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First Things THRST

Mike Thurston
First Things THRST
Latest episode

136 episodes

  • First Things THRST

    E135 - What Ambitious Men Get Wrong About Wealth, Success & Life

    2026/03/29 | 59 mins.
    » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.
    Instagram: https://www.instagram.com/hackyoumedia/
    Website: https://hackyou.media/

    Sahil Bloom is an author, investor, and content creator who quit his high-paying finance job after realising he'd only see his parents 15 more times before they died, and this conversation reveals his framework for the five types of wealth, why autopilot in life is the single greatest risk, and how anything above zero compounds.

    This covers why he invests in founders who can get punched in the mouth repeatedly and figure it out, how his investments range from healthcare advocates to humanoid robots, and why he uses AI agents for logistics but never outsources the creative work he actually enjoys doing.

    00:00 Introduction
    03:31 AI possibilities and optimism for the future
    07:45 Maintaining uniquely human skills in an AI world
    12:18 Personal transformation and redefining success
    15:05 Overview of the five types of wealth
    19:03 Balancing life's priorities and family importance
    21:37 Confronting fear of uncertainty and taking risks
    27:44 Growth through personal loss and struggles
    30:13 Embracing failure and gaining confidence
    33:13 Navigating criticism and public backlash
    39:35 Investing in people over ideas
    47:07 The impact of AI on daily life and driving
    52:10 Exploring luxury in future automated living
    55:59 Future plans and ongoing projects

    » Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
    » Transform your physique - https://www.thrstapp.com/
    » My clothing brand, THRST - https://thrstofficial.com
    » Custom Bioniq supplements: https://www.bioniq.com/mikethurston
    • 40% off your first month of Bioniq GO
    • 20% off your first month of Bioniq PRO
    » Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/
    » Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst

    » Follow Sahil
    Instagram: https://www.instagram.com/sahilbloom/?hl=en
    The 5 Types Of Wealth: a.co/d/awxJWBR
  • First Things THRST

    E134 - Patrick Bet-David: World War 3, Manosphere & Becoming Irreplaceable

    2026/03/24 | 1h 9 mins.
    » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.
    Instagram: https://www.instagram.com/hackyoumedia/
    Website: https://hackyou.media/

    Patrick Bet-David built Valuetainment into a media empire, and this conversation reveals why nobody truly knows what's happening in geopolitics even on the inside, how creating stakeholders makes society safer, and why loving the game matters more than tolerating the grind.

    Learn why societies become safer when people have equity, families, and assets to protect, versus nothing to lose, and how Dubai's lack of military becomes concerning when cheap drones meet expensive defences. This covers why he interviews everyone from controversial figures to world leaders as long as they're respectful, how shutting down YouTube three times at 488K subscribers forced the decision to build a major media company or quit entirely, and why the Michael Jordan "love of the game" clause captures what separates passion from obligation.

    00:00 Introduction
    02:28 Discussing the situation in the Middle East
    07:02 Concerns about safety living in Dubai
    12:49 Hypothetical scenario: Becoming the supreme leader of Iran
    17:04 Big problems in the world Patrick wants to tackle
    21:13 Impact of social media on role models
    27:20 Thoughts on Louis Theroux's Manosphere documentary
    32:05 Deciding who to socialise or do business with
    34:22 Short-term vs long-term thinking in business
    40:38 Dealing with controversial interview backlash
    45:35 Desire to interview Putin
    46:50 Motivations for continuing to build the company
    48:25 Coping with stressful or bad days
    53:06 Importance of loving what you do
    56:54 How to keep up with an overwhelming flow of information
    1:04:06 The significance of processing information over just knowledge
    1:07:36 Optimism about the future and mindset

    » Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
    » Transform your physique - https://www.thrstapp.com/
    » My clothing brand, THRST - https://thrstofficial.com
    » Custom Bioniq supplements: https://www.bioniq.com/mikethurston
    • 40% off your first month of Bioniq GO
    • 20% off your first month of Bioniq PRO

    » Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/
    » Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst

    » Follow Patrick
    Instagram: https://www.instagram.com/patrickbetdavid/?hl=en
    Website: https://link.me/patrickbetdavid
  • First Things THRST

    E133 - Supercar Blondie: How I Built a $100M Brand & Youtube Channel

    2026/03/17 | 1h 36 mins.
    » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.
    Instagram: https://www.instagram.com/hackyoumedia/
    Website: https://hackyou.media/

    Alex Hirschi built Supercar Blondie from a radio hosting job in Dubai to a global media brand, launched SBX Cars auction platform, and this conversation reveals why she left security in 2017 when colleagues said "see you in two months," how Facebook's golden era paid $1M monthly before collapsing 10x, and why diversifying across platforms became a survival strategy.

    Learn why she loves Dubai's rapid change instead of romanticising the past, how SBX Cars fills the gap between collectors flying to physical auctions and wanting curated high-end listings without $30K cars next to $3M ones, and why the platform ships supercars globally from Dubai to Hong Kong. This covers why YouTube builds brand loyalty better despite inconsistent revenue, how AI scammers use her face with different voices to target lonely people, and why documenting everything makes life feel less genuine.

