CASE STUDIES

In this episode of Case Studies, Casey sits down with entrepreneur, investor, podcast host, and We Are The They founder Jimmy Rex for a candid conversation about reinvention, resilience, and the power of meaningful community.

Jimmy reflects on the highs and lows that shaped his journey, from losing money in failed ventures during his early twenties to becoming one of Utah’s top real estate agents and selling around 3,000 homes. He shares the mindset shifts that helped him survive the 2008 housing crash, why taking action matters more than avoiding failure, and how relentless self-investment transformed every area of his life.

Casey and Jimmy also dive into the loneliness many men quietly experience, the importance of vulnerability, and how We Are The They became a powerful brotherhood designed to help men build deeper friendships, stronger self-awareness, and more purposeful lives.

Throughout the conversation, Jimmy opens up about wealth, networking, mentorship, and why the greatest investment anyone can make is becoming the asset themselves. This episode is packed with hard-earned lessons for entrepreneurs, leaders, and anyone searching for more connection, clarity, and fulfillment.
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In this episode of Case Studies, Casey sits down with David Butler, teacher, author, and tour leader, for a thoughtful conversation on faith, imagination, and what it means to believe in a God bigger than we often dare to picture.

David shares his story of growing up in Texas, teaching seminary and institute, and navigating a faith journey shaped by encounters with world religions, moments of doubt, and unexpected experiences in places like China and Rome that reshaped his view of God’s reach. He reflects on why the opposite of faith is not doubt but false certainty, and how embracing questions can actually deepen trust.

Together, they explore themes of sin and repentance through fresh lenses, the importance of language in shaping our spiritual lives, and why patience, curiosity, and humility matter in both leadership and discipleship. David also opens up about leading “holy envy” tours, posting weekly reflections that serve as “church” for many, and walking through personal loss while holding onto hope.

This conversation is an invitation to entrepreneurs, leaders, and seekers alike to expand their perspective, embrace the tension of growth, and live with more wonder, courage, and compassion.
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In this episode of Case Studies, Casey sits down with entrepreneur, philanthropist, and community builder Mark Durham for a powerful conversation on persistence, faith, leadership, and creating meaningful impact over a lifetime.

Mark shares the journey from winning state debate championships and pursuing art on a scholarship at the University of Utah, to building and selling successful businesses, leading a mission in Tokyo, and eventually launching initiatives that are transforming cities across Utah. Through stories of entrepreneurship, painful setbacks, grit-filled seasons of debt, and moments of spiritual clarity, Mark reveals how faith quietly shaped every major decision in his life.

Casey and Mark explore what it means to build businesses with strong culture, why persistence matters more than talent, and how true leadership comes from empowering great people. They also dive into the vision behind My Hometown and City Strong Foundation, organizations focused on revitalizing communities through education, service, housing, and neighborhood transformation.

This episode is a masterclass on long-term thinking, stewardship, and the compounding power of consistent service over time.
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In this episode of Case Studies, Casey sits down with Jeff Mendez, a builder, leader, and operator who led a 5,000-person sales force and helped generate over $2 Billion in commissions. His track record has made him one of the most respected operators in the door-to-door industry.

Jeff reflects on his early life in Puerto Rico and the Dominican Republic, sharing how his father’s bold conversion story and a childhood shaped by grit and cultural pride gave him a lasting sense of identity. He walks through his corporate start at Walmart, the discovery that entrepreneurship was his true path, and the moment he chose conviction over comfort. That choice launched an 18-year run at the center of Vivint’s rise.

With sharp insight and zero pretense, Jeff breaks down the principles behind his success: operational excellence, relentless value creation, and why energy, not capital, is the true currency of entrepreneurship. This is a conversation for builders, leaders, and anyone ready to stop playing small and start building something real.
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In this episode of Case Studies, Casey sits down with Adam Edmunds, CEO of Entrada and former executive behind companies like Podium, Allegiance, and SilentWhistle, for an honest conversation about ambition, identity, and the emotional weight that often comes with high performance.

Adam opens up about the hidden struggle behind outward success; building and selling companies, chasing relevance, and quietly battling depression while leading at the highest levels of Utah tech. He reflects on the pressure to prove himself, the danger of tying self-worth to achievement, and the wake up call that forced him to reevaluate everything from leadership to relationships to personal fulfillment.

The conversation explores entrepreneurship, product-market fit, burnout, divorce, fatherhood, reinvention, and what it means to build a life rooted in gratitude instead of validation. Adam also shares lessons from scaling Entrada into one of the most important software companies in the country and why creating meaningful impact now matters more to him than titles or recognition.

This episode is a powerful listen for founders, leaders, and anyone learning that success without alignment eventually comes at a cost.
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