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SEO 101

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SEO 101
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  • SEO 101 Ep 516: Surveying AI SEO Acronyms and Why Google’s Review Changes Worry Local Businesses
    In this episode of SEO 101, Ross Dunn and Scott Van Achte discuss Adobe’s intent to acquire SEMRush, the shifting landscape of AI-related SEO terminology, and Google’s new features in Gemini and Maps. They also critique anonymous reviews, explain new Google Business Profile tools, highlight recent SEO news, and share rants on cluttered search results and evolving industry terminology.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
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  • SEO 101 Ep 515: Surviving the SEO Evolution with Steve Wiideman
    In this episode of SEO 101, Ross Dunn and Scott Van Achte are joined by Steve Wiidemann to explore evolving SEO fundamentals amid AI hype, the role of content creation and strategy for small businesses, the importance of off-page mentions and citations, practical approaches to technical audits, and ongoing challenges in motivating clients to create unique, high-value content for search visibility.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
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  • SEO 101 Ep 514: The Power of Multimedia for SEO and Surviving Google’s Search Feature Changes
    In this episode of SEO 101, Ross Dunn and Scott Van Achte explore the impact of AI Overviews on organic and paid search click-through rates, Google's controversial ad changes, removal of lesser-used search features, and recent experiments with AI mode. They also highlight actionable tips for adding AI-generated multimedia to content, and discuss the evolving role of SEOs in the AI era.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
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  • SEO 101 Ep 513: Maintaining Search Rankings After a Redesign
    In this episode of SEO 101, Ross Dunn and Scott Van Achte share a comprehensive guide to maintaining SEO rankings during a site redesign, including backup strategies, content audits, URL management, and redirects. They also discuss Chrome’s upcoming HTTP warnings, AI-powered browsers, new Google Search Console features, local SEO news, and the evolution of ranking algorithms with AI advancements.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
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  • SEO 101 Ep 512 - Adapting SEO Strategies for AI Overviews, Bing Places Issues, and Google Local Changes
    In this episode of SEO 101, Ross Dunn and Scott Van Achte cover the WPBakery vulnerability, Google’s changes to ranking report tools, optimization tips for AI and generative search, LLM visibility tracker accuracy, local SEO updates for Bing Places and Google Local Pack, the impact of fake dates on AI rankings, and best practices for content credibility.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
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About SEO 101

SEO 101 is Search Engine Optimization from the very beginning. SEO 101 will teach you SEO from Square one. Hosts Ross Dunn and Scott Van Achte give out helpful information for the beginners without overwhelming you with technical details.
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