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Curious Leadership with Dominic Monkhouse

Monkhouse & Company
Curious Leadership with Dominic Monkhouse
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  • E348 | “We’re going to replace our own business with AI”: Aytekin Tank on Scaling to 700 Employees & 35M+ Users
    Aytekin Tank - founder & CEO of Jotform, host of the AI Agents Podcast, and bestselling author of Automate Your Busywork - shares how he grew Jotform from a developer’s pain point into a 700‑person automation company serving 35M+ users. He explains why Jotform chose to replace itself with AI before someone else did, how users steered them from “AI that fills forms” to AI customer‑service agents, and why AI is the fourth tech revolution after PC, internet, and mobile. His north star: build tools that make people’s lives easier and give them time back.What You’ll Learn -Why “disrupt yourself with AI” is a defensible strategy for leadersJotform’s evolution: Forms → Sign (e‑sign), Apps (no‑code mobile apps), Tables, workflowsReal support gains from AI agents (resolution rate jumps, faster response times, redeploying humans to higher‑value work)Practical channels working today: Gmail drafts, Instagram DMs, web chat, presentation agentsLeadership lessons: fix the bottleneck, ship MVPs, learn from customers, scale with curiosityBook Recommendations -Creative Selection - Ken KociendaThe Goal - Eliyahu GoldrattNo Man’s Land - Doug TatumAbout Aytekin Tank -Founder & CEO of Jotform (2006 → 35M+ users). Host of the AI Agents Podcast. Bestselling author and regular contributor to Medium, Fast Company, and Entrepreneur. Began as a software developer in New York automating repetitive web forms - sparked the idea for Jotform. Expanded the platform with Jotform Sign, Jotform Apps, and Jotform AI Agents that help users complete forms, answer questions, and get instant, on‑brand support.Sign up to receive our weekly Curious Leadership newsletter: https://subscribe.monkhouseandcompany.comFollow us on LinkedIn: https://www.linkedin.com/company/monkhouse-and-companyhttps://www.linkedin.com/showcase/curiousleadershipSubscribe wherever you get your podcasts: https://link.cohostpodcasting.com/52495078-fc00-41b8-a42e-9371bb2fa3e0?d=sZwdKMGh4
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  • E347 | "It's about solving problems": James Peach on scaling culture, brand marketing & customer obsession
    What if the secret to skyrocketing your business lies not just in sales, but in understanding your customers on a deeper level? In this episode of Curious Leadership, Dominic Monkhouse chats with James Peach, award winning speaker, investor and brand marketing expert whose portfolio includes roles at Innocent, Uber, and Vinted, about customer obsession, and how it shapes brand marketing strategies that resonate and influence buyer perceptions. James dives head first into the very essence of brand marketing, how it transcends mere promotion to become a powerful tool for problem-solving and emotional engagement. Hear how effective brand marketing can transform what customers think about a business, driving loyalty and growth, and how the greatest challenge impacting every business lies in measuring brand impact versus direct sales metrics. Discover the vital collaboration between both brand and growth teams and how clear purpose is essential for motivating employees to enhance organisational efficiency - a principle not just applicable to large corporations but impacts all businesses, regardless of size or industry. Reflecting on his scale-up experience, James shares how fast-paced decision making can dramatically influence brand perception and the importance of maintaining a customer obsession throughout the journey. James's story is not just confined to corporate boardrooms and beanbags; it crosses over into global adventures and personal growth by pushing himself to the max - 2 years of solo cycling across the world, mirroring his leadership philosophy - embrace discomfort for growth and leverage experience for success.Book recommendations:Good to Great - Jim CollinsRadical Candor - Kim ScottWhen the Dust Settles - Lucy EasthopeWhat Got You Here Won't Get You There - Marshall GoldsmithSign up to receive our weekly Curious Leadership newsletter: https://subscribe.monkhouseandcompany.comFollow us on LinkedIn: https://www.linkedin.com/company/monkhouse-and-companyhttps://www.linkedin.com/showcase/curiousleadershipSubscribe wherever you get your podcasts: https://link.cohostpodcasting.com/52495078-fc00-41b8-a42e-9371bb2fa3e0?d=sZwdKMGh4
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  • E346 | Scaling Culture, Velocity & AI in HR Tech with Phil Coxon
