When sales and product led growth meet, with Railway's Angelo Saraceno
In this episode, Angelo Saraceno from Railway shares his experience balancing the technical challenges of building a developer-focused product with the realities of enterprise sales. They discuss how understanding customer needs beyond just features is crucial to growing a startup sustainably. Whether you're a founder or developer, this conversation offers valuable insights into turning good products into successful businesses without losing sight of the bigger picture.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. Links:  • Railway  • Railway's blog  • John McMahon's book  • Angelo's Slack automation article  • Angelo's website  • Angelo's Linkedin
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1:13:10
Sales 101 with my ex-boss Guy Zerega (former Stack Overflow EVP)
Guy Zerega led sales and marketing at Stack Overflow, where he once hired me.Now he leads sales at Cyborg - they offer end-to-end encrypted inference data. This is a 101 on what matters in sales; especially to developers.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.Links:  • Guy's Linkedin  • Guy's new startup, CyborgÂ
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How can you actually use AI in DevTools content? With Victor Coisne from Strapi
Victor, VP of Marketing at Strapi, walks us through how AI can be used in content creation—what tools work, what to watch out for, and how you can try some of these techniques yourself. This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.Links:  • Victor's X  • Victor's Linkedin  • Strapi  • GrowthX  • Kapa  • Octolens  • Semrush
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How PlanetScale write content, with Ben Dicken
Ben Dicken is a developer educator at PlanetScale, he's an incredible writer and teacher, who's made some amazing technical articles that developers actually love reading. We get into his reasons for working so hard on these articles, his process, and how he makes content that genuinely helps engineers understand complex ideas.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.Links:  • Ben's X  • B-trees and database indexes article  • IO devices and latency article
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Technical Advisory Boards - the most important action DevTools founders can take?
In this episode, we explore Adam Frankl's concept of a Technical Advisory Board, and how it helps DevTools founders learn directly from potential users. I share personal experience organizing one-on-one interviews to find out real customer problems and gives tips for recruiting members. We explore how to set up the meetings, analyse feedback, and get the most value from the process.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.Links:  • The first tab call  • How to recruit TAB members  • After the first set of TAB calls  • Adam's Linkedin  • Adam's book
We investigate what it takes to grow developer tools and AI DevTools. Topics include developer marketing, DevRel, developer advocacy and developer experience. Featuring founders and key people from the likes of Vercel, ElevenLabs and OpenAI. Scaling DevTools is sponsored by WorkOS.
South Africa