403 episodes
- In today's FittBite, we explain the feature tax that many new activewear brands pay when they add details that increase cost without creating enough customer value.
This FittBite covers smart clothing, technical fabric claims, convertible products, excess storage, and removable padding, and breaks down how to decide whether a feature is actually worth the added price.
Tune in to learn how to build products around real customer problems, not unnecessary features.
Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion business: https://www.fittdesign.com/services/consultation
Design your own collection with our instantly downloadable factory ready tech pack templates:
FittDesign Tech Pack Templates
Follow our host on instagram:
https://www.instagram.com/shadiadada/
https://www.instagram.com/fittdesign/
Got any other questions, email us for an instant response at:
studio@fittdesign.com
Subscribe to our weekly fashion design podcast (New episodes every Thursday at 4pm CST): https://podcasts.apple.com/gb/podcast/the-fittdesign-podcast/id1454410683
Visit our website:
https://www.fittdesign.com/
Follow us on:
https://www.linkedin.com/company/fittdesign/
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https://www.pinterest.com/fittdesign/
https://www.behance.net/fittdesign... FittBite Episode 289: Gymshark Started With Screen-Printed Tees. Stop Overcomplicating Yours
2026/07/13 | 14 mins.In today's FittBite, we look at what Gymshark’s early screen-printed tees and stringers actually teach new activewear founders.
This FittBite explains why simple products can work when the customer, culture, use case, and creator strategy are clear, and why overcomplicating the first drop often hides weak positioning.
Tune in to learn how to build a first product that makes sense to the right customer before expanding the range.
Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion business: https://www.fittdesign.com/services/consultation
Design your own collection with our instantly downloadable factory ready tech pack templates:
FittDesign Tech Pack Templates
Follow our host on instagram:
https://www.instagram.com/shadiadada/
https://www.instagram.com/fittdesign/
Got any other questions, email us for an instant response at:
studio@fittdesign.com
Subscribe to our weekly fashion design podcast (New episodes every Thursday at 4pm CST): https://podcasts.apple.com/gb/podcast/the-fittdesign-podcast/id1454410683
Visit our website:
https://www.fittdesign.com/
Follow us on:
https://www.linkedin.com/company/fittdesign/
https://www.facebook.com/fittdesign
https://www.pinterest.com/fittdesign/
https://www.behance.net/fittdesign...FittBite Episode 288: Got the Same Hoodie Quoted by 3 Factories. The Real Cost Surprised Me
2026/07/08 | 15 mins.In today's FittBite, we look at what really affects the cost of a hoodie when different factories quote the same design.
This FittBite explains how GSM, fabric type, fit, construction method, logo application, trims, production support, and factory assumptions can all change the final unit price.
Tune in to learn why the cheapest quote is not always the best deal, and how to compare pricing more accurately before choosing a factory.
Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion business: https://www.fittdesign.com/services/consultation
Design your own collection with our instantly downloadable factory ready tech pack templates:
FittDesign Tech Pack Templates
Follow our host on instagram:
https://www.instagram.com/shadiadada/
https://www.instagram.com/fittdesign/
Got any other questions, email us for an instant response at:
studio@fittdesign.com
Subscribe to our weekly fashion design podcast (New episodes every Thursday at 4pm CST): https://podcasts.apple.com/gb/podcast/the-fittdesign-podcast/id1454410683
Visit our website:
https://www.fittdesign.com/
Follow us on:
https://www.linkedin.com/company/fittdesign/
https://www.facebook.com/fittdesign
https://www.pinterest.com/fittdesign/
https://www.behance.net/fittdesign...FittBite Episode 287: Satisfy Built a Multi-Million Dollar Running Brand Without Going Viral
2026/07/05 | 15 mins.In today's FittBite, we explain how Satisfy built a niche running brand without relying on viral moments, broad positioning, or mass-market appeal.
This FittBite looks at how the brand grew by targeting a specific runner, making performance details recognizable, supporting premium pricing with product proof, and building a clear brand language around running culture.
Tune in to learn how activewear founders can build a specific brand world instead of chasing short-term attention.
Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion business: https://www.fittdesign.com/services/consultation
Design your own collection with our instantly downloadable factory ready tech pack templates:
FittDesign Tech Pack Templates
Follow our host on instagram:
https://www.instagram.com/shadiadada/
https://www.instagram.com/fittdesign/
Got any other questions, email us for an instant response at:
studio@fittdesign.com
Subscribe to our weekly fashion design podcast (New episodes every Thursday at 4pm CST): https://podcasts.apple.com/gb/podcast/the-fittdesign-podcast/id1454410683
Visit our website:
https://www.fittdesign.com/
Follow us on:
https://www.linkedin.com/company/fittdesign/
https://www.facebook.com/fittdesign
https://www.pinterest.com/fittdesign/
https://www.behance.net/fittdesign...- In today's FittBite, we look at five activewear brands that changed how customers buy, wear, and understand sportswear.
This FittBite covers the lessons behind Champion, Nike, Lululemon, Gymshark, and On, focusing on product utility, emotion, lifestyle use, community, and recognizable product innovation.
Tune in to learn how startup activewear brands can study successful brands without copying their surface, and build around a clearer customer shift, product reason, and brand code.
Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion business: https://www.fittdesign.com/services/consultation
Design your own collection with our instantly downloadable factory ready tech pack templates:
FittDesign Tech Pack Templates
Follow our host on instagram:
https://www.instagram.com/shadiadada/
https://www.instagram.com/fittdesign/
Got any other questions, email us for an instant response at:
studio@fittdesign.com
Subscribe to our weekly fashion design podcast (New episodes every Thursday at 4pm CST): https://podcasts.apple.com/gb/podcast/the-fittdesign-podcast/id1454410683
Visit our website:
https://www.fittdesign.com/
Follow us on:
https://www.linkedin.com/company/fittdesign/
https://www.facebook.com/fittdesign
https://www.pinterest.com/fittdesign/
https://www.behance.net/fittdesign...
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