The Physio Matters Podcast

In this episode of Chewing It Over, Jack is joined by Joshua Catlett, former physio, founder of Bodyset, and now founder of Verilo, to unpack the realities of buying and selling MSK clinics—and why it’s far more complex than most owners expect.
Joshua explains that for many clinic owners, a sale is a once-in-a-lifetime event with huge consequences: get it right and it can be life-changing; get it wrong and you can lose money, damage reputation, or sell to the wrong buyer.
A key theme is preparation and timing. Joshua warns against selling out of necessity (lease pressure, staff loss, burnout), and encourages owners to plan ahead so they can sell from a position of strength. He also challenges a common assumption: the “natural” exit via associate buyout is often more myth than reality, with fewer clinicians wanting (or able) to buy practices today due to funding constraints and higher borrowing costs .
The conversation highlights why some practices aren’t truly “saleable”—often because they’re essentially a job: highly owner-dependent revenue, home-based setups, or limited transferable infrastructure. Joshua outlines the main levers that increase valuation and buyer confidence: reducing owner dependency by building a team, securing strong premises and lease terms (ideally 5+ years remaining), and lowering risk for the buyer .
They also discuss the brokerage landscape, contrasting passive “listing” brokers with high-end corporate finance, and positioning Verillo in the middle: structured, strategic, and specialist. The episode closes with practical advice: prepare early, stabilise key risks, and get the right representation—because structured sales processes tend to achieve higher prices and higher completion rates

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In this episode of Chewing It Over, Jack is joined by pain coach and clinician Richmond Stace for a wide-ranging, thoughtful exploration of what pain coaching is, and why it matters for people living with persistent and chronic pain.
Richmond traces the origins of pain coaching from his multidisciplinary background in nursing, pain science, and coaching, describing it not as a rigid framework but as an approach and a way of being. Central to this approach is meeting people exactly where they are, prioritising relationship, presence, and communication over protocols or prescriptive solutions. Pain coaching, he argues, is less about “fixing” pain and more about supporting meaningful, sustained change in a person’s life.
A core theme of the conversation is the idea of pain as a lived experience or need state, rather than a purely structural or biological problem. Richmond challenges dominant biomedical narratives, suggesting that pain is information rather than error, and that persistent pain often reflects unmet needs, limiting beliefs, and misaligned ways of living rather than “broken” bodies. This perspective reframes recovery as a process of growth, insight, and updated understanding, rather than symptom eradication alone.
The discussion explores why rigid beliefs, fear-based avoidance, and future-focused thinking can keep people stuck, and how coaching helps individuals reconnect with the present moment, their own strengths, and their capacity for change. Drawing on motivational interviewing, psychotherapy, and Eastern philosophy, Richmond emphasises that transformation happens through insight, relationship, and self-compassion, not through protocols or techniques alone.
This episode is a deep, reflective conversation for clinicians and patients alike who want to rethink pain, recovery, and what it truly means to help people get better.
https://richmondstace.substack.com/

In this episode of Chewing It Over, host Jack Chew speaks with Carolyn Kent, founder and director of the Women’s Football Hub, about the history, culture, health, and future of women’s football. Kent explains that her passion is rooted both in a love for the game and in a desire to address historical injustices, particularly the 1921 ban on women’s football that continues to shape attitudes today. Drawing on her background as a former player, physiotherapist, academic, and practitioner within elite football, she describes how the sport shaped her career while also exposing persistent barriers faced by women.

Kent outlines the vision behind the Women’s Football Hub: a deliberately broad, multidisciplinary platform that combines sport science, health, sociology, business, and lived experience. Rather than focusing narrowly on injuries or feminism alone, the Hub aims to engage women who are “football curious” and to close widespread knowledge gaps, particularly around female health. She emphasises the importance of teamwork and diverse perspectives in building the Hub, noting that its success depends on contributors who often remain behind the scenes.

The conversation also explores key differences between men’s and women’s football, including fan culture, safety, marketing strategies, and media narratives. Kent argues that women’s football should not simply replicate the men’s model, but instead develop approaches that reflect its unique audiences and values. She also addresses misconceptions around injuries, highlighting that while ACL injuries receive disproportionate attention, hamstring and MCL injuries are more common, and that inadequate training environments play a major role.

Ultimately, Kent frames women’s football as a powerful social, public health, and cultural intervention. Looking ahead, she hopes to reduce participation barriers, encourage more women to play for enjoyment, and shift the conversation from education alone toward implementation and meaningful behaviour change.

Jack Chew talks all about measurement tech for the clinical space with Athan who is CEO of our partners Kinvent! He is an interesting charecter with a background in sport and engineering which led him to develop MSK specific measurement equipment!
Get all your equipment for measuring here: http://landing.kinvent.com/partner-physiomatters