    00:00 Introduction
    03:27 Transitioning from radio to social media in 2017
    05:46 Moving to Dubai in 2008 and early experiences
    09:11 Launching SBX and the online car auction business
    13:30 Unique aspects of SBX's auction process
    18:19 Importance of trust and brand reputation in auctions
    21:52 Strategic goals and personal content creation balance
    26:34 The hiring process for presenters and maintaining passion
    30:17 Concept cars and their purpose in car design evolution
    34:21 Challenges of being the public face and dealing with burnout
    38:31 Handling online negativity and maintaining mental health
    40:01 Balancing work drive with personal well-being
    45:30 AI in content creation and future business prospects
    51:04 Monetising platforms, YouTube vs Facebook
    57:27 Building a diverse media and tech business model
    1:03:30 Favourite cars and collaborations with brands
    1:09:03 Personal growth and adventure goals for the future

    » Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
    » Transform your physique - https://www.thrstapp.com/
    » My clothing brand, THRST - https://thrstofficial.com
    » Custom Bioniq supplements: https://www.bioniq.com/mikethurston
    • 40% off your first month of Bioniq GO
    • 20% off your first month of Bioniq PRO
    » Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/
    » Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst

    » Follow Alex
    Instagram: https://www.instagram.com/supercarblondie/?hl=en
    SBX Cars: https://sbxcars.com/
  • First Things THRST

    E132 - The New Way To Make Money Online (Now That AI Kills Every Other Plan)

    2026/03/08 | 1h 30 mins.
    » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.
    Instagram: https://www.instagram.com/hackyoumedia/
    Website: https://hackyou.media/

    Nik Setting built multiple businesses before turning 23 by understanding that personal branding isn't a system, it's knowing who you want to become and refusing to dilute your message, and this conversation reveals why most creators fail by chasing what works instead of staying aligned with their identity.

    Nik explains why AI is replacing copywriters and media buyers but can never replicate authentic personal brands. Learn why verbal and visual alignment creates trust that converts, how confusion happens at every stage even when making millions because your identity evolves, and why following trending content that doesn't align with your core values just confuses your audience.

    00:00 Introduction
    02:00 Nick Setting's drive and passion for building unique things
    04:20 Transition from survival to growth mindset in business
    07:20 Key components of personal branding
    10:00 Importance of strategic content post and authenticity
    14:30 Niching down in a crowded market for growth
    19:00 Monetising personal brand effectively
    23:00 Building trust and credibility through content
    28:00 Harnessing the power of YouTube for authenticity
    32:00 Challenges of maintaining alignment with your brand
    37:00 Using communication to convey ideas simply
    41:30 Importance of niche and target audience selection
    47:00 Finding and hiring loyal team members
    51:00 Leveraging personal brand for opportunities
    55:00 Nik's vision for the future and maintaining focus

    » Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
    » Transform your physique - https://www.thrstapp.com/
    » My clothing brand, THRST - https://thrstofficial.com
    » Custom Bioniq supplements: https://www.bioniq.com/mikethurston
    • 40% off your first month of Bioniq GO
    • 20% off your first month of Bioniq PRO

    » Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/
    » Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst

    » Follow Noah
    Instagram: https://www.instagram.com/niksetting/
    YouTube: @niksetting
  • First Things THRST

    E131 - Modern Life Is Killing Us: How To Stay Healthy In A Broken System

    2026/03/01 | 1h 15 mins.
    » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.
    Instagram: https://www.instagram.com/hackyoumedia/
    Website: https://hackyou.media/

    Noah Laith (thestoicbiohacker) hasn't been sick in 23 years, and this conversation reveals why most people are doing backwards protocols that waste years, how to actually source clean food, and what fundamentals matter before any biohacking tools.

    People try everything but miss the foundations. Learn why "organic" means nothing when a quarter of it tests positive for pesticides, how to find regenerative farms with farmers obsessed with quality, and why your gut is the first brain determining whether you get sick. The difference between top performers isn't talent—it's avoiding one sick day per year that destroys flow and training cycles.

    00:00 Introduction
    02:04 Cutting through misinformation in the biohacking space
    06:02 Why sourcing quality food matters more than labels
    12:05 Gut health as the true starting point of disease
    15:26 Processed food, fruit myths and genetic triggers
    21:27 Building metabolic flexibility with the 4-2-1 protocol
    24:30 What to eat for high energy, digestion and recovery
    27:11 The science behind eating fruit before your meal
    29:13 Sleep timing and how it affects brain detox
    36:43 What optimal testosterone levels really look like
    41:18 Why diet alone can’t fix poor food sourcing
    44:03 Three types of patients and how approaches differ
    46:53 Starting peptides early and choosing the right type
    51:01 Peptide safety risks and what to watch out for
    54:58 Biohacking tools vs foundational health habits
    58:20 Noah’s peptide picks for maintenance and recovery
    1:03:19 Hidden toxins in everyday food and water
    1:10:32 The future of health is nature plus advanced science

    » Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
    » Transform your physique - https://www.thrstapp.com/
    » My clothing brand, THRST - https://thrstofficial.com
    » Custom Bioniq supplements: https://www.bioniq.com/mikethurston
    • 40% off your first month of Bioniq GO
    • 20% off your first month of Bioniq PRO

    » Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/
    » Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst

    » Follow Noah
    Instagram: https://www.instagram.com/thestoicbiohacker/?hl=en
    Website: https://thelongevityclinic.online/

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About First Things THRST

‘First Things THRST’ is a weekly masterclass that explores the secrets and experiences of entrepreneurs and content creators from across the globe. Each episode is unfiltered and guided by the premise of leaving no stone unturned, which is accountable for the deep discussions into the backgrounds, hardships and confessions of my guests. My goal is simple, to share insights and fresh perspectives on topics like entrepreneurship, success and fitness. Join me on this exciting adventure, and I'm hoping you gain as much from these discussions as I do.
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