Pair of Kings

What does a creative director actually do at a major fashion publication? Is Chrome Hearts still worth the investment in 2026?  How did vintage Bape become the gateway drug for an entire generation of streetwear obsessives? And why is Rick Owens' FW14 Moody still influencing how we dress today?
We sit down with Paul Heavener, Creative Director at Hypebeast, for a deep dive into his decade-long journey from Bape Talk forum moderator to leading one of fashion media's most influential creative teams. Paul shares stories about discovering Bape in a college dorm in 2005, his first fake hoodie, lining up outside in NYC for shark hoodies, and how internet fashion forums shaped streetwear culture before Instagram existed.
Sol and Michael also chat with Paul about his obsession with Rick Owens (specifically the FW2014 Moody show, crop Stooges, and the Little Joe jacket), his complicated relationship with Chrome Hearts and their disappearing customization services, and why he now hunts for 1930s French workwear instead of hyped releases. We break down the rise of Golf as a hyped area of men's fashion and post-COVID individual sports culture, how Hypebeast balances legacy readers with Gen-Z audiences, the return of print magazines as collector's items, and why the anime-to-fashion pipeline is more real than ever.
Finally, Paul reveals his favorite emerging designers (Professor E, Taiga Takahashi, Camiel Fortgens), explains how Hypebeast's creative studio actually operates, and shares his path from intern to creative director.
Whether you're interested in breaking into fashion media, understanding how creative direction works at scale, hunting for archive pieces, or just want to know what the creative director of Hypebeast wears day-to-day (spoiler: Ann Demeulemeester jeans, Rick Owens long sleeves, and Chrome Hearts jewelry), this episode delivers.
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Episode Tags: Hypebeast interview 2026, A Bathing Ape, Nigo streetwear, Chrome Hearts jewelry, Chrome Hearts 2026, archive fashion, menswear podcast, fashion media career, creative director career, fashion editorial, streetwear trends 2026, French workwear vintage, Hype Golf, golf fashion 2026, golf streetwear, Hypebeast magazine, menswear trends 2026, Lady Machine DJ, fashion industry podcast, high fashion podcast, JoJo Bizarre Adventure fashion, Paul H
Sol Thompson and Michael Smith explore the world and subcultures of fashion, interviewing creators, personalities, and industry insiders to highlight the new vanguard of the fashion world. Subscribe for weekly uploads of the podcast, and don’t forgot to follow us on our social channels for additional content, and join our discord to access what we’ve dubbed “the happiest place in fashion”.

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What's the best men's cologne in 2026? Is Orto Parisi worth the hype? What does "grassy" mean? How do you actually describe how something smells without sounding pretentious?
In the 2026 Scentacular, Sol and Michael sit down with over 50 fragrance samples (thank you, ScentSplit!) to answer these questions and more to create the ultimate 2026 fragrance guide for men.  The duo dive deep into niche perfume houses like Orto Parisi, Serge Lutens, Frederic Malle, and Amouage—reviewing cult classics like Megamare, Jubilation XXV, Cowboy Grass, and Carnal Flower.
They discuss why the fragrance industry is booming right now (hint: lipstick theory), how TikTok perfume influencers are changing the game, and dive deep into the trendy ingredients (like ambroxan) that give modern fragrances their smell and insane longevity. Further, Sol shares his new favorite daily wear from Story MFG's collaboration with master perfumer Joseph, and Michael finally reveals what that mysterious "plastic" note is that he's been chasing for years.
We also discuss Chergui and Ombre Sultan by Serge Lutens, Osang and Reliqvia by Mendittorosa (the "Catholic guilt" church scents), Viride and Terroni by Orto Parisi, Targo by Blackbird, Milk by Commodity, Cowboy Grass by D.S. & Durga, Bois de Babylone by Welton London, Camutra by Attar Al Has, Macanudo by Maison Datto, La Fille de Berlin by Serge Lutens, and Anarchist A by Toskovat. The hosts also shout out emerging niche houses like Clue Perfumery, House of Mammoth, St Clair Scents, Pearfat Parfum, and January Scent Project. Whether you're looking for your signature scent, a date night fragrance, or just want to understand why your Sephora is suddenly packed with guys in the perfume aisle—this episode has you covered.
For a chance to win $250 of ScentSplit credit, subscribe to the HeroHero!
We hope you enjoy!
Lots of love!
Sol

