The Neuro Experience

Most people think breast cancer treatment ends when the tumor is gone. Science says that's where the real damage often begins, and the woman making that argument was diagnosed at 28, lost her mother to ovarian cancer the same year, and turned her own dismissal by the medical system into a specialization that now treats women nobody else will touch.

In this episode, I sit down with Dr. Corinne Menn Board Certified OBGYN, breast cancer survivor, and one of the few specialists in the world treating menopause in cancer survivors. We break down why 80% of women diagnosed with breast cancer have no strong family history, why tamoxifen and aromatase inhibitors quietly devastate brain, bone, and sexual health, and why telling a woman with severe vaginal atrophy to use coconut oil is not evidence-based medicine. Dr. Corinne also opens up about her own diagnosis, her premature menopause at 28, the truth about hormone replacement therapy after breast cancer, and the BRCA, ApoE4, and surgical menopause snowball nobody is putting together for patients. This conversation will completely change how you think about breast cancer, menopause, and the women's health crisis hiding in plain sight.

Reduce your risk of Alzheimer's with my science-backed protocol for women 30+:

https://go.neuroathletics.com.au/youtube-sales-page

Subscribe to The Neuro Experience for evidence-based conversations at the intersection of brain science, longevity, and performance.

_____

TOPICS DISCUSSED

00:00 Intro: Why Nobody Is Coming to Save Breast Cancer Survivors

01:05 Karin's Origin Story: Diagnosed at 28, Losing Her Mom, and Premature Menopause

03:06 The 85% Cure Rate Lie: Why Survival Comes at a Brutal Cost

06:13 Breast Cancer Is Not One Disease: Why 80% Have No Family History

08:14 BRCA1, BRCA2, and the Genetic Mutations Most Women Never Get Tested For

13:14 Karin's Own Genetic Test Story and Why 23andMe Is Not Enough

15:07 BRCA1 vs BRCA2: Age of Onset and When to Remove Ovaries

17:30 The Biology of Estrogen: Why Estrogen Does Not Cause Breast Cancer

23:40 Birth Control, Breastfeeding, and the Real Risk Factors

26:17 Alcohol, Inflammation, and the Toxins Driving Cancer Rates

27:46 Tamoxifen Explained: What It Does to Your Brain, Bones, and Body

34:23 Aromatase Inhibitors: Putting Your Estrogen in the Basement

37:15 Where Women Go When No Doctor Will Help Them

41:17 Oophorectomy, Early Menopause, and the 6 to 12% of Women Affected

44:26 Why Black Women Face the Highest Risk and the Least Care

46:20 The ApoE4, BRCA, and Surgical Menopause Snowball

48:02 Coconut Oil Is Not Medicine: The Vaginal Estrogen Truth

50:35 HRT Denial and the Myths Keeping Women From Treatment

51:13 Who Owns the Breast Cancer Survivor After Treatment Ends

54:18 Why the System Fails: Reimbursement, Resources, and Survivorship Gaps

01:00:07 Can You Be on Tamoxifen and Hormone Replacement Therapy?

01:03:26 Three Neurologists, One Tau Test, and the Dementia Dismissal

01:06:26 Positive Stories: Women Who Took Back Their Health and Won

01:09:16 The One Wish: Valuing Ovarian Function Beyond Reproduction

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Thank you to our sponsors

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I’m Louisa Nicola - clinical neurophysiologist - Alzheimer’s prevention specialist - founder of Neuro Athletics.

My mission is to translate cutting-edge neuroscience into actionable strategies for cognitive longevity, peak performance, and brain disease prevention.

If you're committed to optimizing your brain- reducing Alzheimer’s risk - and staying mentally sharp for life, you’re in the right place.

Stay sharp. Stay informed. Join thousands who subscribe to the Neuro Athletics Newsletter → https://bit.ly/3ewI5P0

Instagram: https://www.instagram.com/louisanicola_/

Twitter : https://twitter.com/louisanicola_
Learn more about your ad choices. Visit megaphone.fm/adchoices

