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The Coaching Crowd® Podcast with Jo Wheatley & Zoe Hawkins

Jo Wheatley and Zoe Hawkins
The Coaching Crowd® Podcast with Jo Wheatley & Zoe Hawkins
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  • Why is Everyone Training to be a Coach
    Have you ever found yourself wondering why so many people are suddenly becoming coaches? What’s drawing them in, and what are they finding once they’re there? In this episode we reflect on a question we’re often asked: “Why is everyone training to be a coach?” And the truth is, it’s a powerful question with many deeply personal and professional answers. This is a warm, grounded, and honest discussion between the two of us as co-hosts, coaching trainers, and long-time practitioners. We unpack the inner and outer reasons why coaching is booming, from the “life hack” of increased self-awareness to the ripple effect it has on careers, relationships, and wellbeing. We share our own stories and insights about: Why coaching is becoming more than just a career path, it's a form of self-expression, healing, and contribution How coaching training creates a sense of community and deep human connection The irreplaceable power of coaching in a world increasingly dominated by AI and automation How people are discovering peace, confidence, and clarity through coaching training The difference between facilitated and self-guided programmes and why that matters We also explore the soulful, spiritual side of coaching, what it means to be attuned to yourself and others, how it lights people up from the inside, and why so many of our trainees say they’ve “found what they’ve been looking for.” Whether you’re considering becoming a coach yourself or you’re just curious about what’s fuelling this global movement, we hope this conversation offers insight, clarity, and maybe even a spark of inspiration.   Timestamps: 00:47 – The ‘life hack’ of coach training and why people tell everyone about it. 02:14 – How coaching strengthens career prospects and relationships at work. 03:37 – Surprising personal benefits, even in dating and family life. 05:22 – Coaching as a decision-making and confidence-building tool. 06:49 – Why coaching is an essential skill in an AI-driven world. 09:34 – When coach training becomes a route to healing and self-discovery 12:15 – “AI for the soul” and other powerful reflections on the heart of coaching. Key Lessons Learned Coaching training is a powerful gateway to personal transformation, not just professional development Deep self-awareness, boundary-setting, and emotional clarity are common outcomes of coach training Coaching prepares leaders for a future shaped by AI by amplifying essential human skills The sense of community and shared purpose in a coaching cohort is deeply nourishing People are drawn to coaching because it helps them find meaning, peace, and a way to contribute to others   Keywords: train to be a coach, coaching training programmes, become a coach UK, why become a coach, coaching and self-awareness, coaching for leaders, AI and coaching, coaching for wellbeing, personal growth through coaching, human connection in coaching   Links & Resources: Take the Quiz to Discover Your Coaching Pathway The Coaching Crowd Website
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  • Emotions Coaching Demo
    Ever wondered what it really looks like to hold safe, structured, and powerful space for emotions in a coaching session? In this episode we did something we’ve not done in a long time on the podcast, we brought you inside a real-life coaching demonstration, using one of the techniques from our Emotions Coaching Practitioner Programme. The session is a genuine conversation between us, non-scripted, not rehearsed. Just Jo as the coachee, working through a very real, emotionally loaded decision: whether or not to say yes to buying a new home. We use the EMOTION coaching model, a semi-structured framework that walks through: E — Engaging the emotional coaching contract M — Making contact (somatic/emotional awareness) O — Exploring the opportunity T — Connecting with thoughts I — Exploring intuition O — Outcomes N — What’s needed now This demo is about more than just the house. It’s a window into how emotion-based coaching can support real-life decision-making, personal growth, and clarity, without pressure or prescription. If you found this demo insightful, whether as a coach or as someone exploring their own emotions check out our Emotions Coaching Practitioner Programme. You’ll learn how to safely support clients through deep, meaningful conversations, using structure without script. https://igcompany.co.uk/emotionsdemo We’d love to hear what insights this brought up for you. Let us know!   Key Lessons Learned: Emotions are never “too much”, they’re powerful sources of insight when held safely. Coaching doesn’t need to fix, it needs to create space. Body wisdom holds emotional truth, pay attention to sensations. A structured model can support emotional freedom, not restrict it. You don’t need a solution, just clarity and the ability to feel. Trust your intuition, it’s more grounded than we realise. Coaching demos are powerful tools for learning, both as a coach and a coachee.   Keywords: emotions coaching demo, how to coach emotions, coaching demonstrations, EMOTION coaching model, emotions coaching practitioner training, live coaching example, decision-making in coaching, emotional regulation in coaching, somatic coaching techniques, emotion-focused coaching skills,   Links: Watch another emotions coaching demo: https://igcompany.co.uk/emotionsdemo  
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  • How to Grow your Confidence as a Coach
