Building Brand Advocacy

In this week's episode of Building Brand Advocacy, Beth & Michael, founders of Slice social media agency, break down their 5-Step Social Strategy: Discovery, Storytelling, Challenge, Problem-Tension-Goal, and Solution. Plus, why the "Fast & Slow" approach to social is the framework that separates brands that win from brands that just post.

This is an episode designed to give you direction in social media, to integrate a purpose into your posting and work strategically to reach your end objective. 

In this episode, we cover:
00:00 Introduction 
05:15 The 5-Step Social Media Strategy
06:45 Step 1: Discovery
20:06 Step 2: Storytelling through strategy 
29:24 Step 3: The Challenge
33:39 Step 4: Problem, Tension, Goal 
34:50 Step 5: Solution 
44:17 The Fast & Slow Approach To Social 

🔔 New episodes every Wednesday — subscribe so you never miss an episode.

CONNECT WITH BETH & MICHAEL
Beth: https://www.linkedin.com/in/betheleanorthomas/
Michael: https://www.linkedin.com/in/michaelrichardcorcoran/
Slice Social: https://www.slice-social.com/

FOLLOW US
Subscribe: www.youtube.com/@buildingbrandadvocacy
Instagram: www.instagram.com/building_brand_advocacy
TikTok: www.tiktok.com/@building.brand.advocacy
Paul: TikTok: ⁠www.tiktok.com/@building.brand.advocacy⁠
Verity: www.linkedin.com/in/verityhurd/

In this weeks episode of Building Brand Advocacy, we invite the CMO of Cannes Lions to join us ahead of the festival to unpack what's actually shifting in advocacy, creator marketing, and how the Lions are judged in 2026. plus hard strategies for measuring community, elevating marketing in the boardroom, and driving real ROI.

In this episode, we cover:
What to expect from Cannes Lions in 2026 

What’s changing in advocacy & creator marketing

The Lion judgement process at Cannes

Opportunities for CMOs to elevate marketing in boardrooms 

How to effectively measure community 

The next generation of CEO & CMO’s

Building community through credibility 

Chapters
00:00 Welcome and Guest Intro
01:36 How Cannes Lions Has Evolved
05:20 CMO Pressure and Priorities
09:05 How Cannes Lions Judging Works
15:12 Proof Creativity Drives Growth
18:31 Merging Brand and Performance
22:14 Boardroom Alignment and Metrics
29:31 How to Measure Community Impact
34:19 The CMO of 2030
39:25 You Cannot Buy Attention
42:28 AI and Creative Possibility
45:01 Cannes Week Wrap Up

🔔 New episodes every Wednesday — subscribe so you never miss an episode.

CONNECT WITH ILARIA
LinkedIn: https://uk.linkedin.com/in/ilariapasquinelli

FOLLOW US
Subscribe: www.youtube.com/@buildingbrandadvocacy
Instagram: www.instagram.com/building_brand_advocacy
TikTok: www.tiktok.com/@building.brand.advocacy
Paul: TikTok: ⁠www.tiktok.com/@building.brand.advocacy⁠
Verity: www.linkedin.com/in/verityhurd/

In this live episode of Building Brand Advocacy, Verity sits down with Manuel Albuquerque, founder & CEO of Prime Tag, to unpack the AI revolution reshaping the creator economy from the inside out. 

From the real pressures facing time-poor marketing teams to the problems AI is actually solving (and the myths it's not), Manuel brings the entrepreneur's perspective that brand builders need right now.

In this episode, we cover:
Manuel’s journey to entrepreneurship in the influencer space

The time poor pressures of marketing teams

How AI is influencing the creator economy 

The problem that AI is solving for marketing teams

Busting AI myths around the creator economy 

If you're navigating influencer strategy in an AI-first world, this one is essential listening.