*Reduce your risk of Alzheimer's with my science-backed protocol for women 30+:*https://tinyurl.com/55c24w66
Most people think tracking your brain is science fiction. The truth is, the technology to measure your brainwaves, train your focus, and deepen your deep sleep already fits inside a sleek little headband and the woman who built it has been studying neuroplasticity since long before consumer neurotech existed.
In this episode, I sit down with Ariel Garten, neuroscientist, psychotherapist, and co-founder of Muse, the brain-sensing wearable backed by the world's largest consumer EEG data set. We break down what brainwaves actually are, why your individual alpha peak frequency is one of the most underrated markers of cognitive aging, and how just five minutes of focused attention meditation per day can make your brain look 7.5 years younger. Ariel walks me through sleep spindles as the single greatest predictor of brain age, how the glymphatic system clears amyloid beta during deep sleep, and why hemispheric specialization shows up so differently in male and female anxiety. We also get into
Muse's foundation brain model, novel biomarkers for Parkinson's and Alzheimer's, the digital sleeping pill, and her mission to make sure no one is jailed by the prison of their own mind. This conversation will change how you think about your brain, your sleep, and what cognitive longevity actually requires.
Subscribe to The Neuro Experience for evidence-based conversations at the intersection of brain science, longevity, and performance.
_____
*TOPICS DISCUSSED*(00:00:00) Intro: Inside the Brain Sensing Headband Changing Neuroscience
(00:05:17) What an EEG Actually Measures and Your Brainwaves Explained
(00:13:20) Alpha Waves, Flow State, and Why It's Easier to Reach Than You Think
(00:23:11) Peak Alpha Frequency: The Refresh Rate of Your Brain
(00:29:25) The Meditation Study That Made Brains Look 7.5 Years Younger
(00:38:30) Sleep Spindles: The Single Greatest Predictor of Brain Age
(00:43:30) Deep Sleep, Delta Waves, and the Glymphatic Power Wash
(00:48:11) Muse's Digital Sleeping Pill and Deep Sleep Boost
(01:01:21) fNIRS, Blood Flow Training, and the Athena Owl Experience
(01:04:23) The Foundation Brain Model and Novel Biomarkers for Alzheimer's
_______
*Thank you to our sponsors*Function Health: https://www.functionhealth.com/louisanicolaTimeline: https://www.timeline.com/partners/neuro-athleticsJones Road Beauty: https://www.jonesroadbeauty.com and use code NEUROLifeboost Coffee: https://lifeboostcoffee.com/ and use code NEURO for 10% offMomentum: https://momentumshake.com/neuro Get Free Welcome Kit + Travel Collection — $70 valueIQBARS: https://www.eatiqbar.com/
_______
I’m Louisa Nicola - clinical neurophysiologist - Alzheimer’s prevention specialist - founder of Neuro Athletics.
My mission is to translate cutting-edge neuroscience into actionable strategies for cognitive longevity, peak performance, and brain disease prevention.If you're committed to optimizing your brain- reducing Alzheimer’s risk - and staying mentally sharp for life, you’re in the right place.
Stay sharp. Stay informed. Join thousands who subscribe to the Neuro Athletics Newsletter → https://bit.ly/3ewI5P0Instagram: https://www.instagram.com/louisanicola_/Twitter : https://twitter.com/louisanicola_
Learn more about your ad choices. Visit megaphone.fm/adchoices

Most people think tracking your brain is science fiction. The truth is, the technology to measure your brainwaves, train your focus, and deepen your deep sleep already fits inside a sleek little headband and the woman who built it has been studying neuroplasticity since long before consumer neurotech existed.

In this episode, I sit down with Ariel Garten, neuroscientist, psychotherapist, and co-founder of Muse, the brain-sensing wearable backed by the world's largest consumer EEG data set. We break down what brainwaves actually are, why your individual alpha peak frequency is one of the most underrated markers of cognitive aging, and how just five minutes of focused attention meditation per day can make your brain look 7.5 years younger. Ariel walks me through sleep spindles as the single greatest predictor of brain age, how the glymphatic system clears amyloid beta during deep sleep, and why hemispheric specialization shows up so differently in male and female anxiety. We also get into Muse's foundation brain model, novel biomarkers for Parkinson's and Alzheimer's, the digital sleeping pill, and her mission to make sure no one is jailed by the prison of their own mind. This conversation will change how you think about your brain, your sleep, and what cognitive longevity actually requires.

Reduce your risk of Alzheimer's with my science-backed protocol for women 30+:

https://go.neuroathletics.com.au/youtube-sales-page

Subscribe to The Neuro Experience for evidence-based conversations at the intersection of brain science, longevity, and performance.

