Earn Your Happy

Have you ever felt like your offer is great, but your marketing just isn't converting? In this episode, I sit down with marketing strategist Melissa Dlugolecki to share the messaging shifts that help businesses stand out, attract the right clients, and convert more consistently. We talk about why clarity beats cleverness, how to speak in the language your audience understands, and why more traffic won't fix confusing marketing. Melissa also shares how she built a 7-figure business with just 4,000 followers and why you probably don't need a new offer, you need better positioning. Get ready to simplify your marketing, build a brand people trust, and grow your business with confidence.

Check out our Sponsors:

Shopify - Try the ecommerce platform I trust for Glōci. Sign up for your $1/month trial period at http://Shopify.com/happy.

Zazzle - Save 25% on your first order today at http://Zazzle.com with code EARN.

Monarch Money - Get your first year of Monarch Core for half off at http://Monarch.com with code EYH.

Northwest Registered Agent - Visit northwestregisteredagent.com/EarnFree and start using free resources to build something amazing.

Wealthfront - Join the million-plus people already building long-term wealth with confidence by heading to wealthfront.com/earn.

Indeed - Indeed is giving Earn Your Happy listeners a $75 SPONSORED JOB CREDIT to help get your job the premium status it deserves. Just go to http://Indeed.com/podcast right now and support our show by saying you heard about Indeed on Earn Your Happy.

HIGHLIGHTS

00:00 Why your ideal clients don't understand what you actually do.

04:00 What is marketing?

06:15 How Melissa built a 7-figure business with only 4,000 followers.

10:15 The "top of funnel" mistake that leaves clients disappointed after they buy.

12:30 Why talking about your client's symptoms converts better than talking about their pain.

14:00 Are you speaking your customer's language or your own?

16:15 How your messaging could be attracting the wrong clients.

23:15 How to know if your offer is actually solving a problem people want solved.

27:00 The 2 biggest marketing problems Melissa solves for entrepreneurs.

29:30 How to become the first person people think of when they're ready to buy.

31:00 What types of social media posts actually convert into sales?

35:45 Melissa's honest take on AI, authenticity, and the future of marketing.

40:00 The AI mistakes entrepreneurs are making with their content.

43:45 Why storytelling is still your greatest marketing advantage.

45:15 Melissa's advice for entrepreneurs who want to grow faster.

47:00 Why repositioning your marketing often works better than creating a new offer.

49:30 Who Melissa's ideal clients are and how she helps them grow faster.

51:15 What’s exciting for you right now?

RESOURCES

Build an authentic AI brand voice that sounds like YOU and get $250 OFF with code LORI HERE!

Apply for the Elite Entrepreneur Mastermind HERE!

Get on the waitlist for Mentor Collective Mastermind HERE!

Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com

FOLLOW

Follow me: @loriharder

Follow glōci: @getgloci

Follow Melissa: @melissadlugolecki

Can you clearly explain what you do in 10 seconds, 60 seconds, or five minutes? If not, you could be missing opportunities before they ever have a chance to happen. In this episode, I share why learning to pitch yourself is one of the most valuable business skills you can develop. I break down the 3 pitches every entrepreneur needs, my simple PITCH framework for communicating your value with clarity and how to stop overexplaining so people instantly understand what you do. Get ready to sharpen your message, pitch yourself with confidence, and become the person people can't wait to work with.

Check out our Sponsors:

Shopify - Try the ecommerce platform I trust for Glōci. Sign up for your $1/month trial period at http://Shopify.com/happy.

Zazzle - Save 25% on your first order today at http://Zazzle.com with code EARN.

Monarch Money -  Get your first year of Monarch Core for half off at http://Monarch.com with code EYH.

Northwest Registered Agent - Visit northwestregisteredagent.com/EarnFree and start using free resources to build something amazing.

Wealthfront - Join the million-plus people already building long-term wealth with confidence by heading to wealthfront.com/earn.