CHAPTERS
00:00 People And Data First
01:18 Creator Economy Boom
01:59 From Basketball To Tech Startup
04:08 The Influencer Stigma Debate
05:24 Current Status: Bad Data And No Time
06:38 AI Mindset Myth
09:02 Augmented Intelligence Not Artificial Intelligence
10:42 Myth Busting Rapid Fire
12:17 How AI Is Changing Business Models
15:29 Finding Effective Creator X Brand Matches
16:45 Brand Advocacy Advice

🔔 Subscribe to Building Brand Advocacy for weekly conversations with the people reshaping how brands grow.

CONNECT WITH MANUEL
LinkedIn: https://www.linkedin.com/in/manuelvicalbuquerque/
PrimeTag: https://www.primetag.com/

FOLLOW US
Verity: https://www.linkedin.com/in/verityhurd/
Subscribe: www.youtube.com/@buildingbrandadvocacy
Instagram: www.instagram.com/building_brand_advocacy
TikTok: www.tiktok.com/@building.brand.advocacy

We’re back with another mastermind episode. This week, Grace Andrews takes us through her 5 step framework for building a high performance content engine, from identifying content signals (before selecting platforms) to measuring success metrics that are relevant to you and your brand.

In this episode, we cover:
07:05 Step 1: Identifying Content Signals 
11:47 Step 2: Approach To Content Formats
26:31 Step 3: The Platform Specific Strategy
28:43 Step 4: Where Creators Fit Into Your Content Strategy
32:56 Step 5: How To Measure For Success 

🔔 New episodes every Wednesday — subscribe so you never miss an episode.

CONNECT WITH GRACE
Instagram: ⁠https://www.instagram.com/graceandrewsss/⁠
YouTube: ⁠https://www.youtube.com/@graceandrewsss⁠
TikTok: ⁠https://www.tiktok.com/@graceandrews7⁠

FOLLOW US
Subscribe: ⁠www.youtube.com/@buildingbrandadvocacy⁠
Instagram: ⁠www.instagram.com/building_brand_advocacy⁠
TikTok: ⁠www.tiktok.com/@building.brand.advocacy⁠
Paul: TikTok: ⁠⁠www.tiktok.com/@building.brand.advocacy⁠⁠Verity: ⁠www.linkedin.com/in/verityhurd/

In this episode of Building Brand Advocacy, I sit down with Alice Ratcliffe, Head of Brand at TRIP — the wellness drinks brand rewriting the rules of brand positioning in one of the most crowded categories on the market.

Alice pulls back the curtain on how TRIP went from scrappy challenger to a brand that commands culture, loyalty, and shelf space — and what it's really taken to scale that story into the US.

In this episode, we cover:
How to stand out in a saturated wellness & drinks market

TRIP's influencer strategy and why it's built differently to most other brands

Integrating celebrities into your brand without losing authenticity

The real strategy for brand building in the US

Why employee advocacy is one of the most underrated tools in a marketer's arsenal

How to integrate AI for effective brand building in 2026

The honest challenges of being the underdog and how to turn them into an advantage

CHAPTERS
00:00 The Polished Brand Problem
02:03 Finding Branded White Space
06:00 Regulation Into Advantage
07:36 Always On Brand Building
10:17 How To Earn Consumer Trust
16:06 Creators Influencers Celebs
23:25 US Expansion Playbook
26:30 Approaching Employee Advocacy
28:39 Scaling Without Gatekeeping
29:51 Email List vs Community
31:15 AI Vs IRL 
33:36 Hosting Inclusive Brand Events
35:50 Winning on TikTok Shop
39:52 Global Growth and Accounts
44:26 Powerful Founder Partnerships

🔔 Subscribe to Building Brand Advocacy for weekly conversations with the people reshaping how brands grow.

CONNECT WITH TRIP
Instagram: https://www.instagram.com/trip.drinks/
TikTok: https://www.tiktok.com/@trip.drinks

FOLLOW US
Verity: https://www.linkedin.com/in/verityhurd/
Subscribe: www.youtube.com/@buildingbrandadvocacy
Instagram: www.instagram.com/building_brand_advocacy
TikTok: www.tiktok.com/@building.brand.advocacy