_____

TOPICS DISCUSSED

00:00 Intro: Inside the Brain Sensing Headband Changing Neuroscience

05:17 What an EEG Actually Measures and Your Brainwaves Explained

13:20 Alpha Waves, Flow State, and Why It's Easier to Reach Than You Think

23:11 Peak Alpha Frequency: The Refresh Rate of Your Brain

29:25 The Meditation Study That Made Brains Look 7.5 Years Younger

38:30 Sleep Spindles: The Single Greatest Predictor of Brain Age

43:30 Deep Sleep, Delta Waves, and the Glymphatic Power Wash

48:11 Muse's Digital Sleeping Pill and Deep Sleep Boost

01:01:21 fNIRS, Blood Flow Training, and the Athena Owl Experience

01:04:23 The Foundation Brain Model and Novel Biomarkers for Alzheimer's

_______

Thank you to our sponsors

Function Health: https://www.functionhealth.com/louisanicola

Timeline: https://www.timeline.com/partners/neuro-athletics

Jones Road Beauty: https://www.jonesroadbeauty.com and use code NEURO

Lifeboost Coffee: https://lifeboostcoffee.com/ and use code NEURO for 10% off

Momentum: https://momentumshake.com/neuro Get Free Welcome Kit + Travel Collection — $70 value

IQBARS: https://www.eatiqbar.com/

_______

I’m Louisa Nicola - clinical neurophysiologist - Alzheimer’s prevention specialist - founder of Neuro Athletics.

My mission is to translate cutting-edge neuroscience into actionable strategies for cognitive longevity, peak performance, and brain disease prevention.

If you're committed to optimizing your brain- reducing Alzheimer’s risk - and staying mentally sharp for life, you’re in the right place.

Stay sharp. Stay informed. Join thousands who subscribe to the Neuro Athletics Newsletter → https://bit.ly/3ewI5P0

Instagram: https://www.instagram.com/louisanicola_/

Twitter : https://twitter.com/louisanicola_
Learn more about your ad choices. Visit megaphone.fm/adchoices

Most people think building a billion-dollar consumer brand requires a Stanford MBA, a celebrity co-sign, and a war chest of venture capital. The reality is messier. The person making that case mixed nootropics in his college dorm room, helped his paralyzed best friend find his edge again with the same compounds, and turned a piece of gum into one of the fastest-growing functional brands in America.
In this episode, I sit down with Kent Yoshimura, neuroscientist, martial artist, muralist, and co-founder of Neuro Gum. We break down why the founder's identity matters more than the ingredient list, why cold compression makes most creatine gummies a scam, and why nano-influencers will quietly outperform every Kardashian-tier post by 2027. Kent also opens up about the trademark lawsuit that nearly killed the company, the Daniel Lubetzky DM that ended a war of attrition in a single message, the 25,000-creator Discord running Neuro's TikTok flywheel, the $10 million raise that built the team, and what he would do with $10,000 if he had to start a brand over today. This conversation will completely change how you think about cognitive performance, founder credibility, and what it takes to build a brand people trust over an algorithm.
*Reduce your risk of Alzheimer's with my science-backed protocol for women 30+:*https://go.neuroathletics.com.au/youtube-sales-page
Subscribe to The Neuro Experience for evidence-based conversations at the intersection of brain science, longevity, and performance.
_____
*TOPICS DISCUSSED*(00:00:00) Intro: Mixing Supplements in a Dorm Room and the Birth of Neuro Gum
(00:04:27) Martial Arts, Triathlon, and What Elite Sport Teaches You About Business
(00:14:08) Ryan's Snowboarding Accident and the Accessibility Mission
(00:24:03) Cold Compression, Why Creatine Gummies Are a Scam, and the Melatonin Myth
(00:30:23) The 2020 Inflection Point: CVS, Shark Tank, and Joe Rogan
(00:31:23) The TikTok Playbook: Posting Every Day for a Year With No Agency
(00:42:19) The 25,000-Creator Community and Paying Out a Quarter Million a Month
(00:46:27) The $300 Million Lawsuit and the Daniel Lubetzky DM That Saved Neuro Gum
(00:53:11) Why Red Bull's Dietrich Mateschitz Is Kent's Hero
(01:00:17) AI, One-Person Billionaires, and Why Humanity Is the New Commodity
(01:03:44) First Principles for Anyone Starting a Brand Today
(01:08:40) The End of Mega-Influencers and the Rise of Nano Trust
(01:09:49) What He Would Do With 10,000 Dollars to Start a Brand Today_______
*Thank you to our sponsors*Pulsetto: https://pulsetto.tech/pages/NEURO or use Code NEURO for some off your orderHuel: https://www.huel.com/neuro use promo code NEURO for 15% OFF (New Customers, Min. $75 purchase)KetoneIQ: https://ketone.com/NEURO for 30% OFFDailyBasis: https://www.dailybasislife.com/NEURO for 50% off first month
_______
I’m Louisa Nicola - clinical neurophysiologist - Alzheimer’s prevention specialist - founder of Neuro Athletics.
My mission is to translate cutting-edge neuroscience into actionable strategies for cognitive longevity, peak performance, and brain disease prevention.If you're committed to optimizing your brain- reducing Alzheimer’s risk - and staying mentally sharp for life, you’re in the right place.
Stay sharp. Stay informed. Join thousands who subscribe to the Neuro Athletics Newsletter → https://bit.ly/3ewI5P0Instagram: https://www.instagram.com/louisanicola_/Twitter : https://twitter.com/louisanicola_
Learn more about your ad choices. Visit megaphone.fm/adchoices

