Perfume Room

• 179. THE ALLOY STUDIO ~ A Perfume with a 'Trashy Perfume' Accord?!

  The Alloy Studio is an experimental, Black, queer-owned fragrance brand blending glamour with grit. Created by romantic and business partners Bryson Ammons (the perfumer) and Eddie Hodges (the creative director), their fragrances dare and delight with notes like pineapple popsicle, sativa, and 'trashy perfume.' This week, we get the inside scoop on the brand's silver/gold aesthetic, Bryson’s independent but community-rooted path to perfumery, and some ACTUAL piping-hot takes. WATCH THE FULL VID EP LATER THIS WEEK ONLY ON SUBSTACK!FOLLOW: @thealloystudio @brysonammons @by.exhSHOP: stele.shopSOTD: Phlur Vanilla NectarFRAGS MENTIONED:Phlur Vanilla Nectar*, Comptoir Sud Pacifique: Vanille Banane*, Vanille Abricot; Profumum Roma Dulcis in Fundo, The Alloy Studio: Idyllic, Silver Haze, Kinesis; Perry Ellis Bold Red, Glossier You, Aesop Rozu, Maison Crivelli Ambre Chromatique, Frederic Malle Acne Studios, Versace Blue, The Alloy Studio Hypnotic Nectar, Boy Smells, Davidoff Cool Water, Baccarat, Santal 33, Bod Man, Perry Ellis 360 Black, Versace The Dreamer, The Alloy Studio: Hypnotic Nectar, Kinesis; Aesop Gloam, Rozu (* = gifted in PR)Article mentioned: The Sweet Smell of Diversity

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• 178. JAKE LEVY & MATT BELANGER ~ How did Stéle Become a Household Name?

  A lot can happen in a year. Since opening its Williamsburg doors last summer, Stéle has added a second location, dropped 100(!) fragrances in a single day, and moonlights as Nolita's hottest millennial nightclub (stay tuned for pt. 2: the Pacha-to-Stéle Fri night pipeline).Despite the (well-deserved) buzz, founders Jake Levy and Matt Belanger remain steadfast in their commitment to artisanal, small-batch, offbeat scents.So how did they do it? What makes a Stéle scent? What were the roses and thorns on the way to the top? And most importantly, what's next? All ahead in this week's ep!PLUS: A CAN’T-MISS, JUICY ANNOUNCEMENT THAT HAS BEEN A REALLY HARD SECRET TO KEEP!!! (more details coming later this week!!!)FOLLOW: stelenewyorkSHOP: stele.shopFULL VIDEO EPISODE: live on Substack this FridaySMELL CLUB TIX: aromaticherbssmellclub.eventbrite.comFRAGS MENTIONED: Atelier Materi Cedre Figalia*, Carl Kling Fig Nuit, Naomi Goodsir Iris Cendre, Clue Perfumery Dandelion Butter, January Scent Project, Clue Perfumery, Oddity, Perfumer H Dandelion, Maison d'Etto, Raconteur, Ormaie, Stora Skuggan, Le PERE par Blaise Mautin, Le Labo Santal 33, Britney Spears, The Raconteur: No Tell Motel, Daintree Rain Tea, Cloud 9 Juice, Killr Vanillr; Arquiste Grove by the Sea, Circle of Lim Lost Generation, Toskovat Inexcusable Evil, Sylhouette Molotov Cocktail, Arquiste Tropical, Tada Paradiso, Pigmentarium: Murmur, Erotikon, Paradiso;  Wolf Brothers Wolf, Andrea Maack Muse, Clue Perfumery Dandelion Butter* = gifted in PR

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• 177. SOLO, INTERVIEW & HOTLINE EPISODE! ~ 3-in-1

