Powered by RND
PodcastsArtsDesign Curious | Interior Design Podcast, Interior Design Career, Interior Design School, Coaching

Design Curious | Interior Design Podcast, Interior Design Career, Interior Design School, Coaching

Rebecca Ward, CID | Interior Designer, Interior Design Mentor, Designers Coach
Design Curious | Interior Design Podcast, Interior Design Career, Interior Design School, Coaching
Latest episode

Available Episodes

5 of 162
  • 161 | From Dreaming to Designing Series #2: How to Write Clear Messaging That Attracts Your Dream Clients
    Have you ever felt like your website or Instagram bio just isn’t landing with your dream clients? Here’s the hard truth: your message isn’t clear!Confused messaging is the #1 reason your dream clients scroll right past your site.You might have a stunning portfolio, a well-defined niche, and years of experience—but if your words don’t communicate your value simply and clearly, potential clients won’t stay long enough to notice.Your message needs to be clear and concise so people feel confident investing in you. It should build trust by showing you understand them, build confidence by highlighting the benefits of hiring you, and build action by inspiring them to reach out, book a call, or start a project.In this episode, I’m sharing the secret to clear, benefit-focused messaging that makes your dream clients stop scrolling and say, “That’s exactly who I need.” You’ll learn my simple three-part messaging framework that helps you speak directly to who you serve, how you help, and the results they can expect.What You’ll Learn in This Episode✔️ Why confusing messaging repels potential clients—and how to fix it✔️ My 3-part client-centered messaging framework✔️ The difference between generic vs. benefit-focused messaging (with examples)✔️ How to write bios, website copy, and Instagram captions that attract your dream clients✔️ Tips for keeping your messaging consistent across all platforms✔️ How to evolve and refine your message as your business grows✔️ Practical ways to get feedback on your messaging (even if you don’t have clients yet)Read the Blog >>> >>> How to Write Clear Messaging That Attracts Your Dream ClientsNEXT STEPS:🎯 Join the waitlist for Launch Your Business BootcampCheck out our Designer's Playlist!*️ Start Your Interior Design Journey*️ From Newbie to Confident Designer *️ Switching Gears to Interior Design Grab your freebies:📌 Your Roadmap to a Career in Interior Design🎨 3 Things I Wish I had known when I Started my CareerConnect With Me:📧 Email: [email protected]🔆 Instagram: @rwarddesign 🌎 Website at rwarddesign.comThanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...Timestamps00:00 Introduction and Episode Overview01:13 Why Clear Messaging Matters02:36 Examples of Generic vs. Client-Centered Messaging03:18 The Three-Part Messaging Framework: Who, How, and Results05:48 Refining Your Messaging With AI Tools & Feedback08:28 Messaging Makeovers and Consistency09:19 Where to Use Your New Messaging: Website, Bio, Social Media, Business Cards11:52 This Week’s Challenge (Rewrite Your Instagram or Website Bio)
    --------  
    14:50
  • 160 | Balancing Form and Function in Interior Design With Whitney English
    Every interior designer faces this challenge: how do you create a home that looks stunning but also functions seamlessly for daily life? Too often, projects lean too heavily on aesthetics, leaving clients frustrated with inefficient layouts and cluttered spaces. The truth is, beauty without function doesn’t last.In this episode, I sit down with Whitney English, designer, entrepreneur, and author of Organize First, Decorate Second. Whitney explains why organizing before decorating is the secret to balancing form and function in your client projects. She shares practical decluttering tips, efficient layout strategies, and creative problem-solving tools that will transform how you approach your design process.If you want to design spaces that are not only beautiful but also livable, this conversation will give you fresh insights to apply right away. 🎧 Tune in now!Featured GuestWhitney English is an interior designer, entrepreneur, and author of Organize First, Decorate Second. She has bootstrapped two businesses to seven figures, earned a degree in interior design, and studied management at Parsons in New York City. Her work has been featured in O Magazine, The Wall Street Journal, and on The Today Show. Beyond her professional achievements, Whitney is passionate about helping others live beautifully through gratitude, creativity, and intentional design.What You’ll Learn in This Episode✳️ Why organizing first sets the foundation for decorating success✳️ How clutter tells the “story” of a home and impacts your design process✳️ Practical decluttering strategies that save time and reduce client stress✳️ How to balance creativity and function in client projects✳️ Why efficient layouts make homes easier to maintain long-term✳️ The role of storytelling in both design and organization✳️ Lessons from Whitney’s journey as a creative entrepreneur and designerRead the Blog >>> Balancing Form and Function in Interior DesignNEXT STEPS:🎯 Join the waitlist for Launch Your Business BootcampCheck out our Designer's Playlist!*️ Start Your Interior Design Journey List*️ From Newbie to Confident Designer List*️ Switching Gears to Interior Design ListGrab your freebies:📌 Your Roadmap to a Career in Interior Design🎨 3 Things I Wish I had known when I Started my CareerConnect With Me:📧 Email: [email protected]🔆 Instagram: @rwarddesign 🌎 Website at rwarddesign.comThanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...Timestamps00:00 Introduction and Guest Bio02:17 Whitney’s Early Passion for Design and Her First Floor Plan08:33 From Architecture Dreams to a Career in Design and Business11:57 Building a Wholesale Business16:16 The Concept of "Organize First, Decorate Second"20:28 Why Organizing First Leads to More Functional Spaces24:27 A Behind-The-Scenes Story of Efficiency and Creativity in Action28:05 Whitney’s Advice for Aspiring Design Professionals
