CoinDesk Podcast Network

Why humans won't shop alone anymore.

Raja Rajamannar, Senior Fellow at Mastercard, joins CoinDesk’s Sam Ewen for a conversation that is equal parts blockchain brand masterclass and roadmap for what marketing looks like when agents start making the decisions. Raja makes the case that agentic commerce doesn't simplify the marketer's job, it doubles it because now you have to win over the human and their agent, and the criteria for each are completely different.
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Timecodes:
0:00 – Rethinking sales: humans vs. AI agents
2:17 – Crypto's branding problem
5:47 – Preserving value and remittances as use cases
7:53 – Cash to credit cards: an early parallel to crypto
14:31 – Money, emotion, and the Mastercard brand journey
17:48 – Experiential marketing over traditional ads
19:00 – Mastercard-flavored macarons and sensory branding
20:17 – The rise of agentic commerce
24:38 – Marketing to both humans and their AI agents
29:20 – Building empathy into AI transactions

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This episode is brought to you by RealFi, a smarter stablecoin, backed by real-world assets. Find out more at⁠⁠ realfi.co⁠⁠.

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JPEG Trading is a global proprietary trading firm specializing in cryptocurrency and decentralized finance markets. From market structure and liquidity provision to quantitative trading strategies, JPEG Trading operates across the full spectrum of blockchain-based assets. Follow @jpegtrading on X to stay ahead of the latest developments in digital asset markets:⁠⁠ https://x.com/jpegtrading⁠⁠

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"Spotlight" features host Sam Ewen.

Kalshi's volume skyrockets during the World Cup.

Kalshi's World Cup contracts alone generated $7.4 billion in volume before group play ended, more than the entire projected U.S. sportsbook handle for the whole tournament. CoinDesk's Uyen Truong hosts "CoinDesk Daily."

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This episode is brought to you by RealFi, a smarter stablecoin, backed by real-world assets. Find out more at⁠⁠⁠ realfi.co⁠⁠⁠.

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Ledn provides a secure and transparent way to access liquidity while maintaining your bitcoin holdings.

Perfect 8 year track record of keeping clients assets safe.

Don't sell your bitcoin. Get a bitcoin-backed loan.

Check out your rate by using their loan calculator at⁠⁠⁠ ledn.io⁠⁠⁠

JPEG Trading is a global proprietary trading firm specializing in cryptocurrency and decentralized finance markets. From market structure and liquidity provision to quantitative trading strategies, JPEG Trading operates across the full spectrum of blockchain-based assets. Follow @jpegtrading on X to stay ahead of the latest developments in digital asset markets:⁠⁠⁠ https://x.com/jpegtrading⁠⁠⁠

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This episode was hosted by Uyen Truong. “CoinDesk Daily” is produced by Jennifer Sanasie and edited by Victor Chen.

Strategy skips BTC?

Strategy added $467 million to its cash reserve last week through stock sales — but made zero bitcoin purchases, leaving its holdings unchanged at 843,775 BTC. With BTC trading well below Strategy's average buy price of $75,476, the pressure is on. CoinDesk's Sam Ewen hosts "CoinDesk Daily."

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This episode is brought to you by RealFi, a smarter stablecoin, backed by real-world assets. Find out more at⁠⁠⁠⁠⁠⁠⁠ realfi.co⁠⁠⁠⁠⁠⁠⁠.

-

Ledn provides a secure and transparent way to access liquidity while maintaining your bitcoin holdings.

Perfect 8 year track record of keeping clients assets safe.

Don't sell your bitcoin. Get a bitcoin-backed loan.

Check out your rate by using their loan calculator at⁠⁠⁠⁠⁠⁠⁠ ledn.io⁠⁠⁠⁠⁠⁠⁠

-

JPEG Trading is a global proprietary trading firm specializing in cryptocurrency and decentralized finance markets. From market structure and liquidity provision to quantitative trading strategies, JPEG Trading operates across the full spectrum of blockchain-based assets. Follow @jpegtrading on X to stay ahead of the latest developments in digital asset markets:⁠⁠⁠⁠⁠⁠⁠ https://x.com/jpegtrading⁠⁠⁠⁠⁠⁠⁠

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This episode was hosted by Sam Ewen. “CoinDesk Daily” is produced by Jennifer Sanasie and edited by Victor Chen.