  My perfume hot takes, a catch-up with Principal Perfumer Sabine de Tscharner about her newest creation for Laundry Sauce, Mojave Peach, and your hotline Qs answered, ALL IN ONE EP!Thank you to our sponsor Laundry Sauce!Use code perfumeroom15 to get 15% off any Laundry Sauce order! (valid through Aug 9, 2025)FRAGS MENTIONED:Amouage Existence*, L’Artisan Passage D’Enfer, CdG Incense Zagorsk, Kyoto; Frederic Malle Portrait of a Lady, Mojave Peach, Guerlain Mitsouko, Florstalgia Iris*, Guerlain Vol de Nuit, Chanel No. 19, DS&D IDK What, Aesop: Hwyl, Tacit; MAISON d'ETTO Macanudo, Escentric Molecules Molecule 01, Perfumer H: Leather, Moss, Musk; Arquiste Tropical, Voyages Imaginaires Le Grand Jeu, Ourside Nostalgia, Sana Jardin Berber Blonde, Fulton & Roark Thousand Palms, Carolina Herrera, Good Girl, Mizensir Tres There, Ambre Magique, Carthusia Terra Mia, Thameen Peregrina, Marissa Zappas Annabel’s Birthday Cake

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• 176. CHARLOTTE ERCOLI ~ Perfuming the Silver Screen

  A film about one man's obsessive quest to track down an orris perfume—starring Tim Heidecker, Marta Pozzan, Julia Fox, Kevin Kline, Fisher Stevens, and Gina Gershon (!!)—premieres next week at Tribeca.This week, I sit down with the visionary behind it all: filmmaker Charlotte "Charlie" Ercoli.Charlie is no newcomer to the world of perfume. She comes from a family of perfumers, and her earliest directing gigs were all perfume ads! This episode is a full-sensory treat and ends with us literally smelling a brick of orris. Enjoy.FIOR DI LATTE TIX: https://tribecafilm.com/films/fior-di-latte-2025FOLLOW: @fiordilattefilm @charlotte.ercoliFRAGS MENTIONED: Arquiste Tropical (SOTD), Tom Ford Champaca Absolute, Superfume, Regime des Fleurs, DS&D Bistro Waters, Chloe EDP, biche, D&G Fefe, Memoire Liquide, Spezierie Palazza Vecchio

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• 175. ELIZABETH RENSTROM ~ (Perfume) Room Raiders, Let's Go!

  Two perfumeheads walk into a bar and... Liz Renstrom—Perfume Room regular, photographer of our generation, and the genius behind @basenote_bitch (the ultimate fragrance nostalgia account)—dropped by my apartment last week with some shiny new gems in her collection and then naturally, raided my (newly organized!) perfume wardrobe. Be a fly on the wall for our chaotic good nez-à-nez.FOLLOW: @basenote_bitch @elizabethrenstromFRAGS MENTIONED:Oriza L. Legrand: Relique D’Amour, Reve D’Ossian; Serge Lutens Santal Majascule, Xinu Copala, Diptyque Benjoin Boheme, Aedes Copal Azur, Xinu: FlordeMusgo (hand cream), Monstera; Costa Brazil Kaya Jungle Firming Oil, SOMA Ayurvedic Jasmine Oil, Olo Dark Wave, Atelier des Ors Lune Feline, Commodity Orris, Thom Browne Vetyver & Brut, Society de la Rossi (wine), L'Entropiste Jodhpur 6AM, Officine Universelle Buly Patate Douce des Caraïbes et Carotte d’Afghanistan, Granado Violeta, The Perfumer's Story Sequoia Wood, Le Pere, Lancome LVEB L’Elixir, St. Rose Juliet in White, Le Pere, Jovoy Psychedelique, Profumum Patchouly, Oriza L. Legrand Horizon, Mad et Len: Graphite, Humus; Perfumer H: Ink, Moss; Tsu Lange Yor Sala, L'Entropiste Jodhpur 6AM, Jovoy Remember Me, Guerlain Angelique Noire, Officine Universelle Buly Patate Douce des Caraïbes et Carotte d’Afghanistan, Granado Violeta, Firmamento Sileno Cheloni, Diptyque: Orpheon, L’Ombre Dans L'Eau, Baies; Ex Nihilo Spiky Muse, Astier des Villages Mantes La Jolie, Cire Trudon Abd El Kader, Fischersund 101, Glossier You, Glossier Doux, L’Artisan: Musc Amarante, Vetiver Ecarlate, L’Abysssae, Tea for TwoSHOP THIS MONTH'S SPONSOR GOLDFIELD & BANKS!10% off LuckyScent: perfumeroom10 (valid for orders $40+)

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