    Are you a coach who secretly wonders if you’re “doing it right”? You’re not alone, and this episode is for you. In this episode we unpack a topic that nearly every coach wrestles with at some point: CONFIDENCE. Whether you're just starting out or years into your practice, it's normal to question yourself, "Am I doing this right?" "Could I be better?" We see it time and again in our training rooms and our own journeys, that shaky moment when you step into the coaching seat and doubt creeps in. In this episode we cover: Confidence is fluid: It changes over time and across clients; uncertainty may stem from the coaching dynamic, not just your ability. Lean on trusted peers: Having another coach to talk to is invaluable, especially when supervision isn't immediately available. Acknowledge competence gaps: Confidence and competence go hand in hand; recognise where you need to grow your skills and take action. Choose aligned training programmes: Confidence flourishes in learning environments that align with your values, energy, and coaching style. Know and own your coaching style: Understanding your natural style helps reduce comparison and builds authentic confidence. Stretch yourself with CPD and variety: Try different coaching formats, durations, and approaches to expand your ability and confidence. Seek intentional feedback: Ask for meaningful, specific feedback to grow in areas where you feel uncertain. This episode is full of lived experience, reassurance, and practical steps. Confidence doesn’t arrive all at once, it’s grown, session by session, conversation by conversation. If you're feeling unsure or stuck in self-doubt, you're not alone. Confidence is something we build through the work, not before it. Whether you need CPD, supervision, peer support, or just a community of coaches who get it, we’re here for you. Explore more at https://igcompany.co.uk And if this episode helped, drop us a message. We love hearing from you.   Timestamps: 00:00 — Introduction: Why confidence matters for coaches 02:10 — Feeling confident with some clients but not others 06:15 — The power of coaching peers and quick support 09:20 — Contracts, competence, and admin: the hidden confidence killers 13:35 — The importance of choosing coach training aligned with your values 20:50 — Stop comparing: Know and own your coaching style 24:10 — CPD, supervision, play, and expanding your skills 30:35 — Intentional feedback and how to ask for it   Keywords: how to grow confidence as a coach, coaching confidence tips, building coaching skills, coaching supervision for new coaches, choosing the right coach training, peer support for coaches, reflective practice coaching. coaching style self-awareness, CPD for coaches, coaching feedback techniques   Links: All coaching programmes mentioned (Emotions Coaching, Neurodivergent Inclusive Coaching, CPD, Foundations to Masters):https://igcompany.co.uk
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  • 5 Best Things about Coaching
    Have you ever wondered what truly makes coaching one of the most rewarding careers you could pursue? In this episode we take a heartfelt wander through what we believe are the very best things about being a coach. Spoiler alert: we didn’t stop at five! This conversation is all about celebrating coaching, not just as a profession, but as a way of living that aligns with our values, passions, and purpose. The 5 things we believe makes coaching the best profession: Combining passion and talent Meeting incredible people and joining a supportive coaching community Flexibility and autonomy in designing your own hours and environment Authenticity; being your own kind of coach The human connection and deep fulfilment coaching brings This episode is a celebration of everything coaching can be. And if you’re new to coaching or wondering if it’s “your thing,” we hope this opens a door for you. If you’re new to coaching or rediscovering your purpose as a coach, this episode is for you. If it sparked something in you, let us know! We love hearing how the podcast lands, what it catalyses, and what you'd love us to talk about next. Explore our coach training programmes at https://igcompany.co.uk or simply get in touch and say hello.   Timestamps: 00:00 — Why celebrate coaching? 01:10 — #1: Combining passion and talent 03:15 — #2: Meeting amazing people around the world 06:40 — #3: Flexibility, autonomy, and designing your own life 10:20 — #4: Being your authentic coaching self 13:30 — #5: A humbling, deeply human profession 17:50 — Parallel process, systemic thinking, and intergenerational insight 21:15 — Broader impact: on family, life, and values 24:30 — Working outdoors and location freedom 27:40 — Coaching as personal choice and alignment 30:00 — Final thoughts: Coaching gives us joy, meaning, and community   Key Lessons Learned Coaching is not just a job, it’s a calling. You can align your work life with your values through coaching. Coaching offers flexibility, autonomy, and location independence. The coaching community is warm, supportive, and collaborative. You get to be yourself, and support others in being themselves. Coaching teaches you about the world, humanity, and your place in it. The ripple effect of coaching touches your clients, family, and future.   Keywords: Best things about coaching, Why become a coach, Benefits of coaching as a career, Coaching flexibility, Coaching community, Coaching lifestyle, Coaching impact on family, Coaching self-employment, Working as a coach, Life as a professional coach,   Links: All coaching programmes mentioned (Emotions Coaching, Neurodivergent Inclusive Coaching, CPD, Foundations to Masters):https://igcompany.co.uk
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  • Coaching and Fertility
