Inside the Playbook: Laurie Lee Boutet on How to Win Without a Major Label Deal
In this episode of The Manager’s Playbook, Laurie Lee Boutet breaks down why today’s music managers need to think like marketers and strategists.From her work with The Beaches to using platforms like Laylo to gamify fan engagement and build powerful email lists, Laurie shares how data, innovation, and artist alignment create real growth.Whether you're managing artists or building a brand, this conversation is packed with practical tools and sharp insight.A conversation like this doesn't come cheap. Listen to the full episode here -Spotify:https://open.spotify.com/episode/0YU2Jxx1lX4wgjzCxC3Iuw?si=ApA2Bf2vTg-C51-VQ307IQWatch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
--------
12:47
--------
12:47
Inside the Playbook: Laurie Lee Boutet on The Truth About Canadian Record Labels
Laurie Lee Boutet reflects on a major turning point in the music industry, when independent acts began rising and the label system struggled to keep up.She shares how Canada’s lack of infrastructure compared to the U.S. created unique challenges, and how going independent led to breakthrough moments with artists like Charlotte Cardin.A sharp look at strategy, innovation, and navigating change in a shifting industry.A conversation like this doesn't come cheap.Listen to the full episode here -Spotify:https://open.spotify.com/episode/0YU2Jxx1lX4wgjzCxC3Iuw?si=ApA2Bf2vTg-C51-VQ307IQWatch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
--------
14:07
--------
14:07
The Manager's Playbook 029: Laurie Lee - The Beaches, Charlotte Cardin, Artist Development, Viral Strategy, Canadian Music Industry, CRM, & Women in Music
In this episode of The Manager’s Playbook, we’re joined by Laurie Lee Boutet, Billboard Canada’s Manager of the Year and the powerhouse behind Charlotte Cardin and The Beaches.Laurie shares how she transitioned from Universal Music Canada to artist management, what she learned inside the label system, and how she’s built long-term success by trusting her instincts and empowering her artists.We unpack her strategies around TikTok, viral moments, and CRM, dive into the advantages of the Canadian grant system, and explore what it means to lead with clarity, kindness, and conviction in today’s music business.Whether you’re managing artists, building a brand, or chasing longevity in the industry, this episode delivers real tools and honest insight.Simply put, a conversation like this doesn't come cheap.Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook
--------
2:22:14
--------
2:22:14
Inside the Playbook: Lola Plaku on What Artists Should Know Before Signing a Record Deal
In this clip of The Manager’s Playbook, we take a closer look at the relationship between artists, managers, and record labels, focusing on what it really takes to work effectively within a major label system.Lola Plaku and Mauricio Ruiz unpack the realities behind the title "Head of Marketing," offering insider knowledge on how labels operate, where communication often breaks down, and how artists and managers can better align with internal teams.From submitting budget requests to managing release schedules, this episode offers actionable strategies for building strong, collaborative relationships that lead to more successful outcomes.If you're navigating the label world or preparing to, this is required listening.Simply put, a conversation like this doesn't come cheap. Listen to the full episode here -Spotify:https://open.spotify.com/episode/3G8OCBFZER7GC2NSXBnHPu?si=sS6Pek34TOuNbg1ybC3a0wWatch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
--------
19:45
--------
19:45
Inside the Playbook: Lola Plaku on The Mentorship Program Changing the Industry
In this clip of The Manager’s Playbook, Lola Plaku shares the vision and journey behind Girl Connected: a mentorship program built to empower women pursuing careers in the music industry.Launched in 2018, Girl Connected is more than a mentorship initiative. It’s a platform for access, education, and career readiness. Lola unpacks how the program was designed to provide real-world experience, vet job candidates, and guide participants through the complexities of the music business.She also reflects on success stories, the importance of building a strong vetting process, adapting to the realities of touring and COVID, and how the program continues to evolve.Whether you're an aspiring executive, creative professional, or industry leader, this conversation is packed with insight on building platforms that truly move the culture forward.Listen to the full episode here -Spotify:https://open.spotify.com/episode/3G8OCBFZER7GC2NSXBnHPu?si=sS6Pek34TOuNbg1ybC3a0wWatch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
Hosted by Mauricio Ruiz, a music industry executive of 15 years, The Manager's Playbook is your essential podcast for insights into the music industry. Whether you're an artist, aspiring manager, music industry professional, or just passionate about the behind-the-scenes of the music business, this podcast is for you. Mauricio brings you in-depth interviews with top artist managers, entertainment lawyers, and other industry execs. Each episode is packed with valuable tips, real-world experiences, and expert advice to help you navigate the complexities of the music business.
South Africa