Welcome to Process the podcast, where we welcome guests of all creative disciplines and bridge the gap between art and commerce as leaders in their lane. We div...
Petit: How we bring shoots to life ft. Sheila the Label
In this conversation, Arielle Thomas and her junior art director Kiara Cengic discuss the intricate process of producing end-to-end campaign and e-comm content for the swimwear brand, Sheila. From creative direction to e-commerce strategy, she shares insights on the importance of brand identity, the challenges of casting models, and the dynamics of working on set. The conversation also delves into post-production efforts and future projects, highlighting the collaborative nature of the production process and the significance of trust between the creative team and the client. The girls also spill the tea on the upcoming in-house brand Remy, and how listeners can get more involved in the Process community with our upcoming job board!Our production partners to bring this job to life were:Flat Pack Studios MelbourneSee 360 Ghost Imagery ArtBox BlackOur episode in 2024 with Hannah Scott Stevenson here. This episode mentions:Sheila the Label SwimwearThe Pocket Dispo Lens Find Process the Podcast on Instagram here.Find Cinema Thom on Instagram here.Find your host Arielle Thomas on Instagram here.And this episode's co-host Kiara Cengic on Instagram here.Sign up for the Cinema Thom newsletter via the website at cinemathom,comSee you next Sunday! x Hosted on Acast. See acast.com/privacy for more information.
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45:30
Tell Your Story Like a Pro: What Reality TV Producers Know That You Don’t
In this conversation, Maz (Marion) Farrelly discusses her evolution and storytelling expertise in reality TV and its profound impact on society, particularly in how it has changed the way people document their lives. She shares insights into the production of successful television shows, emphasising the importance of audience engagement and the need to create compelling stories. Maz also addresses the challenges of self-doubt and the importance of unique storytelling in a competitive landscape. Throughout the discussion, she provides practical advice on building confidence and celebrating personal achievements, while also highlighting the significance of understanding one's audience. This episode changed the way Arielle has written about herself and her work at Cinema Thom, we hope you love it too! To learn more about Maz, find her here on LinkedIn. Find Process the Podcast on Instagram here. Find your host, Arielle Thomas on Instagram here. Hosted on Acast. See acast.com/privacy for more information.
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46:28
Petit: This ONE trait is holding me back
In this deeply personal episode, Arielle Thomas shares her journey of vulnerability, mental health struggles, and the impact of sentimentality on her relationships. She discusses the importance of letting go of toxic connections, embracing change, and building new, meaningful relationships. Through her experiences, she emphasises the need for self-awareness and the courage to prioritise one's well-being while navigating the complexities of emotional health and creativity. This episode is an extension of our last personal episode 'Nothing Changes, If Nothing Changes' and identifies characteristics we love about ourselves, but may be holding us back. Trigger warning: Please note, that this episode discusses mental health and may contain themes that could be distressing to some listeners. If you loved this episode and want to continue hearing from Process guests and Arielle, hit that subscribe button, or share with a friend! Follow your host, Arielle Thomas on Instagram here. Follow us at Process on Instagram here. Hosted on Acast. See acast.com/privacy for more information.
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31:17
Gen Day Spills The #1 Thing Brands Look for in Influencers (And How to Deliver It)
In this conversation, entrepreneur Genevieve Day discusses her journey in establishing Day Management, the evolution of influencer marketing, and the challenges of balancing motherhood with her career. She shares insights on personal validation through accolades, the process of writing her book, and the importance of building a supportive team. Gen also reflects on the dynamics of business partnerships and the distinction between commercial and high-end clients, while navigating the complexities of self-promotion in the industry. We discuss the complexities of personal branding, the challenges of balancing work and family life, and the realities of promoting her book. She emphasises the importance of unique selling points in influencer marketing and shares insights into the evolving trends within the industry. The conversation also touches on high-stakes deals in talent management and the need for agility in a fast-paced digital landscape. We chat about value-based pricing, building trust with new talent, and the importance of networking. She emphasizes the need for organic content and the challenges of payment terms in the industry. The discussion also covers the balance between personal and professional identity, the significance of content pillars, and the choice of sharing personal life on social media.If you loved this episode, and want to hear more about the Juggle, order it online here.Find Gen on Instagram here. Find Day Management on Instagram here. Find us at Process the Podcast on Instagram here. Find your host Arielle on Instagram here. See you next Sunday! x Hosted on Acast. See acast.com/privacy for more information.
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1:23:56
Fuel Your Creativity: Two Raw Sisters on Healing and Thriving Through Food
In this episode, we bring in the New Year with some inspiration around fuel for our bodies. Arielle interviews Rosa and Margot, the Two Raw Sisters, who share their personal journeys of healing through food. They discuss their struggles with eating disorders and chronic fatigue and how they transformed their lives by embracing whole, unprocessed ingredients. The sisters emphasise the importance of community, authenticity, and genuine connections in their business, which has grown from humble beginnings to a successful brand with cookbooks, workshops, and a strong online presence. Their philosophy centres around making food enjoyable and accessible, encouraging listeners to prioritise their health and well-being. The girls reflect on the face-to-face interactions in building relationships and the pillars of the Two Raw Sisters brand, including their app, cookbooks, and social media presence. Rosa shares the importance of creative recipe development, foundational eating for energy, and practical meal planning. The discussion also covers smart snacking, the philosophy of healthy eating, and how to prioritise food daily.The girls have a huge wealth of resources for us in this episode!- Download the Two Raw Sisters App on App Store or Google Play- Redeem code PROCESS at the paywall for 1 month free! Find the girls on Instagram here.Head to their website and grab a few free recipes! Purchase some of their incredible cookbooks here. Find Process the Podcast on Instagram here. Find your host Arielle Thomas on Instagram here. Subscribe to Process to make sure you don't miss an episode! See you next Sunday xx Hosted on Acast. See acast.com/privacy for more information.
Welcome to Process the podcast, where we welcome guests of all creative disciplines and bridge the gap between art and commerce as leaders in their lane. We dive into their unique process to actualize their ideas and get our hands dirty with - the work. Host Arielle Thomas hopes you love these creative conversations with some of the most celebrated names in the Australian fashion, media, and design landscape! Hosted on Acast. See acast.com/privacy for more information.
South Africa