Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan.
Abo...
549: How Popflex Became Taylor Swift's Favourite Clothing Brand | Cassey Ho [VIDEO]
In this episode, Cassey Ho, founder of POPFLEX and Blogilates, shares her journey from rock bottom to building two eight-figure brands. Discover how Cassey combined her passion for fitness and design to create unique products that solve real problems.
She opens up about overcoming toxic environments, handling copycats, and the challenges of scaling while maintaining authenticity. Listen to how Taylor Swift’s unexpected endorsement of her signature skort skyrocketed demand and why community trust remains her greatest asset. Entrepreneurs will gain actionable insights on building brands, creating viral content, and navigating the highs and lows of entrepreneurship.
Listen to Nathan and Cassey discuss:
- How Cassey started Blogilates with a single YouTube video in 2009 and turned it into a fitness empire
- The pivotal moment when Taylor Swift wore a POPFLEX skort, leading to 20,000 preorders
- Cassey’s transparency about reaching rock bottom and how her husband’s encouragement led to a business turnaround
- The importance of maintaining trust and authenticity with a loyal community
- Practical advice on creating short-form viral videos that drive sales
And much more business advice…
Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.
If you loved this conversation and learned something new, rate and review this episode.
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55:24
548: He Made $20M in a Year Selling Supplements | Caleb Marshall [VIDEO]
In this episode, Caleb Marshall, founder of Tropeaka, opens up about his journey from battling chronic fatigue to building a global health brand. After discovering the life-changing benefits of quality nutrition, Caleb and his co-founder launched Tropeaka to make healthy living accessible and appealing. Caleb shares his insights on scaling a brand with no initial marketing budget, leveraging influencer marketing, and competing in a saturated wellness market.
Listen to Nathan & Caleb discuss:
- Caleb’s personal health journey and how it inspired Tropeaka
- Leveraging influencer marketing in the early days to grow on a budget
- Insights into product development and creating high-quality superfoods
- Lessons in competing in a saturated health market with a unique brand identity
- Strategies for customer retention and building a loyal community
And much more entrepreneurial advice...
Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.
If you loved this conversation and learned something new, rate and review this episode.
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52:15
547: In Retrospect - Building a $200M Selling Swimwear | Erin Deering
In 2014, Erin Deering gifted Triangl swimwear to relatively unknown legacy celebrities Hailey Bieber (Baldwin) and Bella Hadid. Their friend, Kendall Jenner, loved the products and reached out to Erin directly to get Triangl samples. Then Jenner posted on Instagram and tagged Triangl–that’s when everything went mad. But the success of Triangl didn’t come from just celebrity endorsements. It came from developing a product that looked and felt like nothing else before. In 2018, Erin exited the business, but that’s when she stepped back and learned more about who she is as an entrepreneur and person outside of the multi-million dollar brand she built.
Listen to Nathan and Erin discuss:
How Triangl started on a second date at the beach
When their manufacturer stole their idea
Why businesses undervalue word of mouth
Their “one bikini sale a day” mindset
Connecting with Hailey Bieber, Bella Hadid, and the Kardashians
Dealing with copycats and competitors
How they stayed lean amongst extreme growth
Her mental health challenges in coping with success
Coaching and mentoring women in business
And much more business and personal growth advice…
Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.
If you loved this conversation and learned something new, rate and review this episode.
Stay in touch with us, follow foundr on your favorite platform:
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46:36
546: In Retrospect - Building BigCommerce: Mitch Harper’s Guide to Scaling a SaaS Empire
We're diving back into another episode from the Foundr Archives to revisit my interview with Mitch Harper, founder of BigCommerce - as well as a long-time mentor and coach of mine who has been driving force behind Foundr’s success.
In this episode, Mitch Harper takes us behind the scenes of his incredible entrepreneurial journey. From building software at the age of 12 to co-founding one of the world’s largest e-commerce platforms, Mitch shares the strategies and lessons that helped him scale BigCommerce from a bootstrapped startup to a billion-dollar company. He discusses the importance of mitigating risk in business, why he avoided venture capital for as long as possible, and how he cultivated a leadership style that allowed his team to thrive. Listeners will learn actionable insights into scaling a SaaS business, mastering e-commerce, and building a strong company culture.
In this interview you will learn:
- The journey of bootstrapping BigCommerce and raising $250 million
- The importance of mitigating risk as an entrepreneur
- Cultivating leadership skills and building a strong team
- Navigating the challenges of scaling a SaaS business
- The power of customer feedback in product development
- Strategies for raising venture capital and working with investors
Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.
If you loved this conversation and learned something new, rate and review this episode.
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51:41
545: In Retrospect - How Kendra Scott turned $500 Into a $1 BILLION Jewellery Empire
Kendra Scott started her self-titled billion-dollar jewelry business out of failure. Her first business failed after 5 years, and she started selling handmade jewelry door-to-door as a side hustle. Now, Kendra Scott Jewelry is a billion-dollar business with 100 retail locations across the US. But success didn't come quickly. Through personal struggles, recessions, and rejections, Scott built a fashion business driven by an unforgettable customer experience.
Listen to Nathan and Kendra discuss:
- What she learned from her failed business
- Fundraising and dealing with rejection
- The best piece of business advice she still follows
- Shifting her business model from wholesale to retail
- The nightclub atmosphere of Kendra Scott stores
- How philanthropy creates customer loyalty
- How to weather the storm as a founder
- Her new entrepreneurial memoir Born to Shine
And much more founder advice…
Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.
If you loved this conversation and learned something new, rate and review this episode.
Stay in touch with us, follow foundr on your favorite platform:
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Magazine
Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan.
About the show:
For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn their proven methods, lessons from failure, and inspirational stories.
Past guests include Emma Grede, Mark Cuban, Neil Patel, Kendra Scott, Alex Hormozi, Trinny Woodall, Tim Ferriss, Sophia Amoruso, Simon Sinek, Tony Robbins, Amy Porterfield, Ed Mylett, Michelle Zatlyn, Reid Hoffman, Scooter Braun, Dany Garcia, Marc Lore, Ariana Huffington, Pat Flynn, Lewis Howes, Jordan Harbinger, and many more.
About the host:
Nathan Chan is the CEO of Foundr and the creator of The Foundr Podcast. Chan literally started from knowing nothing. He was just an average guy working in a 9-5 job he utterly hated. He knew nothing about entrepreneurship, nothing about startups, nothing about marketing, and nothing about online or how to build a business. In the past decade, Chan's built Foundr into a global leader in entrepreneurial education, helping tens of thousands of aspiring entrepreneurs start and scale their businesses.
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