xero and Mayday, turning Xero from a system of record into a system of action and decision-making, and automating month-end tasks like intercompany reconciliations and revenue recognition.

    Links

    David Tuck on LinkedIn

    Kate Hayward on LinkedIn

    Kevin Appleby on LinkedIn

    GrowCFO Mentoring

    Timestamps: 

    00:00:00 – 00:00:05 – Introduction to the episode, guests, and core premise: can CFOs scale past perceived Xero “limits” without moving to ERP?

    00:00:05 – 00:00:07 – Kate outlines Xero’s origin story and its role as a single source of truth for small and medium businesses needing real-time financial insight.

    00:00:07 – 00:00:10 – Discussion of how far Xero can scale, including examples of larger, multi-entity businesses successfully running on Xero with an app ecosystem.

    00:00:10 – 00:00:13 – David breaks down the State of the Stack report: core infrastructure and the main categories of apps (reporting, operations, planning) that typically surround Xero.

    00:00:13 – 00:00:16 – Kevin explains GrowCFO’s independent stance on technology and why GrowCFO chose to sponsor the State of the Stack report for the CFO community.

    00:00:16 – 00:00:19 – Deep dive into the myth of “outgrowing Xero” and the importance of proving that many mid-market businesses can and do scale on Xero plus a tech stack.

    00:00:19 – 00:00:23 – Discussion of the real cost and distraction of ERP transformations, and why many high-growth CFOs should avoid them unless there is a compelling business case.

    00:00:23 – 00:00:29 – Exploration of AI-native platforms vs. Xero ecosystem: how Xero and Mayday are integrating AI for decisioning, automation, and month-end efficiency.

    00:00:31 – 00:00:33 – Call to action: how finance leaders can access the State of the Stack report and join the upcoming webinar to see real-life examples of Xero-based scaling.

    Find out more about GrowCFO

    If you enjoyed this podcast, you can subscribe to the GrowCFO Show with your favorite podcast app. The GrowCFO show is listed in the Apple podcast directory, Spotify and many others. Why not subscribe there today? That way, you never miss an episode.

    GrowCFO is a great place to extend your professional network. Join GrowCFO as a free member today and participate in our regular networking events and webinars. Premium members can also access our extensive training center and CFO Digital Toolkit. You can enroll in our flagship Future CFO or Finance Leader programs here.

    You can find out more and join today at growcfo.net
  • GrowCFO Show

    #276 Why Information Security Is Now a CFO Responsibility, Howard Francioni, Lead Auditor, Akton Boundrie Group

    2026/03/24 | 32 mins.
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    https://open.spotify.com/episode/5viwKl2fFV1BFDZGyag2rN

    In episode 276 of the GrowCFO Show, host Kevin Appleby is joined by Howard Francioni, Lead Auditor at Akton Boundrie Group, to explore why information security has become a core responsibility for today’s CFO. The conversation frames cyber risk not just as an IT problem but as a strategic, financial, and reputational threat that CFOs must own. Using high‑profile breaches such as Jaguar Land Rover and others, Kevin and Howard illustrate how attacks can halt production, disrupt supply chains, destroy value, and inflict long‑term brand damage, issues that sit squarely in the CFO’s remit of safeguarding enterprise value.

    From there, the discussion moves into practical guidance for finance leaders who may not have a CISO or large security team. Howard explains how CFOs can embed information security into risk registers, adopt a “defense in depth” mindset across customers and suppliers, and drive culture change around password hygiene, endpoint security, backups, and data leakage prevention. The episode concludes with forward‑looking insights on AI, data governance, and why standards such as ISO 27001 and ISO 42001 offer powerful frameworks—even for smaller, growing finance organizations—to systematically reduce cyber and data risks.

    Key topics covered:

    Why information security has shifted from a pure IT concern to a strategic CFO responsibility, given its impact on operations, finances, and reputation.

    Real‑world breach examples (e.g., Jaguar Land Rover, Marks & Spencer, Co‑op) showing how attacks on suppliers can cascade through the entire value chain.

    Practical foundations of defense in depth: robust password hygiene, secure endpoint configuration, dual user/admin accounts, disk encryption, patching, VPN use, and regular device hygiene.

    The critical difference between data leakage and data loss, and how everyday behaviors, such as conversations on trains or visible screens, can quietly leak sensitive information.

    How immutable offline backups and structured risk registers enable organizations to survive ransomware incidents without paying attackers.

    Emerging risks from AI and agents: systems built without security by design, hallucinations, IP ownership issues, and the need for AI‑specific governance frameworks like ISO 42001.

    About Howard Francioni

    Howard Francioni is an Information Security specialist with nearly two decades of experience in the card-payments industry—one of the most heavily targeted sectors for cyber-attacks—working across ATMs, POS, online payments, and MOTO environments. He led projects including pioneering contactless EMV acceptance in mass transit for Transport for London and building secure X.509 infrastructures for payment terminals, while also heading a PCI DSS function supporting around 140,000 merchants with data-driven compliance and breach investigations. Today, he helps organizations develop ISO/IEC 27001-aligned information security frameworks and serves as an independent auditor for UKAS-accredited certification bodies, combining consultancy and auditing to strengthen organizational security practices.

    Links

    Howard Francioni on LinkedIn

    Kevin Appleby on LinkedIn

    GrowCFO Mentoring

    Timestamps: 

    00:00:38 – Howard explains how breaches cause production outages, operational disruption, and severe reputational harm—core concerns for any CFO.

    00:02:21 – Discussion of how threat actors target less secure suppliers to reach larger organizations, and why CFOs must think in terms of ecosystem‑wide defense in depth.

    00:05:00 – Howard outlines the three recurring problem areas he sees: poor password hygiene, insecure endpoints, and lack of a healthy “suspicious mindset” among staff.

    00:10:19 – Concrete measures for devices, including PIN/biometric login, dual standard/admin accounts, disk encryption, patching, reboots, local backups, and use of VPNs on public networks.

    00:18:23 – Stories about overheard conversations, visible screens, and password Post‑its illustrate how data can be leaked without being “lost,” and why leakage is often more insidious.

    00:21:26 – Howard stresses that once files are encrypted, recovery is only possible if immutable, offline backups and clear mitigation actions were in place beforehand.

    00:28:27 – Comparison between how the internet was built without security in mind and how AI is repeating the pattern, plus why AI‑specific standards are now essential.

    00:35:52 – Kevin summarizes what CFOs should do next: understand potential large‑scale and insider risks, quantify reputational impact, and implement practical controls ahead of any incident.

    Find out more about GrowCFO

    If you enjoyed this podcast, you can subscribe to the GrowCFO Show with your favorite podcast app. The GrowCFO show is listed in the Apple podcast directory, Spotify and many others. Why not subscribe there today? That way, you never miss an episode.

    GrowCFO is a great place to extend your professional network. Join GrowCFO as a free member today and participate in our regular networking events and webinars. Premium members can also access our extensive training center and CFO Digital Toolkit. You can enroll in our flagship Future CFO or Finance Leader programs here.

    You can find out more and join today at growcfo.net

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