From the C-Suite to Heatstroke: Ross Clugston’s Bold Exit from Big Agency Life to Creative Freedom
In this episode, Ross Clugston, former C-level exec at Design Bridge and Partners, gets real about building lean, purpose-driven agencies that cut the fluff and focus on what matters: bold ideas, strong relationships, and meaningful work.Ross shares honest takes on why saying “no” is key to creative growth, how staying small keeps client problem-solving tight and collaborative, and why a little conflict can actually lead to better outcomes. He opens up about his journey from Australia to New York, the role rejection played in building his resilience, and the common trap agencies fall into creating work that looks good in PowerPoint but never sees the real world.He and host Adam Weil dive into the messy, rewarding side of working with clients, from global giants like Coca-Cola to niche motorcycle brands, highlighting the value of direct conversations, client education, and navigating internal politics. Ross reminds us why being present, staying human, and avoiding digital shortcuts still matter in a creative world that’s moving fast.
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Charting Her Own Path: Belle Frank’s 40-Year Journey in the Agency World
Belle Frank, former Chief Strategy Officer at VML, reflects on her unconventional career in advertising, emphasizing the importance of following personal interests. Starting as a foreign language major with dreams of educational television, she stumbled into advertising research. Over her 40-year career, she embraced new challenges, prioritizing team dynamics over prestige or financial gain. She advises young professionals to focus on discovering their work preferences and personal voice rather than adhering to a rigid career path. Frank also highlights the value of continuous learning and growth, sharing how her work on the Brand Asset Valuator helped shape data-driven brand strategy.Though she may not be as widely recognized as other industry legends, Belle Frank is an immensely respected figure in advertising, particularly for her expertise in consumer insights, brand strategy, and research. Her contributions to strategic planning and brand development have had a lasting impact, shaping how brands connect with their audiences in a meaningful way.
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Quick, Nimble and AI-Powered: The Future of Boutique Agencies with Dust LeBlanc
In this podcast episode, creative director Dust LeBlanc of Locomotive discusses the evolving landscape of digital agencies, highlighting how AI tools have helped streamline strategy development and content creation. He shares insights on why smaller, agile agencies are becoming the future, as they can pivot quickly and collaborate efficiently. Dust also walks us through Locomotive's rapid website development for an electric RV startup, showcasing how a lean team adapted to tight deadlines and evolving brand elements. He emphasizes the importance of content in web design and how strategic partnerships with content-focused agencies enhance Locomotive’s capabilities.
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Profitability Unpacked: Transforming Agency Success with Marcel Petitpas
In this episode of the Pixel Perfect Podcast, Adam Weil interviews Marcel Petitpas, CEO and co-founder of Parakeeto, about agency profitability. Marcel shares his journey from running a small agency in 2015-2016 with low margins in real estate virtual tours to founding Parakeeto to help agencies improve profitability. He explains that many agencies struggle due to outdated views treating profitability as solely a finance issue. Marcel highlights the importance of four key data sets: finance, people, project, and time tracking. Marcel concludes by emphasizing specialization, collaboration, and proper sequencing in profitability management.
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Mastering Lead Gen: Insights on Growth and Strategy with Karl Sakas
This time, Adam chats with Karl Sakas, an executive coach who’s worked with hundreds of agencies worldwide to help them grow without the stress. Karl shares straightforward tips on lead generation, using AI effectively, and making events actually work for your agency. Whether you’re scaling up or just looking for ways to run things smoother, there’s a ton of practical advice in this episode.
Welcome to The Pixel Perfect Podcast, presented by White Rabbit Group. Join us for engaging discussions with leading creatives and entrepreneurs. We delve into their experiences in design and business, offering you meaningful insights and advice.
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