Nora Fatehi Turned Rejection Into 47 Million Followers and Global Stardom
From Toronto to Bollywood to the World Cup stage, Nora Fatehi’s journey is anything but traditional. In this episode, we break down how a Moroccan-Canadian girl with no industry connections “backdoored” her way into one of the world’s most competitive film industries: learning Hindi from scratch, reinventing herself in Mumbai, and using dance as her superpower to win over an entire culture.
Nora opens up about being undermined early on, navigating gatekeepers, reality shows, and “just a dancer” labels, while strategically investing her own money to open new markets and build a global brand. She shares the story behind her Warner Music debut “What Do I Know (Just A Girl)” featuring Shenseea, trusting a new creative team for her first US music video, and learning to let go of perfectionism.
Beyond the virality, this is a conversation about legacy: recovering from a brutal ankle injury, fighting PR narratives, building the #DanceWithNora community to uplift dancers, and wanting to be remembered for shattering stereotypes and finishing the dreams her ancestors never got to fulfill. If you’re an artist, immigrant kid, underdog, or anyone betting on yourself, this one’s for you.
00:00 Introduction: Overcoming Challenges
04:28 Nora's Nervousness and Trust Issues in Arrad (Haha)
06:13 Challenges in Music Video Production
09:20 Favorite part of What Do I Know vid feat Shenseea
12:59 Shooting in Extreme Conditions
15:49 Ankle Injury and Mental Resilience
20:35 Influences and Inspirations
21:51 Cultural Exposure and Bollywood Influence
28:50 Breaking into Bollywood
39:53 The Turning Point: Dilbar Song
42:44 Playback Singing in Bollywood
45:44 Respecting Dancers
46:55 Breaking Stereotypes
47:41 Journey of Self-Taught Dance
55:32 Connecting with Fans
57:48 Investing in Self
01:05:51 Financial Struggles and Breakthrough
01:08:45 Creating New Markets
01:20:45 Collaborating with Western Artists
01:26:52 Marketability and Memorable Image
01:33:08 Challenges of Learning New Languages
01:34:07 Transitioning to Lead Roles
01:35:46 Success in Netflix's 'The Royals'
01:40:32 Navigating Cultural Expectations
01:46:20 Parental Acceptance and Validation
01:49:57 AI and the Future of Work
01:54:59 Concerns About AI's Impact on Society
02:07:18 The Importance of Following Your Calling
02:10:17 Final Thoughts and Gratitude
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2:11:12
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2:11:12
Leon Thomas: You Can’t Be Great Without Being Disruptive
Leon Thomas is one of the rare artists who has mastered the blend of musicality, vision, and business. In this episode, Leon pulls back the curtain on what it really takes to make art that cuts through the noise, without selling out. From crafting concept bibles and curating world-class visuals, to building subcultures and navigating record label politics, this conversation is a masterclass in intentional artistry.
We talk about flow state, creative discipline, and why every artist should prioritize community over virality. Leon also breaks down the lost art of artist development, the importance of preparation, and why disruption is essential for innovation. Whether you're an artist, director, or producer, this episode is a blueprint for building something lasting.
00:00 Introduction
02:12 Collaborating with Issa Rae
03:06 The Secret Superpower of Acting Experience
04:41 The Concept Bible and Creative Vision
05:06 The Artist-Director Dynamic
07:31 Navigating the Music Industry
14:38 The Importance of Viral Hits and Community
16:32 The Power of Diehard Fans
18:09 The Difference Between TV/Film and Music Videos
18:53 Preparation and Rehearsal
22:39 Flow State and Overcoming Nerves
28:48 Connecting with the Audience
31:59 Creating for Yourself First
35:35 The Need for Disruption in Art
37:11 Pushing the Limits of Sound
38:23 Creating Unique Live Experiences
39:25 Inspiration from Other Artists
39:53 Memorable Concert Experiences
44:30 The Importance of Communication
46:34 Favorite Movies and Directors
49:40 Influential Music Videos
54:21 Understanding Song Credits
55:25 The Value of a Music Catalog
57:42 Early Career and Collaborations
59:25 Embracing Past Experiences
01:00:21 Balancing Art and Business
01:04:41 Reflecting on Personal Growth
01:06:05 Dealing with Creative Blocks
01:09:26 Final Thoughts and Gratitude
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1:11:11
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1:11:11
He’s Directed HUGE Videos for Kendrick & Bieber. Here’s How Colin Tilley Stays Relevant in a Cutthroat Industry
From shaping visual masterpieces with Kendrick Lamar and Justin Bieber to redefining commercial storytelling, director Colin Tilley has done it all. In this episode, we get the full story. Colin opens up about his evolution as a filmmaker, how growing up in Berkeley influenced his aesthetic, and how trial and error on set helped him develop a signature style now sought after by the world’s biggest artists and brands.
We also talk about building longevity in a notoriously fickle industry, the role of mentorship, and how creating a healthy set environment makes all the difference. Colin doesn’t shy away from the gritty details: from the pressure of editing his own work, to managing the balance between creativity and business, to taking a conscious break from Instagram to reset his artistic mindset.
Whether you’re an aspiring filmmaker or someone fascinated by what it takes to succeed behind the camera, this conversation is full of game and rare insights from one of the industry’s most visionary directors.
