Inside the private equity playbook to revive Claire’s
This week on the Modern Retail Podcast, co-hosts Gabriela Barkho and Melissa Daniels unpack the news that Amazon is laying off about 14,000 people from its corporate workforce. They discuss what this says about how corporate America is responding to economic circumstances as well as the role of AI in reshaping workflows. Next, they talk through Lululemon's NFL collaboration and what it reveals about the athleisure giant's attempts to win over new audiences.
From there (15:40), Barkho and Daniels sit down with Lawrence Berger, the co-founder of private equity firm Ames Watson that recently acquired Claire's following its Chapter 11 filing. Berger explains how the company's experiences reviving Lids, another legacy mall brand, are helping inform its Claire's playbook as it looks to update the stores and brand for a new era.
Their discussion covers:
The challenges Claire's faces with outdated merchandising and inefficient corporate practices
The behind-the-scenes fixes, like merchandising and store refreshes, that Ames Watson is planning
Why Ames Watson sees itself as an “atypical” private equity firm that aims for long-term brand revival rather than quick flips
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How Bobbie's brand playbook led to landing Cardi B
On this week's episode, co-hosts Gabriela Barkho and Melissa Daniels get into the news of Quince dodging claims from Ugg's parent Deckers Brand that it unlawfully copied two of its best-selling styles. Next, they discuss the announcement from cosmetics company E.l.f that it will be offering live shopping on streaming service Twitch, and what that says about the potential resurgence of streaming in social commerce.
Then during the featured segment (12:50), Daniels is joined by Kim Chappell, the chief brand officer at infant formula company Bobbie, to go behind-the-scenes of its latest campaign with Cardi B (Bobbie named her as its "chief confidence officer") and how the company infuses brand across all parts of their business.
Chappell discusses:
Why having a strong brand has helped grow Bobbie and gain customer trust
The combination of gut instinct, humor and parenting realities that goes into crafting big campaigns
How to know when and whether to weigh in on social or political issues
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Behind the scenes of Ulta Beauty's new marketplace
On this week's episode of The Modern Retail Podcast, co-hosts Gabriela Barkho and Melissa Daniels discuss Mammoth Brands' acquisition of Coterie, a luxury diaper brand that's had a fast-growing subscription business since 2021. While the terms of the deal are undisclosed, it's a big move for Mammoth whose portfolio up until now has included adult body care and grooming brands like Harry's, Flamingo and Lume.
Then they unpack the news that Unilever is offloading luxury skincare brand Kate Somerville 10 years after its acquisition. It's now owned by Rare Beauty Brands, which also skincare brands Patchology and Dot Dot Dash. But it's another sign that Unilever is looking to simply its portfolio and get out of the luxury category, as Unilever also shuttered another brand in the category, Ren Clean Skincare, in July.
This week's featured segment is an interview with James Lang, the vp of marketplace at Ulta Beauty (21:22). The company in October announced its first-ever third-party marketplace that's integrated into its website. The move is an attempt to grow e-commerce business without being saddled with inventory, but Lang explains how the company worked quickly and efficiently to stand up the operation within six months after announcing it in March.
They discussed:
How Ulta learned from other retailers' mistakes when building its marketplace.
How it plans to use third-party sellers as a way to jump on trend
The challenges and benefits of selling unowned inventory as a trusted legacy brand.
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Prime Day takeaways, the end of Rite Aid, and Gen Z’s changing drinking habits
This week on The Modern Retail Podcast, co-hosts Gabriela Barkho and Melissa Daniels unpack how Amazon’s latest Prime Day reflected shifting shopper priorities, and what the end of Rite Aid indicates about the pharmacy industry’s future. Then (20:50), they’re joined by Bacardi’s Alex Tomlin and Southern Glazer’s Zach Poelma to explore how Gen Z’s health- and budget-conscious habits are transforming the alcohol category — from the rise of the spritz to healthier, cleaner cocktail ingredients.
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Checkout comes to ChatGPT, Walmart to remove dyes and additives, and how Cakes is redefining brand corporate culture
On this week's Modern Retail Podcast, co-hosts Gabriela Barkho and Melissa Daniels discuss the rollout of ChatGPT's new Instant Checkout feature that will initially support single-item purchases from Etsy sellers, and how brands are increasingly looking at third-party AI tools as a sales channel. Then they chat about Walmart's announcement that it's removing more artificial dyes and additives from its private label food products amid a growing drumbeat of customer demand for transparency and clean ingredients.
Then on the featured segment (16:40), the hosts are joined by Taylor Capuano and Casey Sarai, who co-founded Cakes Body in 2021. Their discussion focuses on the company benefits they've rolled out to improve company performance, and how emerging brands can redefine corporate culture. The company blew up on TikTok and has now surpassed $100 million in revenue. This summer they also made their national retail debut in Ulta stores.
Behind the scenes, though, Cakes offers benefits to employees like child care reimbursement and unlimited PTO that the founders say increases company performance in the long run. Their conversation dives into not only why Cakes offers such benefits but how it is adhering to this company culture as it scales, including: the importance of a $3,000 per month child care benefit that is used by around 20% of their team, how Cakes employees schedule and plan to accommodate week-long companywide quiet periods, even during the fourth quarter, and the advantages of being a bootstrapped company when it comes to deciding operational expenses.
The Modern Retail Podcast is a podcast about all the ways the retail industry is changing and modernizing. Every Saturday, senior reporters Gabi Barkho and Melissa Daniels break down the latest retail headlines and interview executives about what it takes to keep up in today’s retail landscape, diving deep into growth strategies, brand autopsies, economic changes and more
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