EntreArchitect Podcast with Mark R. LePage

Frank Lloyd Wright Beyond the Legend
Frank Lloyd Wright’s Taliesin offers a rare look beyond the legend of one of architecture’s most famous names. Historian Keiran Murphy joins Mark R. LePage with more than three decades of work supporting the site’s preservation and public access. Her writing earned a Wright Spirit Award, and her research has informed several books about Wright and his home.
Together, they examine the myths about Wright’s buildings, business habits, and larger-than-life personality. Keiran also explains how preservation teams protect Taliesin’s original materials while addressing repairs, comfort, and access. Along the way, she reveals why preserving this evolving home takes patience, careful research, and respect for its history.
For small firm architects, the conversation connects Wright’s bold ideas with the real demands of practice. Ultimately, Keiran offers a simple lesson for building a better business: listen closely to what your clients need and want.
This week at EntreArchitect Podcast, Frank Lloyd Wright Beyond the Legend with Keiran Murphy.
Learn more about Keiran at Keiran Murphy, check out Taliesin Preservation, and connect with her on LinkedIn.⁠
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WoodWorks provides free resources for architects and building professionals working on light frame and mass timber projects. Find technical papers, design guides, continuing education, and tools covering everything from building codes and structural design to acoustics, cost, and construction—plus free one-on-one assistance from a WoodWorks technical expert on your project. If you're considering wood for an upcoming project or working through a design challenge, start with WoodWorks.org and tell them EntreArchitect sent you.
InPro helps architects create buildings that stand up to everyday wear without compromising the design vision. As a trusted partner and single-source supplier, they make it easier to specify products that protect both your projects and your reputation. Learn more at InPro.com and tell them EntreArchitect sent you.
ARCAT is a third-generation family-owned business and an EntreArchitect partner for more than a decade. Researching a building product shouldn't mean digging through manufacturer websites—ARCAT brings product information, CSI specifications, CAD details, BIM content, and sustainability documentation together in one place, so you can evaluate products and get them specified fast. It's free for architects: no subscription, no paywall, no email required. Make it part of your firm's workflow at ARCAT.com.
WeCollabify helps small firms expand capacity without adding more overhead—through their approach they call "insourcing." They help you build a dedicated team that becomes part of your firm, working within your systems, your standards, and your culture. If you're turning away work, struggling to find the right people, or spending too much of your own time on work someone else could be doing, visit WeCollabify.com/EntreArchitect and start the conversation today.
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Hawaii Off-Grid Architecture
Hawaii off-grid architecture becomes a model for business, resilience, and community impact in this conversation with David Sellers. David shares how commercial fishing, technical systems, and environmental concerns shaped his path into architecture.
He explains how Hawaii Off-Grid grew by combining design, engineering, renewable energy, and practical business thinking. This diverse model helped the firm support wildfire recovery, affordable housing, and pro bono work. David also explores net-zero design, mass timber, and integrated solar systems that make sustainability part of the architecture.
Along the way, he shows why financial success can expand an architect’s ability to serve others. He offers a clear lesson for small firm owners: diversity creates resilience. Listen to discover how purpose and sound business strategy can build a thriving firm with lasting local impact.
This week at EntreArchitect Podcast, Hawaii Off-Grid Architecture with David Sellers.
Learn more about David at Hawaii Off-Grid Architecture & Engineering, check out Ohana Hope Village, and connect with him on LinkedIn.⁠
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InPro helps architects create buildings that stand up to everyday wear without compromising the design vision. As a trusted partner and single-source supplier, they make it easier to specify products that protect both your projects and your reputation. Learn more at InPro.com and tell them EntreArchitect sent you.
ARCAT makes finding architectural product information simple. Access specifications, CAD details, BIM objects, and sustainability documentation from thousands of manufacturers—all free, with no paywalls or registration required. Explore the platform architects trust every day at ARCAT.com.
WeCollabify is one of EntreArchitect's trusted allied partners, helping architecture firms build capacity through integrated design, BIM, and technical professionals who work directly within your team. Their goal to help firm owners create the capacity they need to better serve clients, support their teams, and make confident long-term growth decisions. Learn more at WeCollabify.com/EntreArchitect.
Visit our Platform Sponsors today and thank them for supporting YOU... The EntreArchitect Community of small firm architects.

