Earn Your Happy

Your next million-dollar business idea might be closer than you think, but how do you know if it's actually worth pursuing? I'm sitting down with Mark Pincus, founder of Zynga and the mind behind games like FarmVille and Words With Friends, to break down how to turn your instincts into products people actually want. Mark shares his powerful Proven, Better, New framework for testing ideas, avoiding costly mistakes, and figuring out what will sell before you invest all your time and money. We even put his strategies to work LIVE on one of my own businesses, and he shares how to use AI, customer feedback, and simple game mechanics to create products people keep coming back to. Whether you're launching something new or trying to scale what you've already built, this conversation will help you make smarter decisions, find your next winning idea faster, and have a lot more fun building your business.

This episode is brought to you in part by Mark Pincus and Life at the Speed of Play.

Check out our Sponsors:

Shopify - Launch your business before Black Friday, go to http://shopify.com/happy to start your free trial.

Monarch Money - Get your first year of Monarch Core for half off at http://Monarch.com with code EYH.

Northwest Registered Agent - Visit http://northwestregisteredagent.com/EarnFree and start using free resources to build something amazing.

Fabric - Join the thousands of parents who trust Fabric to help protect their family. Apply today in just minutes at http://meetfabric.com/EARN. Meetfabric.com/EARN.

Quince - Find the fall pieces you’ll reach for most at Quince. Get free shipping on your order and 365-day returns and when Quince asked how you heard about them, let them know it was here on Earn Your Happy.

Gloss Genius - Run a business that takes appointments? Use code HAPPY at https://glossgenius.com/earnyourhappy for 50% off your first two months of a premium plan.

Faire - Sign up today and get 50% off your first wholesale order, up to $100 at http://faire.com/Happy50. Terms may apply.

Life at the Speed of Play - Go to http://getmarksbook.com/earn to get two copies for the price of one—one for you and one for a friend.

HIGHLIGHTS

01:48 How Mark Pincus went from dreaming big in the Midwest to building Zynga.

05:45 The surprising way Mark uses everyday consumers to predict which products will succeed.

10:58 How Zynga tapped into an overlooked audience to create massively popular games.

14:53 How to develop a product mindset that helps you recognize winning business ideas.

16:55 Why your instincts might be right even when your business idea is wrong.

19:25 How I applied the Proven, Better, New framework to build Glōci.

23:50 How to make your product stand out in an already crowded market.

29:20 How to study successful competitors instead of reinventing the wheel.

32:36 The success metrics every entrepreneur should establish before launching.

34:35 How to tell whether your product or your marketing is the real problem.

38:01 When to pivot your business idea without abandoning your original vision.

40:34 The untapped opportunities in AI and consumer products.

45:48 How adding fun and gamification to your business can increase customer retention.

50:06 How to use AI to research competitors and make smarter business decisions.

52:53 How to test your business idea before investing time and money.

54:57 Why your next big breakthrough might come from an idea nobody else is willing to try.

RESOURCES

Learn how to turn podcast guesting into massive sales, ⁠⁠save your spot for the free live training HERE⁠⁠!

Make your own ⁠Million Dollar Media Kit HERE!

Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com

FOLLOW

Follow me: @loriharder

Follow glōci: @getgloci

Follow Mark: @markpinc

If you're showing up, sharing your best stories, and still not getting new customers, you're missing a formula that could turn podcast guesting into one of your biggest revenue streams. After 1,700 episodes and 85 million downloads, I've watched guests generate $25K, $50K, and even $100K from a single interview, and I've seen exactly what separates them from the guests who walk away with nothing. In this episode, I'm breaking down the storytelling strategy that makes listeners feel so understood they can't wait to work with you. You'll learn how to position your expertise, choose stories that actually sell, and turn podcast interviews into paying customers without needing a massive following or sounding salesy.

Check out our Sponsors:

Shopify - Launch your business before Black Friday, go to http://shopify.com/happy to start your free trial.

Monarch Money - Get your first year of Monarch Core for half off at http://Monarch.com with code EYH.

Northwest Registered Agent - Visit http://northwestregisteredagent.com/EarnFree and start using free resources to build something amazing.

Fabric - Join the thousands of parents who trust Fabric to help protect their family. Apply today in just minutes at http://meetfabric.com/EARN. Meetfabric.com/EARN.

Quince - Find the fall pieces you’ll reach for most at Quince. Get free shipping on your order and 365-day returns and when Quince asked how you heard about them, let them know it was here on Earn Your Happy.

Gloss Genius - Run a business that takes appointments? Use code HAPPY at https://glossgenius.com/earnyourhappy for 50% off your first two months of a premium plan.

