Patrice Evra & Tommy Fish: ‘From Elite Player to Businessman; The Value of the Athlete Investor’ (Ep71)
I love this game! To anyone who has an interest in sport and finds themselves regularly on social media, this catchphrase is likely to mean something to you, as is the person who coined it. Patrice Evra is one of the most decorated and stand out footballers of the last 20 years. Premier Leagues, Champions Leagues, his success on the pitch most famously with Manchester United is no secret. But as his media profile has shown, there is more to the man than football. There’s a drive, focus, and application that runs deep, now being leveraged to build a career in business both in and out of the sport. The value of the athlete investor has never been more topical, and in this special show we explore it in a new way, as we welcome Tommy Fish, his business partner at emerging football tech start-up ‘PLAYER’, for a unique insight to how a top athlete can help create a business. PLAYER is tackling one of the biggest challenges in football; the provision of access and opportunity for the sport’s brightest young players. Based on Tommy’s vision and Patrice’s crazy stories, this chat is full of education and entertainment! On today’s show we discuss: The Value of the Athlete Investor: Why are more athletes looking to develop their exposure to business opportunities away from the pitch? A deepdive into Pat and Tommy’s business ‘PLAYER’: The Linkedin for Footballers How can a business best leverage the experiences of someone like Patrice to develop their product and audience? Did players are Manchester United look to invest in businesses and how did Sir Alex Ferguson react to players having a focus away form football? The danger of players never been taught how to manage the vast amount of money they make during their careers. Opportunities to Disrupt Football: Social Media: how the creation of an online presence and personality has provided Patrice with a whole new method of engagement. “Football has changed”...how? What is different now from the days Patrice was playing and is it a good thing? While there is lots good about the football industry, there are many ways the game needs to improve. What is PLAYER doing to be a part of the tech movement disrupting sport? Why the age of social media has created a new kind of footballer. Is there an issue with the emergence of ‘player as brand’ and taking influence and control away from management? Creating the Right Mentality: “If you are a lazy person you are in big trouble”. The mentality that makes for the best players also makes for the best business people! Why in the year Manchester United won the Champions League and Premier League, losing the FA Cup is his resounding memory. What does a winning mentality look like and how can you build one? How was the culture of win at all costs instilled at Manchester United and what happened when Ferguson eventually left? When David Moyes was sacked, did the players look at themselves to take responsibility? A huge thank you to our partners RUNNA. Whether you're an existing user or if it's your first time on the app, use the code below for exclusive access: BOSRUNNA https://join.runna.com/lKmc/redeem?code=BOSRUNNA You can also get more exclusive Business of Sport content from our newly launched Patreon. Come and see what we have for you! https://patreon.com/BusinessofSport
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1:24:38
Guy Kinnings, DP World Tour & Ryder Cup Europe CEO, ‘Why This is Golf’s Moment’ (Ep70)
Today we’re delighted to welcome Guy Kinnings to the show. Guy is the CEO of European (DP World) Tour and Ryder Cup Europe. Our first venture into golf and it couldn’t be better timed. An Incredible Rory McIlroy Masters win to kick off the season followed by a summer of elite culminating in the Ryder Cup in New York in September. The business or politics of golf have been hotly debated since the inception of Saudi backed LIV Golf a few years ago. Big cheques attracting some of the world’s top players put huge pressure on the DP World Tour & PGA Tour to retain talent and continue to create elite sporting events. As Guy talks through today, this should be viewed as a development of the game; an opportunity to build on the successes of what have gone before while elevating the global product of golf. Naturally, with responsibility falling on his shoulders (behind the scenes at least) to deliver a rare Ryder Cup away win, there is plenty of conversation around what makes one of the most special events in sport tick. In a sport of genuine global icons and unparalleled moments of drama, we take a look at how the game develops behind the glamour of the 18th green. On today’s show we discuss: What is the DP World Tour: There are many tours and competitions taking place around the world. What is the DP World Tour responsible for? Who gets to play on the Tour? How the reference to ‘European’ is a misnomer; this is a sporting organisation with global reach. The finances associated with golf. From major sponsorship and broadcast deals to the cost of creating elite sporting events. With many of the key European players going and playing their golf on the PGA Tour in America, how do they retain value and participation at the top of the DP Tour? What does the strategic alliance with the PGA