AI is reshaping the crypto industry in more ways than one. On this episode of Public Keys hosted by Jennifer Sanasie, TeraWulf CEO Paul Prager explains the company's $19 billion, 20-year AI infrastructure deal with Anthropic and why Bitcoin mining is no longer its core business. Franklin Crypto CIO Seth Ginns discusses why crypto fundamentals are stronger than prices suggest, while Binance.US CEO Stephen Gregory outlines the exchange's comeback strategy. Plus, Bitcoin and Ether ETFs snap an eight-week streak of outflows, and the Crypto Fear & Greed Index shows signs that market sentiment is beginning to recover.

Learn more at https://www.bullish.com/.

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Register now for CoinDesk's Policy and Regulation event on September 24, 2026: https://policy-regulation.coindesk.com/.

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To get market moving news delivered daily, download CoinDesk’s mobile app: https://linktr.ee/coindeskapp.

Timecodes:

00:00 Welcome to Public Keys

00:29 Bitcoin Holds at $63K Through Iran Strikes and Fed Repricing

00:48 SK Hynix Slumps 15%, Kospi Drops 9% After Nasdaq Debut

01:05 Bitcoin Miners Pivot to AI: TeraWulf's $19B Anthropic Lease

01:22 TeraWulf Co-Founder Paul Prager Joins Public Keys

02:06 Selling Abernathy and Recycling Capital

03:24 Timeline and Execution Risks: Building to Full Capacity by 2028

04:48 TeraWulf Exits Bitcoin Mining — For Good

05:43 AI Data Centers, Power Demand, and Community Impact

08:23 Not All Megawatts Are Created Equally

10:20 Franklin Crypto Launches; Seth Ginns Joins Public Keys

12:12 Prices Down, Fundamentals Up: The TradFi-Crypto Disconnect

12:46 Catalysts: Robinhood Chain, OUSD, and Tokenized Equities

16:30 Token Value Capture: The Next Institutional Focus

17:27 Hyperliquid, Lighter, and Legacy Tokens to Watch

19:59 BTC and ETH ETFs Snap Eight-Week Outflow Streak

21:47 Binance US CEO Stephen Gregory Joins Public Keys

22:50 Back From Hibernation: Near-Zero Fees and Path to 20% Share

25:42 Market Outlook: Closer to the Bottom Than the Top

27:54 Fear & Greed at 28; Thank You! See You Next Week

US Stocks go 24/7 with Backpack .

Backpack is launching 24/7 trading of US equities for international investors. CEO Armani Ferrante joins CoinDesk Spotlight to explain how users can trade real securities, not synthetic derivatives, around the clock. Plus: why he thinks tokenized stocks will follow the same global adoption path as stablecoins.

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This episode is brought to you by RealFi, a smarter stablecoin, backed by real-world assets. Find out more at⁠⁠ realfi.co⁠⁠.

-

Ledn provides a secure and transparent way to access liquidity while maintaining your bitcoin holdings.

Perfect 8 year track record of keeping clients assets safe.

Don't sell your bitcoin. Get a bitcoin-backed loan.

Check out your rate by using their loan calculator at⁠⁠ ⁠⁠⁠⁠ledn.io⁠⁠

-

JPEG Trading is a global proprietary trading firm specializing in cryptocurrency and decentralized finance markets. From market structure and liquidity provision to quantitative trading strategies, JPEG Trading operates across the full spectrum of blockchain-based assets. Follow @jpegtrading on X to stay ahead of the latest developments in digital asset markets:⁠⁠ https://x.com/jpegtrading⁠⁠

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"Spotlight" features host Jennifer Sanasie.