Faire - Sign up today and get 50% off your first wholesale order, up to $100 at https://faire.com/happy50. Terms may apply.

Life at the Speed of Play - Go to http://getmarksbook.com/earn to get two copies for the price of one—one for you and one for a friend.

HIGHLIGHTS

The biggest mistake experts make that leaves money on the table after podcast interviews.

How to turn your best stories into a sales strategy that attracts paying customers.

Why a small audience doesn't have to limit how much revenue you can generate from podcast guesting.

The 5 types of stories that build trust, establish authority, and inspire people to buy.

How to position your expertise so the right customers instantly recognize you as the solution.

The strategy that turns a great podcast conversation into a powerful sales opportunity.

RESOURCES

Learn how to turn podcast guesting into massive sales, ⁠⁠save your spot for the free live training HERE⁠⁠!

Make your own ⁠Million Dollar Media Kit HERE!

Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com

FOLLOW

Follow me: @loriharder

Follow glōci: @getgloci

Want to turn podcast interviews into paying clients? In this third and final episode of my series with Lindsey Marie, I'm breaking down exactly how to turn podcast guesting into a profitable sales channel without feeling pushy or salesy. We're talking about the storytelling strategies that naturally position your offers, how podcast guests have generated $25K, $50K, and even $100K in sales in just 30 days, and the biggest mistakes that cause entrepreneurs to leave money on the table. Plus, I'm sharing how to choose the right call to action, turn Instagram DMs into high-ticket sales conversations, and make every interview work for your business long after it airs. If you're ready to stop showing up on podcasts just for exposure and start turning those opportunities into real revenue, this episode is for you!

Check out our Sponsors:

Shopify - Launch your business before Black Friday, go to http://shopify.com/happy to start your free trial.

Monarch Money - Get your first year of Monarch Core for half off at http://Monarch.com with code EYH.

Northwest Registered Agent - Visit http://northwestregisteredagent.com/EarnFree and start using free resources to build something amazing.

Fabric - Join the thousands of parents who trust Fabric to help protect their family. Apply today in just minutes at http://meetfabric.com/EARN. Meetfabric.com/EARN.

Quince - Find the fall pieces you’ll reach for most at Quince. Get free shipping on your order and 365-day returns and when Quince asked how you heard about them, let them know it was here on Earn Your Happy.

Gloss Genius - Run a business that takes appointments? Use code HAPPY at https://glossgenius.com/earnyourhappy for 50% off your first two months of a premium plan.

Faire - Sign up today and get 50% off your first wholesale order, up to $100 at https://faire.com/happy50. Terms may apply.

Life at the Speed of Play - Go to http://getmarksbook.com/earn to get two copies for the price of one—one for you and one for a friend.

HIGHLIGHTS

00:30 How to turn podcast interviews into a profitable sales channel.

02:15 The secret to naturally selling your offers throughout an interview.

06:45 The transformation stories that make listeners want to work with you.

10:30 How to use memorable stories to position your offers without pitching.

13:15 How one podcast interview can continue generating revenue for years.

15:00 The do's and don'ts of promoting your offers as a podcast guest.

17:15 How to use free resources to turn podcast listeners into potential customers.

19:30 Where to send listeners to maximize conversions and sales.

20:45 How podcast guests have generated $25K, $50K, and $100K in 30 days.

21:15 How to turn Instagram DMs into high-ticket sales conversations.

23:30 The conversational trick that brings any interview back to your offer.

25:30 How to optimize your Instagram profile to attract clients after an interview.

28:30 The biggest call-to-action mistake that's costing podcast guests sales.

29:45 Who will benefit most from Million Dollar Guest.

34:15 Inside the Million Dollar Guest Accelerator and its five-step framework.

39:30 How to join the free training and turn podcast guesting into a repeatable sales strategy.

RESOURCES

Learn how to turn podcast guesting into massive sales, ⁠⁠save your spot for the free live training HERE⁠⁠!

Make your own ⁠Million Dollar Media Kit HERE!

Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com

FOLLOW

Follow me: @loriharder

Follow glōci: @getgloci

Follow Lindsey: @lindseymarieofficial

It might seem counterintuitive, but your next big business breakthrough might happen when you stop trying so hard to force it! In this throwback episode, Chris and I are sharing the questions, habits, and strategies that help us create bigger opportunities, stay connected to our dreams, and keep moving forward when business gets challenging. We talk about leveraging relationships to grow your business, why stepping away from work can actually lead to your best ideas, and how to turn a frustrating day around before it derails your momentum. If you've been feeling stuck, stressed, or disconnected from the bigger vision you're working toward, this conversation will help you find your spark again and make your next move with more clarity and confidence.

Check out our Sponsors:

Shopify - Launch your business before Black Friday, go to http://shopify.com/happy to start your free trial.

