The Art Coaching Club Podcast

Welcome to Fan Favorite Fridays — a new replay series where I’m resurfacing the most-loved episodes from The Art Coaching Club podcast.

With over 200 episodes in the archive, so many of you are discovering the show for the first time, while longtime listeners are often asking, “What was that episode about…?” This series is my way of cherry-picking the conversations that are truly worth revisiting.

Today’s replay is the most-listened episode of all time.

In this conversation, I sit down with artist Julia Hetzel, who shares how she went from returning to painting after years away to selling out collections, growing a loyal audience, and becoming known for a highly recognizable style — all in a relatively short amount of time.

We talk about:


Finding (and trusting) a clear artistic niche


How Julia used her interior design background to think strategically about her work


Why professional photos changed everything for her business


Balancing creativity, motherhood, and momentum


The mindset shift that helped her grow without burning out

Whether you’re brand new to the podcast or you’ve been here since the early days, this episode hits differently when you listen again — especially if you’re in a season of refining your style, your strategy, or your confidence as an artist.

Think of Fan Favorite Fridays as a guided rewind: the conversations that still matter, still teach, and still resonate — sometimes even more than they did the first time around.

Enjoy the replay.

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Posting this off-schedule because the conversation got too loud to ignore. An emergency drop on copycats in the art world — both flavors of it. The viral DIY-the-painting-yourself video that's been making the rounds, and the bigger, quieter problem of artists copying other artists. I get into how I've navigated this with my coaching clients and gallery artists, the Pinterest misunderstanding that keeps people from marketing their work, why building your business on someone else's style will quietly tank your reputation, and the patience piece nobody wants to hear about. Plus what's coming back in August (yes, including this podcast), the Club waitlist, and a finance workshop on May 21st for growing your business off your own work.

Read the Substack 
Join The Club Waitlist

Sign up For the Money Playbook Workshop

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Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.

Are you posting consistently on Instagram but still not making art sales?

In this episode of The Art Coaching Club Podcast, I sit down with Neve of Neve Creative Studio — a social media strategist and art marketing expert who helps artists and creative brands scale their visibility and boost sales.

We unpack what’s actually working right now on Instagram for artists — and what might quietly be costing you growth and collectors.

Inside this conversation, we cover:

• Why you may only be attracting other artists (not buyers)
• The difference between aesthetic content and content that converts
• How to sell emotional value before you sell your artwork
• Why the algorithm isn’t your biggest problem
• How to use virality as the top of your funnel — not the whole strategy
• The role of personal branding in selling art
• Why “30 days of content in 30 minutes” doesn’t work for creatives
• How to position your art brand to support higher prices

If you want to build a stronger art brand, grow your audience with intention, and turn followers into collectors — this episode is your wake-up call.

Instagram: https://www.instagram.com/neve.creativestudio/?hl=en

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In this episode, I’m joined by Emerson Harmon, founder of The Harmon Edit, to talk about what content creation actually looks like behind the scenes—and why it’s become such a powerful tool for artists and creative business owners.

We dive into how Emerson built her business capturing iPhone video content for wedding planners, interior designers, and creatives, why “content creation” is not the same thing as influencing, and how storytelling—not trends—is what truly drives engagement and sales.

We also talk about:


Why your everyday work is interesting (even if it doesn’t feel like it)


How to capture better video without overthinking or burning out


The difference between polished content and relatable content—and why you need both


How showing your face builds trust, memorability, and momentum


When it makes sense to DIY content vs. bring in help


Pricing, boundaries, and evolving your business as demand grows

If you’ve ever felt stuck trying to “show up online,” unsure how to translate your creative work into compelling content, or overwhelmed by video altogether, this conversation will completely reframe how you think about marketing.

You’ll walk away with practical mindset shifts, simple content strategies, and a clearer understanding of how storytelling—not perfection—moves your business forward.

https://www.theharmonedit.com/
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