
A look back at 2025, from tariffs to Target to Labubus
2025/12/20 | 42 mins.
On this week's Modern Retail Podcast, hosts Gabriela Barkho and Melissa Daniels are joined by reporter Mitchell Parton to discuss the themes and trends that dominated retail in 2025. The year certainly didn't play out the way that many in the retail industry were initially expecting, as tariffs upended many companies' carefully laid plans for the year. Still, there were pockets of hope. Even though there weren't as many IPOs this year as some in the industry hoped there would be, there were still some promising acquisitions, like Church & Dwight buying hand sanitizer brand Touchland, and Harry's parent company Mammoth Brands snapping up diaper brand Coterie. Plus, consumers were still willing to turn out and spend -- even for hot trends and products that seemingly came out of nowhere, like Labubus. The episode gets into: A look back at how the Modern Retail Podcast team did with its 2025 predictions at the start of the year, involving M&A, TikTok Shop and tariffs. Why private labels dominated this year. Why 2025 was an eventful year for big-box retail, as companies like Costco, Walmart and Target had to navigate big changes. How the biggest buzzword of the year, AI, shaped retail in 2025.

PepsiCo thins portfolio and bets on better-for-you products
2025/12/13 | 44 mins.
This week's episode of the Modern Retail Podcast kicks off with a discussion between co-hosts Gabriela Barkho and Melissa Daniels about PepsiCo's announcement that it will be trimming its portfolio and cutting back prices as part of a new agreement with activist investor Elliott Investment Management. They also unpack the opportunities the conglomerate faces as it plans more innovation in the better-for-space, whether that's removing artificial colors and flavors, or including more protein, fiber and whole grains. Then on the featured segment (15:40), Daniels is joined by Modern Retail's Allison Smith and Julia Waldow to unpack the secondhand sales boom of 2025. Their conversation dives into the technological improvements, economic shifts and brick and mortar touch points that have helped drive more interest and sales in this growing category. They discuss how: Shoppers are increasingly considering used items due to cost savings. Companies like Poshmark and ThredUp are using AI to help populate their marketplaces. The rise of in-person estate sales and thrift store hauls as people look for the "thrill of the hunt."

How startups get on the shelves of Whole Foods
2025/12/06 | 1h 4 mins.
On this week’s Modern Retail Podcast, senior reporters Melissa Daniels and Gabriela Barkho kick things off with a look at the record-setting use of buy now, pay later payments over Black Friday weekend. The duo also gets into the holiday spirit by talking about the widespread impact of seasonal flavors. This year’s big trend? All things cranberry. Later on in the episode (23:41), Barkho sits down with Kelly Landrieu, principal planner of local & emerging brands at Whole Foods Market, who heads up its Local & Emerging Accelerator Program. In the conversation, Landrieu outlines the program’s role in bringing the buzziest young brands to Whole Foods’ shelves, which in the past has included brands like Poppi and Little Sesame. They also discuss: The dos and don’ts of startups successfully getting into Whole Foods Market. Common mistakes smaller brands make when trying to grow in a national chain. When to consider hot trends, like better-for-you soda and high-protein snacks versus a product’s potential longevity.

The trends that will dominate Black Friday and Cyber Monday, from AI search to experiential pop-ups
2025/11/29 | 45 mins.
Cyber Week is here and the Modern Retail Podcast is breaking down the biggest shopping and trends to watch during this all-important shopping period. This week, Modern Retail senior reporter Gabriela Barkho is joined by staff from our sister site, Glossy, including senior fashion reporter Danny Parisi and Glossy West Coast correspondent Lexy Lebsack. Now that the sales week has officially begun, the trio discusses a number of brand strategies and shopper behavior they have spotted this season, including the first big test for AI chatbots assisting with gift search. On this week’s show, the staff’s roundtable covers topics such as: The modern gift guides and where shoppers are looking for holiday gift ideas, from brands’ own gift guides to ChatGPT suggestions. The non-discounting marketing strategies, in which brands are instead offering shoppers perks like exclusive access to products and in-person pop-ups. Other ways brands are standing out beyond traditional marketing sales, including limited-edition collaborations and even advent calendars.

How Gen Z builds brands, with CharCharms' Charlotte Trecartin
2025/11/22 | 48 mins.
This week on the Modern Retail Podcast, co-hosts Gabriela Barkho and Melissa Daniels dive into all the brand moments Barkho saw on a recent trip to BravoCon in Las Vegas. The event had a record number of shoppable activations, ranging from Wayfair studios to special-edition Reebok sneakers. Then they analyze the latest earnings from TJX, which showed net sales of $15.1 billion. That marked a 7% increase from a year ago, boosted by more foot traffic and value-driven shoppers. Then, in this week's featured segment, Daniels sits down with CharCharms founder and CEO Charlotte Trecartin to discuss the art of publicly building brands as a Gen-Z entrepreneur. While founders have been "building brands in public" for years, the strategy is becoming paramount for digital-native business owners who are sharing their wins and fails on TikTok, Instagram and Substack. Their discussion gets into: Why virality can help drive sales but doesn't indicate long-term viability Understanding what to share and what not to share when building your business Future-proofing ideas and concepts with legal and intellectual property safeguards



The Modern Retail Podcast