    How does coaching help individuals navigate the emotional complexity of fertility challenges? [TRIGGER WARNING: This episode explores themes around fertility coaching, including infertility, miscarriage, and the emotional complexities of family planning. Our goal is to provide insight, support, and resources for those navigating this journey. We approach these discussions with care, aiming to empower and inform rather than overwhelm. Please listen in a way that feels right for you.] In today’s episode, we delve into a deeply personal and emotionally sensitive area, coaching and fertility. It’s a topic close to the hearts of many, including coaches who are drawn to this space after their own experiences with infertility, miscarriage, or navigating the complex decisions surrounding parenthood. It’s a specialism that requires an intricate understanding of emotions coaching and a strong foundation in trauma-informed coaching. Coaching in the fertility space is uniquely challenging and deeply rewarding. It supports clients navigating emotional complexities, such as uncertainty, high-stakes decisions, or the impact on relationships. Fertility coaching often requires a shift from a future-focused approach to helping clients find balance in the present. This niche demands strong foundational training, particularly in emotions coaching, to effectively address sensitive topics and maintain ethical boundaries. Coaches may help clients process emotional blockers like stress or unresolved experiences that can influence fertility. Many fertility coaches are drawn to this work through personal experiences, making self-awareness essential to provide unbiased, emotionally attuned support. Long-term engagement is often necessary, as clients’ needs evolve through treatments or decisions like adoption or living child-free. The role of coaching here is to provide a safe space for reflection, emotional processing, and alignment with personal values, ensuring clients feel supported throughout their journey. If you’re a coach looking to deepen your expertise in this area, you may find our Emotions Coaching Practitioner Training invaluable. It provides a deeper understanding of emotional dynamics and the psychological aspects of coaching, ensuring you can support clients in the best possible way. Key Lessons Learned: Robust training is essential for fertility coaches to ensure they operate within ethical boundaries and provide meaningful support. Coaching in this space is both emotionally sensitive and deeply fulfilling, requiring careful emotional attunement. Clients in fertility coaching often live in uncertainty, and the coaching process must prioritise presence over a purely future-focused approach. Personal experience often draws coaches to this niche, but self-awareness is crucial to avoid emotional bias in coaching interactions. Coaching engagements may need to be long-term, adjusting to the evolving emotional and practical needs of clients. Timestamps: 00:31 – Introduction to fertility coaching and its emotional sensitivity 01:00 – Discussion on foundational coaching training for infertility and loss coaching 03:16 – Key coaching areas: decision-making, relationships, and emotional depth 05:08 – The importance of emotions coaching in fertility coaching 07:26 – Exploring emotional blockers and their potential impact on fertility 09:14 – Coaches’ personal experiences influencing their approach 14:28 – The shift from future-focused coaching to presence-based coaching 17:47 – Long-term coaching support and flexible engagement structures 21:47 – Final thoughts on specialist training for fertility coaching Keywords: Fertility coaching, Infertility support, Coaching for fertility, Emotions coaching, Trauma-informed coaching, Miscarriage support, Navigating fertility challenges, Fertility and mental health, Decision-making in fertility, Couples coaching for infertility, IVF coaching, Adoption and coaching, Surrogacy coaching, Emotional resilience in fertility, Links: Emotions Coaching https://www.igcompany.co.uk/emotions-coaching All coaching programmes mentioned (Emotions Coaching, Neurodivergent Inclusive Coaching, CPD, Foundations to Masters):https://igcompany.co.uk
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About The Coaching Crowd® Podcast with Jo Wheatley & Zoe Hawkins

The Coaching Crowd® Podcast is a weekly podcast for compassionate, courageous leaders, HR professionals and high achievers who are passionate about helping others to find alignment in their lives through coaching, and who are thinking of training and developing as a coach. Hosted by Zoe Hawkins and Jo Wheatley, Founders of Global Coaching Training Company “In Good Company” (https://www.igcompany.co.uk). Zoe and Jo are Master Accredited, Award Winning and Multi Award Nominated coaches, coach trainers and coach supervisors. They are authors of the best selling book ‘Deciding to Coach: The Mindset & Business Strategy For Aspiring Coaches’. Each episode focuses on a different element of what it is to be a coach and you’ll listen in as Zoe and Jo discuss the topic through different lenses. You’ll discover practical tools and resources you need to support your coaching as you learn all about becoming a qualified and certified coach. This podcast is a go-to resource for learning more about coaching and the mindset needed to be a world class coach. You’ll learn how to enable clients to truly know who they are, what their hearts call for and how to understand their values, beliefs and unconscious needs. Coaching goes beyond professional success and personal fulfilment and focuses on supporting everyday mental health. As you learn more about coaching, you learn to coach yourself. You are In Good Company with The Coaching Crowd®. In Good Company offers accredited coaching qualifications for individuals and organisations around the world, as well as ground breaking accredited CPD for coaches such as the trade marked Emotions Coaching Practitioner Training. You can join our courses and learn more about our communities here www.igcompany.co.uk and take our free quiz to find out which coaching course is right for you www.mycoachingcourse.com.
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