On Strategy Showcase

Virtual Insanity by Jamiroquai (JL) resurfaces 30 yrs later in the campaign for Beefeater 0.0. Gin. CSO Damien Le Castrec and CCO Shelley Smoler share the story behind the recreation of the famous video and its link to the Beefeater 0.0. launch. You can see the creative work on our website here. We're live in LA at TBWA\Chiat\Day at 5:30 Oct. 28th. Tickets here https://luma.com/nieh2u8r

Veronica Thew, Head of Strategy at Mother, Ellery Luce, EVP, Strategy at Mischief and Jonathan Daly, Joint Head of Strategy at JL, pitch campaigns they love but never worked on to a Sold Out live audience. Next stop is LA at TBWA, Oct 28th at 5:30. Tix https://luma.com/nieh2u8r.

Thx to The Effies, Tracksuit and System1 for supporting our live tour. And to Johannes Leonardo (JL) for hosting us.

Matt Carmichael, SVP Consumer Trends at Ipsos joins Lisa Zielinski, SVP Creative Excellence at Ipsos and myself to discuss the logic of generational cohorts and the alternative of life stage marketing. The three reports we reference in this episode are free to download below.

https://www.ipsos.com/en-us/future/american-dream-alive-it-well

https://www.ipsos.com/en-us/future/how-are-modern-milestones-and-ai-reshaping-path-success

https://www.ipsos.com/en/modern-milestones-why-its-critical-think-life-stages

In the fifth episode in our Effie series, Planning for Effective Outcomes, we talk about the state of marketing effectiveness with Andrew Tindall of System1 and the author of Future Demand, strategist and effectiveness expert, James Hurman. Thanks to the Effies and Tracksuit for supporting this special series.

The Coinbase team discusses the reframing of the brand and category, plus the opportunity that exists when 80% of Americans feel the existing financial system needs fixing. CMO, Cat Ferdon, VP, Brand, Gareth Kay and VP, Creative, Joe Staples. See all the creative work on our website or YouTube Channel.