Beware The Validation Matrix (Part 2: From Lurkers to Loyal Fans)
In today's episode, we're tackling the second chapter of the Vanity Validation Matrix series. We'll explore how to identify those hidden, silent followers and turn them into your hottest leads. It's not about spending more time on social media but rather about understanding the psychology behind their quiet presence and finding innovative ways to engage with them. Join Amy as she shares practical strategies to connect with these often-overlooked audience members and convert them into actively engaged, magnetised leads.Join the Own Your Audience ChallengeQuestions? Send them through right here to be answered on the pod.– The Magnetic Pull is Hosted by Amy Pearson A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram. This is a SUN MOTHER® Podcast sunmotherstudio.com Original Music by: P'JAMA - A Collaboration between Jamie + Amy Pearson This podcast is created & produced on Darkinjung Land.
--------
14:28
Beware The Validation Matrix (Part 1: How Vanity Metrics are Distracting You from Sales)
Creators, Entrepreneurs + Thought Leaders–ever find yourself chasing those likes and views but not seeing any real business growth? Well, that's because the data you're looking at? Is called Vanity Metrics – the numbers that look good on the outside, but they don't actually mean that your business is successful. Getting attention online and actually making sales require completely different strategies. It's tempting to focus on things like viral reels, but followers and eyeballs? Do not equate to success – it's just not that simple. Today on The Magnetic Pull podcast, we dive deep into the world of vanity metrics, trap that Amy's coined "The Validation Matrix".Join Amy as she explores actionable strategies to own your audience, turn those views into leads and take control of your business growth.Join the Own Your Audience ChallengeQuestions? Send them through right here to be answered on the pod.– The Magnetic Pull is Hosted by Amy Pearson A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram. This is a SUN MOTHER® Podcast sunmotherstudio.com Original Music by: P'JAMA - A Collaboration between Jamie + Amy Pearson This podcast is created & produced on Darkinjung Land.
--------
12:41
The Authority Leak: Stop Sabotaging Your Own Magnetism
Are you unknowingly leaking authority, and weakening your positioning without even realising it?In today's episode, we dive into five ways you're currently giving away your power, and silently eroding your authority. Leadership requires authority – confidence in your offerings, boundaries in your business, and conviction in your voice.If you’re a creative, visionary, or purpose-led business owner, this episode is a must-listen to understand how authority leaks could be impacting your business. Join the Own Your Audience ChallengeQuestions? Send them through right here to be answered on the pod.– The Magnetic Pull is Hosted by Amy Pearson A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram. This is a SUN MOTHER® Podcast sunmotherstudio.com Original Music by: P'JAMA - A Collaboration between Jamie + Amy Pearson This podcast is created & produced on Darkinjung Land.
--------
29:09
"Should I Start a Separate Instagram Account?” – Going ALL-IN on Your Personal Brand to Increase Sales.
Thinking about starting a second brand or account for your "side offers"? Before you split your energy, listen to this. –This question comes up all the time—“Should I create a second Instagram account or a whole new brand for my side offers?”Pulled from a real Q+A inside The Marketing Club, we explore what’s really going on beneath that urge to start fresh.You’ll hear:Why creating a second brand can dilute your momentumHow to use your existing audience more effectivelyWhat to ask yourself before launching something newA more useful way to think about “messy” offersIf you’ve ever felt torn between niching and expressing all your creative ideas—this one’s for you.–Learn about The Marketing Club + Join the priority waitlist here.Questions? Send them through right here to be answered on the pod.– The Magnetic Pull is Hosted by Amy Pearson A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram. This is a SUN MOTHER® Podcast sunmotherstudio.com Original Music by: P'JAMA - A Collaboration between Jamie + Amy Pearson This podcast is created & produced on Darkinjung Land.
--------
8:30
Lost In Translation: Why Your Content Isn’t Converting
Feel like your content is consistently getting lost in translation? This episode breaks down why that might be, including: the common pitfalls when it comes to communicating online, the number one messaging mistake that keeps you from magnetising your people, and actionable insights on how to clarify your message for connection and conversion. Join Amy as she guides you through the nuances of messaging, and how specificity in your messaging can clarify what you do, separating you from the saturated online space and allowing you to finally get your message through to the people who need to hear it.If you're a creative, passionate about maintaining your integrity while cultivating the magnetic pull you've always desired? You're in the right space.“Make it Magnetic” Messaging Sprint– Join the Priority Waitlist Here Questions? Send them through right here to be answered on the pod.– The Magnetic Pull is Hosted by Amy Pearson A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram. This is a SUN MOTHER® Podcast sunmotherstudio.com Original Music by: P'JAMA - A Collaboration between Jamie + Amy Pearson This podcast is created & produced on Darkinjung Land.
Join SUN MOTHER® Amy, as she guides you through The Art of Magnetic Marketing, Branding + Sales–to align your purpose-led business with a life you love-without sacrificing integrity.Here, you'll find answers to the questions that you truly have about building money momentum through your very own craft–without losing sight of your vision, or being crushed by cringe._The Magnetic Pull is Hosted by Amy PearsonA Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way.Free Resources: sunmotherstudio.com/resourcesThis is a SUN MOTHER® Podcastsunmotherstudio.comOriginal Music by:P'JAMA - Amy + Jamie Pearson
Listen to The Magnetic Pull with Amy Pearson, The New Yorker: The Writer's Voice - New Fiction from The New Yorker and many other podcasts from around the world with the radio.net app
South Africa