Presented by Understood.org
You keep switching direction mid-project, and now nothing in your business is fully built.
In this episode, we break down ADHD novelty bias and why new ideas donโt just feel exciting. They feel urgent, important, and hard to ignore.
Youโll hear how this shows up in real businesses. The team is aligned, work has started, and then a new idea comes in. It sounds better, feels right, and within days everything shifts. Six months later, youโve got multiple half-built projects and no clear direction.
This isnโt random. Research shows ADHD brains assign higher reward value to novelty, even when it works against long-term goals.
We also look at the other side of it. Why boredom feels almost painful, why sticking with one direction gets harder over time, and how this pattern quietly impacts growth, team focus, and execution.
This isnโt about lack of discipline. Itโs about understanding the pattern thatโs driving your decisions.
What We Cover:
Why new ideas feel urgent instead of optional
How novelty bias overrides long-term plans
The โhalf-built businessโ pattern many founders fall into
Why teams follow the founderโs attention automatically
The link between boredom, disengagement, and switching
When novelty is useful and when it starts breaking the business
If you're enjoying ADHD Skills Lab, you may also enjoy Understood.orgโs new podcast, Sorry, I Missed This.
Listen here: https://lnk.to/sorryimissedthisPS!theadhdskillslab
ย P.S. Losing work because the admin layer around your business can't keep up with you? Invisible Systems is a 90-day done-for-you sprint where I (Skye) extract the processes from your head, build the operating layer, and find the right person to run it. Six spots left at the founding price, book a call at invisiblesystem.co