Veterinary Viewfinder Podcast

• Scared Dogs, Stressed Clients, and Missed Revenue: Why Clinics Still Aren’t Ready for July 4th

  Fireworks. Travel. Noise. Every July 4th, veterinary teams face a predictable surge of panicked pets, frazzled clients, and last-minute sedation requests. So why are so many clinics still reacting instead of preparing? This week on The Veterinary Viewfinder, Dr. Ernie Ward and Beckie Mossor, MPA, RVT, unpack how veterinary clinics can turn this annual headache into an opportunity to deliver better care and boost revenue. From leveraging your PIMS to send targeted alerts about noise aversion and vaccine needs, to rethinking social media as part of a layered communication strategy, they outline the tools and tactics that practices already have but rarely use. They also explore underutilized solutions, such as preemptive outreach to anxious pet owners, virtual care referrals, technician-led VCPR visits, and offering in-clinic support during peak noise periods. As Dr. Ward puts it, you’ll pay for it on the front end or the back. But you’ll pay if you don’t prepare and prevent. Whether it’s the 4th of July, New Year’s Eve, or beach-season boarding, this episode is a playbook for staying ahead of preventable emergencies, protecting your staff’s sanity, and proving your clinic’s value before the fireworks start.

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• The Hidden Cost of Undervaluing Vet Techs: Burnout, Turnover, and a Profession at Risk

  What happens when veterinary technicians are overworked, underpaid, and still fighting for recognition? The 2024 NAVTA Demographic Survey reveals the harsh reality, and this week on The Veterinary Viewfinder, Dr. Ernie Ward and Beckie Mossor, MPA, RVT, unpack what it all means for the future of veterinary medicine. Despite their essential role, most vet techs still earn significantly less than comparable healthcare professionals. Worse, they’re burning out fast. Many are working second (or even third) jobs to make ends meet. Only 8% report being “extremely satisfied” with their current role, and more than half are actively considering leaving the profession within the next five years. Dr. Ward and Beckie explore how low wages, chronic underutilization, and the continued lack of legal title protection are driving professionals out of the field. They break down the downstream impact on patient care, clinic morale, and team dynamics, and challenge veterinary leaders to stop ignoring the growing crisis. This episode isn’t just about paychecks—it’s about purpose, protection, and survival. If we don’t act now to support our veterinary technicians, we risk losing the very backbone of our clinics. Read the NAVTA Report here: https://navta.net/news/navtas-2024-demographic-survey-reveals-strong-feelings-on-title-protection-income-role-clarity-and-wellness/ #VetTechLife #VeterinaryTechnician #VetMed #VeterinaryMedicine #VetTechBurnout #SupportVetTechs #ProtectTheTitle #CredentialedNotConfused #VetTechPride #VetTechStrong #WorkforceWellness #VeterinaryLeadership #TitleProtection #VetMentalHealth #BurnoutAwareness

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• Are Vet Techs Nurses? Why the Internet Erupted—and What the Real Debate Is About

  A viral video from a popular “human nurse” influencer asking if veterinary technicians are “nurses” recently sparked a social media firestorm, but the outrage may be missing the real issue. In this episode of The Veterinary Viewfinder, Dr. Ernie Ward and Beckie Mossor, MPA, RVT, go beyond the headlines to explore what’s truly at stake in the “vet nurse” debate: professional identity, title protection, and the public’s understanding of veterinary medical roles. While thousands weighed in online, some supporting the comparison, others fiercely rejecting it, Ward and Mossor ask whether these internet debates are distracting from the bigger, systemic problem: the lack of legally protected titles for credentialed veterinary technicians in many U.S. states. They explore the emotional responses from both veterinary and human healthcare communities, examine the practical implications of inconsistent terminology, and call for stronger advocacy, unity, and legislative engagement. This episode challenges listeners to move past online outrage and toward meaningful real-world change. If you’ve ever wondered why words like “veterinary technician,” “nurse,” and “assistant” matter so much, or what we can do to protect and elevate our profession, this conversation is a must-listen. As Beckie suggests, skip watching this nurse influencer’s videos and join NAVTA and contact your state veterinary medical Board to demand title protection for credentialed veterinary technicians. #VetTechLife #VeterinaryTechnician #VeterinaryMedicine #VetMed #VetTechProblems #VetTechPride #VetNurse #TitleProtection #CredentialedNotConfused #SupportVetTechs #ProtectTheTitle #VetTechAdvocate

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• Hey, can I get a discount? When vet clients, colleagues, and friends push the line

  Should veterinary professionals, their colleagues, distributors, pharmaceutical representatives, and community heroes receive a discount? And what happens when they ask? In this provocative episode of The Veterinary Viewfinder, Dr. Ernie Ward and Beckie Mossor, MPA, RVT, tackle the emotional and financial complexities of veterinary discounts. Prompted by Beckie’s personal experience navigating an expensive emergency bill for her own pet, the duo delves into topics ranging from professional courtesy and price transparency to client entitlement and business boundaries. With a little humor and a lot of honesty, our hosts ask tough questions: * When is it appropriate to offer a discount, and when does it erode profitability? * Do corporate policies make it easier to say “no”? * And how do you handle requests from vendor reps, military families, or your lead vet tech’s cousin? From professional courtesy and corporate policy to profitability and emotional boundaries, this episode is a must-hear for practice leaders navigating pricing transparency and culture. This episode is more than a veterinary business conversation; it’s a reflection on fairness, empathy, and the complex social dynamics of money in veterinary medicine. Whether you’re setting policy, enforcing it, or simply trying to survive the awkwardness, this one will hit home. #VeterinaryMedicine #VetTechLife #VetDiscounts #ClinicCulture #PracticeManagement #VetBiz #VeterinaryLeadership #PricingStrategy #VeterinaryPodcast #VetTechPodcast #VetMedPodcast #VetPodcast #VeterinaryMedicine #VetTechLife

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• Pet Bereavement Leave in Vet Med: Is It Too Much to Ask?

  When a veterinary professional loses a pet, should they get time off? What happens when a request for pet bereavement leave is met with an eye roll? In this emotionally charged episode of The Veterinary Viewfinder, Dr. Ernie Ward and Beckie Mossor, MPA, RVT, tackle the tough conversation around grief leave for veterinary team members mourning the loss of their own animals. Drawing on listener questions, real-life clinic experiences, and personal stories, the hosts explore why this seemingly niche benefit deserves serious consideration in practice policies. They unpack how grief uniquely impacts those who work in animal care, why existing PTO policies often fall short, and how dismissive responses from managers can erode clinic culture and trust. More than a debate over logistics, this episode makes the case for compassionate, proactive leadership, especially when grief hits close to home. Whether you’re a practice owner, clinic manager, or team member, this episode will challenge how you think about mental wellness, staff support, and the human-animal bond inside your own veterinary walls. #VeterinaryPodcast #VetTechPodcast #VetMedPodcast #VetPodcast #VeterinaryMedicine #VetTechLife #PetLossSupport #ClinicCulture #PetBereavementLeave #VetMentalHealth #VeterinaryLeadership #CompassionateWorkplace

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