The Girls in Marketing Podcast

Welcome back to The Girls in Marketing Podcast for one last time 🥹
In this final episode, we’re reflecting on the incredible journey this podcast has taken us on. We’re talking about where it all started, how the podcast has evolved with our community, the highs and lows along the way, and some of our favourite episodes and guests that made a lasting impact.
Plus, we’re opening up about the decision to bring the podcast to a close, why now felt like the right time and what’s next for Girls in Marketing.
Thank you for every listen, message, review and moment over the years. Whether you’ve been here since day one or just discovered us, we’re endlessly grateful for your support.
This might be the end of the podcast, but it’s nowhere near the end of the journey 💖

With love always,
The Girls in Marketing Team x

Chapters:
00:00 Introduction and Final Episode Announcement
01:17 Reflecting on the Journey
02:07 Origins of the Girls Marketing Podcast
03:31 Evolution and Growth
05:17 Challenges and Changes
09:49 Favorite Episodes and Guests
21:50 The Decision to End the Podcast
25:05 Final Thoughts and Gratitude

Welcome back to The Girls in Marketing Podcast!
In this episode, we’re diving into the latest AI updates and platform features shaking up the marketing world. From Google’s new AI Marketing Advisor to Instagram’s fresh DM tools, we’re breaking down what these innovations mean for marketers and creators alike.
Plus, we’re talking about the power of nostalgic marketing, the evolving role of social media for small businesses, and what it really takes to build confidence in your career. We also answer your audience questions with Sophie Lee and share the behind-the-scenes of launching our Freelancing for Marketers course.
Whether you’re riding the AI wave or reflecting on the campaigns that shaped you, this episode is packed with practical insights, honest reflections, and community-driven chat.

Chapters:
00:00 Introduction and Weekly Highlights
00:48 Google's AI Marketing Advisor
05:25 Instagram's New DM Features
14:54 Google's AI Shopping Experience
19:32 Small Businesses and Social Media Marketing
23:55 Audience Questions with Sophie Lee
25:40 Embracing Fear and Building Confidence
28:17 Launching the Freelancing for Marketers Course
32:32 Nostalgic Marketing Campaigns
40:17 Podcast Recommendations and Insights
44:44 Creative Marketing Campaigns
48:31 Conclusion and Community Engagement

Welcome back to The Girls in Marketing Podcast!
In this episode, we’re diving into the latest platform updates and Gen Z insights you need to know about. From Spotify’s new podcast features to TikTok’s career advice initiative, we’re breaking down what these shifts mean for marketers.
Plus, we’re unpacking Gen Z’s impulse buying habits, how they use shopping as stress relief, and what brands can do to truly connect with them. We also answer your questions on how to add personality to a “boring” brand and explore a standout campaign from Sweaty Betty.
Whether you’re building a brand or just trying to keep up, this episode is packed with practical advice, trend talk, and a few laughs along the way.

Chapters:
00:00 Introduction and Weekly Highlights
00:40 Recap of Kérastase Pop-Up Event
02:25 Fun at Candid Studios
05:43 Spotify's New Podcast Features
10:00 TikTok's Career Advice Initiative
14:06 Google's New Discussions Feature
16:54 Gen Z Trends and Insights
21:56 Gen Z's Impulse Buying and Stress Relief
23:50 Authenticity in Brand Communication
24:36 Your Questions Answered: Adding Personality to Boring Brands
30:00 Personal Anecdotes and Practical Advice
34:30 Trendy Marketing Campaigns: Voiceover Trend and Sweaty Betty
40:19 Conclusion and Wrap-Up

Welcome back to The Girls in Marketing Podcast!
In this episode, we’re diving into the latest marketing news that’s got everyone talking - from the rise of AI dolls on LinkedIn (yep, that’s a thing) to the newest updates from Canva’s Create event. We’re also breaking down the Gen Z trends that brands really need to pay attention to including ethical branding, social media habits and travel inspiration.
Along the way, we unpack Meta’s legal drama with the FTC, Instagram’s lockable posts experiment, Ben & Jerry’s unapologetic activism, Pepsi’s ongoing identity crisis, and why everyday marketers deserve more credit. It’s a packed episode full of branding insights, big ethical questions and a reminder that marketing is constantly evolving and Gen Z is leading the charge.

Let’s get into it.

Chapters:
00:00 Introduction and Major Marketing News
01:02 Canva Create Event Highlights
05:23 Meta's FTC Challenge and Its Implications
06:57 Instagram's Lockable Posts Experiment
10:06 Gen Z Travel Trends and Social Media Influence
16:06 Guess the Brand by Their Mission Statement
23:03 Personal Touch in Jewelry Branding
23:52 Ben & Jerry's Social Mission
24:38 Pepsi's Challenging Brand Identity
29:18 AI Doll Trend: Fun or Ethical Dilemma?
36:59 L'Oreal's 'Never Your Fault' Campaign
40:40 Celebrating Everyday Marketers
43:55 Podcast Wrap-Up

Welcome back to The Girls in Marketing Podcast!
This episode is a packed one -from our biggest takeaways at Advertising Week Europe to the rising trend of employee-generated content, we’re diving into what’s hot in the marketing world right now.
We unpack Meta’s controversial ad-free subscription model, Instagram’s latest social updates, and what consumers really want based on fresh research. Plus, we share our take on some iconic April Fool’s Day campaigns 👀
And we’re not stopping there. We answer your questions on career progression, including the balance between earning vs. learning, how to take the leap in your career, and why fast response time might just be your superpower.
If you’ve been feeling stuck or just want the inside scoop on what’s shaping the industry right now, this one’s for you.
Chapters:
00:00 Introduction and Episode Overview
00:47 Advertising Week Europe Highlights
10:00 Meta's Ad-Free Subscription Model
16:59 Instagram and Social Media Updates
19:56 Consumer Research Insights
23:02 The Blue Drink Debate
23:18 AI and Customer Engagement
23:53 The Importance of Response Time
24:50 Your Questions Answered: Career Progression
25:55 Earning vs. Learning in Your Career
27:13 Taking the Leap: Career Advice for Women
31:58 April Fool's Day Campaigns
37:45 The Impact of Employee Generated Content
41:58 Conclusion and Wrap-Up