Most people think building a billion-dollar consumer brand requires a Stanford MBA, a celebrity co-sign, and a war chest of venture capital. The reality is messier. The person making that case mixed nootropics in his college dorm room, helped his paralyzed best friend find his edge again with the same compounds, and turned a piece of gum into one of the fastest-growing functional brands in America.

In this episode, I sit down with Kent Yoshimura, neuroscientist, martial artist, muralist, and co-founder of Neuro Gum. We break down why the founder's identity matters more than the ingredient list, why cold compression makes most creatine gummies a scam, and why nano-influencers will quietly outperform every Kardashian-tier post by 2027. Kent also opens up about the trademark lawsuit that nearly killed the company, the Daniel Lubetzky DM that ended a war of attrition in a single message, the 25,000-creator Discord running Neuro's TikTok flywheel, the $10 million raise that built the team, and what he would do with $10,000 if he had to start a brand over today. This conversation will completely change how you think about cognitive performance, founder credibility, and what it takes to build a brand people trust over an algorithm.

Reduce your risk of Alzheimer's with my science-backed protocol for women 30+:

https://go.neuroathletics.com.au/youtube-sales-page

Subscribe to The Neuro Experience for evidence-based conversations at the intersection of brain science, longevity, and performance.

_____

TOPICS DISCUSSED

00:00 Intro: Mixing Supplements in a Dorm Room and the Birth of Neuro Gum

04:27 Martial Arts, Triathlon, and What Elite Sport Teaches You About Business

14:08 Ryan's Snowboarding Accident and the Accessibility Mission

24:03 Cold Compression, Why Creatine Gummies Are a Scam, and the Melatonin Myth

30:23 The 2020 Inflection Point: CVS, Shark Tank, and Joe Rogan

31:23 The TikTok Playbook: Posting Every Day for a Year With No Agency

42:19 The 25,000-Creator Community and Paying Out a Quarter Million a Month

46:27 The $300 Million Lawsuit and the Daniel Lubetzky DM That Saved Neuro Gum

53:11 Why Red Bull's Dietrich Mateschitz Is Kent's Hero

1:00:17 AI, One-Person Billionaires, and Why Humanity Is the New Commodity

1:03:44 First Principles for Anyone Starting a Brand Today

1:08:40 The End of Mega-Influencers and the Rise of Nano Trust

1:09:49 What He Would Do With 10,000 Dollars to Start a Brand Today

_______

Thank you to our sponsors

Pulsetto: https://pulsetto.tech/pages/NEURO or use Code NEURO for some off your order

Huel: https://www.huel.com/neuro use promo code NEURO for 15% OFF (New Customers, Min. $75 purchase)

KetoneIQ: https://ketone.com/NEURO for 30% OFF

DailyBasis: https://www.dailybasislife.com/NEURO for 50% off first month

_______

I’m Louisa Nicola - clinical neurophysiologist - Alzheimer’s prevention specialist - founder of Neuro Athletics.

My mission is to translate cutting-edge neuroscience into actionable strategies for cognitive longevity, peak performance, and brain disease prevention.

If you're committed to optimizing your brain- reducing Alzheimer’s risk - and staying mentally sharp for life, you’re in the right place.

Stay sharp. Stay informed. Join thousands who subscribe to the Neuro Athletics Newsletter → https://bit.ly/3ewI5P0

Instagram: https://www.instagram.com/louisanicola_/

Twitter : https://twitter.com/louisanicola_
Learn more about your ad choices. Visit megaphone.fm/adchoices