Tour look like and how have they been impacted by the arrival of LIV Golf? Athletes as Icons: Golf has produced some of sport’s most famous names; the rise of Jack Nicklas, Arnold Palmer, Tiger Woods and now Rory McIlroy. The Rory McIlory effect: from completing the grand slam winning the Masters to driving the European game forward, how important is individual stardom in the sport? How the commercial value of talent can drive a tournament forward or undermine its credibility. Where do the opportunities lie for golfers to really write their name in the history books: a Ryder Cup special! If golfers were on the stock market, which player would Guy invest in? The Future of Golf: The arrival of LIV has brought in private equity investment and a new set of eyeballs. Should this be viewed as an opportunity to grow the game at all levels? Building value in new markets can create additional opportunities for organisations like the DP World Tour to develop. How influential is something like the Ryder Cup in shaking off some negative perceptions of the sport? Is golf genuinely accessible and if not, can more be done to bring the game to areas of the world with the least access? A huge thank you to our partners RUNNA. Whether you're an existing user or if it's your first time on the app, use the code below for exclusive access: BOSRUNNA https://join.runna.com/lKmc/redeem?code=BOSRUNNA You can also get more exclusive Business of Sport content from our newly launched Patreon. Come and see what we have for you! https://patreon.com/BusinessofSport
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1:22:39
Spencer Owen, Hashtag United Owner: ‘From YouTube To Building The Most Unique Club In Football’ (Ep69)
Today we’re delighted to welcome Spencer Owen, Founder & Owner of the iconic Hashtag United, to the show. This is one of the most unique organisations in football. Why? Well it was founded on the internet before becoming a successful men’s and women’s team competing in English football. Spencer, or Spencer FC as many of his fans know him, built one of the strongest online brands in football, with over 2m YouTube subscribers regularly engaging with his channel. When he decided to take Hashtag from online concept to physical sports asset, unsurprisingly it was met with confusion and ridicule by an industry not known for it’s acceptance and embrace of change. As a result, this show is one of most interesting assessments of both what makes football so great, and where there are major opportunities for change. It’s a very different take on the football owner and executive shows we’re used to, and that’s why we love it. This is sport for a modern age, packaged in a conversation explaining how a club that has more subscribers than many Premier League clubs has created a new blueprint for team ownership and management. On today’s show we discuss: SpencerFC to Club Owner: What was the first step in becoming one of the most famous football ‘influencer/streamer’ and how did that lay the foundations for Hashtag United? This is a club born on the internet; from creating a community online to turning those fans into active sports goers. Influencer driven sport has become a far more recognised phenomenon, but what was it like in the early days taking creators into real life football matches? This is reverse engineering a football club; why building a fanbase before they had an on-field product has given Hashtag a unique opportunity Business of Hashtag “We are at our heart an advertising business when you think about how we make money” Playing in the 7th tier of English football does not deliver big revenue, so what have Hashtag done to make themselves so commercially attractive. How not owning their own stadium is an issue they are looking to resolve and why a physical home for their broad fanbase will elevate the team’s identity. Raising money is next on the agenda but what type of people is Spencer looking to bring into the ownership group? “We are the opposite of Wrexham” Dealing with Criticism… How naming the team Hashtag United created an unforeseen issue yet remains one of the most important things about the club. Is there a problem with creating a model dependent on views more than results? The story of how the club has used broader issues and opportunities in women’s football to create a really successful team. The 3pm blackout and the issues that it hides…? It doesn’t make financial sense to be promoted in non-league football! What does Spencer mean by this? CLICK HERE to check out our newly released Patreon account for bonus content and exclusive giveaways! https://patreon.com/BusinessofSport
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1:18:17
Ben Calveley, The British & Irish Lions CEO: “We Need Some Wins; This Is A High Performance Team!” (Ep68)
