S6 Ep 10 - The End of The Girls in Marketing Podcast 💔
Welcome back to The Girls in Marketing Podcast for one last time 🥹In this final episode, we’re reflecting on the incredible journey this podcast has taken us on. We’re talking about where it all started, how the podcast has evolved with our community, the highs and lows along the way, and some of our favourite episodes and guests that made a lasting impact.Plus, we’re opening up about the decision to bring the podcast to a close, why now felt like the right time and what’s next for Girls in Marketing.Thank you for every listen, message, review and moment over the years. Whether you’ve been here since day one or just discovered us, we’re endlessly grateful for your support. This might be the end of the podcast, but it’s nowhere near the end of the journey 💖With love always,The Girls in Marketing Team xChapters:00:00 Introduction and Final Episode Announcement01:17 Reflecting on the Journey02:07 Origins of the Girls Marketing Podcast03:31 Evolution and Growth05:17 Challenges and Changes09:49 Favorite Episodes and Guests21:50 The Decision to End the Podcast25:05 Final Thoughts and Gratitude
Welcome back to The Girls in Marketing Podcast!In this episode, we’re diving into the latest AI updates and platform features shaking up the marketing world. From Google’s new AI Marketing Advisor to Instagram’s fresh DM tools, we’re breaking down what these innovations mean for marketers and creators alike.Plus, we’re talking about the power of nostalgic marketing, the evolving role of social media for small businesses, and what it really takes to build confidence in your career. We also answer your audience questions with Sophie Lee and share the behind-the-scenes of launching our Freelancing for Marketers course.Whether you’re riding the AI wave or reflecting on the campaigns that shaped you, this episode is packed with practical insights, honest reflections, and community-driven chat.Chapters:00:00 Introduction and Weekly Highlights00:48 Google's AI Marketing Advisor05:25 Instagram's New DM Features14:54 Google's AI Shopping Experience19:32 Small Businesses and Social Media Marketing23:55 Audience Questions with Sophie Lee25:40 Embracing Fear and Building Confidence28:17 Launching the Freelancing for Marketers Course32:32 Nostalgic Marketing Campaigns40:17 Podcast Recommendations and Insights44:44 Creative Marketing Campaigns48:31 Conclusion and Community Engagement
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S6 Ep8 - Spotify Updates, TikTok Career Advice & Why Gen Z Buys Without Thinking
Welcome back to The Girls in Marketing Podcast!In this episode, we’re diving into the latest platform updates and Gen Z insights you need to know about. From Spotify’s new podcast features to TikTok’s career advice initiative, we’re breaking down what these shifts mean for marketers.Plus, we’re unpacking Gen Z’s impulse buying habits, how they use shopping as stress relief, and what brands can do to truly connect with them. We also answer your questions on how to add personality to a “boring” brand and explore a standout campaign from Sweaty Betty.Whether you’re building a brand or just trying to keep up, this episode is packed with practical advice, trend talk, and a few laughs along the way.Chapters:00:00 Introduction and Weekly Highlights00:40 Recap of Kérastase Pop-Up Event02:25 Fun at Candid Studios05:43 Spotify's New Podcast Features10:00 TikTok's Career Advice Initiative14:06 Google's New Discussions Feature16:54 Gen Z Trends and Insights21:56 Gen Z's Impulse Buying and Stress Relief23:50 Authenticity in Brand Communication24:36 Your Questions Answered: Adding Personality to Boring Brands30:00 Personal Anecdotes and Practical Advice34:30 Trendy Marketing Campaigns: Voiceover Trend and Sweaty Betty40:19 Conclusion and Wrap-Up
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S6 Ep7 - AI Dolls, New Canva Features & What Gen Z Actually Cares About
Welcome back to The Girls in Marketing Podcast! In this episode, we’re diving into the latest marketing news that’s got everyone talking - from the rise of AI dolls on LinkedIn (yep, that’s a thing) to the newest updates from Canva’s Create event. We’re also breaking down the Gen Z trends that brands really need to pay attention to including ethical branding, social media habits and travel inspiration. Along the way, we unpack Meta’s legal drama with the FTC, Instagram’s lockable posts experiment, Ben & Jerry’s unapologetic activism, Pepsi’s ongoing identity crisis, and why everyday marketers deserve more credit. It’s a packed episode full of branding insights, big ethical questions and a reminder that marketing is constantly evolving and Gen Z is leading the charge. Let’s get into it.Chapters:00:00 Introduction and Major Marketing News01:02 Canva Create Event Highlights05:23 Meta's FTC Challenge and Its Implications06:57 Instagram's Lockable Posts Experiment10:06 Gen Z Travel Trends and Social Media Influence16:06 Guess the Brand by Their Mission Statement23:03 Personal Touch in Jewelry Branding23:52 Ben & Jerry's Social Mission24:38 Pepsi's Challenging Brand Identity29:18 AI Doll Trend: Fun or Ethical Dilemma?36:59 L'Oreal's 'Never Your Fault' Campaign40:40 Celebrating Everyday Marketers43:55 Podcast Wrap-Up
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S6 Ep6 - Meta Drama, April Fool’s Campaigns & Career Advice You Actually Need
Welcome back to The Girls in Marketing Podcast!This episode is a packed one -from our biggest takeaways at Advertising Week Europe to the rising trend of employee-generated content, we’re diving into what’s hot in the marketing world right now.We unpack Meta’s controversial ad-free subscription model, Instagram’s latest social updates, and what consumers really want based on fresh research. Plus, we share our take on some iconic April Fool’s Day campaigns 👀And we’re not stopping there. We answer your questions on career progression, including the balance between earning vs. learning, how to take the leap in your career, and why fast response time might just be your superpower.If you’ve been feeling stuck or just want the inside scoop on what’s shaping the industry right now, this one’s for you.Chapters:00:00 Introduction and Episode Overview00:47 Advertising Week Europe Highlights10:00 Meta's Ad-Free Subscription Model16:59 Instagram and Social Media Updates19:56 Consumer Research Insights23:02 The Blue Drink Debate23:18 AI and Customer Engagement23:53 The Importance of Response Time24:50 Your Questions Answered: Career Progression25:55 Earning vs. Learning in Your Career27:13 Taking the Leap: Career Advice for Women31:58 April Fool's Day Campaigns37:45 The Impact of Employee Generated Content41:58 Conclusion and Wrap-Up
Marketing podcast covering tips and tricks to help you get started in the marketing industry as well as digital marketing news and expert advice from marketing professionals. Let's talk about Girls in Marketing and how we can revolutionise the industry, together.
South Africa