The Smart Passive Income Online Business and Blogging Podcast

#942 Sloptimization. That's what I call using AI to write scripts or perfect your videos to the point where your entire personality is gone. Even though the tech is still new, people are already tired of it. Nobody wants to watch that kind of stuff! That said, if you're not creating videos for your brand, you're getting left behind. So how do you remove friction and take consistent action to hit publish often enough? Today's chat with my friend Doc Rock from Ecamm will open your eyes to what's possible! But first, you have to let go of the idea of perfection. No fancy equipment or editing needed to stand out! In fact, you likely already have everything you need to get started. Second, you should seriously consider going live to fix your content strategy in one fell swoop! The tips we get from Doc on that are where it's at. Listen in! Show notes and more at SmartPassiveIncome.com/session942.
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AL #010 You can't read the label from inside the jar. That's why getting an outside perspective on growing your brand is often the missing ingredient that makes all the difference! On today's AskLiz session, Sandra De Freitas wants me to do just that. The mind-blowing part is Sandra's been helping people build engaged communities since freaking 2005! So why isn't she a household name yet? Listen in because the same unproductive patterns might be holding you back! As I've told Sandra, the number one thing to look out for is doing too much. So what are the tasks that don't move the needle? That's where I'd start subtracting. I also share the top metric I obsess over and use to guide my growth, my email signature trick that lands me on new podcasts all the time, the tripwire offer tactic that converts on the spot, and more! Enjoy, and keep sending your questions in at SpeakPipe.com/LizWilcox! Show notes and more at SmartPassiveIncome.com/al010.
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#941 If you're growing an audience of superfans, it's important to give them a place of belonging. And here's the thing. They belong together! That's why Liz and I are diving straight into the topic of live events today to help you serve your people! Our recent trip to Kit's Craft + Commerce conference was a new reminder of just how much in-person meetups can do for a brand and its followers. And of course, I have my growing Card Party events that are now attracting something like ten thousand attendees each! But that's not where your mind should be at to start! Liz and I want to help you find the minimum viable and valuable live event for your audience. That can be something as low-lift as a coffee shop meetup or co-working space hangout. No matter the size of your get-together, you can still change lives and uplevel your brand. Listen in to hear our best tips! Show notes and more at SmartPassiveIncome.com/session941.
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Al #009 If you've tuned in to last week's AskLiz session, you know I'm big on partnerships as the number one way to grow your email list and brand. Today's episode is very much meant to drive that point home with an interesting collaboration idea coming from Allan Ngo of DigitalSolopreneur.com! If you have a talk lined up at a virtual summit, can you partner up with some of the other speakers for win-win cross-promotion? I absolutely love this line of thought! But how do you pull it off without appearing self-interested or sleazy? Listen in on this quick session for my thoughts on how I would approach a virtual summit opportunity like this! I'll share the exact DM I'd send out proposing no-brainer partnerships and the top ways to leverage this kind of networking for targeted growth. Enjoy, and please keep sending your questions in at SpeakPipe.com/LizWilcox! Show notes and more at SmartPassiveIncome.com/al009.
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#940 Liz and I are going head-to-head today and comparing our very different audience growth approaches! As you know, I'm all about posting daily. Especially since I've seen huge success creating Shorts for YouTube. After all, two million subscribers with just fifteen minutes of work per day is pretty good! Liz, on the other hand, is much more of a stealth operator. Her targeted growth is based on finding the right collaborators for strategies like lead magnet swaps, virtual speaking, and podcast guesting. She values her email list way more than any follower count! And the truth is, both of these approaches could work. That's why you should join us for this session to uncover and choose the growth tactic that resonates the most with you! So how do you build consistency to post every day? Alternatively, how do you network across to build your audience brick-by-brick? Tune in to find out! Show notes and more at SmartPassiveIncome.com/session940.
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