    What happens when you lead three HR tech brands through growth, acquisition, and the AI revolution? Phil Coxon is in the thick of it.In this episode, Dominic is joined by Phil Coxon, Managing Director of Breathe, Elmo UK, and RotorGeek - three HR and workforce management platforms tackling different ends of the market.Phil shares what he’s learned scaling global businesses like Criteo and Mindbody, and how he’s now applying those lessons in the world of SME and enterprise HR software. From sales strategy and product orchestration to company culture and AI integration, this episode dives deep into what it takes to lead through disruption and transformation.Phil also discusses how Breathe is deploying Gemini AI internally, how they’re navigating shifting regulation, and why whiteboard sales still beat PowerPoint pitches every time.Scaling Across Markets: How Phil navigates leading three brands (Breathe, Elmo UK, and RotorGeek) that serve wildly different customer profiles—from micro-SMBs to global enterprises.Whiteboard Sales Magic: Why abandoning PowerPoint in favour of live co-creation on a whiteboard leads to the most memorable and successful sales pitches.The AI Assistant Mindset: How Breathe is embedding Gemini into daily workflows, from sales to implementation, and why every employee is encouraged to spend an hour a day with AI.Security and Trust in AI: The rigorous compliance approach Phil takes to integrating AI in HR—where data sensitivity is non-negotiable.Driving Sales Without Demand: Why great sales today means educating customers who weren’t planning to buy—and how regulation is helping create urgency.From IPO to Impact: Phil’s reflections on scaling Critéo from $30M to $2.3B, leading teams in Manhattan and across the globe, and what stuck with him.Cultural Synergy After Acquisition: Lessons in merging different business cultures without breaking what works—from emergency ward scheduling to HR platforms.Mandatory Training Saves Lives: How small steps like cyber security and equality training aren’t just box-ticking—they can protect 147-year-old companies from collapse.The Fast-Follow Product Strategy: Why speeding up the delivery of customer-requested features is Breathe’s north star—and how AI-generated code will make it happen.Phil Coxon is the Managing Director of Breathe, Elmo UK, and RotorGeek. With a background in global SaaS, adtech, and scaling tech companies, Phil now leads a suite of HR products focused on small businesses through to large-scale enterprise clients.Key Topics Covered:Why culture is the key to post-acquisition successHow AI is supercharging sales, engineering, and implementationWhat it takes to sell HR tools to buyers who aren’t lookingThe future of engineering with code-generating AIWhy clarity beats complexity in modern leadershipWhere to Find Phil:LinkedIn – Phil Coxon📚 Book Recommendations from PhilThe 7 Habits of Highly Effective People by Stephen R. CoveyThe Underground Railroad by Colson WhiteheadDark Matter by Blake Crouch--------Sign up to receive our weekly newsletter:https://subscribe.monkhouseandcompany.comFollow us on LinkedIn:https://www.linkedin.com/company/monkhouse-and-companyhttps://www.linkedin.com/showcase/curiousleadershipSubscribe wherever you get your podcasts: https://link.cohostpodcasting.com/52495078-fc00-41b8-a42e-9371bb2fa3e0?d=sZwdKMGh4
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  • E345 | From CPO to Chief Venture Officer: Building AI-First Products That Actually Work with Ivo Dimitrov
    Ivo Dimitrov is co-founder and Chief Venture Officer at Finum, a neobank and financial solutions provider for SMEs and freelancers across Europe. Previously serving as CPO for five years, Ivo transformed his role to focus on high-risk, high-reward products, particularly AI accounting solutions. Before Finum, he co-founded a startup incubator (before the term existed) that launched hundreds of products, including the successful Modul Bank, now a top-three fast-growing SME bank in Russia. Based in Berlin, Ivo brings over a decade of fintech and product development experience to building the future of AI-powered business tools.SummaryIn this episode, Dominic explores the evolution from traditional product management to venture-focused innovation with Ivo, who's pioneering AI accounting solutions that promise to revolutionise how SMEs handle their finances. From his unique "Chief Venture Officer" role to the strategic decision to orchestrate rather than build AI models, discover how Finum is creating proactive AI agents that handle accounting tasks automatically while ensuring human oversight and trust.The conversation delves into the psychology of AI adoption, the importance of conversational UI design, and why the future belongs to companies that can integrate seamlessly into emerging AI platforms rather than compete with them. Ivo shares hard-won lessons from launching AI products in regulated industries and explains why "storytellers" are more valuable than ML engineers in today's AI landscape.DiscoverOrchestration Over Creation: The biggest mistake AI companies make is trying to build their own models instead of orchestrating existing foundation models from OpenAI, Anthropic, and Google. Time-to-market and adaptability are more crucial than proprietary technology.The Storyteller Role: Success in AI products requires "storytellers" - people who can explain complex requirements to AI models in simple terms. This skill is more valuable than traditional ML engineering for most AI applications.Conversational UI Revolution: The future of software interfaces isn't traditional buttons and forms, but enriched conversational experiences that dynamically present the right UI elements based on context and user requests.Proactive vs Reactive AI: The most valuable AI products don't wait for user requests - they proactively identify opportunities, send reminders, and take action, requiring only