#29 Navigating hyper scale, leading in extreme crises, hardware vs software, and more | Tor Erik (ex-CPO at Easee) and Stian Øien (CPO at Futurehome and Ex-VP at Easee)
My guest today is Tor Erik Skårdal and Stian Øien - two former product leaders at Easee, once one of the fastest growing tech companies in Norway and the largest platform of EV chargers for homes in the Nordics.This is one of the most vulnerable conversations in the podcast so far.Most people in Norway and Sweden know how difficult Easee’s journey has been.From being one the fastest growing tech companies in Europe, to having to layoff most of its people after a sudden sales ban in a crucial market.Tor Erik (former CPO at Easee), led Product in the company at a very challenging time.Stian (now CPO at Futurehome and former VP at Easee), led Product at Easee from the early days and all the way to potentially even becoming a new Norwegian unicorn. Speaking of hyper scale…So how does a crisis like this impact your leadership approach and how product teams are led? What’s the reality inside a company that is hiring several people every week versus a company that’s forced to let go most of its people?We talked about that and much more:* Leading teams with outcomes* Killing ideas fast* Lessons learned from hyper scale* Managing hardware products vs software* The reality for Product teams in times of extreme crisis* And moreThis episode is part of a series where I interview 20+ CPOs across Scandinavia. Subscribe for free so you don’t miss out.This conversation was extra special in many ways, and also nostalgic (I worked with Stian when he was leading Product and with Tor Erik who was a PM in one of my teams).Happy to be able to share this special chat with all of you.Hope you enjoy it! :) This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit afonsofranco.substack.com
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#28 Scaling Product at a Swedish tech giant: from seed to IPO | Francesca Cortesi (ex-CPO at Hamnet)
My guest today is Francesca Cortesi, former Chief Product Officer at Hemnet - the largest housing marketplace in Sweden.This is a deep dive into Hemnet's journey into adopting the Product Operating Model and Francesca's product and growth leadership journey.Francesca shared deeply insightful stories, practical advice, and her perspective on driving change while keeping teams aligned and inspired.We talked about:* How Hemnet moved from features to outcomes.* Why Strategic context is the most important thing for a CPO* Why incremental changes beat big revolutions* The surprising power of revisiting your business model and internal incentives* Why asking for help can be a leadership growth hack.* Product Leadership lessons to recognize and adapt to new growth phases* And moreThis was a joy, Francesca's journey at Hemnet is a very interesting, practical, and real case and she's also a great human being.Enjoy! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit afonsofranco.substack.com
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#27 Pitching, thinking big, characteristics of great founding teams, and more | Cecilie Skjong (Skyfall Ventures)
My guest today is Cecilie Skjong, Investment Manager at Skyfall Ventures - a Norwegian early-stage venture capital fund.As a founder, nailing your pitch, thinking big and challenging yourself to be more visionary, and quickly testing your ideas to get a sense of the market pull are crucial.And the same applies to a cross-functional team building a new product in a scale-up. The same applies to a product leader leading a new opportunity in a large organization.After being exposed to hundreds of pitches and investing in several early-stage ventures, Cecilie shared with me:* Characteristics of great founding teams* The importance of drive and resilience when testing ideas and building products* Early signs of market pull* Thinking big and the importance of Vision* How to craft a great pitch* The power of Founder-led Sales* The importance of understanding your macro trends (Waves)* The state of the Norwegian startup scene* And moreIf you’re a founder, I recommend pairing this episode with:* Episode 1: Testing Ideas with David Bland, co-author of the book Testing Business Ideas written together with Alex Osterwalder* Episode 9: Understanding Jobs to be Done with Bob Moesta, co-creator of the JTBD framework together with Clayton Christensen* Episode 19: Nailing your Positioning with April Dunford, bestselling author of one of the most well-known marketing books out there This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit afonsofranco.substack.com
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#26 Stepping into product leadership, making time for discovery, building products collaboratively, and more | Frederik Hansen (CPO at Ignite)
Today's episode is with my friend Frederik Hansen - CPO at Ignite. Ignite is a leading sustainable procurement platform that enables companies to take control of their purchasing from suppliers, comply with regulations, and reduce costs, emissions, and risks - all in one place.Before Ignite, Frederik was CPO at Bookis. He is also the co-founder of Produktleder.no - the largest community for product managers in Norway - and a co-organizer of the ProductTank in Oslo. A true contributor to the product community in Norway. In this conversation, Frederik and I discussed: * Starting a CPO role with a 1-month grace period* Healthy principles in strong product teams* Cross-functional collaboration in practice * Making time for discovery at Ignite * Creating an environment for product teams to thrive* Examples from Frederik’s journey on how to test ideas fast using different techniques* What Frederik looks for in a PM (traits)* And moreEnjoy :) Hey there, Afonso here 👋I've interviewed more than 30 Product leaders in Scandinavia, and this is one of those conversations. Subscribe for free so you don’t miss out on future interviews! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit afonsofranco.substack.com
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#25 Building products in different contexts: big tech, scaleups, and startups | Melissa Mills (Ardoq, Kahoot!, Google)
Today's guest is Melissa Mills, VP of Product at Ardoc, former Director of Product at Kahoot!, and former Global Product Lead at Google in San Francisco.Ardoc is a fast-growing scale-up in Norway, recognized by Gartner as a leading Enterprise Architecture Tool.Their Series D raise is one of the five largest private funding rounds by a Norwegian tech business.Many enterprise companies like Carlsberg Group are choosing Ardoc, and this episode will give you an insider view of how they build their products.Melissa and I talked about:- Ardoc's growth and product journey- Product management in big tech, startups, and scale-ups- Product Managers' valuable traits according to company stage- The importance of domain knowledge in B2B- How Product and Sales should partner- Onboarding product teams- Cultural differences between doing Product in Norway versus Silicon Valley- And so much more_💪 Companies I think you should know about:UX Signals - Don’t let your busy schedule stop you from talking to users.Automatically recruit interviews and user tests with people who are using your product. Talk to them while their user experience is still fresh in their mind.Used by big companies like DNB Bank, Vipps MobilePay, NAV, and many more.Tell them Afonso sent you, and get 50% off your trial!Know more here This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit afonsofranco.substack.com
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