The Art Coaching Club Podcast

Raising your art prices is a common and terrifying fear for artists, but it's key for sustainable growth. In this episode, painter and textile designer Megan Daisy Milner returns to answer listener questions about building a thriving art business, sharing her decade of experience.

Megan is honest about her own experiences, including the six-month slowdown after her last price increase, hiring an assistant like Gabrielle to manage overwhelm, and why her email list still outperforms her nearly 100,000 Instagram followers for sales. We discuss how to handle your first real price increase, why pricing appropriately for your skill and time can attract more customers, and the psychology behind valuing your art. We explore why selling one $1,000 painting is often easier than ten $100 ones, and how the book "10 Times Is Easier Than 2 Times" reshaped our thinking on art business growth and strategy.

Learn where artists often waste money (like smalls releases) and what's genuinely worth investing in for your creative practice, such as professional photography and a Shopify page for prints. We also cover how to take commissions without resentment, including charging 10-15% more for custom work and setting clear boundaries.

For social media strategy, we dive into Instagram growth, using trial reels and advice from experts like Shannon McKinstry and Emma Tessler. We explore whether a big Instagram following translates to sales, the metrics that matter more than likes (shares and saves), and how much of your real life to share as a private person to build connection with your audience. We also touch on affiliate marketing with platforms like Shopmy, and which extra income streams for artists, such as high-quality prints and textiles, offer real returns for artists.

Finally, we share personal insights on work-life balance for artists, emphasizing boundaries, morning routines, and avoiding multitasking to prevent burnout in your creative career. If this episode helped you, please follow the show and leave a review!
Resources mentioned:
10x Is Easier Than 2x by Dan Sullivan and Dr. Benjamin Hardy
Shannon McKinstry’s podcast and Instagram
Emma Tessler, Stop Scrolling Start Scaling podcast
ShopMy


Website: megandaisymilner.com Instagram: @megandaisymilner
Find me: Paper Trail on Substack The Art Coaching Club: @theartcoachingclub on Instagram and all platforms Instagram: @hayleypricewhite on Instagram and all platforms
Sign up for my Instagram workshop here. (Takes place on November 12th, 2026 at 12pm ET)

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On the Art Coaching Club podcast, Danielle Hayden of Kickstart Accounting, Inc. breaks down money management for artists, especially those navigating fluctuating income.
Drawing from her own background as a creative, Danielle shares how to establish a rhythm for reviewing your finances weekly, monthly, and quarterly. She emphasizes the foundational role of accurate bookkeeping, recommending QuickBooks Online and advising creatives to hire an expert for this important task.
Danielle introduces the concept of a 'money team' — your bookkeeper, tax accountant, business coach/CFO, and you as CEO — and explains the three key numbers every business owner should know: net income, average operating expenses, and monthly cash outlay. Learn how to set strategic goals based on your 'season of business' (growth, lifestyle, or legacy) and approach budgeting as a growth plan rather than a restriction.
Danielle also covers when to consider switching to an S corp, smart tax strategies, and financial considerations for hiring your first team members. Plus, she offers insights on understanding your money mindset and grounding yourself in data. You don't have to do it alone – tune in for practical, actionable financial advice tailored for creative entrepreneurs.
Learn more:  www.kickstartaccountinginc.com/gift
Follow along on Substack: https://hayleypricewhite.substack.com/



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Host Hayley White shares her Instagram strategy for artists, emphasizing that while Instagram can be a powerful tool, it's not the only path to growth. She explains why artists often gravitate to Instagram despite other effective channels like galleries, designers, and newsletters. Hayley breaks down her "Instagram playbook" into three essential content types: 40% top-of-funnel content for views (like trending audio or memes with an art spin), 40% useful content for saves and shares (teaching, solving, or resonating), and 20% "you content" (your face, voice, story) to build trust and drive sales. She stresses that you need all three types to convert views into followers and ultimately into customers. Hayley also highlights the importance of using Instagram as part of a larger funnel, primarily to grow your newsletter, which is where the vast majority of her own sales happen. Learn how to implement this strategy, track the right metrics, and push your audience to your website or email list. For more visuals and examples, subscribe to Hayley's Substack, Paper Trail, and look out for details on her upcoming Instagram workshop.
Subscribe to Paper Trail: https://hayleypricewhite.substack.com/
Follow along: @haleypricewhite and @theartcoachingclub on Instagram

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A year ago, Lucy Camp was painting before work and on weekends, quietly wondering if a full-time creative career was even an option. Now she’s full-time, fresh off her first in-person show, and prepping for a solo show with Ann Irwin Gallery this December. In this episode, Lucy walks us through what finally made her take the leap: a strong gut instinct, a viral trial reel that hit a million views, and a friend's simple question, “You know you can just be an artist, right?”

We talk about her sustainable Instagram approach for artists, including posting short Reels of final touches every morning, and why trial reels can be so hit or miss. Lucy shares how she found her unique artistic style by following the thread from high school mark-making to oil sticks, line drawings, and joyful, colorful tablescapes. She also discusses the practical side of managing a creative business: cleaning up your Instagram, overcoming the fear of shipping large paintings, and the psychology of setting art prices like a professional (and why starting too low is a hard hole to dig out of). Lucy also reveals the very real storage problem that comes with slow-drying materials like oil sticks.

Plus, hear what Lucy learned from standing in her booth at the Loyola Art Show, meeting her ideal clients, and hearing collectors describe her work as "joyful" and "hopeful." If you’ve ever felt like you need to research something to death before you’re allowed to start, this one’s for you. Give yourself the room to grow, and you’ll grow into it.
https://www.lucycampart.com/ https://www.instagram.com/lucycamp.art/
Subscribe to the Substack: https://hayleypricewhite.substack.com/

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Katie Brown returns to the podcast, sharing how much has changed since our last chat! She opens up about the whirlwind of the past two years: welcoming her second child, Sadie, building a dream studio over her detached garage, and a major pivot in her creative path. Katie details the intense experience of working with five prominent art galleries simultaneously, including Well + Wonder, Campbell Collective, Shane and Greg Irby, and Gallery Orange. She candidly discusses the overwhelming pressure, battling postpartum anxiety and depression, and the realization that she was burning out trying to meet demands while raising two young children.
This episode delves into Katie's brave decision to step away from most of her gallery representation to focus on selling her creations directly and building her own audience. She recounts the pivotal moment when her first independent release sold out in just 20 minutes, confirming her path to self-representation. Katie also shares her personal journey with anxiety and how seeking medication was a game-changer, allowing her to regain control and clarity in her life and work.
We explore the pros and cons of working with art galleries versus self-representation, and why it's crucial for any artist to understand their own goals and seasons of life. Katie emphasizes the importance of creating 'margin' for creativity and avoiding the 'hamster wheel' of constant production. She reflects on how these early partnerships legitimized her work and pricing, but how her current focus is on developing her own brand, including future plans for textiles and wall coverings. This is a must-listen for any creative entrepreneur navigating growth, burnout, and the evolving landscape of their business. Follow the show and leave a review if this helped.
See her work: https://katiebrownart.com/
Follow along: https://www.instagram.com/katiebrown_art

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