Thinkers50 Podcast

Cécile Béliot is the first female CEO of Bel Group, known for iconic cheese brands The Laughing Cow, Babybel, and Boursin, as well as GoGo squeeZ fruit pouches.

As only the second executive from outside the founding family to lead the 150-year-old company, she shares how she’s honoring legacy while driving transformation in today’s challenging environment – proving that companies can deliver both profitability and sustainability.

Cécile defines sustainability through two interconnected pillars: social impact for providers (fair wages, financing the transition to regenerative farming) and facilitating healthy eating habits for consumers.

To embed this vision at the company’s core, Bel transformed the Chief Financial Officer role into Chief Global Impact Officer – a bold move that changed how the entire organization thinks about performance and accountability.

Cécile’s provocation to business leaders everywhere is simple but powerful. Put an "AND" in everything you do. Not short-term or long-term. Not purpose or profit. Companies that embrace the “AND” – managing the tensions rather than choosing sides – unlock innovation, collaboration, and the ecosystem transformation needed to thrive today and tomorrow.

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This podcast is part of an ongoing series of interviews with executives. The executives’ participation in this podcast are solely for educational purposes based on their knowledge of the subject and the views expressed by them are solely their own. This podcast should not be deemed or construed to be for the purpose of soliciting business for any of the companies mentioned, nor does Deloitte advocate or endorse the services or products provided by these companies.

Frances Frei is a professor of technology and operations management at Harvard Business School and, together with her partner Anne Morriss, is the bestselling author of Uncommon Service: How to Win by Putting Customers at the Core of Your Business; Unleashed: The Unapologetic Leader's Guide to Empowering Everyone Around You; and Move Fast & Fix Things: The Trusted Leader’s Guide to Solving Hard Problems. Frances and Anne are #7 in the Thinkers50 Ranking.

In this episode, Frances reveals the three pillars that define the architecture of trust, three key mistakes repeatedly made by organizations, and why "move fast and break things" is actually slower than moving fast and fixing things. Discover:

• Why every trust breakdown can be traced to one of three dimensions: authenticity, logic, or empathy
• Why you should look beyond the “usual suspects” when solving big problems and invite more “unusual suspects" to the table
• Why AI struggles with trust – and the crucial difference between engagement and empathy

This conversation took place in London’s historic Guildhall during the Thinkers50 London Summit & Awards Gala in November 2025, with Frances joining Provocateurs hosts Steve Goldbach, leader of Deloitte’s Sustainability Business in the US, and Stuart Crainer, co-founder of Thinkers50.

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This podcast is part of an ongoing series of interviews with executives. The executives’ participation in this podcast are solely for educational purposes based on their knowledge of the subject and the views expressed by them are solely their own. This podcast should not be deemed or construed to be for the purpose of soliciting business for any of the companies mentioned, nor does Deloitte advocate or endorse the services or products provided by these companies.

Daniel Pink is one of the world's foremost authorities on work motivation and human behavior. His seven best-selling books include Drive, To Sell Is Human, When, The Power of Regret, and A Whole New Mind.

Recorded in London’s historic Guildhall during the Thinkers50 London Summit & Awards Gala in November 2025, this conversation features Dan in dialogue with Provocateurs hosts Des Dearlove, Thinkers50 co-founder, and Geoff Tuff, Deloitte’s Global and US Sustainability Leader for Energy, Resources, and Industrials.

In this episode we discover:

• Why traditional “carrot and stick” motivators don’t work at work – and the three reasons organizations still cling to them
• The three key forces that genuinely drive human performance: autonomy, mastery, and purpose
• The three blind spots preventing leaders from unleashing these forces in their organizations

Dan also challenges the tendency towards dehumanization in leadership and reveals how the emotion of regret, when properly harnessed, can transform leaders into better negotiators, problem solvers, and strategists. He leaves us with one provocative question every executive should ask before making major decisions: What will the you of ten years from now think about what you're about to do?

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This podcast is part of an ongoing series of interviews with executives. The executives’ participation in this podcast are solely for educational purposes based on their knowledge of the subject and the views expressed by them are solely their own. This podcast should not be deemed or construed to be for the purpose of soliciting business for any of the companies mentioned, nor does Deloitte advocate or endorse the services or products provided by these companies.

Steve Goldbach, Geoff Tuff, and Kulleni Gebreyes of Deloitte join Stuart Crainer and Des Dearlove of Thinkers50 to reflect on their highlights and insights from the 2025 Provocateurs series.

Featuring in-depth conversations with leaders and innovators, the 2025 Provocateurs explored pressing topics from sustainability and space exploration to digital health, public policy, and food systems innovation. Throughout the series, compelling stories emerged that illustrate the power of systems thinking, reframing narratives, and leadership under pressure.

We heard about seaweed and rum in Barbados: a circular economy success story combining waste products to create fuel. We learned how modulating electrical motors reframes sustainability as efficiency, delivering rapid returns on investment. And we listened as astronaut Eileen Collins described the extreme pressure of an aborted rocket launch, exemplifying agility and preparation as the essence of leadership.

The 2025 Provocateurs guests included:
· Weslynne Ashton, sustainable systems scientist at the Illinois Institute of Technology
· Katie McGinty, VP and Chief Sustainability Officer at Johnson Controls
· Rajendra Pratap Gupta, founder of the Global Digital Health Summit
· Karthik Ramanna, from Oxford University's Blavatnik School of Government
· Eileen Collins, the first female space shuttle commander
· Selassie Atadika, award-winning chef, chocolatier, and innovator
· Anke Hampel, Chief Sustainability Officer at ABB * recorded live at Climate Week New York *
· Natalie Nixon, author of The Creativity Leap and Move. Think. Rest.

What were your key take-aways from our 2025 Provocateurs?

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This podcast is part of an ongoing series of interviews with executives. The executives’ participation in this podcast are solely for educational purposes based on their knowledge of the subject and the views expressed by them are solely their own. This podcast should not be deemed or construed to be for the purpose of soliciting business for any of the companies mentioned, nor does Deloitte advocate or endorse the services or products provided by these companies.

In this Provocateurs podcast special recorded at the 2025 Thinkers50 London Summit & Awards Gala, creativity strategist Natalie Nixon discusses how organizations can harness creativity as a strategic business competency.

Challenging the misconception that creativity belongs only to artists, Natalie uses her “wonder-rigor” framework to demonstrate that the best engineers, scientists, CFOs, and leaders toggle between imaginative exploration (wonder) and disciplined execution (rigor). This chaordic balance between chaos and order is essential, she says, for driving sustainable innovation.

Turning to AI and the future of work, Natalie contends that technology offers an opportunity for more distributed, improvisational ways of working – which appeal in particular to Gen Z – and AI can actually humanize organizations by creating liminal space for deeper collaboration and wonder.

Natalie is the author of The Creativity Leap: Unleash Curiosity, Improvisation and Intuition at Work (Berrett-Koehler, 2020), and Move. Think. Rest. Redefining Productivity & Our Relationship with Time (Balance, 2025).

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This podcast is part of an ongoing series of interviews with executives. The executives’ participation in this podcast are solely for educational purposes based on their knowledge of the subject and the views expressed by them are solely their own. This podcast should not be deemed or construed to be for the purpose of soliciting business for any of the companies mentioned, nor does Deloitte advocate or endorse the services or products provided by these companies.