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Scaling DevTools

Jack Bridger
Scaling DevTools
Latest episode

170 episodes

  • Scaling DevTools

    Matt Klein - cofounder of Bitdrift: meeting developers where they are and early days of AWS

    2025/12/19 | 48 mins.

    In this episode, Matt Klein (Bitdrift, Envoy) reflects on building EC2 in the early days of AWS, the reality behind AWS’s origins, and what Amazon’s customer obsession looks like from the inside. He then dives into creating Envoy at Lyft, the challenges of open source at scale, and spinning Bitdrift out of Lyft to focus on mobile observability. He shares how to meet developers where they are and what it takes to find product market fit. This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.Links:   •  Matt's Linkedin   •  Bitdrift

  • Scaling DevTools

    “I met my cofounder while gaming” - CEO of Northflank, Will Stewart

    2025/12/10 | 45 mins.

    Will Stewart is the CEO and co-founder of Northflank, the developer platform. He shares how a teenage gaming side project turned into a self-service developer platform that runs complex workloads on Kubernetes across any cloud. He talks about meeting his co-founder online, fundraising and hiring remotely and why they took years to launch. He offers some interesting insights on dealing with bugs, product vision and changelogs.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. Links:   •  Northflank   •  Will's Linkedin

  • Scaling DevTools

    DevRel is unbelievably back - with swyx

    2025/12/05 | 1h 4 mins.

    In Shawn "swyx" Wang's third appearance on the podcast, we talk about his recent interview with Mark Zuckerberg and Priscilla Chan about AI in biomedical research, and the goal to understand and eventually eradicate all diseases. We also talk about how DevRel is unbelievable back, the challenges of uphill DevRel, the dynamics of the current AI investment bubble, and the new projects he is working on.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. Links:   •  Uphill DevRel article   •  DevRel is unbelievably back article   •  Particle/wave duality article   •  The Economics of Superstars   •  AI Engineer conference videos   •  Swyx's Linkedin

  • Scaling DevTools

    Growing Marimo's YouTube channel, with Vincent D. Warmerdam

    2025/11/30 | 35 mins.

    Vincent D. Warmerdam from Marimo shares how they grew their YouTube channel for their Python notebook, using regular Shorts to reach thousands of new viewers each week. He talks about the importance of being genuinely excited about what you’re building and how consistent, authentic content can help both founders and creators connect with their audience. He gives practical advice and real-world insights for anyone interested in DevRel or growing a DevTool channel.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.Links:   •  Vincent's blog   •  Vincent's X   •  Marimo

  • Scaling DevTools

    How RevenueCat tore up the sales playbook, with Rik Haandrikman

    2025/11/21 | 39 mins.

    Rik Haandrikman talks about sales incentives and growth at RevenueCat, and their creative approach to conferences. He explains why their sales team focuses on helping customers evaluate the product in their own way, how aligning incentives shapes company culture and how they make the most out of rare, compelling events.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. Links:   •  RevenueCat jobs   •  Rik's article   •  Rik's X   •  RevenueCat's X

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About Scaling DevTools

We investigate what it takes to grow developer tools and AI DevTools. Topics include developer marketing, DevRel, developer advocacy and developer experience. Featuring founders and key people from the likes of Vercel, ElevenLabs and OpenAI. Scaling DevTools is sponsored by WorkOS.
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