verification rather than instruction from users.Platform Integration Strategy: As AI platforms like ChatGPT become dominant, success will come from seamless integration rather than platform competition. Think App Store dynamics rather than trying to build competing ecosystems.Trust Through Transparency: AI adoption in high-stakes domains like accounting requires insurance backing, clear reasoning explanations for every decision, and the ability for users to easily override AI choices when needed.The Psychology of AI Acceptance: Humans apply zero-tolerance standards to AI errors while accepting much higher error rates from humans. Overcoming this requires strategic trust-building and demonstrable value delivery.European Market Complexity: Despite appearing unified, Europe requires country-specific approaches - Germans spend 12-17 minutes reading terms and conditions that French users skip through in 7-10 seconds, fundamentally affecting product design and adoption strategies.Connect with Ivo- https://www.linkedin.com/in/millt/Book RecommendationDominic’s book Mind Your F**king Business is out nowSign up to receive the weekly newsletter:
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  • E344 | Achieving Peak Performance Through Mindset and AI with Dr. Jon Finn
    Dr. Jon Finn wrote his best-selling book ‘The Habit Mechanic’ (which took him over 20 years) because his life’s mission is to help people to be their best in the challenging modern world.He founded the award-winning Tougher Minds consultancy and has three psychology-related degrees, including a PhD. He has worked in performance psychology, resilience, and leadership science for over 20 years. He also writes regularly for Forbes.Tougher Minds uses cutting-edge insights from psychology, behavioural science, neuroscience, and world champions to help organisations develop “Habit Mechanics” and “Chief Habit Mechanics”—resilient people, outstanding leaders, and world-class teams.Having trained and coached over 10,000 people, Dr. Finn, and his colleagues, work with global businesses, high-growth startups, individuals, elite athletes, coaches and teams, leading educational institutes, families, the UK government, and think tanks.In this episode, Dominic explores AI's impact on the workforce and the journey of integrating AI into behavioural science and habit formation. Inspired by Geoffrey Hinton's work on neural networks, learn how blending traditional methods with cutting-edge AI enhances understanding of brain function and behaviour. Dr. Jon shares the concept of brain states - recharge, medium-charge, and high-charge - and how AI can revolutionise workflows by automating routine tasks and co-working with humans on complex tasks. Looking forward, we explore the concept of creating high-performing human-AI teams, guiding individuals and businesses toward harmonious collaborations with AI, enabling unprecedented speed and efficiency in achieving goals.DiscoverAutomatic Thinking: Human thoughts and behaviours are largely driven by automatic or semi-automatic processes. This is influenced by biases and past experiences, which affect the ability to generate truly conscious and unbiased ideas.Emotional Regulation in Athletes: In elite sports, the ability to regulate emotions plays a pivotal role in determining whether young athletes maintain or lose their professional status as they age.Effort and Performance: Sustained success in any field relies on consistent effort, ongoing learning, and the ability to perform effectively under pressure, particularly in challenging or high-stakes situations.Training Gaps in Mental Performance: While athletes typically receive extensive training in physical, technical, and tactical aspects, they often lack structured training on understanding and improving their cognitive and emotional processes.Risks from AI in the Workplace: AI is disrupting workplace roles that involve medium-energy tasks, and people unable to adapt or up-skill are at risk of being replaced. Emotional regulation and the ability to shift to higher-performance states are critical for adapting to these changes.
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About Curious Leadership with Dominic Monkhouse

Do you want to dive deep into the minds of those who dare? With an insatiable appetite for knowledge and a disdain for mediocrity, ‘Curious Leadership with Dominic Monkhouse’, is your fortnightly look into the mindsets of some of the world’s most trailblazing leaders. From seasoned strategists and investors to pioneering entrepreneurs and experts, I’ll explore their personal journeys, unorthodox decisions, and the lessons they've learned while shaping the future. About Dominic - Dominic Monkhouse is the founder of Monkhouse & Company. He scaled two UK tech firms from zero to £30 million in five years, coached 10 founders to successful exits, and published two books to keep others from making the same mistakes. He works with the 1% of founders committed to scaling—building elite teams, navigating the messy middle, and growing without drowning in chaos or losing control. His mission is to see 200 founder-led firms scale from 50 to 250+ employees, creating 300,000 jobs and £52 billion in revenue and reshaping the UK’s business landscape.
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