The Geoholics

This week on The Geoholics, we’re going underground — literally — with Itzik Malka, CEO and Co-Founder of 4M Analytics, a company helping redefine how surveyors, engineers, designers, and contractors understand the hidden world beneath our feet.

If 4M is the “Google Maps of the underground,” then this conversation is all about why that matters. Kent, Peta, and the crew dig into how 4M is using AI, satellite imagery, utility records, and digital intelligence to turn scattered underground utility data into actionable insights before crews ever step foot on site. From avoiding those dreaded “oh sh*t” utility conflict moments to improving safety, reducing risk, saving money, and helping teams make smarter decisions earlier in the project lifecycle, this one hits right at the intersection of technology, field reality, and the future of infrastructure delivery.

Itzik brings a global perspective, a founder’s mindset, and a passion for solving one of the industry’s most expensive and dangerous problems: not knowing what’s underground until it’s too late. Born in Israel and now leading 4M as CEO and Co-Founder, Itzik also shares a little about life beyond the platform — soccer, music, family, and the entrepreneurial drive behind building something that could change how the entire industry plans, designs, and builds.

We also talk about how tools like 4M can work alongside traditional SUE, survey, CAD, GIS, drones, and scanning workflows — not as a replacement for boots on the ground, but as a way to elevate decision-making, reduce surprises, and help teams show up smarter.

Bottom line: The cheapest utility you’ll ever locate is the one you never hit. Dig smart, not sorry.

Music by Cooper Alan!

This week on The Geoholics, we’re digging into the roots of the profession with Michael Hart, BLM Chief Cadastral Surveyor for Idaho, and Bradley Dillon, Lead Surveyor in the Field Section for BLM Idaho. From the legacy of the Land Ordinance of 1785 and the Boise Meridian Initial Point to hunting down century-old monuments in rough terrain, this episode is all about the history, grit, problem-solving, and purpose behind cadastral surveying.

We talk field stories, conflicting evidence, protecting public lands, modernizing workflows without losing the integrity of the work, and why mentoring the next generation matters now more than ever. Because cadastral surveyors do not just find boundaries—they build the story, defend the evidence, and preserve a legacy that still shapes millions of acres today.

Buckle up…Episode 280 is one for every surveyor who believes the past still matters, the field still teaches, and the monument still tells the truth.

#TheGeoholics #LandSurveying #CadastralSurveying #BLM #PublicLands #PLSS #Surveyors #Geospatial #Mentorship #America250 #BoiseMeridian #BoundariesMatter

In this episode of The Geoholics, we’re talking mentorship, momentum, and the future of land surveying with Alex Chose and Taylor Shepley from the Young Surveyors Network. With applications open for the 2026 YSN National Mentorship Program, Alex and Taylor dig into why mentorship matters right now, not someday, and how structured mentor/mentee relationships can help young surveyors navigate licensure, leadership, business ownership, work-life balance, confidence, and the kind of hard-earned professional judgment that simply cannot be pulled from a textbook or YouTube video. The 2025 pilot program delivered a powerful result, with 100% of questionnaire respondents saying they would recommend it to their peers, and the 2026 program is expanding to 250 participants, signaling real demand and real momentum across the profession.

This one is about more than career advice. It is a call to action for seasoned surveyors to be intentional about passing down knowledge, opening doors, and helping the next generation believe they belong in the room. Alex brings a passion for community, camaraderie, and preservation of wild public lands, while Taylor brings a deep commitment to mentoring the next generation of surveyors through his work in the industry and with YSN. Add in a Leica Geosystems Pro Tip on mentorship, Wanda Jackson’s “Let’s Have a Party” as Song of the Week, and the usual Geoholics energy, and you’ve got an episode focused on adding value, making friends, and reminding all of us that the future of surveying depends on what we are willing to share today.

Episode 279 of The Geoholics is a straight-up masterclass in reality capture, Scan to BIM, digital twins, and the future of the built world. Kent and the crew sit down with industry heavy hitters John Russo and Joseph Romano to unpack how Scan to BIM evolved from a niche service into a game-changing force across the AEC industry. From LOA standards and digital twin ecosystems to AI automation and the risks of “push-button” technology, this episode dives deep into the balance between innovation and professional expertise. The conversation also highlights the critical role of organizations like U.S. Institute of Building Documentation in driving standards, education, and credibility throughout the reality capture community. Toss in some classic Geoholics energy, a little John Mellencamp, industry pro tips, and plenty of future-focused insight—and you’ve got an episode built for anyone serious about where geospatial technology is headed next.

This week, we sit down with Shelby Sharpe, an instructional designer and PhD candidate who’s right in the middle of where education meets the real-world geospatial workforce. And let’s just say…she brings some perspective.

We dig into the so-called “workforce shortage” and flip the script...it’s not just about talent, it’s about accessibility, awareness, and how we’re actually training people. Schools are teaching tools…industry needs problem-solvers. Big difference.

Shelby also drops some serious insight on how adults really learn...especially busy professionals, field crews, and PMs. Hint: it’s not sitting through long trainings. It’s solving real problems, in real time, with context that actually matters.

We also get into her journey from practicing geospatial to teaching it, what makes a great technical expert to collaborate with, and how we can better connect education and industry moving forward.

If you care about the future of surveying, geospatial, and the next generation coming into it…this one’s worth your time.

Music by Tom Petty!