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542 episodes
SEO 101 Ep 539: AI Tracking Issues and Google’s Latest Technical SEO Tips Explained
2026/10/21 | 34 mins.In this episode of SEO 101, Ross Dunn and Scott Van Achte break down critical URL formatting best practices, including hyphens vs underscores and handling special characters. They cover the PHP2Shell exploit and its SEO impact, robots.txt rule pitfalls, Google Business Profile verification updates, delays in review appeals, and the surprising value of raw log file analysis for site owners and SEOs.
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacySEO 101 Ep 538: AI Overviews Soar, Google Spam Update Ends, and Healthcare Star Ratings Disappear
2026/10/10 | 28 mins.In this episode of SEO 101, Ross Dunn and Scott Van Achte cover Google's September 2026 spam update, disappearing review snippets for healthcare, AI content fact-checking, fake author warnings, and quality rater guidelines. They also break down Google's AI overviews growth, changes in Reddit search presence, updated crawling and indexing timelines, and the new WhatsApp button in Google Local Panels.
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacySEO 101 Ep 537: SEO 2026 Ranking Factors, Indexing Bug Updates, and Google AI’s Impact on Traffic
2026/09/18 | 27 mins.In this episode of SEO 101, Scott Van Achte covers the 2026 top Google ranking factors survey, a recent Search Console indexing bug, and the growing dominance of AI Overviews in People Also Ask results. Additional topics include Google’s new character counter tool, changes to product listings, updates to Google Business Profile verification, and reporting challenges with Bing.
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacySEO 101 Ep 536: Reddit Citations Drop in ChatGPT and Google; AI and Search Updates Discussed
2026/09/02 | 26 mins.In this episode of SEO 101, Ross Dunn and Scott Van Achte dive into Google’s August 2026 spam update, go-to URL redirects, the expanding impact of AI Overviews, and new AI reporting tools in Google Search Console. They also discuss ChatGPT ads, Reddit citation declines, and manual action changes in the European Economic Area.
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacySEO 101 Ep 535: Major Changes in Search Console, Plus AI Overview Lawsuits
2026/08/13 | 27 mins.In this episode of SEO 101, Scott Van Achte covers Google Ads policy changes for social casino gaming, ad format tests, SEOs taking over expired X accounts, major lawsuits over AI Overviews, indexing mistakes with Claude AI chats, Search Console’s new social tracking, multilingual site advice for AI visibility, and updates on Google’s metadata conflict handling.
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
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About SEO 101
SEO 101 is Search Engine Optimization from the very beginning. SEO 101 will teach you SEO from Square one. Hosts Ross Dunn and Scott Van Achte give out helpful information for the beginners without overwhelming you with technical details.
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