Finding Your Lane: John Harris on Scaling Independent Agencies Through Clarity, Collaboration, and Smart Growth
In this episode, Adam Weil sits down with John Harris, President & CEO of Worldwide Partners, Inc., a global network of over 90 independent marketing agencies in 50+ countries. John shares his vantage point from working daily with agencies across continents and industries, offering a candid, optimistic view of the current agency landscape. They dive into what sets thriving agencies apart from those struggling to adapt, from having a crystal-clear positioning to maintaining an “always-on” marketing approach and investing consistently in their own brand.John makes a compelling case against the "spray and pray" approach to new business, advocating instead for a focused, marketing-led strategy built on deep expertise. He challenges agencies to find their niche and "pick a lane," arguing that specialization opens up more opportunities than it limits. The conversation also tackles AI, with John urging leaders to reframe it not just as a cost-cutting tool, but as a catalyst to reinvest in strategic value and evolve outdated, time-based pricing models. Ultimately, he provides a clear and actionable roadmap for independent agencies, highlighting why nimble, focused agencies are winning more business than ever.Throughout the discussion, John’s optimism shines as he reminds listeners that success hinges on clarity, consistency, and the courage to say "no" to misaligned opportunities. For agencies looking to finish the year strong, his advice is simple: double down on what you do best, focus on organic growth, nurture existing relationships, and lean into the collaborative power of independence.
South Africa