00:00 Transforming on Set: Embracing the Superman Side
02:03 Full Circle: From Fan to Collaborator
03:06 The Berkeley Influence
03:56 Learning Filmmaking Through Trial and Error
19:05 Creating a Positive Set Environment
23:34 Maintaining Longevity in the Industry
35:30 Transitioning from Music Videos to Commercials
37:28 Mentorship and Learning Patience
41:09 The Art of Editing and Collaboration
44:22 Challenges of Balancing Directing and Editing
45:30 Finding the Right Team for Each Project
51:19 The Impact of Social Media on Creativity
52:31 Taking a Break from Instagram
01:02:53 Understanding Film Management vs. Agents
01:06:18 Breaking into Commercials from Music Videos
01:11:10 Funding and Creating 'Mr. Happy' with Chance The Rapper
01:15:52 Building Trust and Relationships in the Industry
01:16:20 Working with Justin Bieber: Building a Long-Term Collaboration
01:23:11 Breaking into the Industry with Tyga & Chris Brown
01:25:19 The Role of Relationships in Career Growth
01:29:42 Iconic Projects: 'Alright' with Kendrick Lamar
01:33:43 Shooting a Commercial with Steph Curry
01:36:10 Final Thoughts and Reflections
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1:40:36
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1:40:36
5 ways to improve your focus by 20x WITHOUT adderall
In this solo episode, I unpack the silent killer of creative momentum: distraction. We live in a world built to hijack our attention: our phones, our feeds, our dopamine loops. It’s not that we’re lazy or unmotivated…it’s that our focus is constantly under attack.
I share my personal struggles with what I call "creative erosion," the mental fragmentation that prevents us from sitting down and getting meaningful work done. This isn’t just about ADHD. It’s about a system that trains us into constant stimulation. If you've ever found yourself unable to read a book, finish an edit, or write a pitch without 17 interruptions, this episode is for you.
I also give you five practical, stimulant-free tools that have radically improved my ability to focus. From raw dog walks (yup, no phone) to the surprising cognitive power of saffron tea. No gimmicks. Just real tools for real creatives.
00:00 Introduction
01:55 The Impact of Dopamine
02:14 Constant Stimulation and Its Effects
03:23 Mental Fragmentation
04:02 Personal Struggles with Focus
05:25 Creative Erosion
05:43 Attention Hijacked
05:50 Avoiding ADHD Medication
06:49 Five Tips for Sharpening Focus
06:54 Creating a Non-Negotiable Routine
07:46 Morning Routine Details
08:32 Importance of Routine
09:17 Weekend Routine Challenges
09:34 Focus Through Walks
11:01 Checklist Therapy
11:22 Using Notes App for Productivity
12:20 Prioritizing Tasks
13:48 Killing Notifications
15:12 Purposeful Phone Checking
15:25 Saffron Tea for Focus
16:07 Benefits of Saffron
17:04 Conclusion and Final Thoughts
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19:40
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19:40
Music Video Legend Turned Netflix Director: The Untold Story of Anthony Mandler
In this episode, I sit down with legendary director and visual architect Anthony Mandler, the creative force behind some of the most cinematic music videos of the last two decades. From shaping the visual identities of Rihanna and Jay-Z to helming award-winning features, Anthony shares a masterclass in creative evolution, relationship-building, and artistic reinvention.
We unpack his late start in directing, his transition from photography to music videos, and the bold moves that defined his career. Anthony opens up about navigating the gatekeeping of the music industry, crafting stories that blur the line between cinema and music, and the pivotal moments that led to timeless visuals like “Disturbia” and “Holy Grail.”
This is more than a career retrospective. It’s a blueprint for longevity in an industry that’s always changing. We also look ahead to the future of filmmaking with AI, explore the emotional toll and triumphs of directing, and reflect on fatherhood, fashion, and staying ahead of the cultural curve.
00:00 Starting Late: The Journey to Directing
00:27 Breaking Stereotypes in the Creative Industry
01:01 Building Trust with Artists
01:38 Navigating the Music Video Industry
02:35 From Photography to Music Videos
21:06 Building Iconic Music Video Careers
21:49 Breaking into Directing
23:23 Navigating the Music Industry
26:32 Collaborations with Jay-Z and Rihanna
30:21 Creating Cinematic Music Videos
41:21 Jay-Z's Honest Feedback
42:19 Reworking the Song for Impact
45:10 Rihanna's Early Career and Breakthrough
50:24 Creating Iconic Music Videos
55:49 Collaborations and Creative Processes
01:03:46 Reflecting on a Memorable Motorcycle Shoot
01:05:41 The Challenges and Triumphs of Filmmaking
01:08:28 Navigating Product Placement in Music Videos
01:11:36 Transitioning from Music Videos to Commercials
01:17:55 Breaking into Feature Films
01:24:04 Kendrick's Impact on Fashion and Music
01:24:47 Building a Production Company
01:32:26 Navigating the Film Industry
01:34:09 Making 'Monster': Challenges and Triumphs
01:46:13 Lessons from a Seasoned Director
01:48:36 Directing Styles and Future Projects
01:48:36 Directing Actors vs. Musicians
01:51:34 Balancing Courtroom Drama and Real Life
01:57:41 Challenges and Triumphs of Filmmaking
02:04:33 The Future of Filmmaking and AI
02:04:57 Setting the Scene: A Sci-Fi Thriller on a Greek Island
02:05:42 AI in Filmmaking: Revolutionizing the Industry
02:07:14 The Future of Film: AI vs. Traditional Methods
02:11:28 Fatherhood and Filmmaking: Balancing Passion and Family
02:13:23 The Evolution of Filmmaking: From Analog to AI
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OURSELVES is the world’s first open-source podcast that dives deep into the worlds of creativity, culture, & personal growth. Hosted by film & music video director Arrad, each episode brings you unfiltered conversations with visionary artists, trailblazing entrepreneurs, and thought leaders shaping the future. From behind-the-scenes stories of groundbreaking projects to candid discussions about mental health, reinvention, and navigating the creative industry, OURSELVES is your space to feel inspired, challenged, and connected.
Made by ourselves, for ourselves.