Episode Tags

best men's cologne 2026, niche fragrances, Megamare, Orto Parisi, fragrance review, men's perfume guide, Serge Lutens, Amouage Jubilation XXV, D.S. & Durga Cowboy Grass, Frederic Malle Carnal Flower, cologne recommendations, niche perfume 2026, ScentSplit, scentbar, date night cologne, Mendittorosa Sang, grassy cologne, Toskovat, Blackbird Targa, lipstick theory economics, Story MFG perfume, Commodity Milk, Byredo, Attar Al Has, Another 13, compliment getter cologne, streetwear fashion, men's grooming 2026, archive fashion fragrance
Sol Thompson and Michael Smith explore the world and subcultures of fashion, interviewing creators, personalities, and industry insiders to highlight the new vanguard of the fashion world. Subscribe for weekly uploads of the podcast, and don’t forgot to follow us on our social channels for additional content, and join our discord to access what we’ve dubbed “the happiest place in fashion”.

Message us with Business Inquiries at [email protected]

Subscribe to get early access to podcasts and videos, and participate in exclusive giveaways for $4 a month
Links:
Instagram
TikTok
Twitter/X
Sol's Substack (One Size Fits All)
Sol’s Instagram
Michael’s Instagram
Michael’s TikTok

Is Stone Island actually worth the price? What lifestyle requires techwear? Is Timothee Chalamet overrated? Why does Lady Gaga feel less authentic than Charli XCX? What is gooning, and how did it end up in Harper's Bazaar? 
This week, Sol and Michael sit down with Shane O'Neill, writer for The Washington Post's twice-weekly pop culture newsletter "Seriously?," to unpack the weirdest corners of the internet and how they intersect with fashion, music, and modern masculinity.
The trio explore the techwear vs. lifestyle debate, why Stone Island might be "a little more serious" than necessary, the complicated appeal of Timothee Chalamet vs. Pedro Pascal, and whether Madonna's Celebration Tour was genius or needed a creative director. Shane defends his take on why Charli XCX feels more genuine than Lady Gaga, the overlooked brilliance of the Blue Man Group's first album, and how his job at the Washington Post lets him explore everything from competitive Excel spreadsheet championships to extremely niche fetish communities on TikTok.
The conversation goes off the deep end: gooning culture and how Shane learned about it years before it hit mainstream media, why Jeremy Scott is "the Taco Bell of fashion" (complimentary), the NFL's official stylist whose college thesis connected SpongeBob SquarePants to the Arab Spring uprisings (not a joke), and why most luxury fashion houses are actually perfume or shoe companies pretending to sell clothes. They also discuss the Ice Spice SpongeBob movie premiere outfit controversy, why people pay to stand motionless at techno clubs, and Warped Tour nostalgia.
Other topics include: Devoa, the Saint Laurent SS16 Surf Sound collection, ASICS x Comme des Garçons sneakers, the oura ring and Palantir data concerns, extreme fitness culture and dissociation, Russian seal best friends named Kroshik and Shlissik, and competitive Excel spreadsheet merch.
We hope you enjoy!
Lots of love!
Sol
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Episode Tags: Shane O'Neill, Washington Post Seriously, fashion podcast 2026, gooning explained, gooning Harper's Bazaar, Jeremy Scott fashion, menswear podcast, streetwear podcast, archive fashion, internet subcultures, TikTok algorithm, competitive Excel spreadsheets, niche communities, oura ring review, Ice Spice stylist, men's fashion trends 2026, Kyle Smith NFL stylist, Alexander McQueen shoes 
Sol Thompson and Michael Smith explore the world and subcultures of fashion, interviewing creators, personalities, and industry insiders to highlight the new vanguard of the fashion world. Subscribe for weekly uploads of the podcast, and don’t forgot to follow us on our social channels for additional content, and join our discord to access what we’ve dubbed “the happiest place in fashion”.

Message us with Business Inquiries at [email protected]

Subscribe to get early access to podcasts and videos, and participate in exclusive giveaways for $4 a month
Links:
Instagram
TikTok
Twitter/X
Sol's Substack (One Size Fits All)
Sol’s Instagram
Michael’s Instagram
Michael’s TikTok