Turning Better Pricing Into Better Projects
Architectural pricing strategies can shape more than a firm’s bottom line. They can also improve the client experience. In this episode, Mark R. LePage talks with Mark Lefitz, COO and partner at EZ Plans Architects. Mark brings more than 20 years of experience across architecture, construction, operations, and technology.
Mark shares how EZ Plans built a more transparent approach to pricing and project delivery. The firm uses an online pricing tool to give potential clients an upfront estimate before a consultation. As a result, the team spends less time chasing proposals and more time working with qualified leads. Mark also explains how virtual site consultations and a network of licensed architects help the firm serve projects across California.
Finally, Mark explores how better systems can lead to stronger margins and a smoother client experience. He also introduces ArchiTech, a pricing platform designed to bring these tools to other architecture firms. Learn how transparency, technology, and smarter pricing can help architects build a more profitable and scalable practice.
This week at EntreArchitect Podcast, Turning Better Pricing Into Better Projects with Mark Lefitz.
Learn more about Mark at EZ Plans Architects, check out the ArchiTech pricing and proposal platform, and connect with him on LinkedIn.
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InPro helps architects create buildings that stand up to everyday wear without compromising the design vision. As a trusted partner and single-source supplier, they make it easier to specify products that protect both your projects and your reputation. Learn more at InPro.com and tell them EntreArchitect sent you.
ARCAT makes finding architectural product information simple. Access specifications, CAD details, BIM objects, and sustainability documentation from thousands of manufacturers—all free, with no paywalls or registration required. Explore the platform architects trust every day at ARCAT.com.
WeCollabify is one of EntreArchitect's trusted allied partners, helping architecture firms build capacity through integrated design, BIM, and technical professionals who work directly within your team. Their goal to help firm owners create the capacity they need to better serve clients, support their teams, and make confident long-term growth decisions. Learn more at WeCollabify.com/EntreArchitect.
Visit our Platform Sponsors today and thank them for supporting YOU... The EntreArchitect Community of small firm architects.

Built for Business
In this episode, Mark R. LePage welcomes Rachel Gresham and Ali Alsaleh from The American Institute of Architects to discuss Built for Business, AIA’s new podcast. Rachel and Ali share their paths through architecture and the experiences that shaped how they think about business. They also explore why architects need stronger business knowledge to build successful firms.
Rachel brings together experience in architectural practice, business strategy, research, and education. Ali’s career has spanned architecture, design, filmmaking, writing, and media production. Today, they work together at AIA to create professional practice resources that support architects at every stage of their careers.
Together, Mark, Rachel, and Ali discuss the inspiration behind Built for Business and the lessons emerging from its conversations. They explore why there is no single model for a successful architecture firm. Discover how better business practices can help architects create healthier, more profitable, and resilient firms.
This week at EntreArchitect Podcast, Built for Business with Rachel Gresham and Ali Alsaleh.
Learn more about Built for Business and listen at Built for Business, and connect with Rachel and Ali on LinkedIn.
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InPro helps architects create buildings that stand up to everyday wear without compromising the design vision. As a trusted partner and single-source supplier, they make it easier to specify products that protect both your projects and your reputation. Learn more at InPro.com and tell them EntreArchitect sent you.
ARCAT makes finding architectural product information simple. Access specifications, CAD details, BIM objects, and sustainability documentation from thousands of manufacturers—all free, with no paywalls or registration required. Explore the platform architects trust every day at ARCAT.com.
WeCollabify is one of EntreArchitect's trusted allied partners, helping architecture firms build capacity through integrated design, BIM, and technical professionals who work directly within your team. Their goal to help firm owners create the capacity they need to better serve clients, support their teams, and make confident long-term growth decisions. Learn more at WeCollabify.com/EntreArchitect.
Visit our Platform Sponsors today and thank them for supporting YOU... The EntreArchitect Community of small firm architects.

Revitalizing Cities Without Losing Their Identity
How can we approach revitalizing cities without losing their identity? In this episode, Mark R. LePage sits down with Juan Mullerat, Founding Principal of Plusurbia Design in Miami. Juan brings more than 25 years of experience in urban design, planning, and sustainable growth.
Juan explains how every city has its own DNA, shaped by history, culture, infrastructure, and the people who live there. He shares how thoughtful revitalization starts by understanding those layers before introducing change. Using real-world examples, Juan explores public engagement, transit-oriented development, and the role of good planning in creating stronger communities.
Juan challenges architects to think beyond individual buildings and consider how their work contributes to the larger city. He explains why listening and communication are essential tools for architects who want to advocate for better places. Juan also shares why caring for existing clients may be one of the best ways to build a stronger architecture firm.
This week at EntreArchitect Podcast, Revitalizing Cities Without Losing Their Identity with Juan Mullerat.
Learn more about Juan at Plusurbia Design, check out the children's book From Wood Blocks to City Blocks, or connect with him on LinkedIn.
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InPro helps architects create buildings that stand up to everyday wear without compromising the design vision. As a trusted partner and single-source supplier, they make it easier to specify products that protect both your projects and your reputation. Learn more at InPro.com and tell them EntreArchitect sent you.
ARCAT makes finding architectural product information simple. Access specifications, CAD details, BIM objects, and sustainability documentation from thousands of manufacturers—all free, with no paywalls or registration required. Explore the platform architects trust every day at ARCAT.com.
WeCollabify is one of EntreArchitect's trusted allied partners, helping architecture firms build capacity through integrated design, BIM, and technical professionals who work directly within your team. Their goal to help firm owners create the capacity they need to better serve clients, support their teams, and make confident long-term growth decisions. Learn more at WeCollabify.com/EntreArchitect.
Visit our Platform Sponsors today and thank them for supporting YOU... The EntreArchitect Community of small firm architects.