SEO 101

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SEO 101
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524 episodes

  • SEO 101

    SEO 101 Ep 521 - The Shift to AI in Search: Gemini 3, Fewer Clicks, and SEO Survival Tactics

    2026/2/04 | 28 mins.
    In this episode of the SEO 101 Podcast, Ross Dunn and Scott Van Achte dive into Google's AI Overviews, shifting search behaviors, and declining organic clicks. They discuss Gemini 3's global rollout, AI's growing influence on user queries, crawling and indexing challenges, Googlebot file limits, and potential crackdowns on self-promotional listicles, while emphasizing strategies for visibility amidst these major changes.

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  • SEO 101

    SEO 101 Episode 520: ChatGPT Ads & AI Overviews: Is Organic Search in Trouble?

    2026/1/22 | 21 mins.
    In this episode of the SEO 101 Podcast, Scott Van Achte covers the latest on ChatGPT paid ads, organic search traffic trends, and the impact of AI overviews; especially misinformation in health topics. He discusses local keyword search behavior in ChatGPT, core web vitals' limited effect on AI rankings, LLMs.txt usage, and key insights on impressions in Google Search Console.

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  • SEO 101

    SEO 101 Ep 519: Reviewing Past SEO Predictions and New Ones for 2026

    2026/1/09 | 59 mins.
    In this episode of the SEO 101 podcast, Ross Dunn and Scott Van Achte review their 2025 SEO predictions, discuss Google's December 2025 core update, analyze the growing impact of AI on search and content creation, address local SEO challenges, the evolution of search layouts, and share key predictions and practical advice for thriving in the rapidly changing SEO landscape for 2026.

    Advertising Inquiries: https://redcircle.com/brands

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  • SEO 101

    SEO 101 Ep 518: Year-End SEO Changes, Google AI Blunders, and the Small Business SEO Playbook for 2026

    2025/12/18 | 40 mins.
    In this episode of SEO 101, Ross Dunn and Scott Van Achte dive into the rapid evolution of AI in SEO, Google's underinvestment in AI, core SEO quality factors for AI search, AI overviews in search results, and their impact on click-through rates. They also discuss local SEO issues, Google business profile review bugs, and actionable strategies for small business success in 2026.

    Advertising Inquiries: https://redcircle.com/brands

    Privacy & Opt-Out: https://redcircle.com/privacy
  • SEO 101

    SEO 101 Ep 517: Getting Ready for 2026 with Google Core Updates, LLMs Txt, and Search Console Experiments

    2025/12/11 | 21 mins.
    In this episode of SEO 101, Scott Van Achte covers the December 2025 Google core update, ongoing search ranking volatility, and changes to Google Search Console including AI-powered configuration and new social insights. He also discusses the relevance of LLMs.txt, a study on AI mode and transactional queries, and best practices for structured data in Google Shopping.

    Advertising Inquiries: https://redcircle.com/brands

    Privacy & Opt-Out: https://redcircle.com/privacy

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About SEO 101

SEO 101 is Search Engine Optimization from the very beginning. SEO 101 will teach you SEO from Square one. Hosts Ross Dunn and Scott Van Achte give out helpful information for the beginners without overwhelming you with technical details.
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