Social Media Manager Confidential

• 96. 7 Mistakes I Made Building My Social Media Management Agency from Scratch & What I'd Do Differently

  Feeling like you're building your agency on vibes and caffeine?You're not alone. The first few years of running a social media management business can feel like nonstop improvising—especially when no one talks about the behind-the-scenes mistakes we all make.In this anniversary episode, Shanté reflects on 7 real mistakes made while building Sugarpunch Marketing from scratch—and shares exactly what she’d do differently if she were starting over today.You’ll walk away with:A clearer understanding of when (and how) to nicheWhat to include in a portfolio clients actually care aboutWhy building systems beats hustling harderWhat personal branding has to do with client trustHow to manage finances in a way that protects your peaceThis isn’t theory. It’s the systems, scripts, and boundaries that helped Sugarpunch scale—without selling out.✨ If this resonates, you’ll love: → Take the free Content Seasons Quiz: https://sugarpunchmarketing.com/quiz → Build your strategy with the Marketing Quickstarter Class: https://shop.sugarpunchmarketing.com/collections/classes/products/marketing → Get your custom strategy done for you: https://sugarpunchmarketing.com/strategy-retreat

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• 95. What's Wrong With Your Content Strategy? 7 Common Mistakes to Fix Now

  You’re posting. You’re showing up. But the clients? Still quiet.If your content looks polished but doesn’t convert, you’re not alone—and you’re not doing it wrong. You might just be building content like a creator, not a strategist. In this episode, Shanté breaks down the 7 most common content strategy mistakes she sees across industries—mistakes that drain your time, cloud your messaging, and keep your audience stuck at “interested” instead of “ready to work with you.” You’ll learn:Why posting like an influencer sabotages your strategyThe 3 content types your business needs (and probably doesn’t have)How to align your content with the actual buyer decision journeyWhy most “viral” posts don’t convert—and what actually doesHow to stop doing more and start doing what works This isn’t about going viral. It’s about building content that moves. Content that holds your voice, earns trust, and guides your audience from scroll to sale. If this resonates, you’ll love: ✨ The Content Seasons Quiz — get clear on what your brand really needs right now 🎓 Marketing Quickstarter Class — build your content engine with strategy-backed templates 📅 Book a Strategy Retreat — done-for-you strategy, delivered in 2–3 weeks 💌 A SPECIAL THANK YOU FOR LISTENING: 💌Because you’re listening, you get 15% off any class, template, or bundle in my shop! ✨ Use code POD15 at checkout → https://shop.sugarpunchmarketing.com/discount/POD15 (Expires June 6, 2025) 📁 RESOURCES & FREEBIES:• Freebies for Social Media Managers – Grab my best guides for free!• My Go-To Tools & Discounts – The exact tools I use to keep my business running smoothly, including contracts, software, and office supplies!• Join the SMM Lounge (FREE Community!) The cozy corner of the internet for social media managers who get it. Connect, vent, and get insights from pros who are in it with you. CONNECT WITH ME:→ Website: https://sugarpunchmarketing.com/→ YouTube: https://www.youtube.com/channel/UCqe-IavMpS-DoIABKH2EjKQ→ Instagram: https://www.instagram.com/sugarpunchmarketing→ Threads: https://www.threads.net/@sugarpunchmarketing→ TikTok: https://www.tiktok.com/@sugarpunchmarketing→ LinkedIn: https://www.linkedin.com/in/shantegorman/→ Email:

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• 94. Building the Perfect Content Calendar Approval Process: Canva vs. ClickUp for Social Media Managers

  If content approvals are slowing you down, stressing you out, or making you want to chuck your calendar out the window—this one’s for you. In this episode, I’m sharing the exact approval workflows I’ve built inside my agency to reduce back-and-forth, keep clients on track, and finally stop chasing feedback. You’ll hear what actually works (and what doesn’t), why we ditched scattered approvals forever, and how to choose the right tool—Canva or ClickUp—based on your business stage. We’ll cover:The real reason content approvals break down (and how to fix it)Why multiple feedback channels = guaranteed chaosThe Canva setup that’s perfect for solo SMMsThe ClickUp workflow that saves my agency hours every weekHow to track status, simplify reviews, and keep clients engaged No fluff. Just real systems that save time, reduce stress, and support sustainable growth. ✨ RESOURCES MENTIONED: ➤ Watch the ClickUp Setup in Action: https://youtu.be/Ez9qz3ROlA0?si=0vEJDlCKrJT1992T ➤ Grab the Canva & ClickUp Templates: https://shop.sugarpunchmarketing.com ➤ Our Go-To Scheduler: https://f.mtr.cool/NOSAUM ➤ Join the Free SMM Lounge: https://community.sugarpunchmarketing.com/ Ready to ditch approval chaos and create systems your clients actually use? Let’s get into it. 💌 A SPECIAL THANK YOU FOR LISTENING: 💌Because you’re listening, you get 15% off any class, template, or bundle in my shop! ✨ Use code POD15 at checkout → https://shop.sugarpunchmarketing.com/discount/POD15 (Expires June 6, 2025) 📁 RESOURCES & FREEBIES:• Freebies for Social Media Managers – Grab my best guides for free!• My Go-To Tools & Discounts – The exact tools I use to keep my business running smoothly, including contracts, software, and office supplies!• Join the SMM Lounge (FREE Community!) The cozy corner of the internet for social media managers who get it. Connect, vent, and get insights from pros who are in it with you. CONNECT WITH ME:→ Website: https://sugarpunchmarketing.com/→ YouTube: https://www.youtube.com/channel/UCqe-IavMpS-DoIABKH2EjKQ→ Instagram: https://www.instagram.com/sugarpunchmarketing→ Threads: https://www.threads.net/@sugarpunchmarketing→ TikTok: https://www.tiktok.com/@sugarpunchmarketing→ LinkedIn: https://www.linkedin.com/in/shantegorman/→...

