The Jasmine Star Show

Have you ever met someone who explains complex ideas so clearly that it feels like a lightbulb turns on in your brain?
That’s how I feel about my friend Rory Vaden. And I’m not just saying that because we’re friends—I’ve actually paid him to consult on my brand messaging.
So when it came time to host my mastermind for seven-figure founders scaling to eight figures, Rory was the first person I invited to speak.
In this episode, I’m sharing the powerful conversation he led about personal branding—and the insights were so good I knew I had to bring them to you.
Because here’s the truth: personal branding isn’t about your logo, colors, or Instagram aesthetic.
It’s much deeper than that.
Rory explains that a personal brand is simply the digitization of your reputation—what people think of when they think of you.
And whether you like it or not… you already have one.
The question is: Are you shaping it intentionally?
In this conversation, Rory breaks down:
Why most personal brands fail
The biggest mistake entrepreneurs make when building visibility
Why reputation always precedes revenue
How to position yourself in the top 1% of your industry
Plus, we wrap the session with a Q&A from the mastermind members that expands the conversation even further.
If you're building a business and want a brand that earns trust, stands out, and drives real growth… this episode is a must-listen.
Click play to hear all of this and:
[00:00] Why Rory Vaden Is One of the Most Trusted Voices in Personal Branding
[02:54] The True Definition of a Brand: What People Think When They Think of You
[10:00] The Three Topics That Determine Whether a Personal Brand Succeeds or Fails
[13:17] Personal Branding Explained: The Digitization of Your Reputation
[28:07] Sheehan’s Wall: Why Most Personal Brands Never Break Through
[33:53] Diluted Focus = Diluted Results (The Biggest Mistake Entrepreneurs Make)
[45:56] The One-Word Problem Every Personal Brand Must Solve
[59:43] Why Your Personal Brand Should Start With Who You Serve (Not Your Why)
Listen to Related Episodes:
How to Get the Most Profitable Leads for Your Business with Rory Vaden
How to Discover Your Uniqueness and Gain the Recognition You Deserve with Rory Vaden
How I Scaled My Personal Brand to 7 Figures
Connect With Rory Vaden:
If you’d like to connect further with Rory and his team, visit freebrandcall.com/jasminestar to sign up for a free call. You can also follow Rory on Instagram at @roryvaden and @brandbuildersgroup.
For full show notes, visit jasminestar.com/podcast/episode629

What if the next level of your business isn’t more hustle—but more alignment?
In this personal and powerful episode, I’m sharing the mindset shift that’s changing everything for me in 2026: less push, more pull. What if what you’ve been chasing is already in front of you… you just haven’t been looking for it?
Plus, I sit down with Omar for a live audience conversation on building a personal brand from scratch, standing out online, and the real truth about content creation.
If you’ve been overthinking, playing it safe, or waiting for the “right time”—this is your reminder:
👉 Show up anyway.
Click play to hear all of this and:
[00:00] Why “Less Push, More Pull” became my 2026 mantra
[00:02] How intention shapes what you see (and what you miss)
[00:05] The power of recognizing abundance already in your life
[00:06] How a simple connection led to a live audience podcast
[00:07] Why having nothing gives you an unfair advantage
[00:09] The real truth about building a personal brand from scratch
[00:10] What hasn’t changed in business (even with AI + algorithms)
[00:11] Why doing what others won’t is the real competitive edge
Listen to Related Episodes:
How a Mastermind Changed the Trajectory of My Business (and how it can do the same for you): Part 1
How to Reach IMPOSSIBLE Goals with Dr. Benjamin Hardy
How to Build Your Personal Brand as a High-Achieving Entrepreneur
Connect With Omar El-Takrori:
Instagram: instagram.com/omareltakrori
Facebook: https://www.facebook.com/omareltakrori/
📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧
For full show notes, visit jasminestar.com/podcast/episode631

