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On Strategy Showcase

Fergus O’Carroll
On Strategy Showcase
Latest episode

314 episodes

  • On Strategy Showcase

    Live from Minneapolis at Carmichael Lynch

    2026/07/23 | 59 mins.
    A live, sell-out crowd celebrates the legacy of iconic creativity in Minneapolis. Campaigns like Harley Davidson, Porsche, Buddy Guy, EDS, BMW Films, Target, Citibank and more recent work including Subaru and Walmart. Fallon, Carmichael and Colle McVoy join me live at the roundtable. Thanks to The Effies, Tracksuit and System1 for making our live tour possible. See the iconic creative work on our website at www.onstrategyshowcase.com
  • On Strategy Showcase

    AI ads are good enough. And that's the problem

    2026/07/20 | 30 mins.
    Can human-created ads drive better business outcomes than AI ads? From this collaboration between Ipsos and Syracuse University's S.I. Newhouse School of Public Communications, we hear why AI is currently struggling to drive business outcomes and how brands can navigate the delicate balance between creative efficiency and strategic effectiveness.

    Download the free report bit.ly/aiadreport
  • On Strategy Showcase

    On the Spot with Chris Gallery of Mother and Nick Hirst of Adam&Eve

    2026/07/09 | 45 mins.
    We talk campaigns from Heinz Ketchup and The New York Times. Chris Gallery is Global CSO at Mother and Nick Hirst is Global Strategy Lead on Mars across OMC at adam&eve, London. Thanks to Tracksuit and System1 for supporting this series.
  • On Strategy Showcase

    Martin Weigel's new book on lessons from the front line

    2026/07/05 | 39 mins.
    A favorite guest of the show, Martin is one of the most influential strategists in the industry. Formerly of W+K and AMV BBDO, his new book, Strategy is a Verb, reflects on lessons learned in the trenches. A must listen and must read for all of us. Check him out at www.martinweigel.org
  • On Strategy Showcase

    Kansas City Chiefs CMO, Lara Krug on how she's building “beyond the stadium”

    2026/06/22 | 59 mins.
    Stars like Patrick Mahomes, Travis Kelce and Taylor Swift have super charged the fanbase, but Lara's goal is bigger - an entertainment company with a football product. We talk about her plans, why she joined from L'Oreal and Stella Artois, and how the NFL's strict no paid media rule is creating a culture of creative innovation. She's joined by BarkleyOKRP CSO, Chris Cardetti and CCO, Brad Jones.
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About On Strategy Showcase
Where marketers share the strategy stories behind amazing campaigns.
Podcast website

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