Indeed - Indeed is giving Earn Your Happy listeners a $75 SPONSORED JOB CREDIT to help get your job the premium status it deserves. Just go to http://Indeed.com/podcast right now and support our show by saying you heard about Indeed on Earn Your Happy.

HIGHLIGHTS


The 3 pitches every entrepreneur should know and when to use each one.


My simple PITCH framework for communicating your value with clarity.


Why most businesses have a messaging problem, not a talent problem. 


How to build trust without listing every accomplishment.


The missing ingredient that makes every great pitch unforgettable.

RESOURCES

Download my FREE Podcast Media Kit template HERE!

Apply for the Elite Entrepreneur Mastermind HERE!

Get on the waitlist for Mentor Collective Mastermind HERE!

Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com

FOLLOW

Follow me: @loriharder

Follow glōci: @getgloci

Thinking about trying peptides or GLP-1s, but not sure where to begin? In this episode of I'm Obsessed, Stephanie and I answer some of the biggest questions about peptides, GLP-1s, and personalized wellness. We talk about why so many people are afraid of peptides, the biggest mistakes people make with GLP-1s, and how to create a plan that supports your long-term health. We also break down the differences between research peptides and telehealth, why coaching completely changes your experience, and how different peptides support everything from metabolism and recovery to brain health and longevity. Get ready to understand peptides, make informed decisions, and find the approach that's right for you.

Check out our Sponsors:

Shopify - Try the ecommerce platform I trust for Glōci. Sign up for your $1/month trial period at http://Shopify.com/happy.

Zazzle - Save 25% on your first order today at http://Zazzle.com with code EARN.

Monarch Money - Get your first year of Monarch Core for half off at http://Monarch.com with code EYH.

Northwest Registered Agent - Visit northwestregisteredagent.com/EarnFree and start using free resources to build something amazing.

Wealthfront - Join the million-plus people already building long-term wealth with confidence by heading to wealthfront.com/earn.

Indeed - Indeed is giving Earn Your Happy listeners a $75 SPONSORED JOB CREDIT to help get your job the premium status it deserves. Just go to http://Indeed.com/podcast right now and support our show by saying you heard about Indeed on Earn Your Happy.

HIGHLIGHTS

00:00 Answering your biggest questions about peptides and GLP-1s.

03:30 What are people most afraid of before starting peptides?

08:30 Why peptides should never replace healthy habits.

12:00 What is the difference between research peptides and telehealth?

19:30 Where's the best place to start if you're new to peptides?

22:15 The peptide stack Stephanie recommends for beginners.

29:30 Why working with a coach can save you time, money, and frustration.

31:30 Different peptides for weight loss, brain health, sleep, and longevity.

33:00 Why healthy mitochondria matter for energy, metabolism, and aging.

35:15 The brain-supporting peptides Stephanie uses for focus and creativity.

38:15 Which peptides help improve sleep and recovery?

44:00 How the right peptides can support libido and overall wellness.

RESOURCES

Curious about peptides and GLP-1s? Check out Loop and get 15% off your first order HERE.

Learn more about Loop and peptide education HERE - https://www.theloopway.com

Text LOOP to 310-496-8363 to learn more about peptides, connect with a coach, ask questions, and receive a special discount on your first order.

Apply for the Elite Entrepreneur Mastermind HERE!

Get on the waitlist for Mentor Collective Mastermind HERE!

Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com

FOLLOW

Follow me: @loriharder

Follow glōci: @getgloci

Follow The Loop Way: @loop.way

Do you ever feel like you're surrounded by people but still craving real connection? In this episode, Chris and I dive into why we believe the next big business opportunity isn't information or experiences. It's human connection. We share the businesses proving this trend, why people are willing to invest in experiences that bring them together, and how building stronger relationships can transform both your business and your life. Tune in to discover why connection is the greatest investment you can make right now.

Check out our Sponsors:

Shopify - Try the ecommerce platform I trust for Glōci. Sign up for your $1/month trial period at http://Shopify.com/happy.