Money conversations can feel loaded… emotional… sometimes even explosive.
And for most couples, money only gets talked about when something goes wrong.
In this episode, I’m sharing a powerful conversation with Ramit Sethi, author of I Will Teach You to Be Rich, about how the language we use around money shapes our relationships.
Instead of asking reactive questions like “Why did you spend that?” or “How are we going to pay this off?,” Ramit challenges couples to focus on the bigger picture: the life they actually want to build together.
He introduces the idea of a “Rich Life Review”—a simple monthly conversation where you and your partner look at key numbers, celebrate wins, and talk about your goals.
Because the real problem isn’t the $20 purchases couples argue about…
It’s that we rarely ask the $30,000 questions that shape our future.
If you’ve ever felt awkward or stuck talking about money with your partner, this episode will give you a framework to start healthier, more productive conversations—and design a life you’re truly excited to live.
Click play to hear all of this and:
[00:00] Why most couples only talk about money when there’s a problem
[02:00] How the language we use about money shapes our relationships
[03:45] Why Ramit believes most couples argue about the wrong financial issues
[05:00] The difference between $3 questions and $30,000 life questions
[06:20] What a “Rich Life Review” is (and why it replaces budgeting meetings)
[07:30] The simple framework for a monthly money conversation with your partner
[09:00] The four key financial numbers every couple should track
[10:30] How focusing on big-picture goals transforms money conversations
🎧 Listen to the full episode with Ramit Sethi, How to Talk about Money with Your Partner and Build a Rich Life Together with Ramit Sethi , >>HERE<<
Listen to Related Episodes:
8 Mindset Shifts to Transform Your Relationship with Money
How Women Reclaim Power Through Money with Financial Feminist, Tori Dunlap
The Power of Clarity: Success, Money, and Mindset Shifts with Marie Forleo
Connect With Ramit Sethi:
Instragram: https://www.instagram.com/ramit
Facebook: https://www.facebook.com/IWT/
Website: https://www.iwillteachyoutoberich.com/
📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧
For full show notes, visit jasminestar.com/podcast/episode630

I didn’t set out to be a leader.
I set out to chase an idea. Then the business grew. Then I hired a team. And somewhere between “I’ve got this” and “How did we get here?”… I became a leader.
Spoiler: I wasn’t very good at it.
In this episode, I’m sharing the uncomfortable leadership mistakes I made (including the time I avoided accountability because I was afraid someone would lock me out of my own systems… yes, really).
This year, I decided that if I want to build the next level of my business, I have to become the next level version of myself. From hiring a Sales Director and CFO to investing in leadership training, everything shifted.
The biggest lesson? Integrity isn’t a buzzword — it’s doing what you say you’ll do, by the date you say you’ll do it.
Leadership isn’t about being perfect. It’s about being intentional.
If you’re building a team, scaling your company, or stepping fully into your CEO role, this episode is for you.
Click play to hear all of this and:
[00:00] Why Most Entrepreneurs Accidentally Become Leaders (And Why That’s a Problem)
[04:30] The Cringe-Worthy Mistake I Made When I Avoided Accountability
[10:15] How to Onboard a Leader Into Your Culture (Not Just Their Role)
[18:40] Integrity Defined: Doing What You Say, When You Say It
[24:55] What Happened When Our CFO Started Interviewing Us
[33:10] The Honest Leadership Coaching Session I Almost Didn’t Share
Listen to Related Episodes:
How You Can Develop the BEST Traits in Leadership
How to Identify and Lead A, B, and C Players for Business Success
3 Signs It’s Time to Restructure Your Team as a Leader
Connect With Jim Zartman:
Instagram: https://www.instagram.com/jimzartman
Website: https://www.jimzartman.com/
📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧
For full show notes, visit jasminestar.com/podcast/episode628

→ Find our latest hiring opportunities at https://www.jasminestar.com/careers. ←
↓
A consultant recently told me she was “wildly impressed” with our hiring process.
Instead of celebrating… I panicked.
Because the truth is, we didn’t build a polished corporate system. We built it through trial, error, and hard lessons.
In this episode, I’m breaking down exactly how we hire — and why it works.
Every business needs both. Most founders just don’t know which one they’re actually hiring.
I walk you through our three hiring pathways:
• Hiring from within (promote based on ability, not loyalty)
• Hiring from your personal brand (yes, your content attracts teammates)
• Hiring with a recruiter (and how to give feedback that actually works)
Plus, the leadership truth that changed everything for me:
The person you want to hire might not be able to find you… because you’re not yet the leader who can contain them.
Scaling isn’t just systems.
It’s people.
And the right people will take you further than any funnel ever could.
Book Mentioned: Radical Candor by Kim Scott
Click play to hear all of this and:
[00:00] The “Wildly Impressed” Hiring Compliment That Made Me Panic
[02:45] System Builders vs. System Implementers (And Why It Matters)
[06:15] How We Promote From Within Without Damaging Culture
[14:30] Using Personal Brand to Attract (and Repel) Team Members
[20:05] Our Exact DM → Automation → Application Funnel
[27:40] Why We Do Group Interviews (And Who They’re For)
[32:15] When to Use a Recruiter (And What I Learned the Hard Way)
[38:55] A-Players vs. B-Players vs. C-Players
[45:20] The Leadership Shift Required to Hire Better
Listen to Related Episodes:
Why High Achievers Burn Out (and How to Fix It)
How I’m Wooing My Next Executive Hire; Building a Dream Team Starts with THIS
Hiring, training, and retaining high-performing team members with Natalie Dawson
📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧
For full show notes, visit jasminestar.com/podcast/episode627