Monarch Money - Get your first year of Monarch Core for half off at http://Monarch.com with code EYH.

Northwest Registered Agent - Visit http://northwestregisteredagent.com/EarnFree and start using free resources to build something amazing.

Fabric - Join the thousands of parents who trust Fabric to help protect their family. Apply today in just minutes at http://meetfabric.com/EARN. Meetfabric.com/EARN.

Quince - Find the fall pieces you’ll reach for most at Quince. Get free shipping on your order and 365-day returns and when Quince asked how you heard about them, let them know it was here on Earn Your Happy.

Gloss Genius - Run a business that takes appointments? Use code HAPPY at https://glossgenius.com/earnyourhappy for 50% off your first two months of a premium plan.

Faire - Sign up today and get 50% off your first wholesale order, up to $100 at https://faire.com/happy50. Terms may apply.

Life at the Speed of Play - Go to http://getmarksbook.com/earn to get two copies for the price of one—one for you and one for a friend.

In This Episode, You Will Learn

How to identify the one thing you should focus on to create the biggest impact in your business.

How to leverage strategic partnerships to unlock opportunities you couldn't create on your own.

Why taking a break from work could lead to your next big business breakthrough.

How to stay motivated and connected to your biggest dreams when the day-to-day feels overwhelming.

Simple ways to shift your energy, regain clarity, and make better decisions when things aren't going your way.

How to stop letting one difficult moment ruin an otherwise successful day.

RESOURCES

Learn how to turn podcast guesting into massive sales, ⁠⁠save your spot for the free live training HERE⁠⁠!

Make your own ⁠Million Dollar Media Kit HERE!

Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com

FOLLOW

Follow me: @loriharder

Follow glōci: @getgloci

Learn how to turn podcast guesting into massive sales, ⁠save your spot for the free live training HERE⁠!

Getting booked on podcasts is only half the battle. What you say once the microphone turns on is what turns that opportunity into actual sales for your business! In Part 2 of my conversation with Lindsey Marie, I'm breaking down how to strategically prepare for podcast interviews that build trust, establish your expertise, and make people WANT to buy from you. You'll learn how to structure your interview around your offer, uncover powerful stories from your everyday life that overcome buyer objections, and communicate your value so clearly that your ideal customers immediately recognize you as the solution they've been looking for. If you're ready to turn podcast guesting into a serious revenue stream for your business, this episode is your next step!

Check out our Sponsors:

Shopify - Launch your business before Black Friday, go to http://shopify.com/happy to start your free trial.

Monarch Money - Get your first year of Monarch Core for half off at http://Monarch.com with code EYH.

Northwest Registered Agent - Visit http://northwestregisteredagent.com/EarnFree and start using free resources to build something amazing.

Fabric - Join the thousands of parents who trust Fabric to help protect their family. Apply today in just minutes at http://meetfabric.com/EARN. Meetfabric.com/EARN.

Quince - Find the fall pieces you’ll reach for most at Quince. Get free shipping on your order and 365-day returns and when Quince asked how you heard about them, let them know it was here on Earn Your Happy.

Gloss Genius - Run a business that takes appointments? Use code HAPPY at https://glossgenius.com/earnyourhappy for 50% off your first two months of a premium plan.

Faire - Sign up today and get 50% off your first wholesale order, up to $100 at https://faire.com/happy50. Terms may apply.

Life at the Speed of Play - Go to http://getmarksbook.com/earn to get two copies for the price of one—one for you and one for a friend.

HIGHLIGHTS

01:00 Why podcast guesting is a powerful sales opportunity when social media reach is declining.

03:00 The difference between getting booked on podcasts and actually converting listeners into buyers.

04:15 The biggest mistake podcast guests make when preparing for an interview.

06:15 How to reverse engineer your interview around the offer you want to sell.

08:45 How to structure your podcast interview like a sales page that converts.

11:45 How to establish credibility and make listeners feel understood from the beginning.

15:30 How to find powerful, relatable stories that connect with your ideal customers.

22:45 How to use storytelling to shift beliefs and overcome objections to your offer.

25:15 How to prepare interview questions that naturally lead to your best stories.

29:45 The Million Dollar Messaging Framework to communicate your value and increase sales.

34:00 What you'll learn in the free Million Dollar Guest training.

38:45 How to start preparing now to turn your next podcast interview into a revenue opportunity.

RESOURCES

Learn how to turn podcast guesting into massive sales, save your spot for the free live training HERE!

Make your own Million Dollar Media Kit HERE!

Get on the waitlist for Mentor Collective Mastermind HERE!

Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com

FOLLOW

Follow me: @loriharder

Follow glōci: @getgloci