Zazzle - Save 25% on your first order today at http://Zazzle.com with code EARN.

Monarch Money -  Get your first year of Monarch Core for half off at http://Monarch.com with code EYH.

Northwest Registered Agent - Visit northwestregisteredagent.com/EarnFree and start using free resources to build something amazing.

Wealthfront - Join the million-plus people already building long-term wealth with confidence by heading to wealthfront.com/earn.

Indeed - Indeed is giving Earn Your Happy listeners a $75 SPONSORED JOB CREDIT to help get your job the premium status it deserves. Just go to http://Indeed.com/podcast right now and support our show by saying you heard about Indeed on Earn Your Happy.

HIGHLIGHTS


Why Chris believes we're entering the human connection economy.


The companies building thriving businesses by helping strangers connect.


Why information is becoming free, but connection is becoming more valuable.


How meaningful relationships can become your biggest competitive advantage.


Why Chris is launching a new travel experience for entrepreneurs.


How taking one chance completely changes your friendships and opportunities.

RESOURCES

Text or DM Chris @chriswharder on Instagram to join one of the first Found Entrepreneur Travel Experiences.

Apply for the Elite Entrepreneur Mastermind HERE!

Get on the waitlist for Mentor Collective Mastermind HERE!

Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com

FOLLOW

Follow me: @loriharder

Follow glōci: @getgloci

Follow Chris: @chriswharder

Do you ever wonder if you're closer to your breakthrough than you realize? Lindsey Marie is back on the podcast as we celebrate 10 years of Earn Your Happy and Powerhouse Women and reflect on the lessons that have shaped both of our journeys. We talk about what it takes to keep showing up before you have proof it's working, how to build the kind of self-trust that carries you through every season, and why playing the long game always pays off. We also share the mindset shifts that helped us navigate uncertainty, the power of surrounding yourself with people who expand your vision, and why your next level starts long before the results arrive. Get ready to trust yourself more, dream bigger, and stay committed to the life you're creating.

Check out our Sponsors:

Shopify - Try the ecommerce platform I trust for Glōci. Sign up for your $1/month trial period at http://Shopify.com/happy.

Zazzle - Save 25% on your first order today at http://Zazzle.com with code EARN.

Monarch Money -  Get your first year of Monarch Core for half off at http://Monarch.com with code EYH.

Northwest Registered Agent - Visit northwestregisteredagent.com/EarnFree and start using free resources to build something amazing.

Wealthfront - Join the million-plus people already building long-term wealth with confidence by heading to wealthfront.com/earn.

Indeed - Indeed is giving Earn Your Happy listeners a $75 SPONSORED JOB CREDIT to help get your job the premium status it deserves. Just go to http://Indeed.com/podcast right now and support our show by saying you heard about Indeed on Earn Your Happy.

HIGHLIGHTS

00:00 Celebrating 10 years of Earn Your Happy and Powerhouse Women.

05:00 What does it really take to stay committed for 10 years? 

10:45 What happens when you bet on yourself before anyone else does.

14:00 The ripple effect of saying yes to the right opportunities.

21:00 What keeps you committed when success takes longer than expected?

25:00 Why every season of growth requires a new version of you.

30:00 The mindset shift that makes your next level possible.

34:00 How the right community expands what's possible for your future.

40:00 Why celebrating your wins creates momentum for what's next.

43:45 The friendships that make the entrepreneurial journey worth it.

46:00 Lesson we'll carry into the next decade of business and life.

RESOURCES

Save $200 on your ticket for the 2026 Powerhouse Women Event HERE!

Apply for the Elite Entrepreneur Mastermind HERE!

Get on the waitlist for Mentor Collective Mastermind HERE!

Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com

FOLLOW

Follow me: @loriharder

Follow glōci: @getgloci

Follow Lindsey: @lindseymarieofficial

Follow Powerhouse Women: @powerhouse_women

Visit the Powerhouse Women website: powerhousewomen.co