    --------  
    32:02
  • 159 | From Dreaming to Designing Series #1: How to Identify Your Design Niche
    Wondering why your message isn’t reaching anyone? It is because you’re trying to appeal to everyone. Many interior designers run into this problem when they haven’t defined their niche.With so many designers out there, those who specialize tend to stand out, get more referrals, and often earn higher fees than generalists.In this episode, I show you how to find or refine your niche so you can stand out, connect with your ideal clients, and feel confident as an expert. Whether you’re new to interior design or thinking about focusing on a specialty, you’ll find clarity and direction here. If you’ve been struggling to attract the right clients or charge what you’re worth, this episode is for you.What You’ll Learn in This Episode✔️ Why niching down doesn’t limit your opportunities✔️ The three-part process to uncover your niche (passion, strengths, and market demand)✔️ How niching makes you stand out in a saturated market✔️ Why specialists can charge more than generalists✔️ Real examples of niche statements you can model✔️ How to use your background, skills, or life experiences to shape your niche✔️ A simple formula to write your own “I Help” statementRead the Blog >>> How to Identify Your Design NicheNEXT STEPS:🎯 Join the waitlist for Launch Your Business BootcampCheck out our Designer's Playlist!*️ Start Your Interior Design Journey List*️ From Newbie to Confident Designer List*️ Switching Gears to Interior Design ListGrab your freebies:📌 Your Roadmap to a Career in Interior Design🎨 3 Things I Wish I had known when I Started my CareerConnect With Me:📧 Email: [email protected]🔆 Instagram: @rwarddesign 🌎 Website at rwarddesign.comThanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...Timestamps00:00 Introduction: From Dreaming to Designing Series01:20 Why Defining Your Niche Is the First Step to Standing Out02:12 Common Myth About Niching04:46 Generalist vs. Specialist05:15 Define Your Niche Step 1: What Lights You up as a Designer07:02 Define Your Niche Step 2: Strengths and Unique Background08:38 Define Your Niche Step 3: Identifying Gaps and Opportunities in the Market10:15 Crafting Your Niche Statement: The “I Help” Statement Formula10:52 Examples of Niche Statements
    --------  
    15:55
  • 158 | The Smart Way to Transition From Residential to Commercial Design With Marcy Sagel
    “Residential was never my preference. I landed here because I graduated right as the pandemic hit, and the entire industry stalled—except residential.”Or maybe you’ve caught yourself saying, “I’m bored with residential and want to switch to commercial projects.”Many interior designers find themselves stuck in residential work—not because it’s their passion, but because it was the most accessible way to start. Yet making the leap into commercial interior design can feel overwhelming when you’re unsure about business operations, contracts, or the technology skills needed to compete.In this episode, Marcy Sagel shares her journey from residential to commercial design, emphasizing the importance of understanding business operations and leveraging new technologies like Revit to stay ahead. She breaks down the realities of running a design firm, the challenges of transitioning into commercial projects, and the strategies that helped her thrive in a constantly evolving industry. You’ll also hear how she builds strong client relationships, fosters collaboration, and creates her training program, Designer Bank, to help designers sharpen their technical skills.🎧 Tune in now and learn how to build the commercial design career you’ve been dreaming about.Featured GuestMarcy Sagel is the founder and principal of MSA Interiors, a nationally recognized commercial interior design firm specializing in multifamily housing, student housing, senior living, affordable housing, and other complex projects. With over 25 years of experience, she has not only led large-scale design projects but also advised manufacturers in developing product lines to meet evolving market demands. A thought leader and speaker, Marcy blends creativity with business acumen and continues to shape the future of commercial interiors.What You’ll Learn in This Episode✔️ Why the residential to commercial transition is challenging and how to make it smoother✔️ The importance of understanding business operations, contracts, and financials as a design entrepreneur✔️ How to adapt quickly to new technologies like Revit and Enscape to stay relevant✔️ The differences between working with residential clients