How to Fix Your Subscription Retention Strategy with Thomas Lalas
In this episode of Subscription Prescription, we dive into the tactics that actually move the needle on subscription retention. I’m joined by Thomas Lalas, a DTC retention expert who’s worked with brands like Everyday Dose, Obvi, and Livingood Daily.We break down:Why most brands lose customers in the first week (and how to stop it)How to turn your billing reminders into a retention engineThe data-backed importance of early engagement and product educationWhether you’re running a CPG subscription brand or trying to improve retention for your digital offering, this episode gives you practical, proven insights to build a subscription people want to stick with.🔔 Subscribe for more actionable strategies every week.📩 Get the newsletter: https://newsletter.thesubscriptiondoc.com📊 Want an audit of your subscription program? Visit https://thesubscriptiondoc.com
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Why Subscription Brands Fail: The 3 Things Killing Your Growth
Most subscription brands don’t fail because of bad luck — they fail because of three common, fixable mistakes. In this episode, I break down the core reasons subscription businesses hit a wall or collapse altogether.We’ll talk about:✔ Why product-market fit still isn’t enough✔ How your offer and creative are dragging down conversions✔ What most founders get wrong about cash flow and LTVWhether you’re just starting out or scaling past 10,000 subscribers, these are the foundations you need to get right.Subscribe to my newsletter for weekly insights on building, scaling, and retaining in the subscription economy: https://newsletter.thesubscriptiondoc.com
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The Death of Growth-at-All-Costs: Why Retention Is the New Acquisition
In this episode of Subscription Prescription, I sit down live at SubSummit with Lina Tonk, CMO of Recurly, to unpack what’s changing in the subscription economy and why retention is taking center stage.We explore how top brands are shifting their focus from acquisition to delivering real value that keeps subscribers around. We talk about the evolution of cancellation strategies (spoiler: it’s not the end of the road), what personalization actually means today, and how AI and better data are reshaping customer experience.Whether you're a DTC brand, membership model, or scaling SaaS subscription, this episode dives into the strategies brands of any size can use to create loyal subscribers and sustainable growth.🧠 Topics we cover:Why subscriber acquisition is slowing—and what to do about itHow to turn cancellation into a retention opportunityWhat personalization really looks like in 2025The role of AI and predictive offers in retentionWhy your tech stack needs to match your retention goals👉 Subscribe to my newsletter for weekly insights on scaling and retaining subscribers: https://newsletter.thesubscriptiondoc.comNew episodes drop every Tuesday. Hit that subscribe button and stay tuned.
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Why Subscription Frequency Is Killing Your Retention
Most brands overlook frequency. That’s a huge mistake.In this episode of Subscription Prescription, I’m breaking down the unsexy—but massively important—topic of subscription frequency. We cover how to align deliveries with consumption, how to handle products with variable usage (like protein or pet food), and why sometimes a subscription isn’t even the best model at all.You’ll learn:How to choose the right frequency based on product typeWhen to let customers control their cadenceWhy flexibility beats automation for long-term retentionThis isn’t just about getting more revenue. It’s about keeping the customers you already worked hard to earn.📩 Want weekly insights like this in your inbox? Subscribe to the newsletter: https://newsletter.thesubscriptiondoc.com🔔 And don’t forget to subscribe here for more weekly episodes.
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Stop Chasing Retention—Start Building Habits | Subscription Growth with Cameron Gawley
Most brands treat subscriptions like a checkout option. The ones that win treat it like a lifestyle.In this episode, I sit down with Cameron Gawley—fractional CMO, venture studio founder, and DTC veteran—to talk about the strategy behind building truly sticky subscriptions. We break down why most churn is caused by bad acquisition, how trial-size offers unlock long-term customers, and why retention really comes down to belonging. If you're building a subscription brand, this is the mindset shift you need.🔔 Subscribe for more weekly interviews + insights📩 Get the newsletter at: https://newsletter.thesubscriptiondoc.com
About Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue
Looking to sell on repeat? You’ve come to the right place. Welcome to the Subscription Prescription Podcast where you’ll learn everything there is to know about ecommerce. From establishing your brand identity online to winning the loyalty of your customers and limiting churn, nothing is off the table in these fun and informative conversations. In a world where online selling is the new way to shop, it’s important to stand out from the competition. Tune in each week to learn from industry expert, Matthew Holman, and jumpstart your ecommerce journey today!
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