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• 93. Best Social Media Management Tools 2025 for Freelancers & Marketing Agencies

  Your systems should support your creativity—not drain it. In this episode, I’m sharing the exact tech stack I use to run Sugarpunch Marketing®—from client calls and content scheduling to community building and automations. Whether you're just starting out or scaling your agency, this toolkit is full of practical solutions (plus a few time-saving secrets). Inside this episode:The 6 tools I use daily to run my agency without chaosWhat makes each tool worth the investmentMy favorite alternatives to Zoom, Trello, and clunky schedulersHow to choose the right tools for your current season of businessBonus tools for contracts, banking, and CRMs—plus exclusive discounts MENTIONED:https://sugarpunchmarketing.com/tools 💌 A SPECIAL THANK YOU FOR LISTENING: 💌Because you’re listening, you get 15% off any class, template, or bundle in my shop! ✨ Use code POD15 at checkout → https://shop.sugarpunchmarketing.com/discount/POD15 (Expires June 6, 2025) 📁 RESOURCES & FREEBIES:• Freebies for Social Media Managers – Grab my best guides for free!• My Go-To Tools & Discounts – The exact tools I use to keep my business running smoothly, including contracts, software, and office supplies!• Join the SMM Lounge (FREE Community!) The cozy corner of the internet for social media managers who get it. Connect, vent, and get insights from pros who are in it with you. CONNECT WITH ME:→ Website: https://sugarpunchmarketing.com/→ YouTube: https://www.youtube.com/channel/UCqe-IavMpS-DoIABKH2EjKQ→ Instagram: https://www.instagram.com/sugarpunchmarketing→ Threads: https://www.threads.net/@sugarpunchmarketing→ TikTok: https://www.tiktok.com/@sugarpunchmarketing→ LinkedIn: https://www.linkedin.com/in/shantegorman/→ Email: shante@sugarpunchmarketing.com ⭐ LEAVE A REVIEW & GET REWARDED: ⭐Every month, I’m giving away a free template, class, or bundle to one lucky listener!➤ Step 1: Leave a review on Apple Podcasts or Spotify➤ Step 2: Send me a screenshot at @sugarpunchmarketing on Instagram💌 I’ll reshare every single one—because good karma should come with perks. 💕 🎙️ New episodes drop every Friday! Follow & turn on notifications so you never miss a thing.

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• 92. Social Media Manager Pricing Explained: $500 vs. $5,000+ Support

  Let’s talk about one of the most confusing parts of marketing—for both clients and social media managers: How much should social media management actually cost? In this episode, I’m breaking down the wide range of pricing in the industry—from $500 freelancers to $10,000+ full-service agencies—and exactly what you’re getting at each level. If you’ve ever wondered whether you’re overpaying, undercharging, or just not sure how to pick the right support for your stage of business, this one’s for you. You’ll learn:The 3 tiers of social media support and what each one actually deliversWhat to expect at every price point ($500, $3,500, $10,000+)How to avoid burnout as a freelancer by charging for the right level of serviceHow to hire smarter (or sell better) based on your business needsWhat business owners really need to have in place before hiring This is a must-listen whether you’re outsourcing content or offering it. 💌 A SPECIAL THANK YOU FOR LISTENING: 💌Because you’re listening, you get 15% off any class, template, or bundle in my shop! ✨ Use code POD15 at checkout → https://shop.sugarpunchmarketing.com/discount/POD15 (Expires June 6, 2025) 📁 RESOURCES & FREEBIES:• Freebies for Social Media Managers – Grab my best guides for free!• My Go-To Tools & Discounts – The exact tools I use to keep my business running smoothly, including contracts, software, and office supplies!• Join the SMM Lounge (FREE Community!) The cozy corner of the internet for social media managers who get it. Connect, vent, and get insights from pros who are in it with you. CONNECT WITH ME:→ Website: https://sugarpunchmarketing.com/→ YouTube: https://www.youtube.com/channel/UCqe-IavMpS-DoIABKH2EjKQ→ Instagram: https://www.instagram.com/sugarpunchmarketing→ Threads: https://www.threads.net/@sugarpunchmarketing→ TikTok: https://www.tiktok.com/@sugarpunchmarketing→ LinkedIn: https://www.linkedin.com/in/shantegorman/→ Email: shante@sugarpunchmarketing.com ⭐ LEAVE A REVIEW & GET REWARDED: ⭐Every month, I’m giving away a free template, class, or bundle to one lucky listener!➤ Step 1: Leave a review on Apple Podcasts or Spotify➤ Step 2: Send me a screenshot at @sugarpunchmarketing on Instagram💌 I’ll reshare every single one—because good karma should come with perks. 💕 🎙️ New episodes drop every Friday! Follow & turn on notifications so you never miss a thing.

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