SEO 101

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SEO 101
Latest episode

535 episodes

  • SEO 101

    SEO 101 Ep 532: Listicles Backfiring, the Dangers of Domain Changes, and Unfair Review Removal

    2026/06/24 | 31 mins.
    In this episode of SEO 101, Ross Dunn and Scott Van Achte cover the June 2026 Google spam update, Google AI Overviews and listicles, click data frustrations in AI reports, Bing Webmaster Tools improvements, the danger of switching domains, and important advice on managing and responding to online reviews to protect your business reputation and conversions.

    Advertising Inquiries: https://redcircle.com/brands

    Privacy & Opt-Out: https://redcircle.com/privacy
  • SEO 101

    SEO 101 Ep 531: Zero Click Searches Up, Schema Popularity, and AI Overview Lawsuits

    2026/06/11 | 23 mins.
    In this episode of SEO 101, Scott Van Achte covers the dangers of tracking parameters in internal links, schema.org markup adoption stats, the surge in zero-click Google searches, phishing scams in Google Ads, AI overview lawsuits, rejected Google review replies, and the growth of Claude as an AI referral source. Essential SEO news and actionable best practices are discussed throughout.

    Advertising Inquiries: https://redcircle.com/brands

    Privacy & Opt-Out: https://redcircle.com/privacy
  • SEO 101

    SEO 101 Ep 530: Google’s AI-Powered Search: What SEOs and Retailers Need to Know Now

    2026/06/03 | 33 mins.
    In this episode of SEO 101, Ross Dunn and Scott Van Achte cover the May 2024 Google core update, shifting content indexing, Google I/O announcements, Gemini 3.5 Flash, new AI-powered search features, entity maps, Google Merchant Center insights, UK-exclusive AI controls in Search Console, and Google's stance on mentions manipulation and AI attribution in search. It’s a big episode!

    Advertising Inquiries: https://redcircle.com/brands

    Privacy & Opt-Out: https://redcircle.com/privacy
  • SEO 101

    SEO 101 Ep 529: Bing’s Growth, Ask.com’s Demise, and AI Overviews Link and Schema Updates

    2026/05/13 | 23 mins.
    In this solo episode of SEO 101, Scott Van Achte covers Bing's growing market share, updates to Google's AI Overviews, a major Google Search Console data bug, the impact of structured markup on AI citations, the end of FAQ rich results, Ask.com's shutdown, a defamation lawsuit over AI errors, and Google's outdated meta keywords advice.

    Advertising Inquiries: https://redcircle.com/brands

    Privacy & Opt-Out: https://redcircle.com/privacy
  • SEO 101

    SEO 101 Ep 528: AI Assisted SEO Competitor Analysis, The Ghost Citation Problem, and More AI SEO Insights

    2026/04/29 | 31 mins.
    In this episode of SEO 101, Ross Dunn and Scott Van Achte dive deep into AI-assisted SEO competitor analysis, the Ghost Citation Problem in AI search results, and evolving strategies for brand mentions versus citations.
    They also discuss Google’s “Read More” links, Bing Webmaster Tools’ new AI reporting features, click-through rates with AI overviews, and Google’s back button hijacking crackdown.

    Advertising Inquiries: https://redcircle.com/brands

    Privacy & Opt-Out: https://redcircle.com/privacy
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About SEO 101
SEO 101 is Search Engine Optimization from the very beginning. SEO 101 will teach you SEO from Square one. Hosts Ross Dunn and Scott Van Achte give out helpful information for the beginners without overwhelming you with technical details.
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