Today we’re delighted to welcome the British and Irish Lions CEO Ben Calveley to the show. The Lions are one of the most iconic institutions in sport. Made up of players from England, Scotland, Ireland, and Wales, this team which tours once every four years is the pinnacle of many a rugby player's career. In just a few weeks, the team will begin its tour of Australia, trying to win a series for only the third time in the last 30 years. This highlights how difficult it actually is for the Lions to be successful. There are few things more difficult than winning away in New Zealand, South Africa and Australia. But what is it that makes the Lions so revered? How do the players turn off rivalry to become the ultimate team for a few short weeks. As described by the Lions themselves which perfectly sums it up, this history is a testament to the power of unity, where rivalries are set aside in pursuit of rugby excellence. This is the real Lions brought to you by the man in charge of the whole legacy. We’re delighted to welcome Ben to the Business of Sport. On today’s show we discuss: Sculpted in History: When was the Lions formed and how has it shaped the most unique team in rugby, maybe even in sport? What does it mean to be a part of the Lions; from inclusion as player to the coaching staff taking on the challenge. Who has the advantage? The balance between putting together the strongest team from four great rugby nations and playing away from home. Why has success been so hard to come by and what have winning teams been able to harness? Business of The Lions: Behind the history, legacy and honour lies a business that needs to be delivering more than once every four years. How does the organisation make money? From broadcast to sponsorship to ticketing; the numbers behind the Lions. Can The Lions make themselves less financially dependent on the tour and diversify their risk profile to ensure the business is not over exposed? How do sponsorships work and why does Ben think their partners are so keen to align themselves with the team? This is a profitable organisation! What could other sports organisations pick up from the value created around the team? The Future: A historic organisation must leverage its legacy while continuing to innovate. What are the Lions doing to ensure they remain at the front of the attention economy? The introduction of the Women’s Tour and what that does for both rugby and the brand. Would the team ever play a series in a location other than Australia, New Zealand, and South Africa? The modern media environment has created an era of sports documentaries, but how were the Lions at the front of this movement? Creating an event out of the squad announcement; how a day at the O2 will create an F1 car launch style buzz around one of the most exciting aspects of any Lions tour.
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1:12:01
Charlotte O’Neill, Manchester City Women Managing Director, ‘Why Is Women’s Football Expected To Be Profitable When Men’s Football Isn’t!?’
Today we’re delighted to welcome Manchester City Women’s Director Charlotte O’Neill to the show. This is a part of the game we talk about a lot. The growth of women’s football has been in turbo over the last decade, both in the UK and beyond. Man City have been one of the clubs leading that charge, compiling a squad of world class talent with the facilities and infrastructure to deliver on a long term ambition, to be the best women’s team in the world. But behind this is a broad range of both successes and major challenges to overcome. From developing female first brands with unique value propositions to being held to account for a lack of financial sustainability as the men’s game haemorrhages cash, there’s a real story to be told for what is going on behind the scenes as these teams evolve through their investment phase into legitimate standalone football brands with social and commercial firepower. On today’s show we discuss: Evolution of Man City Women: When a women’s team is starting out, does it need to be able to leverage the brand and credibility of a strong men’s team to get ahead? What has been the most important part of being a team in the City Football Group setup? From foundation to legitimacy: how have the club developed both a trophy chasing team on the pitch supported by best in class infrastructure off it. What are the biggest challenges about running a women’s team in the WSL? Are the expectations placed on the women’s team similar to that of the men? How an access to the leadership of Man City, such as Director of Football Txiki Begiristain, has benefited Charlotte and her team when it comes to football and business. Creating a Proper Business: ”This assumption that women's football has to be sustainable from day dot really drives me mad”. What does it mean for the game to be in the ‘investment phase'? Understanding who the fans are; who are the core group attracted to the matches and how to the compare to the ‘traditional’ City fan? The rise of female first partnerships: how the women’s team and signing major brand deals with businesses looking to unlock and resonate with a new audience. What are the key revenue streams that drive the team and how do they compare to the men’s business model. To what extent does success on the pitch drive the success off it? The Wider World of Women’s Football: How does the WSL compare to other strong leagues in the US and Europe? Are we attracting the top talent to come and play in the league and do the financial opportunities offered compete with salaries elsewhere? Should we franchise women’s football? The balance between security and maintaining brand value with jeopardy and open football pyramids. Where are the biggest opportunities for women’s football over the coming years? A huge thanks to our partner: Orreco https://www.orreco.com/
South Africa