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Trade Tales

Business of Home, Kaitlin Petersen
Trade Tales
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  • How better boundaries helped Adam Hunter fall back in love with his business
    Adam Hunter’s first career on Broadway gave way to a second act in design, where he’s tapping into his talent for selling a vision. With candor, he shines a bright light on the real costs of design at a certain echelon of the industry. He also explains how a shift toward cultivating deeper relationships helped him find the right size for his firm, why landing celebrity clients isn’t always all it’s cracked up to be, and why he’s thinking bigger as he embarks on the next stage of his career.This episode was sponsored by Lutron and Serena & Lily. LINKSAdam HunterKaitlin PetersenBusiness of Home
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    53:58
  • Ask Us Anything: Emilie Munroe on why you should never charge a consultation fee
    Emilie Munroe joins the show to answer a question from a fellow designer who is wondering how to approach the client vetting process, and wants to know if she should be charging for a consultation before the client signs onto a project. The San Francisco–based designer jumps in with advice on why vetting is a two-way interview, how charging for consultations can cloud your firm’s end goal, and what it means to embrace client rejection.This episode was sponsored by Four Hands. LINKSEmilie MunroeKaitlin PetersenBusiness of Home
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    43:51
  • How eliminating a markup has fueled Bella Mancini’s creativity
    Bella Mancini’s firm was flying high for nearly two decades when the pandemic hit, shattering her project pipeline. With a bit of outside help, she embarked on an overhaul of her systems, ultimately building back a business that’s prepared for whatever comes next. On this episode of Trade Tales, she explains how she overhauled her firm’s processes with the help of a business coach, why it’s crucial that clients communicate with every member of her team and how ditching a markup has transformed her business for the better.This episode was sponsored by Dallas Market Center and Crate & Barrel. LINKSBella Mancini Kaitlin PetersenBusiness of Home
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    50:32
  • Ask Us Anything: Kevin Isbell on what to do when an order goes wrong
    Kevin Isbell joins the show to answer a question from a fellow designer who reached out with the story of an order gone awry, and is now looking for advice on what it takes to make things right for clients while also holding vendors accountable. The Los Angeles–based designer jumps in with advice on vetting vendors, navigating expensive mistakes, and ensuring that the client’s experience comes first—no matter the cost.This episode was sponsored by Four Hands. LINKSKevin IsbellKaitlin PetersenBusiness of Home
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    36:06
  • How Studio DB took their firm out of its startup phase
    Britt and Damian Zunino are a husband-and-wife duo whose creative partnership was a perfect match—bringing together expertise in architecture and design to create spaces where each discipline informs the other. But as the years went on, they realized they couldn’t do it alone—it would take a carefully curated team to produce the kind of results they had always dreamed of.This episode was sponsored by Dallas Market Center and Crate & Barrel. LINKSStudio DB Kaitlin PetersenBusiness of Home
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About Trade Tales

Business of Home's editor in chief Kaitlin Petersen talks to interior designers about nurturing creativity, finding a firm’s financial footing, setting goals and discovering their own version of success as a result.
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