and large-scale developer teams✔️ How commercial materials and finishes have evolved to allow for high-end, residential-inspired looks✔️ Strategies to diversify your revenue streams so your firm can withstand economic downturns✔️ How mentorship, peer groups, and continuous learning fuel long-term business growthRead the Blog >>> >>> Smart Way to Transition From Residential to Commercial DesignNEXT STEPS:🎯 Join the My Design Mentor to kickstart a successful career in interior design!Grab your freebies:📌 Your Roadmap to a Career in Interior Design🎨 3 Things I Wish I had known when I Started my CareerConnect With Me:📧 Email: [email protected]🔆 Instagram: @rwarddesign 🌎 Website at rwarddesign.comThanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...Timestamps0:00 Introduction2:32 Marcy’s Journey From Residential to Commercial Design6:41 Starting Her Own Design Firm and the Lessons Learned in Business Operations9:07 Why Every Designer Must Know Their Numbers and Margins12:27 The Power of Mentorship and Entrepreneurial Peer Groups13:50 Transitioning From Cad to Revit and Why Designers Must Adapt16:46 Designer Bank: Online Training Modules for Designers22:59 How to Navigate Commercial Design Projects30:20 How to Future-Proof Your Design Business
    --------  
    33:27
  • 157 | Sneak Peek Inside Sacramento Thrive Retreat for Interior Designers
    Do you ever feel like you’re running your design business on autopilot—too busy with client deadlines to pause and ask yourself if this is really the life and business you want? Many interior designers fall into the trap of working nonstop but never taking the time to reflect, reset, and plan ahead. The result? Burnout, scattered focus, missed opportunities for real business breakthroughs, and a business that feels more like a burden than a passion.In this episode, I sit down with leadership coach Sierra Collins and designer and entrepreneur Cathy Tonks to share what’s in store for the upcoming Sacramento Design Business Collective Thrive Retreat for Interior Designers (SDBC Thrive Retreat). We talk about how Thrive Retreat can help you step away from the grind, increase productivity, step into 2026 with clarity and confidence, and create a balanced life where your business supports your dreams instead of competing with them.If you’ve been craving clarity, accountability, and a community of designers who truly understand your challenges, this episode will show you why the Thrive Retreat could be the one thing you need.What You’ll Learn in This Episode✔️ Why stepping away from your business is essential for growth and productivity✔️ The power of DISC and Working Genius assessments in communication and teamwork✔️ The power of designing a business model that aligns with your life goals✔️ How procedures, automation, and team building simplify business complexity✔️ Mindset shifts every designer needs to scale from scarcity thinking to CEO thinking✔️ The importance of accountability and building supportive design community connections✔️ How to craft your ideal day and create a 2026 roadmap with intentionRead the Blog >>> >>> Sneak Peek Inside the 2-Day Sacramento Thrive RetreatNEXT STEPS:🎯 Sign up for the Sacramento Thrive Retreat! Spots are limited to just 20 designers, and registration closes October 24th at midnight. Grab your freebies:📌 Your Roadmap to a Career in Interior Design🎨 3 Things I Wish I had known when I Started my CareerConnect With Me:📧 Email: [email protected]🔆 Instagram: @rwarddesign 🌎 Website at rwarddesign.comThanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...Timestamps 0:00 Introduction02:30  Why Personal and Business Growth Is Non-Negotiable06:50  How Much Time Designers Lose to Distractions (And How Retreats Reclaim It)09:40  The Struggle to Honor Personal Time and Why Non-Negotiables Matter14:15  Day 1 Preview: DISC, Working Genius, the Language for Success19:40  What Breakout Sessions and Roundtable Discussions Look Like22:00  Day 2 Preview: Goal Setting, Productivity Hacks, and Preparing for 202628:50  Retreat Details: Limited Spots, Payment Plans, and Why This Investment Pays Off
    --------  
    33:26

More Arts podcasts

About Design Curious | Interior Design Podcast, Interior Design Career, Interior Design School, Coaching

A show for the curious creatives who want to learn what it takes to become an interior designer. Welcome to the Design Curious podcast! Each week, you'll learn practical skills every designer needs to develop regardless of whether you want to work for yourself or someone else. You'll learn secrets from professional interior designers to help you avoid costly mistakes & regrets. You'll be encouraged & empowered to overcome your fears of change, failure & money. With my 20 yrs of experience, I'll help you on the RIGHT WAY to get started. Discover if interior design is the career for you!
Podcast website

Listen to Design Curious | Interior Design Podcast, Interior Design Career, Interior Design School, Coaching, Atomic Habits by James Clear, Book Summary, Podcast, English and many other podcasts from around the world with the radio.net app

Get the free radio.net app

  • Stations and podcasts to bookmark
  • Stream via Wi-Fi or Bluetooth
  • Supports Carplay & Android Auto
  • Many other app features
Social
v7.23.9 | © 2007-2025 radio.de GmbH
Generated: 10/24/2025 - 9:37:48 AM