Deconstructor of Fun

The sharpest operators in predictive modeling, signal engineering, and post-ATT user acquisition unpack what actually breaks when campaigns scale. This is a dive deep into ROAS curves, attribution loss, modeling vs reality, SKAN-era signal decay, and why UA performance often collapses right when it looks like you’ve cracked growth. A must-read or listen for founders, growth leaders, and UA teams.links: www.kohort.io/Chapters:02:45 Understanding the ROAS Iceberg: Paid vs. Organic05:55 Incrementality Testing and Blended ROAS09:48 Gross vs. Net ROAS: The Misalignment Dilemma12:49 CPI and LTV Elasticity: Teaching Teams to Adapt16:42 The New UA Meta: Signals and User Behavior19:29Collaboration Between UA and Product Teams22:31 Evolving Strategies in LiveOps and Personalization26:05 The Evolution of Live Operations in Gaming31:05 the Single Source of Truth35:40Key Metrics for User Acquisition Success42:00Pacing Rules for Effective User Acquisition45:53The Future of Predictive ROAS and Automation

From brilliant plays to questionable moves, embarrassing predictions to market reality checks, we’re handing out the most honest (and occasionally brutal) awards of the year in games — including a very special Limping Donkey Award for moments that… didn’t quite stick the landing.We cover the biggest wins, the hardest falls, and the trends shaping what comes next, with a deep dive into Roblox advertising and what it means for the market.00:00 Welcome00:42 Golden Twig Awards Overview01:10 TV Show Banter02:59 Event Announcements and Clarifications05:42 Golden Twig Awards: Talk of the Year08:32 Embarrassing Predictions10:11 Most Damage Taken in the Year15:18 Most Disappointing Game of the Year20:54 Most Questionable Move of the Year24:57 Most Brilliant Move of the Year27:56 The Limping Donkey Award33:09 Crushed It: Top Performers of the Year36:31 Listener Feedback and Future Plans43:51 Roblox Advertising and Market Analysis51:05 Final Thoughts and Wrap-Up

The crew discusses their off-air relationships, personal reflections, and New Year's resolutions. 00:00 New Year's Resolutions and Sarcasm00:27 Introduction and Episode Overview00:49 Listener Questions and Emotional Moments01:46 Promoting CREs and Gen Alpha Insights02:33 Supercell and Industry Dynamics05:01 Predictions and Industry Trends13:14 Off-Air Relationships and Dynamics21:41 Running Bits and Personal Promises26:50 Dream Interviews and Burning Questions28:53 Showcasing Virtual Economics29:34 Will Wright and the AI Founders30:17 Super Executives and Industry Leaders33:55 Personal Reflections and Challenges43:24 Biggest Wins of the Year48:41 Impactful Moments and Lessons Learned58:52 Hopes and Dreams for the Future

Hiring is one of the most underestimated competitive advantages in startups, and one of the fastest ways to break a company.In this episode, Michail Katkoff (Deconstructor of Fun), Joe Burridge (Head of Talent at Play Ventures), and Miki Blasko (Head of Talent at Deconstructor of Fun) break down what founders consistently get wrong about hiring, and how those mistakes quietly turn into culture, execution problems, and talent drain.links: www.deconstructoroffun.com/talentwww.linkedin.com/in/joeburridgewww.linkedin.com/in/mikiblaskoWe unpack: Why hiring is a founder-level strategic decision The myth that great talent “shows up” once funding is announced Culture vs. competenceWhy compensation alone doesn’t attract A-players The red flags of “corporate refugees” vs. true startup operatorsHow weak hiring processes drive top performers away What successful founders do differently for the 10–20 hiresChapterrs01:00 The Challenges of Hiring in Startups06:33 Understanding Compensation and Talent Attraction16:10 Culture vs. Competence in Hiring17:31 Identifying the Right Fit for Startups23:13 The Role of Founders in Shaping Culture30:43 Navigating the Unhinged Nature of Founders40:06 Reality Distortion and Leadership45:41 Challenges in Retaining Talent51:13 Building an Employer Brand53:25 Hiring Patterns for Success61:24 Painful Hiring Mistakes

Rocky (12) and Mickey (10) are back with Eric Kress and Jen Donahoe for the annual TWIG Jr segment, bringing unfiltered Gen Alpha opinions on everything from Roblox to the Switch 2. The kids don't hold back: hypercasual games are "mindless slop," Steal a Brain Rot is "ruining America," and Fortnite is running out of collabs. They break down what's actually hot at school (Clash Royale in the carpool line), why Grow a Garden faded, and make predictions for 2026.The conversation takes a sharp turn when Eric asks if they've heard of PrizePicks. Turns out, after watching four football games in a day, these kids can rattle off gambling brands like pros. They don't know what the apps actually do, but they've definitely seen the ads. A revealing look at what sports media saturation looks like through younger eyes.00:00 Welcome to Twig Junior Awards01:30 Meet the Junior Hosts: Rocky and Mickey02:57 Opinions on Gaming Industry04:24 Twig Junior Awards: Disappointing Games07:07 Twig Junior Awards: Talk of the Year12:00 Roblox and Social Gaming16:24 Console Gaming and Preferences17:00 Fortnite and Minecraft Discussions18:23 Minecraft Education vs. Switch18:43 Gaming Predictions for the Future19:04 Fortnite and Platform Preferences20:08 Clash Royale Craze21:32 Discovering New Games22:27 Indie Games and PC Gaming23:38 Social Media and Gaming24:44 Predictions for 202626:46 Sibling Dynamics and Gaming28:39 Sports and Betting Ads30:14 Conclusion and Holiday Wishes