Unilever CMO, Tati Lindenberg and MullenLowe's Rachel Stets join me to share how Unilever's detergent brand in the UK, in an effort to reclaim its product performance strengths, partnered with Arsenal women's soccer for the "Every Stain Should Be Part of the Game" initiative. Thanks to Tracksuit (the affordable brand tracking solution) for supporting this episode.
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39:06
Live from Mischief in NY: Has what matters most ever changed?
Five NY strategy leaders reflect on our topic and share their points of view on where we are today and how strong the future looks for what we do. Joining us are Jeff McCrory of Mischief, Tass Tsitsopoulos of W+K, Anibal Casso of Ogilvy, Emily Portnoy and BBDO, and Tom Morton of Narratory Capital. Thanks to our live tour sponsors: The Effies, Tracksuit and Ipsos.
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1:16:12
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1:16:12
On the Spot: British Airways and Dr. Pepper
It's planners talking brands they've never worked on. This month, guest panelists Dan Ng, CSO at Johannes Leonardo, NYC and Steve Walls, CSO at Moon Rabbit join our regular panel of misfits. Thanks to System1 and Tracksuit for making this series possible.
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47:47
A conversation about strategy with Joe Burns of Quality Meats
I'm glad I recently met Joe Burns. He's my kind of strategist: blunt, honest and mostly right. From Mother to BBH to Quality Meats, Joe has been shaping his own unique style, one we should all get familiar with. You can also WATCH this episode on our website or YouTube channel. Be sure to Subscribe.
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Live from Dallas: Ideas Born in Texas
The foundational brand campaigns of Home Depot, Chick-fil-A, RAM Trucks, Hummer, Fiat, Motel 6, Corona, Chili's, Stanley, and Southwest Airlines were all born in Texas. We recorded live at TRG to talk about this great body of work and what makes them Texas originals. I was joined by Derek Dabrowski, SVP, Head of Cold Brands at Kuerig Dr. Pepper, Terrence Reynolds, CCO, at TRG, Kate Rush Sheehy, CSO at GSD&M and Christopher Owens, Head of Brand Strategy at TRG. You can watch this episode on our website or YouTube Channel. Thanks to Tracksuit, Ipsos and The Effies for supporting this year's live tour.
South Africa