Did Rick Owens really design leather jackets for Ghost of Mars? Is Timothee Chalamet running the exact same PR playbook as Jack Harlow? What the hell is Goouch, and can a goose be a Muppet?
Sol and Michael are back! They sit down to break down Rick Owens' early Hollywood costume design work (Ghost of Mars, Tank Girl, Otto; or Up with Dead People), the sock-heel technique that created the iconic pagoda shoulders, and Bailey Goldberg's knitwear producers. The pair then dives into the Timothee Chalamet Marty Supreme PR playbook—from Druski collabs and Chrome Hearts red carpet fits to basketball clout and cultural co-opting—and asks why Hollywood can't let a good actor just act. Finally, a full-blown rant about Front General Store's refusal to stock size Large, a $800 "Viet Cong Hunting Club" military liner, and the ethics of selling Vietnam-era militaria in 2025.
They also cover: Lower East Side store tours (Self Edge, Desert Vintage, Commune, Copy, Brute Archives), why Orchard Street is still the fashion capital of New York, Japanese 90s rave culture photography books, the Fear of God represent era fashion time capsule, fake Chrome Hearts dunks, fake Geos flooding the market, Supreme box logo nostalgia, ins and outs list criticism, late 90s and early 2000s horror movie promo tees (House of 1000 Corpses, Flatliners, The Faculty, Planet Terror), why Good Art should make Birkenstock buckles, a heated Muppets debate (what qualifies as a Muppet?), Nine Inch Snails lore, Nicholas Cage movie quotes, Absolute Batman and Doomsday Clock, Happy Gilmore 2 and the nostalgia sequel problem, joggers vs boot cuts, long line tees vs cropped silhouettes, and much more.
Big Announcement: The Pair of Kings Podcast turns 6 years old! Join us for the birthday party on Friday, January 16th—free entry, cake, music, and community vibes. Plus: Enter our military surplus giveaway (combat boots + milsurp jacket) through Hero at hero.co/pok.
Sol Thompson and Michael Smith explore the world and subcultures of fashion, interviewing creators, personalities, and industry insiders to highlight the new vanguard of the fashion world. Subscribe for weekly uploads of the podcast, and don’t forgot to follow us on our social channels for additional content, and join our discord to access what we’ve dubbed “the happiest place in fashion”.

Message us with Business Inquiries at [email protected]

Subscribe to get early access to podcasts and videos, and participate in exclusive giveaways for $4 a month
Links:
Instagram
TikTok
Twitter/X
Sol's Substack (One Size Fits All)
Sol’s Instagram
Michael’s Instagram
Michael’s TikTok

Where does your field jacket actually come from? Were WWII soldiers the original hypebeasts? What is the M-43 jacket? 
Sol and Michael sit down with Avery Trufelman, host of Articles of Interest and 99% Invisible veteran, to break down the military origins of menswear and why everyone's suddenly obsessed with gorpcore. The trio dive deep into the history of the M-65 field jacket, how World War II military surplus shaped American fashion, the invention of layering (yes, someone had to invent it), why Special Forces operators became fashion influencers, and the complicated ethics of wearing military aesthetics as civilians. Further, Avery shares insights from her latest podcast season "Gear," explaining the connection between outdoor brands and military contracts, the decline of army surplus stores, why The Row is making combat boots now, and how Buck Mason's militaria collection tells the story of American style. They also discuss Vivienne Westwood's punk legacy, the upcoming Antwerp Six book, athleisure as health signifier, Rick Owens' influence on tactical fashion, women's gear and the "pink it and shrink it" problem, plus whether military fashion makes you complicit in something larger. Other topics include: the Parsons jacket and Supreme-style military drops, George Doria inventing venture capital AND the field jacket, challenge coins and PowerPoint patch design, Americana Pipe Dream's hunt for rare surplus, Cher and the Armenian diaspora (a future episode?), and why fashion never really goes away — it just cycles back.
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We hope you enjoy just as much as we did recording!
Lots of love!
Sol
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Episode Tags: Avery Trufelman, Articles of Interest, military fashion, field jacket history, M-65 jacket, gorpcore 2025, menswear history, military surplus, tactical fashion, outdoor gear fashion, American style origins, 99% Invisible, fashion podcast, cargo pants history, Special Forces fashion, athleisure, Rick Owens menswear, The Row combat boots, Vivienne Westwood, punk fashion origins, Antwerp Six, Buck Mason, vintage military clothing, workwear fashion, heritage menswear, Americana Pipe Dream, OG-107 pants, archival fashion, techwear, Stone Island, CP Company, Helmut Lang, fashion trend forecasting, militaria collection, Patagonia military, Arc'teryx fashion, North Face history, functional fashion 2026
Sol Thompson and Michael Smith explore the world and subcultures of fashion, interviewing creators, personalities, and industry insiders to highlight the new vanguard of the fashion world. Subscribe for weekly uploads of the podcast, and don’t forgot to follow us on our social channels for additional content, and join our discord to access what we’ve dubbed “the happiest place in fashion”.

Message us with Business Inquiries at [email protected]

Subscribe to get early access to podcasts and videos, and participate in exclusive giveaways for $4 a month
Links:
Instagram
TikTok
Twitter/X
Sol's Substack (One Size Fits All)
Sol’s Instagram
Michael’s Instagram
Michael’s TikTok