The Art Coaching Club Podcast

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Are you posting consistently on Instagram but still not making art sales?

In this episode of The Art Coaching Club Podcast, I sit down with Neve of Neve Creative Studio — a social media strategist and art marketing expert who helps artists and creative brands scale their visibility and boost sales.

We unpack what’s actually working right now on Instagram for artists — and what might quietly be costing you growth and collectors.

Inside this conversation, we cover:

• Why you may only be attracting other artists (not buyers)
• The difference between aesthetic content and content that converts
• How to sell emotional value before you sell your artwork
• Why the algorithm isn’t your biggest problem
• How to use virality as the top of your funnel — not the whole strategy
• The role of personal branding in selling art
• Why “30 days of content in 30 minutes” doesn’t work for creatives
• How to position your art brand to support higher prices

If you want to build a stronger art brand, grow your audience with intention, and turn followers into collectors — this episode is your wake-up call.

Instagram: https://www.instagram.com/neve.creativestudio/?hl=en

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In this episode, I’m joined by Emerson Harmon, founder of The Harmon Edit, to talk about what content creation actually looks like behind the scenes—and why it’s become such a powerful tool for artists and creative business owners.

We dive into how Emerson built her business capturing iPhone video content for wedding planners, interior designers, and creatives, why “content creation” is not the same thing as influencing, and how storytelling—not trends—is what truly drives engagement and sales.

We also talk about:


Why your everyday work is interesting (even if it doesn’t feel like it)


How to capture better video without overthinking or burning out


The difference between polished content and relatable content—and why you need both


How showing your face builds trust, memorability, and momentum


When it makes sense to DIY content vs. bring in help


Pricing, boundaries, and evolving your business as demand grows

If you’ve ever felt stuck trying to “show up online,” unsure how to translate your creative work into compelling content, or overwhelmed by video altogether, this conversation will completely reframe how you think about marketing.

You’ll walk away with practical mindset shifts, simple content strategies, and a clearer understanding of how storytelling—not perfection—moves your business forward.

https://www.theharmonedit.com/
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In this episode, I’m joined by Atlanta-based abstract artist Lindsay Von Art, who shares her journey from the advertising world to becoming a full-time artist—and how consistency, relationship-building, and trusting her instincts shaped her career.

We talk about finding your voice while putting yourself out there, working successfully with interior designers, and why showing your work in real spaces can completely change how collectors connect with it. Lindsay also shares how Instagram fits into her business today, her thoughts on Pinterest and other platforms, and why she’s expanding into functional art through custom painted lampshades.

This episode is full of practical insight for artists looking to grow thoughtfully, diversify their income, and build a sustainable art career that evolves with them.

https://www.lindsayvonart.com/
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In this episode, I’m joined by Kennedy B. Holley (KBH), an artist known for her expressive, layered work and thoughtful approach to building a long-term creative career. We talk about what it really takes to sustain an art practice over time—balancing studio work, life seasons, energy, and growth without burning out or losing momentum.

 This conversation is honest, reassuring, and deeply practical for artists who want longevity—not just quick wins.

Perfect for artists who want to build a career that fits their life, trust their process, and keep showing up to the work.

https://www.kbhartthings.com/
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