Watch the Media with John Shrader

NATE ROHR is the voice of the Nebraska softball team, which opens the NCAA tournament as the fourth seed and, according to the coaches poll, the Number One ranked team in the country. Nate has called the games for more than two decades; he is also the stadium Public Address announcer for Nebraska football. He’s a native Nebraskan and UNL college of journalism grad. His work can be heard on Huskers.com, the Huskers app and for the tournament on radio at B-107.3 FM.
Recorded May 13, 2026
THE SHOW:
Features interviews with sports media people from around the country, regionally and in Nebraska.
John Shrader is an Emmy-award winning sportsbroadcaster and journalist who teaches Sports Media and Broadcasting at the University of Nebraska-Lincoln.
His career includes more than 30 years in San Francisco, 15 years at KNBR Radio, the home of the Giants and the 49ers. He was the voice of the San Jose Earthquakes on radio and TV for 15 years; and spent about a decade as voice of San Jose State football and basketball. He was the primary 49ers reporter for KNBR for most of those 15 years.
John is a free-lance writer for Soccer America and hosts and produces the weekly Soccer Media Podcast.
For more information and inquiries about John's free lance work, go to www.ShraderMedia.com.

MATT McMASTER is the midday host at sports radio station 1620 The Zone in Omaha, Nebraska. He’s a Chicago native who earned a sports media and broadcasting degree fromthe University of Nebraska-Lincoln. Matt says he has wanted to be a sports radio host since he was about ten years old. He got his start in Omaha working on the morning show with Gary Sharp.  
Recorded May 4, 2026
THE SHOW:
Features interviews with sports media people from around the country, regionally and in Nebraska.
John Shrader is an Emmy-award winning sports broadcaster and journalist who teaches Sports Media and Broadcasting at the University of Nebraska-Lincoln.
His career includes more than 30 years in San Francisco, 15 years at KNBR Radio, the home of the Giants and the 49ers. Hewas the voice of the San Jose Earthquakes on radio and TV for 15 years; and spent about a decade as voice of San Jose State football and basketball. He was the primary 49ers reporter for KNBR for most of those 15 years.
John is a free-lance writer for Soccer America and hosts and produces the weekly Soccer Media Podcast.
For more information and inquiries about John's free lance work, go to www.ShraderMedia.com.

JAKE BARTECKI, a Chicago native and graduate of the University of Nebraska College of Journalism and Mass Communications, has been calling games and covering newsand sports in Nebraska for five years. He’s the Sports Director of KWBE Radio in Beatrice, where he calls games for Beatrice High School, as well as other schools in the area and calls a Doane College game here and there. 
Jake also covers the Huskers sports programs and news for News Channel Nebraska. We talk here about covering the Huskers, the state basketball tournaments, about developing a relationship with the audience in a small market and much more.
Recorded March 2, 2026
WATCH THE MEDIA features interviews with sports media people from around the country, regionally and in Nebraska.
John Shrader is an Emmy-award winning sports broadcaster and journalist who teaches Sports Media and Broadcasting at the University of Nebraska.
His career includes more than 30 years in San Francisco, 15 years at KNBR Radio, the home of the Giants and the 49ers. He was the voice of the San Jose Earthquakes on radio and TV for 15 years; and spent about a decade as voice of San Jose State football and basketball. He was the primary 49ers reporter for KNBR for most of those 15 years.
John is a free-lance writer for Soccer America and hosts and produces the weekly Soccer Media Podcast.
For more information and inquiries about John's free lance work, go to www.ShraderMedia.com.

JOSEPH REINA is the host and producer of Soccer Signal on MASL TV, a program produced by the Major Arena Soccer League. Joseph is a graduate of the University of Nebraska-Lincoln College of Journalism and Mass Communications. He is a writer and analyst for the league, based in his hometown of Milwaukee.
In this conversation we talk about the league, the game of indoor soccer, his work as a writer and host, and his work with J.P. Dellacamera, one of the legends of American soccer who works closely with MASL.
THE SHOW:
Features interviews with sports media people from around the country, regionally and in Nebraska.
John Shrader is an Emmy-award winning sports broadcaster and journalist who teaches Sports Media and Broadcasting at the University of Nebraska-Lincoln.
His career includes more than 30 years in San Francisco, 15 years at KNBR Radio, the home of the Giants and the 49ers. He was the voice of the San Jose Earthquakes on radio and TV for 15 years; and spent about a decade as voice of San Jose State football and basketball. He was the primary 49ers reporter for KNBR for most of those 15 years.
John is a free-lance writer for Soccer Americaand hosts and produces the weekly Soccer Media Podcast.
For more information and inquiries about John's free-lance work, go to www.ShraderMedia.com.

LAUREN MICHELSON is starting her third year as a sports reporter/anchor for KETV Channel 7 in Omaha. She covers almost everything Huskers as well as Creighton and Omaha and high school sports in the area.  The University of Missouri grad worked in Lincoln for two years out of college. In this conversation we talk about her career, building an audience in the 21st century, how to cover sports in this new media era, and much more.
Recorded February 5, 2026
 
THE SHOW:
Features interviews with sports mediapeople from around the country, regionally and in Nebraska.
John Shrader is an Emmy-award winning sports broadcaster and journalist who teaches Sports Media and Broadcasting at the University of Nebraska-Lincoln.
His career includes more than 30 years in San Francisco, 15 years at KNBR Radio, the home of the Giants and the 49ers. He was the voice of the San Jose Earthquakes on radio and TV for 15 years; and spent about a decade as voice of San Jose State football and basketball. He was the primary 49ers reporter for KNBR for most of those 15 years.
John is a free-lance writer for Soccer America and hosts and produces the weekly Soccer Media Podcast.
For more information and inquiries about John's free lance work, go to www.ShraderMedia.com.